subscription pricing plan - trade me · new zealand’s #1 source of property buyers3 nz’s most...

TM010

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trademe.co.nz/property

NZ’s most visited property site

Subscription Pricing Plan


Welcome to your Results Pack.

When you need to get the word out about any property you’re marketing,

nothing gives you the sheer clout of Trade Me Property.

This pack is designed to help inform agents and vendors on the options and

benefits of listing on Trade Me Property.

This pack is specific to customers who are on Trade Me Property’s

“Subscription” pricing plan.

The product flyers contain the net cost to you including GST.

If you have any questions, or would like additional free copies of this folder or

any of the pages in it, please contact the team at [email protected]

or on 0800 866 266. The pages are also available for download on

agents.trademe.co.nz/downloads.

Welcome to your RESULTS PACKSubsription Pricing Plan

The wider trademe.co.nz site has over 3.4 million1 registered Trade Me accounts and averages over 2,000,000 visitors a month.2

The best place to sell your place.

1. As at 15 September 20142. Unique Audience, Nielsen Online Ratings, (Real Estate/Apartments category-October 2014) 3. Perceptive survey of recent property buyers, June 20144. Trade Me statistics, January to April 2014

Average approx:

1.7m

New Zealand’s

#1

source of property buyers3

NZ’s most visited property site2

MOSTbuyers search on

Trade Me Property3

MORE BUYERS

rated Trade Me Property their No.1 place to

find property3

RECENT HOME BUYERS TOLD US:

MORE buyers first found their new place on Trade Me Property

than through any other source3

300,000

For sale property email alerts sent to Trade Me Property users each month4

more people visiting each month than any other property site2

Over

Monthly unique audience of

585,0002

Over

44,000

users receive regular email updates of new

rental listings from saved searches.1

Average

790,000

rental watchlist additions per month.4

1. As at 20 November 20142. Perspective survey of recent landlords and renters, July 2014, Margin of error +/- 4.7%3. Unique Audience, Nielsen Online Ratings, (Real Estate/Apartments category-October 2014) 4. Trade Me statistics, October 2013 to March 2014

The wider trademe.co.nz site has over 3.4 million1 registered Trade Me accounts and

averages over 2,000 ,000 visitors a month.3

Over

10,000rentals listed on site1

The best place to rent your place.

#1

53%found their last rental property on Trade Me

Property

LANDLORDS TOLD US TRADE ME PROPERTY IS2

#1Source of

new tenants

Most popular place to

advertise for new tenants

71%

rated Trade Me Property their preferred place to find new rental

properties

TENANTS/RENTERS TOLD US2

source of property renters2

New Zealand’s

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Sitting On A Goldmine

$648,000Tuakau, Franklin

6 or more bedrooms, 3 bathrooms

Agent Name

ID# DLK695Listed Mon, 23 Sep

AGENCY LOGO HERE




Agent Name


AGENCY LOGO HERE




Agent Name


AGENCY LOGO HERE

Property for BASE LISTING

Your listing on NZ’s most visited property website:

• Over 300,000 more people visiting per month than any other property site.1

• #1 search channel for recent buyers.2

• More recent buyers first found their property on Trade Me Property than any other source.2

• One fee for the life of the listing.

1. Unique Audience, Nielsen Online Ratings, (Real Estate/Apartments category), October 2014

2. Perceptive survey of recent property buyers, June 20143. Trade Me Statistics, March 2013 to February 2014

Pro

pe

rty fo

r Sale

BA

SE

LIS

TIN

GSale


Enquiries over $950,000Papakura, Auckland

4 bedrooms, 2 bathrooms

Agent Name

ID# DLK695Listed Today

AGENCY LOGO HERE




Agent Name


AGENCY LOGO HERE




Agent Name


AGENCY LOGO HERE

Average comparative views per listing3

Base Listing

Feature

1.6

x m

ore

vie

ws

Super Feature1.

8x

mo

re v

iew

s

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Your listing on NZ’s most visited property website1:

Base Listing benefits +

• Highlighted listing.

• Appear (in date order) above base listings.


• Average 1.6x more views.2

Property for FEATURE

What does it cost?

