HeidelbergNew sThe customer magazine

Since 1930 • Issue 260 • 2007

Stylish Partnersfor Creative MindsThree Brazilians on the Up

RECALCULATED

The Benefit of Workf low Solutions

A TREASURY OF PRINTING

UNESCO World Heritage Site: The Plantin-Moretus Museum in Antwerp, Belgium

2 • Issue 260 • 2007

Heidelberg News • Editorial

Profiles

4 Order and ProgressAt the print shop of Coan in Tubarão, in the Brazilian state of Santa Catarina, the motto of the Brazilian national flag, “ordem e progresso” – “Order and Progress” – is also the company motto.

11 Investment for the FutureIn an interview with Heidelberg News, Coan Managing Director Elídio Tadeu Bongiolo explains his strategic goal.

12 From Seed Trader to Successful PrinterThe Japanese company Shinnihon Printing Inc. got its start in the printing business with a product catalog for vegetable and flower seeds and has since then been blossoming.

18 The Masters of LabelsThe Portuguese husband and wife team, Elisabete and José Carrasco, adorn most of the country’s bottles with their labels.

Spectrum

24 News & Reports from the world of Heidelberg.

Dear readers,

While there’s still good money to be earned with standard

print media, it’s the high-end premium products that

promise greater margins.

In this issue, we will be showing you some of the ways

in which various print shops seek out these margins,

using the Brazilian Coan Gráfica Editora company, which

produces high-quality brochures and catalogues for the

fashion industry, as one example. For contrast, we will

take a look at the Gráfica Calipolense in Portugal, which

has been specializing in high-class labels and producing

up to twelve million of these in a single day. Though these

kinds of print runs are not emulated by K.P.R., the Czech

commercial print shop is now enhancing its print items

with embossed and punched elements – by means of a

Heidelberg Varimatrix 105 CS.

We will also illustrate how the Varimatrix works, in-

troduce you to the advantages of various Prinect screening

systems and show you by means of a checklist which of

our UV machines is best-suited for which type of finish-

ing. In addition, we will be looking at a concrete example

to demonstrate how much you can save with Prinect.

And, last but not least, we will whisk you off to one of

the finest printing museums in the world – the Plantin-

Moretus in Belgium.

We hope that you will once again find something of

interest to you in this issue!

Happy reading!

Bernhard Schreier

Chairman Heidelberger Druckmaschinen AG

The Masters of Labels

At the western extremity of Europe, in sunnyand picturesque Vila Viçosa, Portugal, up to 12 million labels a day are produced at GráficaCalipolense. �18

Profiles

Contents

Solutions

28 On the DotThe right choice of screens turns print products into real eye-catchers – and gives print shops acompetitive edge. The Prinect screening familyintroduces itself.

33 No More GamesThe new Varimatrix 105 die cutter is a flexible entry-level model. The Czech commercial print shopK.P.R. is already employing the machine on runs of 100 sheets or more.

Innovations

39 Simply Brilliant!Martin Kirchner, pioneer of UV offset printing in Germany, reports on the newest effects in UV printing.

42 Coating in SightHeidelberg offers the suitable UV press in all format classes to print shops on a quest for theperfect UV print.

43 What’s your UV-Type?Test which UV press or equipment is best for you.

Opportunities

48 A Risk Worth TakingHeidelberg News put the rule to the test and checked the value of workflowsolutions. We talked with Heidelberg Prinect expert Armin Hespeler.

50 Prinect Case StudiesExclusive for Heidelberg News: Three German Prinect customers take stock.druckpunkt Druckerei und Repro GmbH, Das Druckhaus BeinekeDickmanns and the Mediahaus Biering calculate their investments anddemonstrate their success.

Perspectives

56 Love Letter to the Printing CraftJoin us for a visit to the Museum Plantin-Moretus, a UNESCO WorldHeritage Site located in the Belgian metropolis of Antwerp. The museum is a true treasure chest of the printing craft.

Service

61 Tips & Tricks62 Spotlight62 Winner of the Reader’s Survey – HN 25963 HN Voices63 Imprint

Love Letter to the Printing Craft

During the 16th century Christoffel Plantin ran the first large-scale print shop world-wide and spread knowledge as far as North Africa. His work space is now the Museum Plantin-Moretus in Belgium. �56

Innovations

3

Contents

No More Games

There’s now a cost-efficient alternative for print shops,which up until now relied on external service providersor laborious platen presses for finishing: Cutting andembossing with the Varimatrix 105. �33

Opportunities

4 • Issue 260 • 2007

Heidelberg News • Profiles

COAN GRÁFICA EDITORA, BRAZIL

They say you’re at your best at 38 years old – which certainly seems to be the case for the Coan printing

company, founded in 1969 in Tubarão in the Brazilian state of Santa Catarina. But it’s in the last 15 years

that Coan has really expanded. True to the motto of the Brazilian national flag, “Ordem e Progresso,” or

“Order and Progress,” the next years should see the company experiencing no less success. This is why

the company is investing in new machines and expanding its production area.

Orderand Progress

5

Profiles

Management Trio: Leandro Coan, Maria Eduarda Coan and Elídio Tadeu Bongiolo. (from left)

Stylish surroundings: The architecture at Coan underscores the modern focus of

the entire company.

6 • Issue 260 • 2007

Heidelberg News • Profiles

The company works with the most modern equipment, and staff members are competent as well asmotivated. The order acceptance and commercial administration department, the graphics depart-ment (middle picture: Rodrigo Aguiar dos Santos) and the prepress department (picture right: PauloVitor do Carmo) possess the most modern equipment. Coan international standards are a matter ofcourse – and not just in the printing room. (from left)

7

Profiles

�

There’s no real need to be afraid of sharks in Tubarão –

whose name means “shark” and derives from the original

word of its indigenous inhabitants, the tupi guarani. They

called the river, on which this city of the same name lies,

“Tubá-Nharô,” which actually means something like “wild,”

“untamable” or “ferocious.” For the Portuguese, the first Europeans

who penetrated into these regions, this sounded like their own word

for shark, thus “Tubarão.” “And that’s how the river and the city got

their name,” explains Leandro Coan, son of the company’s founder

João Batista Coan, as he smiles benignly. The city lies in Brazil’s

south, a region settled predominantly by Italian and German immi-

grants during the great waves of European emigration. This is true

of Tubarão as well – the Coan family also has its roots in Italy.

It was in 1969 that João Batista Coan set up his print shop in

Tubarão. After João’s death, it was initially his wife, Eleine Cesconeto

Coan, who continued running the printing company until 1992.

Daughter Maria Eduarda Coan, who was studying law at the time,

and her husband Elídio Tadeu Bongiolo, as well as João’s son Leandro,

then took over control of the business. Here there was a clear distri-

bution of roles. Elídio Tadeu Bongiolo, a successful businessman

from Nova Veneza, managed the company jointly with his wife. and

Leandro was responsible for overall production – no small task, since

most of 280 employees work in production.

“In terms of the number of employees, Coan is the largest private

company in the city. It’s true that we’re located somewhat outside of

the county’s really big metropolises, such as Rio de Janeiro, but that

doesn’t mean we have to be afraid of competing with them,” says

Eduarda Coan, adding: “Tubarão, with its near 90,000 inhabitants, is

actually the core of the region, with a few smaller towns in the vicin-

ity; and because of its university and sea port, it acts as a magnet for

people from the surrounding area. In addition, there are many

medium-sized companies here, such as aluminum and ceramic

manufacturers, for instance. These companies served as our initial

base for the print shop’s success.”

8 • Issue 260 • 2007

Heidelberg News • Profiles

As colorful and diverse as Brazil, so too are the printproducts from the Coan print shop in the country’s south.

Quality control: With great patience and skill, the typicallyfemale hands, such as those of Maria AparecidaCelestrino and Suelen Giorgia de Souza Martins depictedhere, ensure perfect finishing. Paulo Sérgio dos Santosachieves perfection at the printing press. The printroom at Coan presents itself as neat and, thanks to modernHeidelberg technology, truly progressive. (from top)

9

�

Profiles

It’s around 81 miles (130 km) to Florianópolis, 124 miles (200 km) to

Blumenau, 200 miles (320 km) to Porto Alegre, and 250 miles (400 km)

to Curitiba. By Brazilian standards, these are pretty “small” distances.

They also mark Coan’s business radius, since the company has its

own sales offices in these very places – and with some success, since

99 percent of customers are no longer in Tubarão. Even though

Coan doesn’t need to worry about competition from cities like São

Paulo, since the region is not targeted by the companies there, that’s

not to say that the print shop from the south can’t go chasing its

own orders in São Paulo via the sales network. Today the company

can thus even boast some customers in São Paulo, which is, after all,

500 miles (800 km) away. A separate logistical department ensures the

punctual delivery of the products and as many as 21 company sales

representatives are on-site to advise Coan’s customers. About 500

active and around 1,500 existing customers, who occasionally place

orders, are a considerable basis for a business – and the result of the

company’s development thus far, which has always included modern

machines and well trained staff. “This is the only way you can offer

customers high quality as well,” Leandro says convinced.

Technology and Success. “To compensate for the geographical

distance to customers further away, we have the option, for instance,

of sending proofs digitally via the Internet. Today we no longer need

to deliver the proofs by mail or by car to get the authorization to print.

This helps us to produce prints on-time and perfectly, and saves

both our customers and us a lot of time,” explains Leandro.

Beautiful views aren’t scarce in Tubarão. Animportant part of Coan’s business model is thecompany’s personal delivery of freshly printed

products. (from top)

10 • Issue 260 • 2007

Heidelberg News • Profiles

An average print run at Coan is around 5,000 sheets. “Typical print

products for us are catalogues for ceramic goods, fashions, and crystal

products, for instance, as well as brochures. Even books, for example

about our region, are produced occasionally. Another cornerstone of

our business is the “fulfillment” sector. We have a separate department

for this with hard working staff that manages to carry out difficult

manual work on its own in next to no time,” explains Leandro.

The Coan company is well-organized in every respect with access

to a well-integrated network. This is why the company can process

jobs quickly and smoothly. Flexible work times permit a 100 percent

deadline achievement even at peak order times. Coan is in every way

a future-oriented company and still wants to achieve a lot using its

understanding of order and progress. Leandro Coan goes even

further: “Without this sense of order and progress it would be im-

possible for us to achieve long-lasting success.” ■

Facts & Figures

Coan Gráfica Editora CTPAv. Tancredo Neves, 300Cep.: 88704.700Tubarão – SCBrazilTel.: +55-48-631-90 00Fax: +55-48-631-90 01www.coan.com.br

www.heidelberg.com/hd/SM52www.heidelberg.com/hd/CD102

11

Profiles

What are your goals for Coan?BONGIOLO: We have chosen to place our focus on growth,

which is based on sizeable investments. In doing this we want to

send the signal to our customers that we are staying abreast of

developments in technology and are well equipped to face the

future. We will also continue to invest in our staff and provide

them with comprehensive training as we have up until now. In

order to be able to draw the most out of machines, employees have

to really know and understand what they’re working with. That’s

where a lot of printing companies in this country still fall short –

fortunately not us.

How do plan to realize these goals?BONGIOLO: By expanding (he says with a hearty laugh).

That’s why we’ve gone for new printing presses and will soon be

getting three new Heidelberg Speedmasters – an SM 52 four-color,

a Speedmaster CD 102 four-color, and a CD 102 six-color. All three

Investment for the FutureIn an interview with Heidelberg News, Managing Director Elídio Tadeu Bongiolo

explains his strategic goals and the Coan business model.

Speedmasters are equipped with a coating unit and the SM 52 and

CD 102 six-color even have a UV dryer. A Polar XT 137 cutter has been

added to these. Today, Coan has 118,413 square feet (11,000 sq. m.)

of total area in use, with around 70 percent of this being dedicated

to production. We’ve just acquired a new building and added on

just next to the old production hall, totaling around 43,056 square

feet (4,000 sq. m.). The new hall provides enough space for more

options. In the next three years, we want to decide whether this is

the right path for our print shop.

So what does a typical customer look like for you today? BONGIOLO: Our customers are generally creative agencies;

fewer are from industrial fields. We provide agencies with a

professional environment where they can feel comfortable. Part

of this means having a well-organized company as well as a “face”

– including the design of our entrance area and offices – which

clearly signals: We are THE competent partner for creative minds,

par excellence. But we’d like to compete for more customers using

more aggressive marketing.

Your printing room already has some impressive equipmentfrom Heidelberg. Why the new purchases at the present time?

BONGIOLO: For one, these new machines offer even higher

productivity. Secondly, I want them in order to be able to offer a

consistently high quality and be able to work with special coatings

like silver and gold. This new generation of machines also makes

us a lot more f lexible for customer requirements that are constantly

increasing. At the end of the day, what our customers are demanding

is continually on the rise, and we want to be able to keep up and

send them a clear message: We can do everything! After all, we

have the best technology in the world and the right staff. It’s not

for nothing that Brazilian agencies have chosen us as one of the

best print shops in the country. But this doesn’t make us want to

rest on our laurels – instead it’s the very stuff that spurs us on. ■

12 • Issue 260 • 2007

Heidelberg News • Profiles

13

Profiles

SHINNIHON PRINTING INC., JAPAN

FROM SEED TRADER TOSUCCESSFULPRINTERWith clients from all over Japan, Shinnihon Printing Inc. is experiencing a growth boom. Significant company

expansions are planned for the Tokyo area and the home region of Takamatsu. A new print hall is currently being

constructed in Tokyo. For sheet offset, the printing house uses technology created by Heidelberg in Germany.

Shinnihon President Toshikazu Sano.

14 • Issue 260 • 2007

Heidelberg News • Profiles

�

ou almost think you’re at the airport, staring in anticipation at the

f light display monitor in order to see which f lights are departing

over the next hour. Regardless of the branch where the production

is carried out, the state of production for each of today’s jobs can be

followed on a large monitor facing a window allowing a view over the

printing hall. And when is which job expected to begin? No problem,

just check it on the monitor. This is no scene from a science fiction

film, just a daily routine in what is probably one of Japan’s most

modern printers, Shinnihon Printing Inc. in Takamatsu. The product

managers can monitor the data relating to pending and current pro-

duction jobs on the big screen in the central production control

department. PDAs, little data acquisition devices, are used in conjunc-

tion with the individual printing presses and production points in

order to continually update the product information and send it to the

company headquarters – and the system connection is maintained

even in other locations. A salesman in Tokyo can follow the progress

of his commission at all times, for example when it is going to print

or whether it is already in post press or on the truck to Tokyo. Further-

more, all rooms are permanently monitored with video cameras,

ensuring that any problems are registered straight away.

This was not always the case. The print shop is actually over 100

years old, yet the story begins in seed and seedling trading. The father

of Toshikazu Sano, 56, the current president of Shinnihon Printing,

founded a company specializing in the production and sale of seeds.

This still exists today with around 10 staff members. However, this

business required a product catalogue which naturally had to be

printed. It turned out to be quite lucky that the print shop that used

to print the catalogues was forced to declare bankruptcy and the

urgently needed catalogues could not be produced. Toshikazu, Sano’s

father, had no choice but to invest in this print shop – a good 46 years

ago. Son Toshikazu Sano was finally sent to work there 29 years ago

in order to make it profitable. At the beginning, they used a KOR and

three further A2 format printing machines made by Japanese manu-

facturers. When Toshikazu Sano began work, a GTO was added to the

collection – which is still in production today, something it has in

common with all the other Heidelberg machines which were pur-

chased over the course of the following years. They are all still stand-

ing in the print shop, performing their work as reliably as ever. The

collection also includes a five-color GTO, now technically converted

and used today in UV production. The average lifespan of the ma-

chinery is 10 to15 years.

