subscription billing 101

April 10, 2023 1

Subscription Billing 101Donna McPhee

Customer Success Manager

Monday, April 10, 2023 2

Speaker Introduction

Donna McPhee, Customer Success Manager

www.fusebill.comCall Us at: 1-888-519-1425 Copyright Fusebill Inc. 2013. All rights reserved

E: [email protected]: 888.519.1425 x415


Fusebill Introduction

Fusebill automates invoicing, billing and collections for subscription based companies. • We pride ourselves on our customer

support and service • and measure our success by our

customer’s success.

• Our customers rely on Fusebill to: – reduce costs– speed cash collections– extend their customer lifecycles.



Agenda

1. Subscription Economy and Billing Overview2. Payment Platforms vs. Payment Gateways3. How Automating Billing Saves Money4. How Automating Billing Makes you Money5. Billing service features 6. The Fusebill Difference 7. Wrap Up and Questions



What is the subscription economy?


It’s no longer about selling a product one at a time, but about offering a service.

No matter what your industry, subscriptions are growing by leaps and bounds.

Forrester Research predicts by 2016 subscription licensing models will reach 50% of the total software license market.


Billing Service Overview


For businesses with products or services billed on a recurring bases, a billing service:

• Reduce costs, • Improve customer response times,• Streamline operations

Automated Billing for Subscription Based Companies:

• Recurring billing and payment solutions, • Invoicing and credit card collections,• Real-time visibility to key subscription metrics


Platforms vs Payment Gateways

Payment gateways:• Connect you, your customer, your customer’s credit card provider and your bank.• Securely validate your customer’s card, • ensure funds are available, • and deposit funds into your bank.

To process an electronic transaction online you need a payment gateway. While some provide basic recurring capabilities this costs extra and is limiting.

Payment platforms are more robust in 5 key areas:


1. Billing Intelligence

2. Customer Management

Monday, April 10, 2023 8www.fusebill.comCall Us at: 1-888-519-1425 Copyright Fusebill Inc. 2013. All rights reserved

5. Reporting & Analytics.

4. Data Portability & Lock-in

3. Failures & Chargebacks


Automated Billing SAVES Money


An automated billing service : Eliminates revenue leakage Reduces passive churn by automatically implementing dunning rules Eliminates manual clerical work Allows end clients to manage their own accounts and payment methods, which

dramatically reduces inbound calls Eliminates IT requirements for subscription billing reporting.

HOW?


Automated Billing MAKES Money


An automated billing service : Builds better customer relationships which lead to longer customer relationships. Encourages upselling and cross selling. Makes building your product catalogue easier.

HOW?


The Fusebill Service


Features• Fusebill’s recurring billing and payments platform manages your recurring billing needs throughout the customer lifecycle – from

signup or account creation, through recurring payments and invoices, dunning and customer communication.

• Fusebill supports your entire organization – from accounting and billing operations, through sales, marketing and management.

Credit card payments Recurring invoices and Payments Flexible Pricing and Discounting Integration & APIs Make Billing easier Tax Management Account Management Subscription Management Mobile payment application Salesforce Integration Webhooks


Pricing Plans


Fusebill has the power and flexibility to define subscription pricing plans to meet your business needs – now and as you grow:

Price using: one-time, recurring, usage and volume based plans.

Automate: one time ongoing discounts, coupons, and free trials.


Billing and Invoicing


By seamlessly integrating invoiced customers and credit card customers Fusebill’s recurring billing platform automates all of your billing processes.

With Fusebill you can:• Create invoices.• Automate email delivery.• Add your logo & customize invoice appearance.• Set payment terms per client (30 days, 60 days) and automate

dunning emails.• Detailed reporting on outstanding balances & collections.• Adjust invoices with manual discounts, charges and refunds.• Accept offline payments (cash, checks) and associate with invoices.• Publish online.


Account Management


Manage: customer lifecycles, subscriptions, prevent billing errors, save time and money.

Fusebill: makes billing easier, frees up your IT team, centralizes customer management, subscriptions, and financial transactions.


Web Self Service


A Self-Service Portal Reduces Lifecycle Costs.

Your customers can:• View past and current invoices online.• Update contact and billing information.• View payments.• Renew subscriptions.



Hosted Checkout Pages:• A quick and easy way to offer subscription services online. • Secure and affordable.• No development skills required. • Removes data storage risks.• No hosting charges.


Customer Communications


View and resend emails to customers Strengthen customer loyalty Increase brand awareness. Build long lasting relationships.


Reporting


Real time analytics to manage your business.

Accurately track accounting ledgers.

Track Revenue and deferred revenue.

Executive Dashboard provides real time visibility to key metrics.


Integrations


Salesforce CRM 2 Way Integration Create accounts Manage subscriptions View customer information

Without leaving Salesforce CRM!

WebhooksAn HTTP Post callback request sent to a URL in response to an event. An easy to use integration point. ‘Publish’ or ‘notify’ other systems of changes. Typically a system-system integration. Used to determine whether service needs to be started or stopped.

Web orders

OrdersUpdates

Status


Mobile Payment Application


Fusebill Secure The first mobile credit card acceptance solution for subscription

and other recurring payment based businesses. Enables secure payment and commerce functionality - to help

you sell more, faster, easier! Securely accept credit card data whenever and wherever you are. Capture customer data. Automatically create customers in Fusebill. Works with your iPhone, iPad, and iPod Touch.

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Security, Reliability & Scalability

1. Security:A. PCI , SAS70B. Round-the-clock protection of data and systems.C. Secure credit card vault.

2. Reliability:A. 24/7/365 Service availability.B. SLA’s – 99.5% uptime (actual 99.9%.)C. Fully redundant.D. Multiple Data Centers – separate grids.

3. Scalability:A. Cloud based.B. Unlimited capacity.C. Capacity on demand.


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High Availability

Service availability is key


Availability is published for our:• Main website• Fusebill APP• Fusebill API

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Service & Support Structure


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The Fusebill Difference

Experience counts:Vision – automate billing for all subscription businesses.People – we know how to run and scale subscription businesses.Technology - scale, reliability, quality.

Product :Breadth – supports the entire organization from accounting and billing

operations , through sales, marketing and management. Flexibility – we can tailor to meet your needs. Easy to use – Intuitive UI, no technical expertise required.

Commitment to service:Available - Product experts available at all stages of implementation.Responsive – 24/7 phone, and email support as well as Twitter and FacebookFriendly – Your success is our success. We take the time to help you succeed.


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www.fusebill.com

Thank You!

[email protected]: @fusebill

http://www.fusebill.com/

subscription billing 101

Economy & Finance