Pro

pe

rty fo

r Sale

FE

AT

UR

ESale

Agent Name

ID# DLN089Listed today

Classic in Wellington - Sold Sign a Must! - Auction

To be auctionedWellington Central


Watchlist

Agent Name





Watchlist

Agent Name





Watchlist

National average 1.6x

more views2 & 2x more buyer

enquiries3 than a base listing


Base Listing

Feature

1.6

x m

ore

vie

ws

Super Feature

1.8

x m

ore

vie

ws


2. Trade Me Statistics, March 2013 to February 20143. Trade Me Statistics, March 2013 to February 2014, based on email enquiry

$102.35FEATURE

(Agent cost incl. GST)

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• Larger profile appearing above all other listings (on rotation).

• One fee for 7 day super feature.

• Plus, you get a feature listing (and all its benefits) for the life of the listing.


Property for SUPER FEATURE

Pro

pe

rty fo

r Sale

SU

PE

R F

EA

TU

RE

Sale

Stunning family home with room to growAlbany, North Shore City 6+ bedrooms, 4 bathroomsTo be auctioned Agent Name

AGENCY LOGO HERE

National average 1.8x

more views2 & 2.5x more buyer

enquiries3

than a Base Listing


Base Listing

Feature

1.6

x m

ore

vie

ws

Super Feature

1.8

x m

ore

vie

ws


2. Trade Me Statistics, March 2013 to February 20143. Trade Me Statistics, March 2013 to February 2014, based on email enquiry

What does it cost?

$239.20SUPER FEATURE


Renew your Super Feature for $135.70

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Pro

pe

rty fo

r Sale


Agent Name


AGENCY LOGO HERE

Watchlist


6 bedrooms, 2 bathroms

Agent Name

ID# DLK695Listed today

Sitting on a Goldmine

AGENCY LOGO HERE

Watchlist




Agent Name


AGENCY LOGO HERE

Watchlist



Agent Name



AGENCY LOGO HERE

Watchlist




Agent Name


AGENCY LOGO HERE

Watchlist



Agent Name



AGENCY LOGO HERE

Watchlist



Stunning family home with room to growAlbany, North Shore City 6+ bedrooms, 4 bathroomsTo be auctioned Agent Name

AGENCY LOGO HERE

BASE LISTING• Over 500,000 visitors per month,

meaning more potential buyers than any other property site.3

• #1 search channel for buyers.4

• More recent first buyers find their new property on Trade Me than any other single source.4

SUPER FEATUREFeature Listing benefits +• Larger profile appearing above all

other listings (on rotation).



• Average 1.8x more views, for more enquiries.1

FEATUREBase Listing benefits +• Highlighted listing.




1. Trade Me Statistics, March 2013 to February 20142. Trade Me Statistics, March 2013 to February 2014 based on email enquiry.3. Unique Audience, Nielsen Online Ratings, (Real Estate/Apartments category), October 20144. Perceptive survey of recent property buyers, June 2014

Average 1.6x more views1 & 2x more buyer enquiries2

than a Base Listing

Property for LISTING OPTIONS

Sale

Average 1.8x more

views1 & 2.5x more buyer enquiries2

than a Base Listing

$239.20*

$135.70 FOR 1 WEEK RENEWAL

$102.3

5*

* All prices include GST.

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Property for BASE LISTING



• More rental properties than any other site.2

• Over 10,000 rentals listed on site.2



2. As at 20 November 2014

Pro

pe

rty fo

r Ren

t B

AS

E L

IST

ING

Rent

Albany, 4 bedrooms

$600 pwAvailable 5 Nov 2013

Agent Name


AGENCY LOGO HERE

Albany, 4 bedrooms


Agent Name


AGENCY LOGO HERE

Albany, 4 bedrooms


Agent Name


AGENCY LOGO HERE

$44.85

What does it cost?


BASE LISTING

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Your listing on NZ’s most visited property website 1:




• One fee to feature for the life of the listing.

• Average 1.6x more views2 and 1.5x more enquiries than a base listing.3

Property for FEATURE

Rent

AGENCY LOGO HERE

Mt Victoria, 6 bedrooms

Agent Name


Watchlist



Agent Name


Watchlist



Agent Name


Watchlist


National average 1.6x more views2 & 1.5x more

enquiries3 than a Base Listing

$23.00 $67.85 $44.85

What does it cost?