New geographical organization and economic success. When

Sano took up his post, the print shop was employing 50 staff mem-

bers and operations were focused on the city of Takamatsu. Sano

considered this an obstacle to further economic success, as Takamatsu

lies on one of Japan’s four largest islands, Shikoku. There is a mainland

connection to the main island Honshu via a monumental bridge, with

ultra-modern high-speed ferry boats or a large, modern airport or

the connection using the Shinkansen high-speed train. Takamatsu,

otherwise famous for noodles, one of the most famous Japanese gar-

dens and Takamatsu-jô, a castle dating back to 1588, lies relatively

far away from big cities like Tokyo. Toshikazu Sano was thus aware

that economic growth was only possible with geographical expan-

sion in the form of branches in other locations. This is why, today,

there are branches of the print shop in Tokyo, Osaka, Kobe and

Okayama. These are partially “only” sales and promotional offices.

However, a new printroom for paper reel slitting machines and oth-

er Heidelberg Speedmaster printing presses in the sheet-offset area

is currently being constructed in Tokyo. Tokyo is also already home

to a branch which includes a sales and design department and the

prepress subsidiary CCS with around 40 staff members.

A total of 230 staff members are employed, including 160 at the

company headquarters in Takamatsu. Several new employees will be

required for the new, earthquake-proof printroom in Tokyo. The

company turnover for the 2004 financial year was about 46 billion

US dollars (approx. 38 bn. euros). Today, Shinnihon Printing Inc. is a

private limited company, with 90 percent of shares owned by

Toshikazu Sano’s family. The shares are also traded privately.

YWith great foresight, the

businessman hopes to further expand and

invest beyond thebranches in their already-

existing locations.

Yuka NakajimaToshinori Miyazaki

Shigetoshi Odawara

Taketoshi Yasutomi

Ryo Yamamoto

Akira Nakai

Kazuko Sugaya

15

Profiles

Heidelberg News • Profiles

16 • Issue 260 • 2007

Misuzu Nagayasu

Kenji Ohkaze

Shoji Okamoto

The company’s mainfocus is on jobs in therealm of 3,000 runs.These currently outweighothers and make uproughly 70 percent oftotal projects.

17

Profiles

Company model with a vision. At least 10,000 tons of paper are

“polished off ” each year. Each day, circa 400 printing plates are pro-

duced at the various company sites. At the Takamatsu headquarters,

approximately 300 printing plates are produced daily on eight plate

processors, including film processors and one for waterless offset

printing. Nevertheless, 90 percent are set using CtP. In addition to two

web machines (2 × 8 page web presses), a Heidelberg Speedmaster

SM 102-8-P, the jewel in the printer’s crown, is responsible for the

high paper and printing plate output. Every day, this machine prints

around 100,000 sheets in the course of 15 to 20 jobs in 2 × 12 hour

shifts. It has been in operation at Shinnihon Printing Inc. without any

noteworthy incidents since its introduction in September 2001.

Main clients including publishing houses and agencies place

their trust in Shinnihon Printing Inc. for their book and advertising

material production, in addition to government authorities and

retailers. Thanks to the managing director’s foresight, the company’s

name is well and widely known. The company has accumulated a

wide range of around 2,000 regular clients, this diversity ensuring that

it would be able to cope with a sudden loss of customers if necessary.

All clients are highly welcome, but Toshikazu Sano firmly believes

that none of these should generate more than 5 percent of the entire

turnover. And no product should take up more than a 20 percent

share of total production, regardless of whether it is a brochure,

card, magazine, advertising material, book or calendar. Companies

can, after all, be seriously endangered by clients who exercise too

great an inf luence over production and then suddenly withdraw

their commissions. So far, this strategy has successfully prevented

economic difficulties.

The prudent businessman also plans to add to the previous

branches and is thus making considerable investments in the Tokyo

site. Up to now, the majority of jobs from Tokyo were printed in Taka-

matsu. However, transporting the finished products to the clients is

extremely expensive on the one hand, and time-consuming on the

other. Time pressure in Japan is as urgent as anywhere else in the

world today, with jobs coming in with ever shorter deadlines, leaving

less and less time for production, yet with the inevitable increased

expectations in regards to print quality. Shrewd businessman

Toshikazu Sano plans to meet the challenges set in an appropriate

manner – by increasing his printing capacity in the immediate

vicinity of his clients. At present, the number of regional orders

in Takamatsu is around 30 percent. When the Tokyo orders are

processed in Tokyo in the future, a gap will naturally emerge in the

Takamatsu production which will subsequently be filled with the

aid of a more intensive regional canvassing policy. The company’s

main focus lies on jobs requiring around 3,000 copies. Jobs of this

type currently predominate at present, forming around 70 percent

of total orders. It is naturally possible that some orders require a

circulation of 500,000. Average catalogue circulation, for example,

amounts to approximately 50,000 copies.

Sano holds the Heidelberg printing presses in high esteem, partic-

ularly their durability and high quality, as downtimes are minimal,

and the machines have high productivity levels. Heidelberg is also

always on hand to help. There is even a Heidelberg service point near

the printrooms in Takamatsu and Tokyo. Sano is extremely satisfied

with the Heidelberg presses. Shinnihon Printing Inc. currently oper-

ates 43 machines, which will soon swell to 50, from which 22 of these

are Heidelberg machines, and this is on the rise.

Internal competition. All employees in the layout departments of the

various sites compete to design the current calendar each month.

The best design wins and is used for sales and promotional purposes.

Employee motivation is thereby naturally increased; this is evident

in their work for the clients, and the competition also presents

employees with a fun factor within the working environment.

Today, Shinnihon Printing Inc. is in a position to fulfill all its

customer requirements thanks to modern, economical technology.

Moreover, client proximity via the various branches ensures that

personal contact is established and maintained. The company is thus

on the up, optimistically anticipating a positive future. ■

Facts & Figures

Shinnihon Printing Inc. Toshikazu Sano, PresidentJunichi Kojima, Vice-PresidentTakamatsu4-2158 Kita-cho, Takamatsu-shi, Kagawa-kenJapanTel.: +81-(0)-87-8 31-81 61Fax: +81-(0)-87-8 62-69 01E-mail: webmaster@snp.co.jpwww.snp.co.jp/

www.heidelberg.com/hd/SM102

18 • Issue 260 • 2007

Heidelberg News • Profiles

Together José and Elisabete Carrasco successfullymanage their Portuguese family business.

19

Profiles

�

Lines of hills are interspersed with endless plains and solitary, gnarled olive trees with

cork oak and pine forests. Medieval castles, picturesque villages and marble quarries

also line our route. Massive blocks of this noble stone can be found neatly piled on top

of each other wherever you go around here, or else just lying around at the edge of the road,

as if someone had forgotten to take them away. Although it is actually easily accessible,

thanks to modern roads, the route to the Carrasco family’s Vila Viçosa is a journey into

another world. From Lisbon it’s about three hours by car, cutting straight through the

Alentejo region, with the very last miles on a country road meandering gently through this

beautiful countryside of vineyards.

Vila Viçosa, once a royal residence, became rich and famous long ago due to its marble.

This little town of some 5,000 souls is in the Alentejo region, which stretches from the

Atlantic coast to the Spanish border. From the surrounding hills, if the weather is right, you

can see right across to Spain in the distance. In summer it is not unusual for the heat to

reach 104°F (40°C) or more here. The hinterland is not exactly one of the most densely

The Masters of LabelsGRÁFICA CALIPOLENSE, PORTUGAL

Situated at the western extremity of Europe, in the Alentejo region of Portugal, is the picturesque little town of Vila Viçosa.

From here, the two owners of Gráfica Calipolense, the husband and wife team Elisabete and José Carrasco, supply the

entire country with “their” labels – and for this they have chosen, among other things, a Speedmaster CD 74-6 with

coating unit and UV equipment.

View of a row of houses on the edge of the Vila Viçosamarket square.

20 • Issue 260 • 2007

Heidelberg News • Profiles

populated in Europe, but its full-bodied wines

are a closely guarded secret among wine

connoisseurs. Still completely spared the

inroads of mass tourism, this stretch of

country is an equally closely guarded secret

for those who have a predilection for good

food, historic buildings and fine weather.

But the Carrasco family is actually at home

everywhere in Portugal. Whether in a street

café in Lisbon’s old town, enjoying a refresh-

ing drink of water, or in a supermarket in

the seaport of Porto as you survey the many

enticing varieties of beer – their labels can

be found on many bottles throughout Portu-

gal. It may come as a surprise, but in spite of

the cheap price of wine and the good vintages

of the country, it is primarily beer sales that

are rising rapidly. Today the Portuguese drink

three times as much beer as they used to

only 20 years ago.

José Carrasco takes a satisfied sip of beer

at the café on the Praça da República in the

center of Vila Viçosa. It was not far from here

more than a hundred years ago that his

grandfather laid the foundation of his print

shop: Gráfica Calipolense. José enjoys the

Hugo Lobo operates the Polar Auto Cut 155 cutting system. The high number of labels requires an efficient finishing process. (from left)

21

Profiles

warmth of the sun’s rays, and the fine weath-

er adds to his good humor for another reason.

The weather is of overriding interest for the

Carrasco family. It is not, as one might expect,

that they watch longingly for rain in this

area that is otherwise so dry and parched in

summer. There are other reasons, unique to

them, and of a much more practical nature:

“The hotter the summer, the more people

drink. In the summer of 2004, for example,

it was very hot, even by our standards here

in Portugal. Sales of beer went right through

the roof. This was cause for celebration for

us as well! Our customer Sagres, which makes

the best known and most widely consumed

beer in Portugal, announced it was experienc-

ing the highest sales in the history of the com-

pany – and as Sagres’ main supplier, we pro-

duced all the bottle labels,” explains José as a

smile of satisfaction f lashes across his lips.

Heidelberg finishing technology. “With

our Speedmaster CD 74 UV six-color that we

have been using since the summer of 2004,

we can offer our customers a wide range of

finishes, special colors, and even metallic

colors, such as gold and silver. This f lexibility

and the fact that it is easy to use ensures high

productivity,” is how José Carrasco describes

the important competitive advantages of the

press. The machine has since produced 85

million prints. In the meantime, every second

order is provided “with coating” – a tendency

that is on the rise. Equally high is the rate of

five and six-color prints. “Four-color jobs plus

coating, also involving a special color, have

since become the norm,” reports Elisabeth

Carrasco.

Gráfica Calipolense achieves over 90 per-

cent of its turnover from the printing of drink

bottle labels. “We have more than 1,000 cus-

tomers,” says José, adding by way of qualifica-

tion: “The top 40 give us around 80 percent

of our turnover.” The customers, mainly drink

bottlers and producers, are distributed

throughout the whole country.

12 million labels in one day. “In summer

we print half of our annual production, since

people drink more when it gets hot, and the

demand from our customers rises,” explains

Elisabete. Gráfica Calipolense always supplies �

Ricardo Simões at the feeder of the five-color SM 74 with coating unit at Gráfica Calipolense.José Carrasco is a man with perspective. His office overlooks the printing room. (from left)

22 • Issue 260 • 2007

Heidelberg News • Profiles

the labels “just in time” to the drink manu-

facturers’ bottling machines. This is why top

priority is given to reliability. If there is down-

time on a bottling line, the financial losses

are massive, since the line output of bottling

plants for wet-glue labels is around 60,000

bottles per hour. For self-adhesive labels it is

still 7,000 bottles per hour. Behind this, there

are delivery obligations to the trade and

potential claims for compensation if cus-

tomers encounter empty shelves.

Peaks in the job orders, when there is a

sudden run on large quantities of labels, are

not, however, a problem for the Portuguese

label printer – and his customers fully appre-

ciate this. “Thanks to three-shift production

– we print around the clock – and state of the

art machines, we are always able to react ap-

propriately. And this means that even on

daily production runs, which may f luctuate

between 1.5 and 12 million labels per day, we

do not allow things to get hectic. At the same

time, we deliver part quantities no later than

a day after receipt of order or of the printing

data,” explains José Carrasco.

Easy-cut finishing. Rapid postpress process-

ing is ensured by three Polar cutters. A Polar

Auto Cut 155 cutting system is in use, for

example. The programmable multi-strip cut-

ter is integrated into the Polar Label System

and provides fully automated performance

of all operations – from feeding, holding

down the material and cutting, to waste re-

moval and aligning and unloading the cut

labels. A massive 1.6 million labels per hour

can be manufactured, ready for delivery.

Everyone in Portugal knows the drinks

with the Carrasco family labels – but the

efficient and cost-effective work of the print

shop is “hidden from view.” Financial and

business success is not just due to the hard

work required, but is also a result of the loca-

tion, which, in spite of its remoteness, has its

own advantages, since “with state of the art

machines and relatively cheap wage and

underlying costs, we can offer high value

products at a good price,” explains José, a

businessman who is inseparably tied to his

native region.

Meanwhile, the sun sinks low over Vila

Viçosa, slowly slipping behind São-Bar-

tolomeu church, its ref lection caught on

one of the cold Sagres beer bottles. Water

droplets run down over the label, with its

highly effective combination of white, red

and gold. It makes you want more and more

of these labels – and, of course, to have an-

other bottle of beer. And thus the label has

wholly fulfilled its purpose. ■

23

Profiles

Facts & Figures

Gráfica Calipolense, LdaLitografia – TipografiaParque Industrial, Lote 107160-999 Vila ViçosaPortugalTel.: +351-268-88-72 10Fax: +351-268-88-72 25E-mail: geral@graficacalipolense.ptwww.graficacalipolense.pt/

www.heidelberg.com/hd/CD74

SpotlightWhen you think of Portuguese wine and

labels, you are reminded of the country’s most

famous product: port.

Portugal and Great Britain have had a special

trading relationship from time immemorial.

As part of the Anglo-Portuguese Trade Agree-

ment of 1703 – the first bilateral commercial

agreement anywhere in the world – England

levied a lower tax on Portuguese wines than

on French ones. This was an important com-

mercial advantage for Portugal. In return,

the country opened up its markets to English

textiles. It was at that time that the Portuguese

started to mix wine with brandy to preserve it

better for the long journey by ship to England.

Thus the famous drink of port was born. That,

as well as its many red and white wines, is still

the top export of the country.

24 • Issue 260 • 2007

Heidelberg News • Spectrum

News & Reports

Brazil. Heidelberg and its customers

scooped most of the prizes at the Fer-

nando Pini Awards, Brazil’s most presti-

gious competition for the print media

industry. Pancrom Indústria Gráfica was

awarded no less than twelve prizes in

various categories and Facform Gráfica

won a total of six. In the end, the two

customers of Heidelberg do Brasil Sis-

temas e Servicos Ltda. shared most of the

prizes between themselves. And Heidel-

berg Brazil did not leave empty handed

either – Fabio Mortara, President of the

Brazilian Technical Printing Association

ABTG, awarded Dieter Brandt, Head of

Heidelberg Brazil and South America

and Vitor Dragone, Manager of Post-

press, Press and Web Sectors in Brazil,

first prizes in the categories Sheetfed, Web and Finishing. The Fer-

nando Pini Award, which recognizes outstanding achievements in

the Brazilian print media industry, is awarded each year by the two

associations ABIGRAF and ABTG.

For further information see

www.abigraf.org.br or www.abtg.org.br

Prinect Axis Control: Inking up Much FasterA new measuring head in the Prinect Axis Control color measuring system speeds up

the spectrophotometer. Its measuring speed can be increased by 30 to 50 percent, de-

pending on the sheet format. In other words you can save an average of five seconds

per operation when measuring the color bar – over and over. The result: Thanks to the

new measuring head, which usually can also be retrofitted, printers can ink up much

faster than before. In addition the integrated wizard in the new version of the Prinect

CP 2000 Center control software (V44) noticeably facilitates presetting for Prinect Axis

Control. Thus, it is now also possible to preset parameters such as illuminant, observer

angle, filter standards and display tolerances to match customer desires. With the option-

al Prinect Axis Control Reporting module quality parameters as well as measuring

processes and results can be recorded for example as a proof of quality for the customer.A new measuring head for the Prinect Axis Control colormeasuring system ensures faster inking up.

