su overview 14 aug13_final
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StumbleUpon ��
Content Discovery & Audience Development �
13 AUG 2013 �
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STUMBLEUPON IS A PERSONALIZED CONTENT
DISCOVERY AND DISTRIBUTION PLATFORM �
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PEOPLE USE STUMBLEUPON�TO BE SURPRISED & ENTERTAINED�BY CONTENT THAT HELPS THEM �
GO BEYOND WHAT THEY ALREADY KNOW�
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HOW STUMBLEUPON WORKS�
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STUMBLEUPON LIVES ACROSS ALL DEVICES�
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OUR AUDIENCE �• 35M+ registered users
• 80% 18-34 YRS
• User spends over �1 minute 12 seconds with�on average per page
• Engages with StumbleUpon for an average uninterrupted session of 1 hour and 10 minutes
• Spends over 7 HOURS per month on the site
Digital Downtimers�
Vanity Sharers�
Inspiration Seekers�
Tourists�
Curators �
Publishers�
Advertisers�
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30M.� 140M.� 100K.�REGISTERED USERS� INDEXED PAGES � PAGES ADDED DAILY �
7HRS.�TIME SPEND PER MONTH �
WE MAKE OVER 1BILLION RECOMMENDATIONS PER MONTH �
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HOW WE COMPARE �
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#3 DRIVER OF SOCIAL REFERRAL TRAFFIC IN THE U.S.
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3.2 Hours
THE HALF LIFE POWER OF STUMBLEUPON�
Link Shared on Twitter
Link Shared on Facebook
Page Shared on StumbleUpon
Half Life: The point in time when a link has garnered half the engagement it will ever get.
2.8 Hours
400 Hours
INCREASE YOUR CONTENT HALF-LIFE
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STUMBLEUPON ADVERTISING:�NATIVE CONTENT INTEGRATION�
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NATIVE ADVERTISING �
INTEGRATED � IT FEELS NATURAL �è
VALUE � IT GIVES BACK�è
CHOICE � CONSUMERS OPT IN�è
IT’S THE STUFF CONSUMERS WERE TRYING TO GET TO IN THE FIRST PLACE �
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�
SERVING OVER 125M NATIVE ADS A MONTH FROM OVER 100K PARTNERS�
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OWN THE EXPERIENCE It’s not an ad. It’s a stumble. A unique, engaged visitor.
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SAUZA: MAKE IT WITH A LIFEGUARD �
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GENERAL MILLS: TABLESPOON.COM �
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FRISKY’S #CHEESEAFFAIR �
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WE KNOW IN 25 STUMBLES IF THE CONTENT IS BAD. �
�50 STUMBLES IF YOU’VE GOT
VIRAL GOLD.�
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WHAT MAKE A STORY SPREAD?�
SOCIAL CURRENCY: People talking about things to make themselves look good��TRIGGERS: We talk about things that are on the top of our heads.��EMOTION: The more we care the more likely we pass something on.��PUBLIC: When we can see other people doing something, we're more likely to imitate it.��PRACTICAL VALUE: We share information to help others, to make them better off.��NARATIVE: We take consumers down a path. We want them asking for more.�
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NATIVE = STORYTELLING �A FEW EXAMPLES�
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SOCIAL CURRENCY �
HTTP://WWW.SUPERIMPORTANTTEST.COM/�
SOCIAL CURRENCY �
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CREATE A TRIGGER �
HTTP://WWW.YOUTUBE.COM/WATCH?V=V6IHCFISQIW�
CREATE A TRIGGER �
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EMOTION�
HTTP://CIGNA-GO-YOU.TUMBLR.COM/�
EMOTION�
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PUBLIC �
HTTP://WWW.MAILBOXAPP.COM/�
PUBLIC �
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PRACTICAL VALUE �
HTTP://WWW.BUZZFEED.COM/PEGGY/22-THINGS-YOURE-DOING-WRONG �
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NARRATIVE�
HTTPS://WWW.AMERICANEXPRESS.COM/US/SMALL-BUSINESS/SHOP-SMALL/�
NARRATIVE�
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STUMBLEUPON ADVERTISING:�LIST, TAKEOVERS, AND ANALYTICS�
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STUMBLEUPON LISTS�
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CURATE A STUMBLEUPON LIST�• Leverage StumbleUpon’s
List feature to organize and showcase a collection of your pages by interests and topics
• Create a community of followers interested in discovering and engaging with your content
• Drive additional page views and help users go deep into your content experience
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Details
Own the 1st sponsored stumble of every user for 24 hours.
Estimated Reach: 500,000 Uniques
First to Market: This product is in BETA and reserved only for eligible partners.
GUARANTEED DISCOVERY �
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CAMPAIGN ANALYTICS�CAMPAIGN ANALYTICS�
• URL SCORE URL Score is a % score between 0% and 100% that iden6fies how well liked your URL is.
• # OF LIKES/DISLIKES A breakdown of the # of "Likes" and "Dislikes" (thumbs up and thumbs down) that your URL receives.
• EARNED VISITS Any free/earned Stumbles that your URL receives (there is no charge for free Stumbles) as added value from our system distribu6ng addi6onal stumbles.
• VIRALITY/SHARES: Total # of Shares URL receives, broken down by Facebook, TwiMer, Direct, e-‐Mail.
• ENGAGEMENT/TIME SPENT: Average 6me spent with
URL.
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ü Cost Per Stumble Delivery of a unique user to your site. Price based on
unique visitors delivered, length of engagement and serving priority.
ü Easy Implementa6on & No Assets Required Can go live within 2 hours ü Guaranteed Traffic No skipping, no waste, no distrac6ons ü Earned Media The more users that “like” and share your Sponsored
Stumble, the beMer opportunity to earn Free Stumbles from our system.
ü Repor6ng includes site performance, visitor data, traffic analysis, and website quality score. Includes integra6on with Google Analy6cs
THE STUMBLEUPON DIFFERENCE �
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THANK YOU!