BASE LISTING FEATURE TOTAL

Pro

pe

rty fo

r Ren

t F

EA

TU

RE


2. Trade Me Statistics, March 2013 to February 20143. Trade Me Statistics, March 2013 to February 2014 based on email enquiry

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• Larger profile appearing above all other listings (on rotation) within relevant search results.



Property for SUPER FEATURE

Pro

pe

rty fo

r Re

nt

SU

PE

R F

EA

TU

RE

Rent

Albany, 5 bedroomsAvailable now$950 pw Agent Name

AGENCY LOGO HERE

Nationally rents on average

faster2

than a Base Listing


$78.20 $123.05$44.85


BASE LISTING

What does it cost?


2. Based on Trade Me Property site statistics of duration of time on site, March 2013 to February 2014

SUPER FEATURE

TOTAL

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Pro

pe

rty fo

r Ren

t

Property for LISTING OPTIONS

Rent


Agent Name


AGENCY LOGO HERE

Watchlist



Agent Name


AGENCY LOGO HERE

Watchlist



Agent Name


AGENCY LOGO HERE

Watchlist


Agent Name


Albany, 4 bedrooms

AGENCY LOGO HERE


Watchlist

Agent Name


Albany, 4 bedrooms

AGENCY LOGO HERE


Watchlist

Agent Name


Albany, 4 bedrooms

AGENCY LOGO HERE


Watchlist

Albany, 5 bedroomsAvailable now$950 pw Agent Name

AGENCY LOGO HERE

BASE LISTING• Your listing on NZ’s most

visited property site.4

• #1 channel for prospective renters.


SUPER FEATUREFeature Listing benefits +

• Larger profile appearing above all other listings (on rotation) within relevant search results.



FEATUREBase Listing benefits +




• National average 1.6x more views2 & 1.5x more enquiries3 than a Base Listing.

National average 1.6x more views2 & 1.5x more

enquiries3 than a Base Listing

Nationally rents on average faster1

than a Base Listing

1. Based on Trade Me Property site statistics of duration of time on site, March 2013 to February 2014.2. Trade Me Statistics, March 2013 to February 20143. Trade Me Statistics, March 2013 to February 2014 based on email enquiry4. Unique Audience, Nielsen Online Ratings, (Real Estate/Apartments category), October 2014

$78.20*

($123.05 including Base Listing)$55.20 FOR 1 WEEK RENEWAL

$23.00*

($67.85 including Base Listing)

$44.85*


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Commercial Property

BASE LISTING



• Over 4,500 for sale and 19,000 for lease listings onsite.2

• Over 4,000 people receive our commercial property email updates each week.2


1. Unique Audience, Nielsen Online Ratings, (Real Estate/ Apartments category), October 2014


AGENCY LOGO HERE

Sitting on a GoldminePrice by negotiation

Christchurch

100 – 1900m2

Watchlist

Agent Name



Christchurch

100 – 1900m2

Watchlist

Agent Name



Christchurch

100 – 1900m2

Watchlist

Agent Name


$182.85

What does it cost?


BASE LISTING

Co

mm

erc

ial Pro

pe

rty

BA

SE

LIS

TIN

G

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AGENCY LOGO HERE

The options are endlessPrice by negotiation

Albany, North Shore

60 – 1700m2

Agent Name


Watchlist


Albany, North Shore

60 – 1700m2

Agent Name


Watchlist


Albany, North Shore

60 – 1700m2

Agent Name


Watchlist

FOR LEASE:

National average 2.9x more views2,

2.6x more enquiries3

than a Base Listing

FOR SALE:



than a Base Listing

Co

mm

erc

ial Pro

pe

rty

FE

AT

UR

E


2. Trade Me Statistics, March 2013 to February 20143. Trade Me Statistics, March 2013 to February 2014

based on email enquiry

Commercial Property

FEATURE

$102.35 $285.20 $182.85

What does it cost?