Heidelberg and its Customersare the Big Winners

The two Heidelberg representa-tives Dieter Brandt (left) andVitor Dragone (right) had everyreason to be pleased as theyaccepted the Fernando PiniAwards from the President of theABTG, Fabio Mortara (middle).

Switzerland. To get their customers closer to the new A52/74,

Heidelberg Schweiz AG sent the compact CtP image setter on

tour. For 15 days, the thermal imaging technology entry model

traveled by bus and canvassed eleven stations throughout

Switzerland. At every “street parade” visitors were not only able

to experience the imagesetter that is particularly suitable for

small and medium sized print shops “live” in operation, but

were also able to learn about its integration in Prinect work-

f lows. Apparently the youngest member of the Suprasetter

family handled its job so convincingly in unusual work environ-

ments that it spontaneously won new friends: Many visitors

decided to buy on-site. Overall, two dozen Suprasetter A52/A74

machines will soon be in use in Switzerland.

“Street Parade” with the NewSuprasetter A52/A74

“Street parade” inSwitzerland: HeidelbergSchweiz AG used a bus to get its customerscloser to the compactSuprasetter A52/A74.

25

Spectrum

Italy. Until recently, the de Gennaro family has mainly been known

as a general contractor for the construction of airports, luxury

hotels and power plants. Now, with astute business sense, this

Italian family clan is also making its mark on the printing indus-

try in a big way. The de Gennaros have chosen the south-eastern

town of Ascoli Satriano – where Pyrrhus, Molossian king of Epirus,

scored a notable victory over the Romans in 279 B.C. (ultimately to

no avail) – for their new venture “Markart Italia.” With investments

totaling over 27 million US dollars (20 m. euros), the family has

built an ultramodern printshop which, in addition to prepress

equipment and Prinect solutions from Heidelberg, also boasts a

Speedmaster XL 105-6-LX, a CD 74-6-LX, several folders from the

Stahlfolder range, a Dymatrix die cutter and a Diana Pro folder

gluer. With the pharmaceutical and food packaging produced

there, its 60 staff trained by Heidelberg with the support of Heidel-

berg sales partner Macchingraf, Markart CEO Luciano Porcelluzzi

is looking to go several steps better than Pyrrhus and conquer the

whole of Italy.

For further information: www.markartitalia.com

Finland. The magazine printing company Scanweb is the first

ever in Scandinavia to invest in a Speedmaster CD 74 high-

speed dual-coating press. Scanweb’s most recent acquisition

from Heidelberg can process up to 18,000 sheets an hour

through five inking units, a coating unit, two drying units and

a UV coating unit extended with UV drying. Thanks to the new

inline coating unit, the machine is faster than ever before –

working 24 hours a day, seven days a week – producing covers

for magazines, 85 percent of which are exported to Russia,

Sweden and Denmark. However, it is not only rapid speed that

is important to Production Manager Seppo Turunen, and this

is the benefit of the CD 74. Despite its high speeds, it is every

bit as reliable as a standard machine. Turunen is aware of the

requirements: “In the first instance, our customers demand

on-time delivery and high quality.” He expects that the CD 74

will produce more than 250 million sheets in five years. And

his vision is realistic – results from the first quarter show that

the machine is actually producing more than expected!

For further information: www.scanweb.fi

Scanweb up to 18,000 with Double-coating Press

Scanweb Production Manager Seppo Turunen with the Speedmaster CD 74double-coating press, which is designed to process 18,000 sheets an hour.

Destination Italy: the brand new packaging print shop Markart in southeastItaly’s Ascoli Satriano.

Big Business in the Constructionand Printing Industries

Heidelberg News • Spectrum

26 • Issue 260 • 2007

USA. Heidelberg USA Inc. is now offering its customers

the Heidelberg Partner Program. With the new Heidel-

berg Partner Program, customers can build their own

customized service plan choosing from a suite of 20

standard and premium services for their aftermarket

or out-of-warranty equipment. The standard services

apply to most equipment; the premium services are for

individualized needs. Heidelberg equipment that is

covered includes prepress, press and postpress product

lines. The Heidelberg Partner Program offers customers

a number of advantages including: an increase in ma-

chine availability and uptime, full protection of invest-

ment, peace of mind through comprehensive service

coverage and life cycle cost savings in service and repair,

just to name a few. Another benefit is its f lexibility – a

customer may choose to build a package to cover preven-

tive maintenance and parts, and later may add services

such as remote diagnostics or print color management.

Further information:

hus.systemserviceUSA@heidelberg.com

Heidelberg LaunchesPartner Program

Heidelberg Unveils Star Generation 3000

With the new 3000 generation of its peripherals, Heidelberg assists the

user with even higher production speeds, shorter make-ready times,

and less waste. The improved networking of peripherals is unique with

the standardized CANopen databus system: What JDF and Prinect do

for an integrated workf low, CANopen does for press peripherals.

For the first time, the new CombiStar 3000 uses the CANopen network

to continuously query the status of the press and thus more precisely

regulate the inking unit temperature control. This reduces waste sheets

caused by stopping and restarting the machine. The high-end variant

of the CombiStar 3000 is supplemented with additional features includ-

ing fine-pore damping solution filtration and numerous energy saving

functions. Resource friendliness is also the trademark of the new AirStar

3000 air supply cabinet. It is only half the size of its predecessor but also

uses only half as much energy and only releases half as much heat. On

the other hand, the Drystar 3000 LYL dries the coating and the ink with

such precision that the press – depending on the job – can run up to 20

percent faster. The new DryStar 300 UV dryer even boosts performance

up to 25 percent – thanks to new reflector geometry and a new reflector

coating. The new Star modules are initially offered for the Speedmaster

XL 105 and, in some cases, for the Speedmaster SM / CD 102 from mid 2007.

They will be available for all cabinet-operated presses by drupa 2008.

For more information: www.heidelberg.com/hd/star-concept

Heidelberg Partner Program in the USA: Customers can build theirown customized service plan choosing from a suite of 20 standardand premium services.

Ensure low resource consumption and higher productivity: the new Star Generation3000 peripherals.

CANopen central press control link

27

Jordan. Maher Hammad was already aware of how quickly Heidelberg equipment gets on

with the job. After all, the Director General of Central Press in the Jordanian city of

Amman has been the proud owner for some time now of several Speedmasters: SM 102,

CD 74 and an SM 52. It had never occurred to Hammad, though, that some Heidelberg

employees are also worthy of the “Speedmaster” title. Staff from Heidelberg Jordan

Printing Development Co. and Heidelberg in Germany needed just nine days for the com-

plete installation of Hammad’s new Speedmaster XL 105 – a record-breaking achievement.

The Jordanian service engineers’ special training at Heidelberg in Germany prior to instal-

lation clearly paid off. Central Press has only the second Speedmaster XL 105 in the country

and this should contribute to rapidly expanding capacities at the printshop founded in

the early 1970’s. In addition to numerous magazines, catalogs and brochures, Central Press

will now also be able to print around 20 million school books each year.

For further information: www.centralpress.jo

Portugal. Over 20 years ago, José Carlos and Giselda Ferreira took

the massive step of turning their letterpress business into the

Ginocar printshop, starting out with a remarketed KORD from

Heidelberg. Just two years later, the couple added a GTO single-

color press and, a further two years down the line, an MOZP two-

color press. However, their increasing customer base placed more

and more jobs with ever tougher requirements. Consequently, the

Ferreiras soon ordered a Trendsetter 3230 (the first thermal image-

setter installed in Portugal by Heidelberg sales partner Grafopel),

an SM 74 four-color press and a Stahlfolder Ti 52. The printshop

expanded and had to move to a larger building a few years later.

A Suprasetter H74, a Speedmaster CD 74-5+LC-C and a Stahlfolder

TH 56 have now also been added, ensuring that the Ferreiras will

hand over the company to the next generation in the best of health.

Their son Nuno is soon to take over the reins. For his part, Nuno

is hoping to continue the success story of the printshop, which

now has a workforce of 14.

For further information: www.ginocar.pt

Central Press Impressed by Human“Speedmasters”

Next generation soon to takeover the reins (from right):Ginocar founders Carlos andGiselda Ferreira with theirson Nuno and the SuprasetterH74 with Single CassetteLoader, which has a similarlypromising future.

Ginocar Prepares to Hand Overto the Next Generation

Spectrum

Human “Speedmasters:” Stefan Grunert fromHeidelberg in Germany, Ibrahim Barkhouti ofCentral Press, Yayha Salahat from HeidelbergJordan, Zaid Ouda of Central Press and MauriceNasra from Heidelberg Jordan (from left).

Germany. Together with packaging specialist Papierwerk

Landshut Mittler GmbH & Co, based in the Bavarian town of

Wörth, Heidelberg has developed prototype packaging that

offers a total of ten security features. Among these features

for the first time is a plagiarism

protection process that Heidel-

berg has optimized jointly with

Sauressig Security International:

Special software is used in pre-

press to apply the so-called “Con-

cealed Image Technology” specif-

ic moiré effects on the cyan or

magenta plate. This moiré effect

cannot be detected on the print

product with the naked eye – the

concealed security attribute is

only visible when viewed through

an optical decoder that is adapted

to the appropriate grid. The “high-security carton” was printed

on a Speedmaster CD 102. In the future the concealed images

will also be coupled with special hot foil stamping to further

increase “copy protection.”

For more information: www.saueressig.de or www.plm.de

Ten Security Features onOne Folding Box

Moiré effects as a securityfeature: The concealed imagesare only visible when viewedthrough an especially adapteddecoder.

Heidelberg News • Solutions

28 • Issue 260 • 2007

�

Solutions

29

PRINECT SCREENING FAMILY

On the DotSharp or pin-sharp? If you begin to question your visual acuity when comparing two identical print motifs, you’re probably just

looking at two different screens, since only the perfect screen can turn a printed object into a real eye-catcher. Moreover,

selecting the ideal screen is one of the best ways to stand out from the competition. Now, the new hybrid screening, part of the

Prinect screening family, makes it even easier than before.

Many of us have experienced that optical “aha!” effect

after a visit to the eye doctor. As soon as you have the

right visual aid, you’re suddenly able to see the fine

details that were blurry or that you couldn’t see at all

before – such as leather pores or skin pigmentation. A

screen is similar: It helps to determine how we perceive subjects – the

sharpness of details and depth, or whether they have smooth contours

or soft gradients. After all, printing is the art of optical illusion. Our

eyes arrange many thousands of screen dots to form one complete

picture. It is their form, size and arrangement which determine how

that happens. They create the framework for the print color by defin-

ing how the inks are distributed on the printing stock in order to

produce a wide range of nuances. The idea here is to achieve a resolu-

tion that transfers the most perfect rendition of reality possible onto

the printing stock – without disruptive rosette patterns or moirés.

Generally, screening technologies include amplitude modulated

(AM) or conventional screening, frequency modulated (FM) screening

and, most recently, hybrid screening. With its Prinect AM Screen-

ing, Prinect Stochastic Screening and Prinect Hybrid Screening, Hei-

delberg offers all these three technologies. “Our screening solutions

achieve outstanding results because each solution package includes

a range of advanced technologies such as our Irrational Screening

(IS), which is a part of Prinect AM Screening. IS can eliminate the

screen related moirés that occur in conventional AM screens, for

example. Which screen type a print shop finally chooses depends on

the motif, the target group, and available expertise,” points out

Klaus-Detlef Freyer, Senior Manager in Prinect Product Management

at Heidelberg.

Screening expert: Klaus-Detlef Freyer, Senior Manager in Prinect Product Management at Heidelberg.

30 • Issue 260 • 2007

Heidelberg News • Solutions

1. AM ScreeningVarying the dot size. Usually know-how is the main reason why

the majority of print shops choose to use classic AM screening. In this

method, darker colors produce larger dots, whereas lighter, bright

areas feature smaller dots. Because of this screening method’s long

tradition and the wealth of experience with it, print shops have the

related dot gain well under control. “Most international norms and

recommendations for inking and dot gain pertain to AM screening,

and thus provide production reliability. These standards can be met

effortlessly with Prinect AM Screening and our measurement systems

Prinect Image Control and Prinect Axis Control,” Freyer says.

The Prinect package includes all the usual tried and true AM

screens as well as a great variety of dot shapes and angle positions,

which enable a smooth, uniform gradation in tonal value, even in

skin tones, which are often complicated. “To ensure optimum results

when overprinting CMYK with Prinect Irrational Screening (IS), we

have placed magenta at 45° instead of 165° and developed a slightly

higher screen ruling for yellow,” notes Freyer.

But here the possibilities offered by AM screening are already

exhausted. To produce even smoother gradients or even sharper

details, the dot size limit – or, more accurately, the dot-smallness limit

– must be addressed: “Above a certain screen ruling, the dots be-

come too small and thus instable: They drop out in the lightest high-

lights and taper off in the deepest shadows. Both lead to a loss of

accuracy in the image. Only FM or hybrid screening permit very fine

details,” asserts Freyer.

Prinect AM Screening: The schematic illustration shows the varyingsizes of the screen dots (1). The very even rosette structure of thescreen dots is particularly visible in the 1,000-percent enlargement (2).In the Irrational Screening, Magenta is at 45°, in order to ensure anoptimal reproduction of skin tones (3).

1

2

3

31

Solutions

�

2. FM ScreeningVarying the dot frequency. The “trick” in FM screening isn’t the

variation in dot size, but rather, in the number of dots, which are

mathematically randomly distributed. Of course, even with this

process, the smallest printed dot must still be large enough to remain

stable when transferred to the plate and later to the blanket and the

paper. It cannot be so small that it does not print cleanly. “To guaran-

tee consistent print results even with large runs, we recommend a

minimum dot-size of 20 μm when working with Prinect Stochastic

Screening. Choosing a smaller dot-size can quickly lead to an in-

stable workf low that once again puts the desired gains in quality at

risk,” says Freyer.

Because FM screening doesn’t require fixed screen angles, it isn’t

dependent on fixed angle positions. In addition, more than four colors

can be used to print the image without generating moirés. This makes

it possible to print with Hifi-Color (CMYK + RGB) or Hexachrome

(CMYK + orange + green) in an extended color space. This in turn

increases the quality of the color reproduction substantially, an

effort that’s worthwhile for fine motifs. Above all, for subjects that

require especially sharp detail with photorealistic quality and a degree

of plasticity – for example, metal or fine structures like wood grain,

skin or textiles – FM screening is unbeatable. “The second generation

of FM screening has moved beyond the ‘teething stage’ – such as noise

in the mid-tones or graininess in smooth surfaces and in technical

screens. Prinect Stochastic Screening works together with our RIP

system Prinect MetaDimension and our Suprasetter equipment to

ensure an optimal placement of the screen dots, such that even

gossamer fine gradients and contours as well as mid-tone areas are

reproduced with an unparalleled smoothness,” reports Freyer.

Working with FM screening requires a fundamental reorganiza-

tion in production, however. Printers cannot simply transfer over their

experience from working with AM screening when calculating the

dot gain, or in process calibration curves for making the plates or

print characteristic curves. Moreover, there are neither norms nor

standards for this process. “Print shops that decide to use FM screen-

ing report that they cannot build upon existing knowledge and exper-

tise. For some, the learning curve is insufferable. Prinect Hybrid

Screening is for those who want to avoid throwing themselves into

completely unknown territory, but still want to benefit from most

of the advantages that FM screening has to offer,” recommends

screening expert Freyer.

Prinect Stochastic Screening: The 1,000-percent enlargementshows the worm structure of the screen dots, which allowsfor a very high smoothness in the mid tones as well as a photo-realistic plasticity (1). Here the underlying principleis the mathematically random distribution of the screendots as typical of FM screening (2).

