stylist slides sept 2012
TRANSCRIPT
What are your goals?
Who are you talking to?
What’s your objective?
Which channels are you going to use?
What does success look like?
What’s your timeline?
Start small and think local
Write your elevator pitch and put it somewhere
Follow the people you want to reach
Be topical
Don’t overlook bloggers
Use your product; reviews and competitions
Get writing; articles and comments