1. 1. STYLE TELLING Food photography & Styling with Candice Stringham Blog: www.handmademood.com Facebook: /handmademoodblog Instagram: @candicestringham Pinterest: @cphoto
2. 2. STORY TELLING STYLING AN IMAGE IS LIKE TELLING A STORY AND EVERY STORY HAS A MAIN CHARACTER.
3. 3. What are you trying to say about the main character? What is the mood? Where is the location? STORY TELLING
4. 4. STORY TELLING
5. 5. An average person stops on an image for less than 30 seconds. STORY TELLING
6. 6. STORY TELLING
7. 7. STORY TELLING
8. 8. What elements can you use to direct your attention to your main subject to tell the story? LIGHTING background placement distance to subject ANGle focus aperture lens focal length STORY TELLING
9. 9. FRONT LIGHT LIGHTING
10. 10. SIDE LIGHT LIGHTING
11. 11. BACK LIGHT LIGHTING
12. 12. LIGHTING
13. 13. TOP DOWN ANGLE
14. 14. LOW FROM THE SIDE ANGLE
15. 15. 3/4ths ANGLE
16. 16. The human eye is drawn to the sharpest part of the image. Choose your focus wisely! FACTORS THAT CAN AFFECT DEPTH OF FIELD: -APERTURE -DISTANCE TO SUBJECT -LENS FOCAL LENGTH -DISTANCE FROM BACKGROUND FOCUS | DOF
17. 17. THE RULE OF THIRDS COMPOSITION & BALANCE
18. 18. BALANCE COMPOSITION & BALANCE
19. 19. COMPOSITION & BALANCE
20. 20. COMPOSITION & BALANCE
21. 21. CROP COMPOSITION & BALANCE
22. 22. COLOR BALANCE WITH ARTIFICIAL LIGHT WITH 100% NATURAL LIGHT COMPOSITION & BALANCE
23. 23. CONSIDER YOUR PERSONAL STYLE STYLE
24. 24. THE STYLE EXERCISE Gather several seasons of cooking/lifestyle/etc magazines Do the 5 minute ip & pull images Hang the images where youll see them daily Pull down what you dont feel connected with At the end of the week youll have a well curated collection of style Find similarities in the images: Lots of color; High or Low Key; Simple or Busy; Rustic, Vintage or Modern; Left, Right or Center Weighted; Lifestyle or Perfection STYLE
25. 25. GATHER SOME BASICS WHITE PLATE INVESTMENT PIECES PROPS
26. 26. BACKDROPS MARBLE SLAB REMNENT DIY/FAUX TABLE TOPS CRATES TRAYS BEADBOARD CHALKBOARD WHITEBOARD FOAM CORE PAINT IT! PROPS
27. 27. PROPS ACCESSORIZE THOUGHTFULLY TO ADD TO THE STORY
28. 28. PROPS ACCESSORIZE THOUGHTFULLY TO ADD TO THE STORY
29. 29. BLOCKS PROPS CREATE A STYLING KIT
30. 30. BLOCKS FROGS SMALL BRUSH PROPS CREATE A STYLING KIT
31. 31. BLOCKS FROGS SMALL BRUSH SCISSORS PROPS CREATE A STYLING KIT
32. 32. BLOCKS FROGS SMALL BRUSH SCISSORS COTTON SWABS PROPS CREATE A STYLING KIT
33. 33. BLOCKS FROGS SMALL BRUSH SCISSORS COTTON SWABS TWEEZERS DROPPERS PROPS CREATE A STYLING KIT
34. 34. BLOCKS FROGS SMALL BRUSH SCISSORS COTTON SWABS TWEEZERS DROPPERS SPRAY BOTTLE PROPS CREATE A STYLING KIT
35. 35. BLOCKS FROGS SMALL BRUSH SCISSORS COTTON SWABS TWEEZERS DROPPERS SPRAY BOTTLE FLORAL FROG PROPS CREATE A STYLING KIT
36. 36. BLOCKS FROGS SMALL BRUSH SCISSORS COTTON SWABS TWEEZERS DROPPERS SPRAY BOTTLE FLORAL FROG CLAMPS PROPS CREATE A STYLING KIT
37. 37. BLOCKS FROGS SMALL BRUSH SCISSORS COTTON SWABS TWEEZERS DROPPERS SPRAY BOTTLE FLORAL FROG CLAMPS TAPE SQUEEZE BOTTLES PROPS CREATE A STYLING KIT
38. 38. CREATE A STYLING KIT BLOCKS FROGS SMALL BRUSH SCISSORS COTTON SWABS TWEEZERS DROPPERS SPRAY BOTTLE FLORAL FROG CLAMPS TAPE SQUEEZE BOTTLES PAPER TOWELS PROPS
39. 39. FOOD PHOTOGRAPHY HAS TRENDS JUST LIKE ANY OTHER KIND OF PHOTOGRAPHY OR STYLE. TRENDS
40. 40. TOP DOWN "WHEN MAKING A FOOD LANDSCAPE, THINK ABOUT HOW TO TELL A STORY WITH FOOD: USE MESSY SPOONS TO CONVEY MOVEMENT, ADD DRIPS AND CRUMBS FOR EMOTION, AND GIVE THE SCENE TENSION WITH COMPOSITIONALLY PLACED INGREDIENTS.PENNY DE LOS SANTOS TRENDS
41. 41. THE HUMAN ELEMENT 1/20TH 1/60TH 1/500TH 1/1250TH TRENDS
42. 42. PROCESS SHOTS TRENDS
43. 43. LOW KEY / RUSTIC TRENDS
44. 44. HIGH KEY / BRIGHT AND AIRY TRENDS
45. 45. BACK LIT TRENDS
46. 46. BACK LIGHT NO-NO!
47. 47. INGREDIENT BREAK DOWNS TRENDS
48. 48. PRESENTATION IS AVAILABLE AT WWW.HANDMADEMOOD.COM/ALTFOOD CANDICE@HANDMADEMOOD.COM IG: @CANDICESTRINGHAM PINTEREST: CPHOTO FB: /HANDMADEMOODBLOG LETS SHOOT!