1

2

Heidelberg News • Solutions

32 • Issue 260 • 2007

3. Hybrid ScreeningScoring with hybrid screening. Prinect Hybrid Screening combines

the advantages of FM and AM screening: Just as with Prinect Stochas-

tic Screening, a minimum size is set for the smallest dot as well as

the smallest dot opening in the shadows. This ensures that a dot will

not become too small and drop out or taper off as a result. Still, fine

detailed pattern continues up to the highlights and to the shadows,

made possible by an FM-like screening activated in the most extreme

highlights and shadows, where the density of the dots controls how

the image is reproduced. In contrast to purebred FM screening, this

occurs only at about 7 to 5 percent upward in the highlights and 93

to 95 percent downward in the shadows. The process enables screen

rulings up to 400 lpi (160 l/cm) in a stable production process. “Prinect

Hybrid Screening combines the fineness of FM screening with the

proven management of AM screening used in many print shops.

Process parameters such as end densities, dot gain, and calibration,

as well as angle selection and dot shape, conform to the classic AM

guidelines. This makes it possible to move step-by-step toward finer

screens – from an 80 to 100, for example,” says Freyer.

Of course, a new process calibration is necessary for the additional

finer screen rulings that Prinect Hybrid Screening enables. Heidelberg

supports this calibration with its Print Color Management Service,

in which a team from Heidelberg system service calibrates and coor-

dinates the prepress, printing machines and proofing equipment on

site. In addition, ICC profiles for print standards and for the proofing

equipment are generated and imported. Customers can be assured

that their printing processes will be monitored and remain stable over

the long run and that the printing presses will reproduce subjects

exactly as they appear in prepress proofing.

“The Prinect Screening Family allows our customers to offer a

wider and finer spectrum of products, making it easier for them to

differentiate themselves from the competition and increase customer

loyalty. Many overlook the fact that selecting the wrong screen can

ruin the best finishing effects,” says Freyer, summing up. So the next

time your customers can’t believe their eyes, it might be due to the

perfect screen. ■

Facts & Figures

The handbook “Introduction to Screening Technology” from the series “Expert Guide” offers users a comprehensive overview of the differentscreening technologies and related Heidelberg products and serviceofferings as well as helpful tips and tricks regarding the Prinect ScreeningSystems. This edition is available at your local Heidelberg sales andservice company. You can find a multimedia presentation on screeningprocesses at www.heidelberg.com/hd/PrinectScreening

www.heidelberg.com/hd/PrinectMetaDimension

Prinect Hybrid Screening: The transition between AM and FM technology is particularlyeasy to recognize in the highlighted areas of the 1,000-percent enlargement (1) andthe shadows of the schematic illustration (2). If primarily the size of the dots varies(AM), instead of dropping below a defined smallest size from 7 to 5 percent upwards,the distribution of the screen dots is varied (FM).

1

2

Solutions

33

It’s the smaller print shops in particular which are often confronted with the challenge of customers expecting the full service –

including finishing processes, where cutting and embossing are seen as the norm. Up until now, print shops were generally

faced with only two options in this regard – either they outsourced, or they had to use a platen or a cylinder. But now there is a

cost-effective alternative: the Varimatrix 105. Prague-based K.P.R., a print shop in the Czech Republic, has been using it

for cutting and embossing since last summer.

No More GamesVARIMATRIX 105

34 • Issue 260 • 2007

Heidelberg News • Solutions

Who likes being dependent on the schedules and quality

of outsourced service providers? It is in the area of fin-

ishing in particular that many print shops find it diffi-

cult to compete with large or specialized companies, generally due

to the high outlay involved in purchasing the equipment. This is why

the relevant orders are passed on to third party providers, with the

hope that the result will turn out right – and if it doesn’t, that the

customer won’t notice. Still, this kind of “game” can quickly become

expensive, quite apart from the fact that dissatisfied customers are

prepared to change suppliers at the drop of a hat – if the finishing is

no good, it doesn’t matter how good the print job was. Using external

suppliers therefore involves all kinds of hidden risks. It’s important

to note that highly specialized cutting and embossing machines also

need to be run continuously at capacity for them to be profitable.

And the old Heidelberg cylinders or platens need a lot of time to

deliver quality products.

The Varimatrix 105 die cutter offers a way out of this dilemma, as

it is a true entry-level model. The machine was developed in Taiwan

and is also built there as a licensed product, but Heidelberg made many

technical revisions to the basic model, modifying it to such an extent

that it can now proudly boast the GS test mark (safety-tested to the

internationally acknowledged strict requirements of the German

standard). With this distinction, Varimatrix 105 has the potential to

become a real sales hit, even internationally. It is already fully inte-

grated in the Heidelberg global service parts logistics set-up – and this

without the machines which have so far been delivered being known

for unscheduled “pit stops.”

No scrap iron and high-speed. The Varimatrix can even be used

with the old tools from the platen, cylinder or other die cutters, mean-

ing that the user has absolutely no need to be anxious about “hidden”

costs. But whereas on a platen “only” 1,000 to 2,000 sheets per hour

are possible (depending on the application), the Varimatrix, running

at its peak, can process up to 7,500 sheets an hour – depending on

the type of material used and other factors, such as the type and dif-

ficulty of the cutting required. This means that instead of having to

turn down an order because the capacity of the old platens will be

exceeded, or else having to outsource it and thereby pass on some of

the profit to the finisher, the Varimatrix allows you to create a lot

more added value in-house. On a 15,000-sheet job, you can more or

less rely on the fact that what used to take almost two days at 1,000

sheets per hour on the platen, resulting in delayed delivery, can be

35

Solutions

managed on the Varimatrix 105 in around two hours. Additional jobs

can then be dealt with in the time saved. A great leap forward in

terms of productivity – and that at low cost – has now become reality.

So it’s goodbye to those finishing bottlenecks!

Varimatrix 105 CS. As its name already implies, the machine can

work with sheets in the maximum 3B format, in other words

29.53 × 41.34 inches (750 × 1050 mm). The cutting format itself is then

28.62 × 41.34 inches (727 × 1050 mm), and the size of the cutting die

can be up to 29.30 × 41.73 inches (740 × 1060 mm). In this way, the

machine’s great f lexibility makes it possible to process a wide range

of materials. Using the Varimatrix 105, many different types of paper

and board can be cut, including cardboard and corrugated cardboard

ranging from 80 to 1,400 gsm weight. At the same time, the thickness

of corrugated board for cutting can range up to 0.16 inches (4 mm).

The Varimatrix 105 CS consists of a few basic elements such as the

actual cutting and stripping station, but it is also equipped with a

manual non-stop feeder and delivery. Each of these units has its own

drive, whose operation is synchronized with a central control system,

thus making the feeder very f lexible. Its task is to align the individual

sheets so that they are accurately fed into the cutting unit for process-

ing. Feeding can take place both at the operator side and the drive

side. The non-stop operation of the machine ensures the constant fill-

ing of the Varimatrix feeder. This high level of precision is also one

of the main factors behind the very small amount of waste from the

print sheet when larger quantities are stripped. The waste is removed

in the stripping station of the Varimatrix 105 either using dedicated

tools or by means of universal tools with upper and lower pins.

Small details for experts. One option even allows for the processing

of small sheet formats of 11.81 × 13.78 inches (300 × 350 mm). A stan-

dard feature of the Varimatrix is a tape strip inserter, which makes it

possible to count out batches for easy subsequent removal on the fold-

ing carton gluer. In addition, the Varimatrix is standardly equipped

with a gripper edge removal. The die cutter works on the moving low-

er platen principle, thus ensuring good cutting quality. The variable

chase can be used for various cutting die sizes, and existing die-cutting

tools can thus continue to be used. These details explain the success

of the Varimatrix 105. Currently, a good 60 percent of the machines de-

livered so far have been installed in Europe, including one machine

in the Czech capital Prague, at K.P.R. This abbreviation stands for the

initials of the owners “Kuba” Suchy, Pavel Michálek and Roman Kincl. �

36 • Issue 260 • 2007

Heidelberg News • Solutions

Die cutter for packaging and commercial printers. Even though

the Varimatrix 105 is a die-cutter intended to appeal mainly to card-

board and packaging printers, it is also being used increasingly by

commercial printers. This is the very area in which the Prague print

shop K.P.R. is active. One of the reasons that they decided to purchase

a Varimatrix 105 die cutter was first and foremost the fact that the

wide variety of orders there requires relatively frequent die cutting.

“Lots of customers commission complete advertising campaigns from

us, involving not just many different kinds of f lyers or catalogues,

but also a whole range of polygraphic products more commonly

found in the field of packaging manufacture. For our print shop,

therefore, we have not just bought presses that can process these

kinds of orders, but also the technologies that link up with them,”

says Ji rí Tomek, director of the print shop.

Up until now in the K.P.R. print shop, this work was carried out

on older die cutters or outsourced to other service providers. This in

turn required a constant coordination effort resulting in massive

time loss. And this, at the end of the day, was another reason for buy-

ing their own, high-performance die cutting system. Experience with

this machine, which began to be used in Prague in the summer of

2006, shows that the print shop’s f lexibility in the field of cutting

and embossing has considerably improved. At the same time, cutting

in-house has also meant heightened expectations. At K.P.R., not only

have their own expectations for more rapid order processing in-

creased – after all, there is now, for instance, no need for transport

to their external partner for the job – but also their expectations

regarding the quality of the end product. It has therefore become

necessary, as early as the production workf low stage, to take into

account preparation of the cutting dies as well as technical consider-

ations such as proper location of the cutting patterns on the print

sheet layout. On top of that, additional know-how is now needed as

well: What are the materials that process well? What kind of char-

acteristics do they have? How do their various substrates behave

during processing? A lot of details previously dealt with by the coop-

erating partner now have to be worked out within the shop itself.

Luckily for the Prague print shop, they already had a fair amount of

know-how available in-house.

For Tomek, both the quick and problem-free installation, as well

as the training of the operating personnel, were a big plus. Once the

machine was up and running, a second training phase devoted to the

subtleties of the stripping process was undertaken. “We wanted to

explain this process to our colleagues using a concrete order and not

37

Solutions

some fictitious example, and that’s the reason why we have under-

taken this training phase on a real order that’s suited to stripping by

machine,” explains Jirí Tomek.

Productivity and shortened preparation times. Apart from the

greater f lexibility of the machine, the K.P.R. print shop is particular-

ly appreciative of the high productivity and shortened set-up times

that result from the Varimatrix 105. With it K.P.R. achieves production

speeds of 6,000 to 7,000 sheets per hour, depending on the complexity

of the job. At the same time, more blanks per sheet can be printed and

cut out on the Varimatrix – thanks to the large processing sheet size

of 29.52 × 41.34 inches (75 × 105 cm). The set-up times could be consid-

erably shortened in comparison to those of the old cutting machines,

because the Varimatrix offers a series of automation and control ele-

ments giving information on setting the individual machine compo-

nents. Moreover, K.P.R. is now able to archive tools once they have

been adjusted, by means of thin substitute metal sheets, resulting in

considerable reductions in preparation times for repeat orders.

Due to its high productivity, this machine is particularly suited

for processing medium and large print runs. But because of pres-

sure to meet deadlines, very small runs are also processed with it at

K.P.R. Currently the Prague print shop is using this machine on runs

upwards of around 100 sheets. But orders in excess of 300,000 sheets

also run through the Varimatrix 105. The big runs can now be eco-

nomically processed with the stripping station since manual removal

of the waste is no longer needed. Similarly, there are many different

possibilities in terms of the materials that can be processed. The best

results are obtained on paper board containers, with grammages

in excess of 200 gsm, but processing is just as good on coated papers

with a grammage of around 150 gsm.

“The machine is equipped with a stripping unit which does an

excellent job of separating out the cut product from the waste mate-

rial,” explains Tomek. In the Prague-based K.P.R. print shop this unit

is used primarily for processing medium and large print runs. In all

other cases, manual stripping is carried out away from the Varima-

trix 105. “Getting the right setting on the stripping unit is a relatively

time-consuming matter, especially in cases where it has to be set up

for a few tricky perforation types. Where a small order is involved,

the time spent on setting up the machine would be disproportion-

ately longer than its actual operation, and that would of course be

uneconomic. That’s why there isn’t stripping done on those orders,”

points out Jirí Tomek. �

Heidelberg News • Solutions

38 • Issue 260 • 2007

It is important for him to size up whether setting up the stripping

unit is advantageous for the perforation type and run size, or

whether it makes more sense to do this manually. On orders with

runs of several tens of thousands, making use of this unit goes with-

out saying. But it is just this freedom in the decision-making process

that offers the print shop a high degree of production and quality

assurance – resulting in satisfied customers and optimum capacity. ■

Facts & Figures

K.P.R. Pod Sancemi 4/196190 00, Prague 9Czech Republic Tel.: +420-266-311-818/822Fax: +420-266-311-819/820E-mail: info@kprtisk.czwww.kprtisk.cz

www.heidelberg.com/hd/Varimatrix

Fast Facts on the Varimatrix

The Varimatrix 105 is available in two versions: the C model(C=Cutting) is a pure die cutter whereas the CS model (S=Stripping)includes an additional stripping station. All specifications apply toboth models:■ Sheet format (max.): 29.52 × 41.34 inches (750 × 1050 mm)■ Sheet format (min.): 14.57 × 15.75 inches (370 × 400 mm)

(optional 11.81 × 13.78 inches /300 × 350 mm)■ Cutting force (max.): 300 t /3.0 MN■ Machine speed (max.): 7,500 sheets/h

Technical Data

■ Cutting die size (max.): 29.53 × 41.34 inches (750 × 1050 mm)■ Net cutting area: 28.62 × 41.73 inches (727 × 1060 mm)■ Gripper edge, adjustable with 0.512 inches (13 mm) wood in

front of the 1st knife: 0.394 to 0.709 inches (10 -18 mm)

Materials that can be processed

(depending on material characteristics and sheet specification)■ Paper with a minimum weight of 80 gsm■ Carton or solid board up to a weight of 1,400 gsm■ Corrugated board up to 0.16 inches (4 mm) thickness

39

Innovations

�

Mr. Kirchner, about 25 years ago you adopted UV printing.What were you trying to achieve?

KIRCHNER: At that time our print shop “Druckhaus Kirchn-

er” expanded from classic offset printing to include UV offset. In

the 1980’s, the main focus was initially on its practical application:

The printing of films and non-absorptive materials was up to this

point predominantly reserved for those in silk-screen printing.

The associated restrictions on image quality and speed are known.

With the introduction of UV offset printing, it became possible for

the first time to print on these materials with a significantly higher

halftone resolution – and that with long runs and at high speed.

This was revolutionary! Twenty five years ago the focus was on

getting the basics of the business under control – today we’re

working with customers to develop new and extraordinary ideas.

How do you manage to create new and unusual eye-catcherswith special effects time and time again?

KIRCHNER: For us, it’s a bit of a sport, and our ambition

spurs us on: We want to demonstrate things, which normally aren’t

even possible – when that means that we sometimes push so far

that we border on the threshold of pain. This sportsmanlike ambi-

tion definitely comes from my time as youth player in the German

national table tennis team, when I fought hard to be successful.

This is the same attitude we take in UV offset printing, where we’re

also always consciously pushing the limits of what’s possible – for

example with our new Silver.Print by Kirchner Print.Media, which

is particularly well-suited for magazine covers, DVD covers, inserts

and mailings, for instance.

What makes Silver.Print so unique?KIRCHNER: In the case of an eight-pager with a gatefold, we

laminated the entire surface area of both sides of the printing

sheet with silver foil. Through close dialogue with the customer

we were able to tweak the image replication in order to optimize

it for the Silver.Print process. For example, at particular spots

within an image, the necessary white parts were either completely

KIRCHNER PRINT.MEDIA, GERMANY

or partially highlighted. In this technique we are playing with metallic

backgrounds, which can appear silver, gold, copper or even a pearly

luster. These kinds of eye-catchers on non-absorptive materials

are only possible using UV.

