stylish chicken by: katie pinette. chicken apron/saddle chicken brachicken holster diaper chicken...
TRANSCRIPT
Stylish Chicken
By: Katie Pinette
Chicken Apron/Saddle
Chicken BraChicken Holster Diaper
Chicken Shoe
Products
•In stores and online•Environmentally friendly•More variety of colors and patterns•Product bundling and buying in bulk
•Online competition (Hen Saver)•Small target market•People are not informed about product
Strengths Weaknesses
Ideal Segment•Women•Age 40+ •Living in northeast, North America •Children have left the nest•VALS types: believers and survivors•PRIZM types: Blue Highways and Shotguns and Pickups•Concerned with the health issues for which their chickens are at risk
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