BASE LISTING FEATURE TOTAL

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2. Based on Trade Me Property site statistics of duration of time on site, March 2013 to February 2014

Co

mm

ercial Pro

perty

SU

PE

R F

EA

TU

RE

Stunning in the heart of the financial districtAlbany, North Shore City 1,300m2

Price by negotiation Agent Name

AGENCY LOGO HERE

FOR SALE:

Nationally sells on average

faster2

than a Base Listing

FOR LEASE:

Nationally leases on average

faster2

than a Base Listing

Commercial Property

SUPER FEATURE


$239.20 $422.05$182.85


BASE LISTING

What does it cost?

SUPER FEATURE

TOTAL

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Albany, North Shore

60 – 1700m2

Agent Name


AGENCY LOGO HERE

Watchlist


Albany, North Shore

60 – 1700m2

Agent Name


AGENCY LOGO HERE

Watchlist


Christchurch

100 – 1900m2

Watchlist

Agent Name


AGENCY LOGO HERE


Christchurch

100 – 1900m2

Watchlist

Agent Name


AGENCY LOGO HERE


Christchurch

100 – 1900m2

Watchlist

Agent Name


AGENCY LOGO HERE

BASE LISTING• Your listing on NZ’s most visited

property website.4


SUPER FEATUREFeature Listing benefits +



• Plus, you get a feature listing (and all its benefits) for lifetime of listing.

FEATUREBase Listing benefits +



• One fee to feature for the life of the listing.The options are endless

Price by negotiationAlbany, North Shore

60 – 1700m2

Agent Name


AGENCY LOGO HERE

Watchlist

Co

mm

ercial Pro

pe

rty

FOR LEASE:



than a Base Listing

FOR SALE:



than a Base Listing

Stunning in the heart of the financial districtAlbany, North Shore City 1,300m2

Price by negotiation Agent Name

AGENCY LOGO HERE

FOR SALE:

Nationally sells on average

faster1

than a Base Listing

FOR LEASE:

Nationally leases on average

faster1

than a Base Listing

1. Based on Trade Me Property site statistics of duration of time on site, January - August 20132. Trade Me Statistics, March 2013 to February 20143. Trade Me Statistics, March 2013 to February 2014 based on email enquiry4. Unique Audience, Nielsen Online Ratings, (Real Estate/Apartments category), October 2014

$102.3

5*


$239.20*

Commercial Property

LISTING OPTIONS

$182.8

5*

($422.05 including Base Listing)$135.70 FOR 1 WEEK RENEWAL

($285.20 including Base Listing)

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Business for BASE LISTING

Your listing on NZ’s most popular online marketplace.

• Over 4,000 listings on site.1


Bu

sine

ss for S

ale B

AS

E L

IST

ING

Sale

Thriving inner-city cafe

Asking price $365,000

Parnell, Auckland

Agent Name




Parnell, Auckland

Agent Name


National average 570

views per Base Listing



Parnell, Auckland

Agent Name


Agent Name

ID# DLK695

Watchlist



Parnell, Auckland

Listed Today

FEATURE LISTING:

National average 2x more page

views, 2.3x more enquiries

than a Base Listing.

$55.20

What does it cost?


BASE LISTING

$14.9

5

incl. G

ST

FEATURE Y

OU

R LIS

TING F

OR J

UST

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Rates Summary Subscription Pricing Planas at 1 August 2014

Direct to Publicincl. GST

Agent Priceexcl. GST / incl. GST

Property for Sale (excl. Commercial for Sale)

Property for Rent

Commercial for Sale

Commercial Lease

Business for Sale

$349

$99 – $149

$349 – $399

$399

$99

Covered by offical monthly subscription

$39 / $44.85

$159 / $182.85

$159 / $182.85

$48 / $55.20

SUPER FEATURE

FEATURE

Property for Sale

Property for Rent

Commercial

Business for Sale

$129

$29

$129

$19

$89 / $102.35

$20 / $23

$89 / $102.35

$13 / $14.95





BASE LISTING

Property for Sale – first week

Property for Sale – 1 week renewal

Property for Rent – first week

Property for Rent – 1 week renewal

Commercial – first week

Commercial – 1 week renewal

$299

$170

$99

$70

$299

$170

$208 / $239.20

$118 / $135.70

$68 / $78.20

$48 / $55.20

$208 / $239.20

$118 / $135.70

(Capped at $999

excl. GST per month)

subscription pricing plan - trade me · new zealand’s #1 source of property buyers3 nz’s most...

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