Why don’t you use Iriodin in this case? KIRCHNER: You can produce a metallic effect with Iriodin

as well, but it doesn’t have the same brilliance. We achieve the

most varied reproduction effects with halftone gradations. This

creates unusual metallic effects on materials that have been silver

foil laminated or embossed with hot foil. These kinds of projects

require a lot of know-how and experience of course.

Such elaborate projects are more expensive than the conven-tional. How do your customers react?

KIRCHNER: We’re of course happy when we exceed expec-

tations and customers say, ‘Wow! I didn’t imagine it would look

this good!’. Most customers also know that eye-catchers such as

these are worth the money, and particularly when they’re able to

measure its success. To style a unique invitation, for example, we

printed a silver metallic card and a lenticular image with UV offset,

chose a Leporello (zig-zag) fold, and completed it with a personalized

business card. The company’s rate of return was gargantuan. For a

company report, we finished the title using a 3-D lenticular image

as well. Eye-catchers such as these draw attention and improve the

image, instead of being thrown into the garbage bin.

What economic advantages does UV printing offer? KIRCHNER: First of all a high level of reliability in printing.

Both non-absorptive and absorptive materials are able to be printed

with UV and then finished immediately equally well. Because of

short production times, we were able to noticeably increase our

productivity. In certain branches, such as in the cosmetic industry

where they try to increase sales through high quality packaging

with metallic printing substrates, UV printing is therefore an absolute

must. The photo-initiators make the inks set without using any

powder. When printing with conventional high oxidative inks on

Simply Brilliant!Martin Kirchner, owner of Kirchner Print.Media GmbH & Co. KG in Kirchlengern, Germany, is considered to be

one of the pioneers in the country for UV offset printing. For the past 25 years he has been providing furore

with unusual print products. It’s therefore no wonder that he and his team often like to push the limits of what

is possible. Heidelberg News spoke with Martin Kirchner about chances, demands and brilliant effects.

40 • Issue 260 • 2007

Heidelberg News • Innovations

41

Innovations

Facts & Figures

The family-owned business was founded in 1939 by Martin Kirchner’s father, Artur Kirchner. Their business partners include well-known nationaland international customers from the most diverse branches: furniture andaccessories, nutrition, liqueur and tobacco as well as health insurancecompanies, agencies and publishing houses. The group of family-runbusinesses regularly invests in the newest technologies – last year theyinstalled 39 new printing units with 3B format. Some 130 staff membersproduced annual sales of 29 million US dollars (22 m. euros) in 2006.

Kirchner Print.Media GmbH & Co. KGSpradower Weg 10032278 KirchlengernGermanyTel.: +49-(0)-52 23-75 74-0Fax: +49-(0)-52 23-75 74-28E-mail: info@kirchner-printmedia.dewww.kirchner-printmedia.de

www.heidelberg.com/hd/XL105

the other hand, there’s always the risk that the inks won’t dry fast

enough and that even with heavy powdering and small piles printing

sheets get discarded.

In May 2006 we started running a Heidelberg Speedmaster

XL 105-6+LX UV as test customer. With this six-color press with

UV and IR drying we are able to print up to 18,000 sheets per hour

depending on the printing stock. This meant a productivity increase

of roughly 30 percent for us.

UV offset printing shines in the realm of surface finishingabove all else. But does it always have to be UV?

KIRCHNER: There are of course production processes other

than UV offset printing, but UV offset printing offers possibilities,

which can’t be realized using conventional or other processes. Just

think about the diversity of surface finishings – and that in an

inline printing production. Using the most varied types of coatings

we can produce a special surface feel, for example. UV printing

provides a lot of advantages in the optic presentation of matt-gloss

contrasts as well. What all processes definitely have in common is

that they require sufficient experience and know-how.

Is there anything you dream of when using UV offset printing?KIRCHNER: Yes, to print in such a way that you don’t see

any fingerprints on ref lective surfaces with high gloss UV coatings.

This is something I absolutely want to solve! ■

42 • Issue 260 • 2007

Heidelberg News • Innovations

Printing with gold? What sounds like a fairy tale from One

Thousand and One Nights is reality in the printing room:

“Many of our customers experiment with UV inks and coat-

ings by combining them with unusual materials like gold

leaf, for example. Others also work with unusual printing stocks such

as foam. UV printing allows you to realize countless applications

where almost the only boundary is your fantasy,” explains Jens Arne

Knöbl, Head of Product Management Applications at Heidelberg.

In addition to differentiating themselves by using such unusual

print creations, customers are naturally interested in economic

production processes as well. This is why Heidelberg is continuously

developing its range of UV products, “For many customers, inline

production is the key to cutting costs and in this case in particular, it’s

therefore an unbeatable advantage when the applied inks and coatings

harden immediately and products can be sent to finishing without

a big time lag. What’s more, products are protected from damage,”

emphasizes the UV expert Jens Arne Knöbl.

Just how important the customer’s benefit is to Heidelberg is

shown by their most recent initiative for the standardization of UV

and hybrid applications, in cooperation with KBA. Motivation for this

action was the manufacturers’ large degree of variation in the pro-

duction of various batches of operating or aid materials such as ink

and cleaning agents. This not only hinders the achievement of higher

process reliability and quality but can also cause damage to the

machines. “Heidelberg’s overall goal in product certification is to

limit the degree of variation and increase reliability in processing,

thereby improving the entry situation – especially for UV beginners

– for example, by providing clear recommendations,” states Jens

Arne Knöbl.

In the future Heidelberg wants to offers its customers in various

UV business segments a complete workf low from the preliminary

stages through printing and up to finishing. “Our customer should

be able to focus their attention on making money right from the

start. That’s why when it comes to more complex areas like lenticular

UV PRINTING WITH HEIDELBERG

UV technology opens up a nearly boundless world of finishing possibilities that allow you to magically

conjure up seductive eye-catchers on both absorptive and non-absorptive printing stocks. This is not to

mention the economic advantages it holds, including fast throughput and drying times. For many graphic

companies on a quest for the perfect UV print, Heidelberg offers the right UV press in all format classes

– and therefore also the ideal secret weapon in the fight for high margins in this market segment.

applications, in-mould labels and packaging, they don’t just receive

the UV press with the appropriate equipment but also consultation

services on special uses and technologies such as screens and CtP-

imaging, as well as the equipment for postpress finishing – and all

from the same source,” points out Jens Arne Knöbl.

Heidelberg is already providing all newly developed presses (CD 74

and XL 105) factory-ready as a complete UV package. “We want to make

the installation and operation as simple as possible for our customers.

That’s why they will now receive with every UV press a set of periph-

erals perfectly matched to work together, such as dryers from the

DryStar family (see HN 255, p. 28) or Instant-Start – the software option

for reducing wait time in washing. This secures an economic and

user-friendly operation. Furthermore, customers only need to address

one contact person on any issue,” explains Jens Arne Knöbl.

The Speedmaster XL 105, for example, is as of April 2007 available

as a UV version and double-coating press. As a UV dryer, the new

DryStar 3000 UV has been deployed. Its drying performance even

easily competes with the high speed production of the Speedmaster

XL 105’s up to 18,000 sheets per hour. Heidelberg completes its line

of UV products with the XL 105. In addition to the standard series

(SM and CD) are also special models such as the Speedmaster CD Duo,

double-coating presses or special configurations. “There is hardly

anything we can’t deliver! Our customers can contact us any time with

ideas, no matter how unusual. The main thing is that the printing

stock fits in the press and is able to be printed. After that we can test

things out and discuss with customers which configuration would

be best-suited for them and most economic for their desired use. After

all, as the saying goes, customers shouldn’t have to use a sledge-

hammer to crack a nut. That’s why we offer the suitable UV press for

every job. Then there’s really nothing standing in your way of

profitable UV projects,” says a convinced Jens Arne Knöbl. ■

For more information on the benefits of UV printing,

see page 30 to 49 of HN 251 or www.heidelberg-news.de

Coating in Sight

Jens Arne Knöbl, Head of Product

Management Applications at Heidelberg.

What’s your UV-Type?As boundless as the coating possibilities, so multifaceted is the line of UV products by Heidelberg. But in

all honesty, do you really know which machine or configuration is best-suited to you? Our test is meant to

give you a hint at which direction you should go – the exact machine you choose is of course dependent on

your specific print jobs and the formats you need. Please choose only one answer for every question.

43

3. Which market segment do you work in? a) Commercial

b) Packaging and labels

c) Mixed

4. Why do you want to get into UV printing? a) I want to distinguish myself from the masses,

achieve greater margins and win new customers

through high-quality applications.

b) I want to increase productivity. My customers

would prefer to have their orders before they’ve

even ordered them and would be willing to pay

more for faster processing.

c) I want to process temperature sensitive

printing stock reliably and fast.

5. What is your typical printing stock?a) Paper and card

b) Aluminum coated paper and card as well

as plastics

c) Very thin plastics such as in-mould labels

6. What is your main focus?a) Speed

b) Innovative eye-catchers

c) Avoiding register problems with temperature

sensitive materials

7. What special effects do you want to impresscustomers with?

a) Special effects? That’s something for action

films. For me and my customers, better protection

and faster delivery times are most important

when it comes to print products.

b) Special applications with all the trimmings

and in all combinations: Matt-Gloss, iriodin,

scratch and scented coating on metallized or

film laminated paper and card.

c) In addition to my specially finished and coated

labels, I also want to offer thin, transparent

plastic labels (Non Label Look).

1. Assume you were to receive an order from a carmanufacturer that also produces convertibles toprint a high-quality brochure for their approachingsummer business: They request a two-pager on metal-lized paper. The depicted vehicle should be coatedwith a high-gloss effect and stand out even moreagainst the matt effect background. The wheels andbumpers should be embossed in order to achieve a 3-D effect – as if the car is driving directly out of the picture and into the viewers hands. How wouldyou proceed?

a) Your heart bleeds: You don’t possess any

machines with sufficient equipment and are

forced to decline the order.

b) You begin printing the metallized paper with

UV opaque white on a screen printer, then take

the order to your five-color UV press and run it

through using UV inks and matt coating and

then add a glossy coating to the bumpers on the

coating unit.

c) You confidently carry out the order entirely

inline on your Duo UV printing press, partially

highlight the metallized paper with screened

opaque white and finish it off with a coating of

iriodin on the high-gloss bumpers and aluminum

wheel rims. The customer is so pleased that they

immediately ensure you more orders.

2. How many UV assignments are you expecting?a) We have already received inquiries, and I

therefore expect a workload of more than 10

percent UV jobs on the new UV machine.

b) From now on I will only be carrying out

UV print jobs.

c) I’m expecting a very high workload, since I

can combine conventional as well as hybrid UV

inks and coatings inline with the new press.

44 • Issue 260 • 2007

Heidelberg News • Innovations

A: The PioneerYou first like to cautiously explore new terrain

before moving in.

If you only want to use UV coating and

scratch protection on some of your commer-

cial print jobs, the Printmaster GTO 52, for

example, would be an economic entry-level

UV press. With the Laco coating facility you

can produce print products such as brochures

or leaf lets in one-color to five-color prints

and then apply UV, dispersion and blister coat-

ing – all in one pass.

UV coating alone isn’t enough for you?

With our highly automated Speedmaster

models such as the SM 52/ 74 UV you can

print both conventionally as well as with UV

inks, thus expanding your know-how in the

lucrative UV market step by step. The key to

conquering this market is in inline printing

and coating of paper as well as unusual print-

ing stock of up to 0.0157 in (0.6 mm) thick-

ness (such as plastics or paper and thin cards

metallized with aluminum) – and this at low

cost, since you don’t have to fit any coating

plates. A further competitive edge for expe-

rienced pioneers: In combination with the

inline die-cutting unit, you can also use the

press to cut print products immediately after

applying the coating.

Answer

a

b

c

Question 1

----

A

B/C/D

Question 2

A/B/C

C/E/F

F (5x)

Question 3

A/B/C

D (5x)

A/B/C/F

Question 4

A/B/C/D

A/B/C/D

E (3x)

Question 5

A/B/C/D/F

A/B/C/D/F

A/B/C/E/F

Question 6

A/B/D/E/F

C (5x)

E (3x)

Question 7

B/D

C/F

E (3x)

Score:Take a look at the table below. Mark the fields according to your answers and then count the number of each capital letter (A, B, C, D, E or F).

Don’t forget to take into account the multipliers in parentheses! The capital letters indicate your “UV-type.” Of course it’s possible to be a

mix of types. If you get almost the same end sum for two letters, check out both types.

45

Innovations

�

B: The Cross-Country RunnerYou’re the cross-country runner of UV printers: You are constantly

jumping from format to format, printing stock to printing stock.

Now you want to take the next step as fast as possible so that you

can once again pick up the speed.

It’s full speed ahead with machines such as the Speedmaster

CD 74 UV. Compelling with its f lexible and highly automated

equipment, the Speedmaster can produce multiple shorter and

longer runs on a printing stock thickness of up to 0.031 inches

(0.8 mm). The inking unit temperature control secures a constant

high quality throughout the entire run. The CD 74 UV, equipped

with up to 15 units, is available as a duel model (f lexographic and

offset printing) as well as with a perfecting device. The UV revers-

ing drum dryer also increases speed and reliability in production.

This allows you to benefit from the reliable “One Pass Productiv-

ity,” in which you can run the perfecting mode in one pass and

therefore print more economically.

C: The VirtuosoWith your unusual and eccentric ideas, you induce fear in the

competition – but sometimes also in your staff. For the latter this

is especially true when you risk destroying the entire project with

your love of experimenting. Should you fall into this category,

please contact your local Heidelberg office.

The Speedmaster CD 102 UV, for instance, is the ideal ma-

chine for creative types like you, regardless of whether you make

your living with UV printing and inline coating or solely as a fin-

isher (off line). The optional combination of two to four coating

and drying units opens up a world of design possibilities – allow-

ing you to stand out with options like the classic matt-gloss effect,

iriodin or unusual applications of dispersion or UV coating. Even

the breadth of possible printing stock satisfies (almost) every

wish: It ranges from thin print paper to plastics and up to foil-clad

card with 0.039 in (1 mm) thickness. The CD 102 UV is available

with up to 16 units and with an extended delivery of course so

that the UV coating can be optimally distributed.

46 • Issue 260 • 2007

Heidelberg News • Innovations

D: The SpeedsterFor you, fast is not fast enough. Day after day you break record

time in the printing room.

With the Speedmaster XL 105 and printing speeds of up

to 18,000 sheets per hour, you can even crank up the speed on

complex projects – and that with reliable XL 105 high quality.

The inking unit temperature control, in combination with the

separate ink fountain roller control, ensures a precise ink

metering, even with long runs. The doctor chamber blade

system in the coating unit works together with the three exten-

sion modules in the delivery to produce the highest luminosity.

You receive the Speedmaster XL 105 factory-ready as a complete

UV kit. It is a pleasure operating the interdeck dryers, which

you can easily reposition from printing press to printing press

without any tools. The XL 105 is of course available as a double-

coating model as well.

E: The Cool TypeTemperature sensitive printing stock such as thin

plastic films or in-mould labels don’t make you break

out in a sweat: Coolly and easily you carry out printing

jobs as difficult as this with top quality results.

Only with low drying temperatures, as found in the

CoolCure UV on CD 102, can you pull this off without

register problems. In this case, atmospheric oxygen is

eliminated with nitrogen (neutralization), in order to

minimize the heating of the printing stock during dry-

ing. In this way, inks harden much better without the

dryer having to be run at full capacity. Thanks to Cool-

Cure UV, both reliability in production and printing

speed are significantly increased. Printing stock heats

only minimally, allowing plastics and other printing

stocks to be processed with almost or no lag time and

even without an unpleasant UV smell. Because the pile

temperature is hardly more than that of the printing

room, immediate finishing is possible even on thin

plastics, without storage for cooling.

47

Innovations

F: The Five-Star ChefAs a five-star chef among printers, you want to serve your customers

especially elaborate meals. It doesn’t bother you that these exquisite

delicacies have to be served punctually on the dot: What others can

only manage with extra kitchen help, you simply take care of your-

self – and trust in the finest techniques in doing so. You thereby pull

off spectacular four-course meals in one pass.

With the Speedmaster CD 74/102 or XL 105 double-coating

unit, you can combine the price advantages of conventional inks

and special colors with the freedom of design and shortened drying

times of UV technology. This Speedmaster model possesses two coat-

ing units with a drying rack between them. This allows you to print

water-based protective coating as a barrier in one pass and in the

other use gold and silver coatings (Primer/Gold) or combine matt

and high-gloss inks or sensory effects with iriodin, scratch, blister or

scented coating in the second coating unit, for example. Or you can

take printed labels and commercial print jobs with conventional inks

and coat them inline with UV coating (Primer/UV). In this case a water-

based primer would be applied in the first coating unit, which pre-

vents the conventional fresh printing inks from reacting with the

UV coating, thus reducing the undesired loss of luster (draw-back

effect). A doctor chamber blade used as a coating metering system,

ensures complete precision, even in the case of razor-thin coating

applications. Double-coating units are available in the sizes 20 × 27

inches (50 × 70 cm) as well as 27 × 39 inches (70 × 100 cm).

Do you mainly produce packaging and labels which need to display

a highly metallic gloss and high ink film thickness? Are you looking

for an economic printing process to be able to carry out the most

diverse order sizes at the drop of a coin? This is a clear case for the

Speedmaster Duo CD 74 or the Duo CD 102. Thanks to the f lexo-

graphic unit both in front of the offset printing unit as well as behind,

in addition to the optional coating and drying units which can be

combined, these machines open up a world of new inline coating

possibilities to you. You can process conventional inks and water-

based coatings or UV inks and UV coatings together, and with just

one run, achieve matt-gloss combinations with opaque white, pearly

luster or metallic effects, for example. With the Flexokit, a specially

developed doctor chamber blade system, Metalures (water- or UV-

based gold and silver coatings) can be processed. The Speedmaster

Duo CD 74 and Duo CD 102, fitted with up to 16 printing units are

available with equipment such as double-coating units, sheeter and

logistics for non-stop operation und much more. ■

48 • Issue 260 • 2007

Heidelberg News • Opportunities

PRINECT WORKFLOW – RETURN ON INVESTMENT

A RiskWorth Taking

Armin Hespeler, ProductLine Management Prinect.

49

Opportunities

Investments must give a good return. It is fairly easy to calculate the return for a press, but it is difficult to set a figure for the

actual benefit gained for integrated workflow solutions. Heidelberg News has recalculated investments in three cases in relation

to the benefits they bring – what is known as return on investment (ROI). Heidelberg expert, Armin Hespeler, Product Manager

for Prinect, was there to field our questions.

Mr. Hespeler, you have been measuring the financial successof three print shops that have integrated their processes with PrinectWorkflow. What did you find out?

HESPELER: Alongside qualitative improvements, such as

faster throughput times or error-free print data, we were primarily

interested in the way in which these improvements affected the

balance sheets of the three companies. And the results here were

impressive. Over a period of, on average, five years, the savings of

all three printing firms amounts to several million US dollars.

Total investments in Prinect solutions of an average of 264,000 US

dollars (200,000 euros) must be set against this. Given the specific

general conditions relating to Mediahaus Biering in Munich,

for instance, once you calculate in growth in productivity and

increased efficiencies, this company saves around 11 million US

dollars (8.3 m. euros) with the help of our seamless color workf low

system Prinect Color Solutions. For a total investment of 330,151

US dollars (250,000 euros) this gives a return on investment of

3,295 percent. Admittedly, to achieve this level, everything from

the order structure to the training competence of the employees

has to be right; but the excellent manner in which Mediahaus

Biering has implemented this clearly shows what there is still to

be found in the production processes.

What do the figures from the other firms look like? HESPELER: With the introduction of the Prinect Printready

prepress workf low system and the Prinect Prinance industry soft-

ware, the Berlin firm of druckpunkt Druckerei und Repro GmbH

has achieved potential savings of 4.4 million US dollars (3.3 m. euros)

for the period 2004 to 2008. In particular, this company wanted to

find out which of its areas were actually making a profit and what

would be better outsourced. Thanks to Prinect, not only was it

possible to find this out, but via new “process transparency” any

employee can now access all the information he or she needs at

any time. This has allowed druckpunkt to achieve turnaround in

profitability, as there are no longer any unprofitable orders being

handled. Again, Druckhaus Beineke Dickmanns, which has also

introduced Prinect Printready and Prinect Prinance, is profiting

from savings to the tune of an average of 792,500 US dollars

(600,000 euros) per year. Among other things, this sum is the result

of enhanced data quality in prepress – in particular when it comes

to the pref lighting of PDF files on the part of the customers.

Thanks to automated and standardized processing of orders,

productivity, based on order throughput with the same number

of employees, is exactly twice what it was before. In addition,

the overall procedure of order processing has been optimized at

the same time as achieving closer contact with the printing

company’s customers.

What are the decisive criteria for such a high ROI? HESPELER: All three companies have exactly those Prinect

modules that they need – and in each individual case these modules

complement each other perfectly. Even if you cannot install a

Prinect configuration using the “plug and play” principle, the

rapid and successful introduction of the system is always the result

of close cooperation between Heidelberg and our customers. In

addition, the three companies have basically all made a great leap

forward by taking a relatively small step, as, once installed, the

solution can be adapted to new conditions without any problems.

And that’s the real trump card when it comes to investment relia-

bility – a card that has in fact since been played by more than one

of them. Moreover, the printing firms clearly profit from the fact

that we are a one-stop shop for them. This does not just ensure

that there is perfect configuration of the software and hardware

more or less from order acceptance to final finishing; it also means

that the customers have just one point of contact for any issue that

arises throughout the entirety of this chain. And that point of

contact is Heidelberg. Apart from that, most Prinect users have

been very quickly able to come to terms with using the workf low

software, as they already knew the user interface from other

Heidelberg solutions. In the final analysis, all these aspects result

in productivity increases of such an order that the company is able

to achieve additional orders and therefore growth with the same

levels of equipment and staffing.

Are these results typical of other Prinect customers?HESPELER: Absolutely. The three companies are very differ-

ent in regards to size, business model and equipment, and as a

result are representative of around 90 percent of all printing firms.

Obviously the ROI level differs from company to company, but the

three case studies clearly show that it is worth integrating depart-

ments and processes with the help of a seamless workf low system.

And since your competitors never sleep, it will presumably become

even more important in the future to manage to identify the

weaknesses of your own company on a permanent basis and to adapt

the workf low to more exacting requirements as they arise. ■

Facts & Figures

www.heidelberg.com/hd/Prinect

50 • Issue 260 • 2007

Heidelberg News • Opportunities

ROIOne-off investment sum:

US $237,400 (180,820 €)Printready, Remote Access, Direct Access, Prinance,Stratos I-Point, internal expenditure (training)

Cumulative annual costs (2004–2008):

US $631,300 (480,820 €)IT-management, updates

Cumulative annual savings (2004–2008):

US $6,019,735 (4,573,816 €)Improved order production management, reduced order and labor costs

Net value of the workflow investments for the period2004 to 2008 (adjusted to the recovery period):

US $4,348,310 (3,303,402 €)

1,826.90%Cost/benefit ratio

Thanks to Prinect, managerHarry Haker is now chasingthe right orders.

druckpunkt Druckerei und Repro GmbHWranglstraße 100, 10997 Berlin, Germany Tel.: +49-(0)-30-25 42 17-0, Fax: +49-(0)-30-25 42 17-99E-mail: info@druckpunkt-berlin.de, www.druckpunkt-berlin.de

51

Opportunities

Declining margins and irregular capacity-utilization for the

presses caused druckpunkt Druckerei und Repro GmbH to

network processes throughout the company. On the one

hand, the company was following a clear strategic objective

– to acquire transparency in how the business functioned. “It quickly

became apparent that we were outsourcing too many services and that

setting up our own finishing department would be a profitable un-

dertaking,” says Managing Director Harry Haker. Sober analysis of

the order structure also indicated that the existing production plant

no longer matched the requirements of the current customer base.

This was why the Speedmaster SM 74 six-color with coating unit was

replaced by a CD 74-5+L, which had become a better idea in terms of

the new druckpunkt order mix.

On the other hand, there was a need to automate processes to be

able to produce at greater speed and more economically. For this, the

Speedmaster CD 102-5+L was linked to prepress via the Prinect Pre-

press Interface; the Prinect Image Control quality measurement and

regulation system was introduced and the industry software Prinance

was directly integrated with the Prinect CP2000 Center press control

system. “For us this was a significant milestone, as now for the first

time we can send job-specific data and presets directly to the press,”

points out Stephan Austilat, with some satisfaction. He is Harry

Haker’s partner in the business.

By introducing the Prinect Printready System in prepress and

FCS 100 in finishing, the entire printing process is now completely

integrated. Customers, for instance, approve their PDF proofs by

e-mail via the “Remote Access” Printready function, and these then

enter the JDF workf low directly. Prepress generates optimum cali-

brated plates for the printer, who also receives precise preset data for

his/her press. The result? On a five-color job the set-up times have

been halved. Simultaneously, there has been a considerable reduction

in materials consumption right down to the OK sheet. In addition,

by means of Prinect Image Control, production is standardized and

quality is enhanced. The printing firm can also document compliance

with the color standard for each job.

Reliable information for business decisions. “Unlike previously

where we often felt as though we were stumbling around in the dark,

we now have reliable management information at our disposal within

a considerably shorter time and can keep accurately recalculating all

orders on an ongoing basis. Loss-making orders are more or less a

thing of the past, because we can control our resources based on our

orders,” says Haker. In addition, the print shop saves around 20

minutes per order thanks to better structuring of the workf lows.

Also, the manager no longer needs to go to various departments in

DRUCKPUNKT DRUCKEREI UND REPRO GMBH, GERMANY

CHASING THE WRONG ORDERS FOR YEARS AT A TIME

druckpunkt Druckerei und Repro GmbH in Berlin, Germany, has made a name for itself as a full-service provider primarily inthe execution of complex orders. In 2005, it made a turnover of 4.6 million US dollars (3.5 m. euros). Using the Prinect workflowsystem, the company of 35 employees has systematically eliminated idle time on its presses as well as unprofitable orders, atthe same time as building up a profitable finishing side.

Advantages and annual savings:

■ Cost savings of US $835,000 (636,000 €) due to systematic

introduction of automated workflow, faster order processing and

conversion from half sheet film output to full sheet CtP imaging;

and with this a reduction in employee numbers from 13 to three

in prepress.

■ Cost savings of US $92,000 (70,000 €) due to order processing staff

being able to manage transfer to production 15 minutes faster.

■ Cost savings of US $239,000 (182,000 €) due to automatic

recalculation and documentation of additional services which can

then be calculated in.

■ Reduced material costs due to optimum presetting.

■ Systematic elimination of idle times on the presses due to greater

speed and flexibility in prepress.

■ Cost savings of US $374,200 (285,000 €) due to reduced

set-up times.

■ Cost savings of US $80,100 (61,000 €) due to information always

being available at the push of a button, for example, for manage-

ment decisions.

Machinery equipment and Prinect integration solution

at the time the analysis was conducted:

MIS: Prinance

Prepress: Prinect Printready System, Prinect Remote Access and

Prosetter 102

Printroom: Prinect Prepress Interface, Prinect Image Control, Prinect

Press Reporting, Speedmaster CD 102-5 LX and Speedmaster CD 74-5 LX

(both with Prinect CP2000 Center)

Finishing: Prinect FCS 100, Polar Mohr, Polar 115 XT, Stahlfolder

KH-78 and Stitchmaster ST 350

the company to find things out, nor does he need to draft reports by

hand. These are automatically available now on a daily basis based

on cost analyses – an important instrument for further honing of the

processes. “Total production data acquisition from all areas of the

business means that I now have much better information on which

to base company decisions – and this is an advantage that it is difficult

to put any specific figure to. To my own surprise I found out that for

years I had been taking on orders that I thought were very profitable,

and now I find that they were in reality loss-making. Now I carefully

target order acquisition and know exactly which order is the right

one for us,” emphasizes Haker. ■

In the last four years at Beineke Dickmanns the number of jobs

accepted per year has doubled, and the amount of quotations has

risen by a factor of four. In this growth environment, incomplete-

ly prepared or, indeed, incorrect data used to result in a large

number of revision loops and proofing stages. As a result, prepress

became the bottleneck for production in general, and this then would

lead to insufficient capacity utilization of the presses.

DRUCKHAUS BEINEKE DICKMANNS GMBH, GERMANY

SIMPLE WORKFLOW, TWICE THE THROUGHPUT

As a complete service provider, Druckhaus Beineke Dickmanns GmbH covers the full range of services from prepress through to stockholding of finished products for its customers. Even in times that have proved difficult throughout the world, the signs at Beineke Dickmanns have pointed to expansion. The Heidelberg Internet portal for the purchase of print items, as well as the acquisition of another print shop initiated a veritable flood of orders. With the help of the Prinect Workflow system, the company has reduced its resourcing requirements for generating quotations, order acceptance and pre-production by around 50 percent. The printing company in Korschenbroich, Germany, employs 35 people, and in 2005 it achieved a turnoverof 6.9 million US dollars (5.2 m. euros).

“We wanted realtime information on all processes and system-

supported integration of our customers, leading to their accepting

responsibility for prompt supply of information and data of the

required quality. In addition, errors need to be discovered before

plate imaging, and there was a need for minimum effort and good

reliability in pref lighting of the PDF files from our customers. More-

over, automatic recalculation must be possible for each order, set-up

times minimized and, above all, there should be the capacity to make

quick adjustment to changes in the production schedule,” is how

Managing Director Uli Beineke formulates his objectives for the

investment in the Prinect Workf low system. These objective were

then implemented with the help of the Heidelberg experts.

Automated prepress workflow. Today every job is created in the

Prinect Prinance industry software and is therefore automatically

available in the media database and in the Prinect Printready System

prepress workf low. The print data is transmitted by the customer

online via the “Remote Access” Printready option. Printready stan-

dardizes and checks the data and creates a so-called “preflight report,”

where the customer can find the revised print data. The data for the

revision or approval are available to the customer either in PDF form

or as a ripped bitmap. Communication with the customer for approval

on the basis of a true-color digital proof is by email and is largely au-

tomated. Many manual stages such as the creation and distribution

of hard copy are done away with. Via the linking of the prepress and

the printroom to the industry software, all data for repeat orders

or recalculation is available once the order is completed.

Direct Access. Via Direct Access (in Germany and Austria –

“Web.Connect”) customers can look at the stocks of their print prod-

ucts via the Internet and initiate execution of them. The platform

structures customer enquiries in such a manner that, for instance,

all information for a costing is available. – “This has allowed us to

reduce the time and effort spent on creating a quotation by around

50 percent. This efficient procedure has meant that we have increas-

ingly played the role of the consultant to our customers. Instead of

asking us how much a given job will cost, customers today come to

us with a specific budget and ask ‘What do I get for this amount?’”

concludes Managing Director Beineke. ■

Heidelberg News • Opportunities

52 • Issue 260 • 2007

Advantages and annual savings:

■ Reduction in costs for the approval process of US $90,860

(69,000 €).

■ Halving of the time required for the creation of a job by down to

five minutes using the industry software.

■ Increase in throughput by 100 % with the same number of employees.

■ Cost saving of US $144,870 (110,000 €) by involving the customers

via Remote Access and Direct Access; this results from reduced use

of resources in sales and job processing – for instance, in calculation

and order follow-up.

■ Automated recalculation allowed for additional services of

US $98,783 (75,000 €) to be provided.

■ Increase in company turnover of 3,687,209 US $ (2,800,000 €)

achieved, at the same time as keeping the same staffing levels

in prepress.

■ Considerable reduction in set-up times.

■ Transparency: A printer can have a print plate re-imaged on the

CtP from the press controller.

■ 90 percent of all jobs are produced exactly as calculated in Prinect

Prinance due to improved quality of the job tickets.

Machinery equipment and Prinect integration solution

at the time the analysis was conducted:

MIS: Prinance and Direct Access

Prepress: Heidelberg Prinect Printready System including Prinect

Remote Access, Heidelberg Prinect Signa Station, Heidelberg Prinect

MetaDimension

Printroom: Heidelberg Prinect Prepress Interface, Heidelberg

Speedmaster 102-5, Heidelberg Speedmaster 52-5, Heidelberg

Speedmaster SM 52-2

Finishing: Cutters, small equipment

ROIOne-off investment sum:

US $276,082 (209,550 €)Printready, Remote Access, Direct Access, Prinance,internal expenditure (training)

Cumulative annual costs (2005–2009):

US $1,922,977 (1,459,550 €)IT management, updates and higher labor costsdue to increase in orders

Cumulative annual savings (2005–2009):

US $4,173,616 (3,167,395 €)reduced order and labor costs, improved job trackingand order and production management

Net value of the workflow investments for the periodunder consideration – 2005 to 2009 – (adjusted tothe recovery period):

US $1,865,701 (1,415,895 €)

675.68%Cost/benefit ratio

53

Opportunities

Druckhaus Beineke Dickmanns GmbHIm Hasseldamm 6, 41352 Korschenbroich, GermanyTel.: +49-(0)-21 31-94 17-0, Fax: +49-(0)-21 31-94 17-31E-mail: info@das-druckhaus.de, www.das-druckhaus.de

Managing Director Uli Beineke achievestwice the throughput with Prinect.

54 • Issue 260 • 2007

Managing Director Ralf Bieringproduces in color much fasterwith Prinect Color Solutions.

ROIOne-off investment sum:

US $332,231 (251,560 €)Prinect Image Control and Update, Calibration andProfile Toolbox (including of installation and training),Prinect Color Management Services, Color Assistant(including of installation and training on fourmachines), other in-house investments

Cumulative annual costs (2003–2007):

US $453,502 (343,160 €)process calibration, reduction in make ready timesand color management

Cumulative annual savings (2003–2007):

US $13,917,584 (10,531,323 €)calibration, reduction in make ready times and color management

Net value of the workflow investments for the period2003 to 2007 (adjusted to the recovery period):

US $10,954,363 (8,289,218 €)

3,295.13%Cost/benefit ratio

Mediahaus Biering GmbHFreisinger Landstraße 21, 80939 Munich, GermanyTel.: +49-(0)-89-3 23 52-0, Fax: +49-(0)-89-3 23 52-126www.biering.de

Heidelberg News • Opportunities

Before printing starts, a lot of our customers require a test

chart, where the spot colors must correspond to ISO Standard

12647-2 as well as the offset process standard – and this for

different screen values and screen designs,” explains Man-

aging Director Ralf Biering. Before the introduction of Prinect Color

Solutions, the test chart had to be available to the customer along with

the most important print data as an extract from an Excel file. The

measurement and settings needed for that used to be performed

exclusively by hand – and were correspondingly time-intensive.

Automatic test chart & tailored color standards. To achieve the

high quality targets in a cost-effective manner, Mediahaus Biering

set up color management throughout. First there was consolidation

around a single ink manufacturer and ink type. Today, the ink is

obtained centrally from the ink store for all printing presses, and the

same additives are used throughout the company. In addition, parame-

ters such as dampening agents, blankets, printing plates and the tem-

perature of dampening agents and inking system were standardized.

On top of that, workflow components from Prinect Color Solutions

were integrated from prepress and printing into a bi-directional regu-

lating circuit. Intercommunication between these components leads

to a true-color match of proof and print – an important factor in

standardization. So-called MiniSpots, color checking elements that

are printed on the print sheet at the same time, as well as the Image

Control quality measurement and regulation system, supply infor-

mation about the color space and the increase in tonal value on the

print sheet. A click of the mouse is enough to access the results of this

measurement. The time needed to create a test chart has thus been

reduced by around 50 percent. Using the measurement data, the

Heidelberg computer-to-plate systems can be automatically recalibrat-

ed and long-term analyses can be generated via quality parameters.

“For some customers we have been able to define considerably more

stringent quality standards than those provided by the ISO standard.

Access to these parameters and checking compliance with them is

quick and reliable,” explains Biering.

“The data from the prepress area has been adapted in such a way

that it can be used for optimum color presetting of the press, and

this shortens the set-up times,” says Ralf Biering. A special database

in the Prinect CP2000 Center machine control system allows charac-

teristic curves to be saved, which are adapted to a very wide range of

MEDIAHAUS BIERING GMBH, MUNICH, GERMANY

INKING UP MUCH FASTER

Concentrating on high-quality products is the basis for the business success of the Mediahaus Biering GmbH in Munich,Germany. As a result, the family business, with around 140 employees and an annual turnover of 26.9 million US dollars(20.4 m. euros) in 2005, has introduced the full range of Prinect Color Solutions. This puts it in a position to deal withexclusive print products that meet the very highest quality standards considerably faster than its competitors.

production parameters. This means that even challenging jobs such

as fine art catalogs quickly enter production. “Often we reach 95

percent color specification by simply powering up the press. Even

for specialists like ourselves, from a visual angle there are next to no

differences that are noticeable any more. On catalog orders, for

instance, we only proof a very few pages. The rest are perfect, as later

checks always reveal,” explains Biering with satisfaction.

Overall, set-up times, proofs and paper waste have been reduced

on average by half at the Munich company. “Today we can print an

order on several presses at once without any differences in quality.

The printing results and set-up times that we can achieve today

would have been inconceivable even just four years ago,” concludes

Managing Director Ralf Biering. ■

Advantages and annual savings:

■ Annual US $2.9 million (2.2 m. €) of cost savings due

to reduction in paper waste and reduced set-up times.

■ Additional turnover of US $713,000 (540,000 €) due to further

enhancement of reputation as top quality provider.

■ Clear increase in production reliability in all areas and for all

employees.

■ 50 percent less time needed when setting up tailored customer

standards (instead of a whole day, a half a day is enough).

■ No proofing any more thanks to agreed upon customer standards.

Machinery equipment and Prinect integration solution

at the time the analysis was conducted:

Prinect Color Solutions (Prinect Prepress Interface, Prinect Image

Control, Prinect Calibration Toolbox, Prinect Profile Toolbox with

Quality Monitor)

Prepress: Prinect Printready System, Prinect Signa Station, Prinect

Meta Dimension, Heidelberg Topsetter

Printroom: Prinect Prepress Interface, Prinect Image Control,

Speedmaster SM 102-10P, Speedmaster SM 102-8P, Speedmaster

XL 105-5+L and Speedmaster SM 52-5 (all Speedmasters equipped

with Prinect CP2000 Center)

Finishing: Polar Mohr cutters, Heidelberg Stahlfolder, Heidelberg

Stitchmaster, Kolbus adhesive binder

Opportunities

55

56 • Issue 260 • 2007

Heidelberg News • Perspectives

MUSEUM PLANTIN-MORETUS/PRENTENKABINETANTWERP, BELGIUM

Love Letter to the Printing Craft

The view from the fourth f loor of the Crown Plaza Hotel

in Antwerp is symbolic of this city’s call to fame: Day

after day, almost without break, heavy trucks stream

through the city over a six-lane freeway, coming from the

waterfront and heading north. Belgium’s second largest city is home

to one of the biggest container harbors on the European continent.

Seven million steel boxes are handled here yearly and the city’s streets

are witnessing a correspondingly high volume of traffic. Just a 15

minute taxi ride away from the hectic bustle of the container terminal,

one enters a time in which the term “globalization” wasn’t even an

idea – in which only scholars were familiar with the concept of a

“globe,” and when print material was as rare and precious as spices

from far away lands. Hidden behind the unimpressive facade at the

historical Vrijdagmarkt square awaits a gem – the jewel of printing

museums: The Museum Plantin-Moretus is without a doubt one of

the most beautiful and exciting of its kind worldwide.

Antwerp, then part of the southern Netherlands, was an important

trade center already 450 years ago during Christoffel Plantin’s times.

Roughly 31 miles (50 km) north of Brussels, the city was the largest

metropolis north of the Alps – even bigger than Paris – and served

as an important meeting point for artists and scholars, poets,

thinkers, scientists and theologians. Furthermore, Antwerp was an

economic center well-suited to offering immigrants their daily

bread and work already back then.

The born Frenchman from the Tours region, Christophe Plantin,

wasn’t the only one magically drawn by the city’s unique mix. “No

other city in the world offers more advantages to carrying out the

profession of my dreams,” the soon to be called “Christoffel” Plantin

wrote of his new home in a letter to Pope Gregory VIII. Plantin is by

trade a tanner – a profession without a trace of the academic or

intellectual. When he arrives in Antwerp with his wife (who’s also

French) in 1546 at roughly 26 years of age, he begins work initially

57

Perspectives

as a bookbinder, and a very successful one at that. But Plantin wants

more – much more. Early on he begins looking for contacts in the

intellectual circles and keeping company with humanists and scien-

tists. Historians attribute Plantin’s fast social ascent to his unique

mix of intelligence and ambition. The founding of his own small

publishing house with a connected print shop is most likely aided by

his environment: The time is ripe for someone like Plantin, who is

needed to print books and spread the ideas developing. The Antwerp

intelligentsia has the money and the craftsman Plantin the know-how

– or at least he can quickly acquire it.

After all, Christoffel Plantin is a man of many talents. In 1555, a

hundred years after Johannes Gutenberg’s invention of movable type,

Plantin founds his own publishing house and print shop. That same

year, one of the first books printed by him is released, “La Institutione

di una fanciulla nata nobilmente” – on the upbringing of young girls

from noble homes. Rapidly he expands the shop until it reaches

imperial proportions for the times, producing roughly 2,450 different

publications until his death in 1589. He thus averaged 72 prints per

year – a massive number for the time. A normal run consisted of ap-

proximately 1,000 to 1,250 copies, and works high in demand even

reached runs of up to 2,500 pieces. Plantin achieved the highest num-

ber of runs with his multipart Hebraic bible in 1566 – between 7,000

and 8,000 copies of the Pentateuch and 6,700 of Psalms and Proverbs.

Now Plantin’s customers have spread to include intellectu-

als and scholars across Europe, North Africa and the Near

East. Plantin will soon become the exclusive printer for

the Spanish King Philipp II, who at this time is reigning

over the Netherlands and therefore also Antwerp (which belongs

today to Belgium). Plantin’s ambitious productions with multiple

excellent works in the fields of humanism and science make him to

one of the main disseminators of western culture in the second half �

He was a tanner, bookbinder, printer, publisher and humanist. And he was interested in the sciences.

Christoffel Plantin.Thanks to his craftsmanship in printing, which he practiced from his workshop in Antwerp,

considered the first large-scale printing press worldwide, knowledge and philosophical ideas were spread across

the entire European continent and all the way into North Africa during the 16th century. His legacy was preserved to the

greatest extent possible and his former work and living space is today considered to be one of the world’s finest

printing museums: The Museum Plantin-Moretus/Prentenkabinet (“art cabinet”) was

named a UNESCO World Heritage Site two years ago.

58 • Issue 260 • 2007

Heidelberg News • Perspectives

of the 16th century. His main work is the Biblia Regia, a bible in five

languages, including Greek, Latin, and Aramaic, and is published in

eight monumental volumes.

On June 24, 1576 the Spanish merchant Martin Lopéz’s former

estate on Vrijdagmarkt square is added to Plantin’s business, which

is now internationally recognized under the name of “The Golden

Circle.” The print shop becomes the largest in Europe and is consid-

ered to be the first industrial print shop in history. In what is now

the museum complex, Plantin was running up to 20 printing presses,

as well as employing many typesetters, more than 30 printers, three

proof-readers and a number of salesclerks in the on-site bookshop.

During this time the print shop is more than just a manufacturing

site for books: Christoffel Plantin has made his publishing house to

a meeting place for important scientists and humanists, such as Justus

Lipsius, who was also living and working there on occasion.

Plantin hands over his business to his son-in-law, Jan Moretus,

while still alive; leading to the name of the museum “Plantin-

Moretus.” After Plantin’s death, the print shop becomes

important for the counter-reformation and later establishes

close ties to the famous painter Peter Paul Rubens, who also illustrates

books for them. The print shop remains in the family for 300 years.

The heirs care for and preserve the complex in keeping with Plantin’s

motto “Labore et Constantia,” “labor and constant effort,” and as a

result the complex becomes stunning over the course of the centuries.

Unperturbed by the developments taking place at the time, the

Moretus family clings to their traditions – and thus steers the unpar-

alleled establishment, as unwillingly as inescapably, towards its end.

The demand for hand-set prints is disappearing with the appearance

of the industrial revolution, and so Vrijdagmarkt square sees its last

book printed using the old technique in 1866. What remains is a trea-

sure chest of technical print artwork. Edward Moretus, the last owner,

sells the property to the city of Antwerp in 1876. Already soon there-

after, the building, which served simultaneously as both work and

living area for the Plantin and Moretus families, and which had

remained more or less the same since the 16th century, was opened

as a museum. From that time on, the museum has been lovingly

cared for by the museum’s curators and the city of Antwerp.

The Plantin-Moretus at the heart of Antwerp is the only pre-

served print shop from the Renaissance and Baroque era

and therefore a well-preserved witness to the city’s “Golden

Age.” The business and family archives are of particular

historical value and were added to the UNESCO “Memory of the

World” list already back in 2001. As of two years ago, the building

itself is also a World Heritage Site – and the only museum worldwide

with this distinction. The completely maintained publishing house,

including the living unit, officially ranks among the canons of world

culture, alongside the Palace of Versailles, the pyramids of Giza and

the Great Wall of China.

Whoever has an interest in printing will be thoroughly enchanted

by a visit to the Plantin-Moretus. The inner courtyard with its well-

aligned f lower beds, which seems to radiate the seclusion and calm

of the inner sanctum of a Cistercian monastery, leads to 34 different-

sized exhibition rooms spread out over two f loors. A number of these

rooms were once tiny homes, one of which was reserved for the

humanist Justus Lipsius for some time. The stunning patrician resi-

dence on the ground f loor displays artful furniture and carvings,

paintings, gold leather tapestries, sculptures and porcelain pieces.

On the walls one can even still find 19 paintings by Peter Paul

Rubens, which were hung and enjoyed already then by his friend

Balthasar Moretus, Christoffel Plantin’s grandson.

Located in the historic printing room, a particular gem in this rich-

ly significant brick complex, is the oldest preserved printing press

in the world – dating back to around 1600. It is possible, though not

proven, that the presses stem from Christoffel Plantin’s times or his

son-in-law Jan Moretus. Today, the machines, incomplete and long

out of order, can no longer be used for printing, but five printing

presses from the 17th and 18th centuries also contained within the

museum are still fully functional. To refresh your memory: While

modern printing presses are almost entirely automatic and can print

up to 18,000 multi-colored sheets per hour, at that time each sheet had

to be inserted into the printing frame by hand and even then could

only be printed in one color. Presses such as those on display in the

Plantin-Moretus today, were able to print around 1,250 double-sided

sheets for normal-sized books per day. This meant that a printer had

to carry out roughly 2,500 printing actions per day!

Also belonging to the museum is a typographical treasure

chest with countless metal letter types, 3,000 copper

plates, nearly 14,000 wood blocks used to illustrate the

books, as well as ten tons of unused lead letters in their

original packaging. The tools and pieces of equipment from the

world’s first large-scale print shop, as well as the residence, are but

a small part of the cultural jewels held in the Plantin-Moretus. To

properly view them takes hours, but to discover the rest you need

days, weeks, even months! The museum’s collection of almost 80,000

copper engravings from the 16th and 17th centuries (thus “Prenten-

kabinet” as part of its name) is also considered to be one of the most

distinguished in the world. The library, with its roughly 25,000 old

volumes, offers an almost complete overview of the print shop’s pro-

duction of books between the 16th and 19th centuries, not to mention

the valuable collection of manuscripts from seven centuries before.

The Biblia Polyglotta (1567-1572) in five languages, Abraham

Ortelius’ atlas Theatrum Orbis Terrarum from 1579, the Thesaurus

Teutoniae Linguae, the “Dictionary of Synonyms in the German Lan-

guages,” as well as the book of herbs by Rembert Dodoens, are among

the most important works. A slow stroll through the high-ceilinged

rooms, stacked from f loor to ceiling with old and valuable books,

books, and more books, quickly bestows a sense of awe and reverence. �

59

Perspectives

1 2 3

4 5

6 7 8

1. Rubens portrait of Jan Moretus I, Plantin’s son in law.2. Rubens’ drawings, copper plate and bookillustration print.3 & 6: The museum is host to roughly 80,000visitors per year – and the trend is rising.4 & 5: Guy Hutsebaut, curator of the typographiccollection, demonstrates how letters are produced.7. Quiet oasis in lively Antwerp: the museum’sinner courtyard.8. Francine de Nave, museum curator.

Picture on page 56: Christoffel Plantin madeAntwerp to a center of erudition known world-wide. The portrait stemming from sometimebetween 1613 and 1616 is one of the paintings by Peter Paul Rubens, who also illustrated booksfor Plantin and from whom a further 18 paintingsare on display in the museum.

60 • Issue 260 • 2007

Heidelberg News • Perspectives

Enclosed behind glass and exposed to a set constant temperature

and humidity is an original three-part Gutenberg bible, worthy of

the room to itself.

The Plantin-Moretus recorded some 84,342 visitors in 2006. “It

could be a bit more,” says the museum’s educator Odette Peterink,

“but we’re clearly not known well enough for that.” Since becoming

a UNESCO World Heritage Site in the summer of 2005, the museum’s

number of visitors increased by a fifth. The museum’s director,

Dr. Francine de Nave, comments happily, “We have more interna-

tional guests, including from Asia, and in particular from Japan and

China.” According to de Nave, tourists like to orient themselves on

distinctions and titles when planning their trips, “and the museum

is now included on the UNESCO website.” For the historian, who has

been working at the museum since 1976 and directing it since 1982,

UNESCO’s recognition was the icing on the cake. The bestowal of the

certificate made her very happy she confesses, smiling. “The build-

ing, the museum and its collection are now secured for the future,”

she explains – and it’s easy to see her relief, “The exhibition items

now have a long-term home here at Vrijdagmarkt square.”

Alife’s dream was realized for the 63-year-old Antwerp

native when the museum was awarded its UNESCO certifi-

cate in summer 2005. For nine long years she had fought

for its inclusion. The criteria are strict, very strict even,

and to this day no other museum has managed to make it onto the

list, for the building and the work of art which is the Plantin-Moretus.

Francine de Nave seems to be a piece of the museum’s artwork herself

– an amicable penetrating older lady with done-up silver hair, she

happily conceals the fact that she’s actually a baroness, saying it is

irrelevant and has nothing to do with the museum. Her stately,

medieval-looking desk stands in an equally stately and just as me-

dieval-looking room on the first f loor of the museum. By its impres-

sion, it could also be the “boss office” of Christoffel Plantin, aside from

the computer and f lat-screen monitor which are to be found there.

Outside on the room’s door stands in large letters “Conservator,” which

is exactly how she sees herself: as curator for the museum, its guard

and preserver, and spirit of the family Plantin-Moretus itself.

The day and age of a particular Johannes Gutenberg and

Christoffel Plantin are long gone and fully industrialized

processes have long replaced the classic handicraft of book

printing. Plantin’s largest run was 8,000 copies, while

today’s bestsellers a la Harry Potter are printed, bound, sold and read

by the millions. Nevertheless the printing branch hasn’t lost its fas-

cination for Francine de Nave. “Many people think computers are the

sole producers of books these days,” she says, “but they’re wrong.

Making good books is like music – you need a good balance of various

things. That is, and remains, an art. And as long as you can hold, open

and leaf through a book, this art will not die off.” Christoffel Plantin

would certainly be happy to hear that. ■

Facts & Figures

Museum Plantin-Moretus/PrentenkabinetVrijdagmarkt 22–232000 Antwerp BelgiumTel.: +32-(0)-3-221-14 50/51Fax: +32-(0)-3 221-14 71/83 E-mail: Museum.Plantin.Moretus@stad.antwerpen.be www.museumplantinmoretus.be

Aesthetic highlights: the exquisite Renaissance facade and the geometric garden. Two printing presses, probably from the 16th century.Museum educator Odette Peterink with one of the museum’s 25,000 books. (from left)

Applying Linearization Curves Correctly

Tips & Tricks

AVOIDING GRADIENT FLAWS, PART II:

During imaging of printing plates there are two main causes of

gradient f laws. These are, on the one hand, loss of adjustment and

dirt in the imaging unit (see Part I, HN 259), and, on the other,

poorly calibrated linearization and color tone correction curves.

This data, stored in the RIP of a CtP system, is needed to achieve

the tone values in the print sheet that correspond to the standard

specifications for the relevant printing condition.

The problem with “linearization curves”

The purpose of linearization curves is often to reproduce a desired

tone value on a CtP plate, for instance to generate a 40 percent

swatch of the data set with exactly 40 percent on the plate.

Depending on the system configuration, what is needed first is to

enter a correction of up to ±7 percent. As a result of this correction,

it is not just on the plate that there is a shift in tone value, but in

printing as well. Next, a color tone correction is stored in the

RIP to compensate for the incorrect increase in tone value. In math-

ematical terms, the application of linearization and color tone

correction curves represents an addition or subtraction in relation

to the tone value (linearization) followed immediately by subtraction

or addition in the RIP (color tone correction). Since there could

easily be two different arithmetical operations performed in the RIP

for these two steps, in unfavorable but frequently occurring cases

this leads to rounding errors, resulting in gradient f laws. These

f laws are not detected during technical measurement evaluations

of the tone value swatches, as they rarely occur in step swatches

(for instance a progress wedge in 5 percent steps).

Investigations by Fogra indicate that linearization curves are

only useful in exceptional cases. This means that in an ideal case

the measurement results which reproduce the tone values on

the developed printing plate should be based on a mean value which

is derived from a statistically reliable number of measurements

(around ten measurement swatches on at least four printing

plates). In addition, the measurement results may only serve as a

basis for a “linearization curve” if a compensating function

“smoothes” the curve gradient of the measurement result as well.

Basic recommendations

■ Before applying linearization curves, check whether stable

production cannot be achieved by another route as well –

possibly via an adjustment.

■ Carry out a test with the Fogra CtP test chart and the two-

dimensional gradient swatches contained in that.

■ Always perform visual comparative checks of the two-dimen-

sional gradients on plates with and without linearization curve.

■ If the gradients in the two imaged plates are perfect, then there

should at least be a four-color check plot performed on initial

application, prior to the linearization curve being used for

production orders. ■

Facts & Figures

Ordering the Fogra CtP test chart

The Fogra CtP test chart can be ordered direct from Fogra (Magdalene Glatz, Tel. +49-(0)-89-4 31 82-160 or E-mail Glatz@fogra.org) or via the online shop (www.fogra.org).

In collaboration with:

FOGRA Forschungsgesellschaft Druck e.V.Ulrich Schmitt, Quality Assurance ManagerStreitfeldstraße 1981673 MunichGermanyTel.: +49-(0)-89-431 82-0Fax: +49-(0)-89-431 82-100E-mail: schmitt@fogra.org

61

Service

Two-dimensional fields are particularly important for linearization curves (see area outlined in red).

1st Prize: Trip to Heidelberg

Mahmoud Chagra, Imprimerie El Manara, Gabes, Tunisia2nd to 5th Prize: iPod

Ray Gilliland, Charisma Design & Print Ltd., Birmingham, Great BritainErico Moyzno Magnagi, Inca Editoriar Coop. T. Ltdo., Mendoza, ArgentinaMohammad Yassin, Basmann Service, Zarga, JordanMartin Manuel Campoverde Ramirez,Tarea Asoc. Grafica Educativa,Lima, Peru

Inline FinishingHave you recently taken a careful walk along the shelves of a supermarket and had a close look at how the products are

presented? There is an increasing tendency to use metallic and gloss effects, as well as full or spot coatings, to help to sell the

packaged product. Scented coatings are also being increasingly used – particularly in the production of calendars. But

it is not just visual appearance that is important. Their feel to the touch, as well as their protective effect and resistance to

abrasion – these are all additional advantages of coatings, which may be glossy or matte depending on the motif.

The modern generation of Heidelberg

presses offers a wide range of options

in terms of inline finishing. Printing

may be performed exclusively with conven-

tional inks and coatings, or by combining con-

ventional inks with primers and UV coatings,

or there may be straight UV printing, or using

a combination of hybrid inks and a UV coat-

ing. A popular solution in practice are double

coating units, for instance on the f lagship

Speedmaster CD 102 which in many compa-

nies has a f lexographic unit operating with

it upstream of the offset printing units.

The use of conventional inks and coatings

does offer quite a few advantages, particular-

ly in regard to costs. Inks and the machinery

equipment are relatively cost-effective and

process stability is high. Nevertheless, this

type of production has the disadvantage that

there is an extremely long drying time before

the print sheets can be finished. In addition,

high gloss effects cannot be achieved with

water-based coatings.

Heidelberg News • Service

For this reason, print shops are increas-

ingly turning to UV technology, where the

monomers and polymers contained in the

inks and coatings only take fractions of sec-

onds to harden due to irradiation with ultra-

violet light. In addition, UV coatings are su-

perior to all other types of coatings in terms

of their sheen and are therefore particularly

suited for printing products that require high

gloss effects. A UV coating can be applied

directly to UV inks and protects the product

with its high resistance to abrasion. In inline

production, however, special dryers with UV

lamps are needed. This is why Heidelberg

offers the relevant inline components for just

about all press models. These include units

and products specifically tested for UV print-

ing, such as a UV coating supply unit based

on a chamber doctor blade, UV resistant

washup devices, UV rollers or mixing rollers,

UV-adapted ink fountains and many others.

In addition, the option of drip-off coating,

available since drupa 2004, has been enjoying

Spotlight

62 • Issue 260 • 2007

6th to 10th Prize: XL 105 model

Alfred Mühlegg, Gewerbliche Schule Ravensburg, Ravensburg,GermanyBernice Neale, Neale Printers Ltd., Wellington, New ZealandAlain Geneston, Imprimerie des Deux-Ponts, Eybens, FranceNestor Romero López, Centro Industria Gráfica y Afines – Sena,Bogotá, ColombiaWahid Said Mohamed, Mukono Bookshop Printing & Publishing,Kampala, Uganda

Winners of the Reader’s Survey – HN 259

increasing popularity. Here, a special oil print

matte finish is applied to the required matte

surfaces of the print template. In the down-

stream coating unit, dispersion coating of the

entire area is applied using a high gloss ther-

mal coating. The effect is that the high gloss

thermal coating drips off at just those places

where there is matte coating (this is the “drip-

off ” effect) and the matte effect is retained.

This makes drip-off an ideal application for

commercial printers in particular, as well as

in packaging and label production, where ac-

centuation of the print items by means of

matte and glossy effects is required.

Heidelberg has thus responded to the in-

creasing popularity of inline finishing in

printing and as a result offers the right solu-

tion for each requirement. And it has man-

aged this from the smallest format class up

to the largest, and from traditional four-color

presses to the long perfecting presses with

six, eight or even more colors, with or with-

out perfecting. ■

63

Cyprien Dossou, Abidjan, Ivory Coast: I have fallen in love

with the articles because they help me in my position as head

of a print shop. My biggest wish: The Heidelberg News should

be issued monthly!

Benjamin Stotte, Hanover, Germany: A round of applause!

I would be interested in hearing more about the careers of

today’s executives as well as former printing technicians.

Wahid Said Mohamed, Kampala, Uganda: Heidelberg News

is a perfect magazine for the people of Africa. It shows that

most successful printers start with humble beginnings,

determination and hard work. We can do it also.

Svend Andersen, Auckland, New Zealand: It is very inter-

esting to see the whole world of printing as opposed to one’s

own little business. The articles are fascinating.

Roberto Aníbal Boagado Britez, Asuncion, Paraguay: An

excellent magazine. Please include more articles about security

printing and small family businesses.

Steven Pawlik, Country Club Hills (IL), USA: I’d like to see

the “Tips and Tricks” section expanded. Very informative!

Michel Aris Tavitian, Sanary-sur-Mer, France: Both the

high quality of the articles and layout, as well as the technical

suggestions, inspires us to aim for excellence. The Heidelberg

News helps us in this endeavour.

Anil Aggarwal, Punjab, India: Excellent, but more information

on innovation is needed.

Maria J. Laborda, Barcelona, Spain: The impeccable design

and well-balanced assortment of topics make the Heidelberg

News an utterly attractive and interesting magazine that’s not

just informative but awakens curiosity as well.

Luciano Palhares, Goiânia, Brazil: The Heidelberg News offers

easy to understand reports on all aspects of the equipment

we use. For me, the magazine is the most important source of

information on the technical innovations from Heidelberg.

Prachak Chinsin, Bangkok, Thailand: I enjoy reading the

interesting stories and articles. Yes, I read every sentence.

Mohamed Mazen Kahwaji, Damascus, Syria: The Heidelberg

News is a wonderful magazine.

HN Voices

IMPRINT

© Heidelberger Druckmaschinen AGIssue 260, 2007

Internet: www.Heidelberg-News.comE-mail: Heidelberg.News@heidelberg.com

Publisher

Heidelberger Druckmaschinen AGKurfürsten-Anlage 52–6069115 HeidelbergGermanywww.heidelberg.comAdriana Nuneva, Senior Vice President – Global Marketing

Project Management

Matthias TritschTel.: +49-(0)-62 21-92-45 70Fax: +49-(0)-62 21-92-49 49E-mail: Matthias.Tritsch@heidelberg.com

Editorial Management

Dietmar SeidelE-mail: Dietmar.Seidel@heidelberg.com

Solutions & Innovations Department

Isabelle SpechtE-mail: Isabelle.Specht@heidelberg.com

Editorial advisory board

Martina Ekert (Latin America), Dominique Bouffard (France), Timothy Henschel (USA), Manuela Deufel (Germany / Switzerland), Mark Hogan (UK), Brian Ellis (Canada), Jasmine Ho (Asia Pacific), Karl Kowalczyk (Applications), Andreas Lang (Product Line Management), Henriette Larsen (Nordic), Rainer Manderbach (Eastern Europe / Asia), Hans-Dieter Siegfried (Communications), Elke Steinbach (Service), Volker Trapmann (Europe / Middle East / Africa)

Design and Production

SIGNUM communication GmbHLange Rötterstraße 1168167 MannheimGermanyTel.: +49-(0)-621-3 3974-0Fax: +49-(0)-621-3 3974-20www.signum-web.de

Editor-in-Chief

Jürgen StröbeleE-mail: Stroebele@signum-web.de

Editorial Office

Heike Link

Project Management

Christian WestenhöferE-mail: Christian.Westenhoefer@signum-web.de

Creative Direction

Matthias BirkenbachE-mail: Birkenbach@signum-web.de

Art Direction

Oliver Weidmann and Karin Breuner

Printing

Printed in Germany

Production

Platemaking: SuprasetterPrinting: Speedmaster SM 102Refinement: UV-spot coatingFinishing: StahlfolderFonts: Heidelberg Gothic, Heidelberg Antiqua

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The management of Coan Gráfica Editora, Brazil

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