style portfolio w.guido lookbook


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Page 1: Style Portfolio w.Guido Lookbook

get inspired. see your stylist.


Page 2: Style Portfolio w.Guido Lookbook

Guido'S passion for hairstyling started at a young age. In the 80s, he trained at Vidal Sassoon in London and then worked at Clifford Stafford where he went on his first photo shoot and discovered a career as a fashion hairstylist.

Today, Guido is considered one of the world's most inventive, conceptual hairstylists. His radically expressive styles can be seen on the runways in New York, Milan and Paris, and in top advertising campaigns and editorial work for such noted magazines as Italian, French, British and American Vogue, W, Allure, and POP.

Guido's clients include a Who's Who list of fashion's most elite designers including Balenciaga, Calvin Klein, Donna Karan, Fendi, Gucci, Louis Vuitton, Luella Bartley, Marc Jacobs, Missoni, Miu Miu, Prada, Ralph Lauren, Versace and Lanvin.

Guido exclusively uses Redken products in his hair creations for international runway shows and editorial photo shoots.

"Hair is a key element of every look whether it be at a fashion show, editorial shoot or just on the street. Hair and fashion are can't have one without the other." – GUIDO

endless styling possibilitiesYou know what you want. All-out volume. Ultra-straight smoothness. Instant, intense shine. Frizz-free, defined curls. And now it's easier than ever to get it. Enlisting the creative expertise of world- renowned fashion and runway hairstylist Guido, Redken takes the guesswork out of product selection…and presents gorgeous, high-fashion styles that can be yours. Style Portfolio: It's the latest inspiration from Redken, the choice of runway designers in New York, Milan and Paris.

Page 3: Style Portfolio w.Guido Lookbook
Page 4: Style Portfolio w.Guido Lookbook

get tHis looK: Apply guts 10 volume spray foam on the roots and thickening lotion 06 body builder on the ends of damp hair. Roll hair in various directions with Velcro rollers. Brush curls out when dry and run a small amount of outshine 01 anti-frizz polishing milk through finished style for frizz-free smoothness.

VOLUMEtouch control 05 volumizing texture whip

thickening lotion 06 body builder

clean lift 07 weightless volume gel

full frame 07 protective volumizing mousse

contour 08 shaping lotion

guts 10 volume spray foam

"WoMen AlWAys liKe VolUMe And soFtness." –gUido


tHe VolUMe ColleCtion:

Page 5: Style Portfolio w.Guido Lookbook

outshine 01 anti-frizz polishing milk

satinwear 02 ultimate blow-dry lotion

straight 05 straightening balm

align 12 ultra-straight balm

"style is intAngible...tHose WHo HAVe it, HAVe An eAse AboUt tHeM. tHey ARe CoMFoRtAble WitH tHeMselVes." –gUido

get tHis looK: Apply align 12 ultra-straight balm to damp hair and blow-dry straight. Spray fabricate 03 heat-active texturizer on dry hair and flat iron in 1" sections working from the bottom to the top of the head. Finish with workforce 09 flexible volumizing spray to control fly-aways and add frizz-free, shiny control.

tHe stRAigHt & sMootH ColleCtion:



Page 6: Style Portfolio w.Guido Lookbook

glass 01 smoothing serum

vinyl glam 02 mega shine spray

"i do HAiR tHAt WoMen desiRe... FeMinine, seXy styles tHAt HAVe A little ligHtness." –gUido

get tHis looK:Apply glass 01 smoothing serum blended with thickening lotion 06 body builder to damp hair and set with large Velcro rollers. Brush curls out when dry and spray with vinyl glam 02 mega shine spray for instant, intense shine.

tHe sHine ColleCtion:


Page 7: Style Portfolio w.Guido Lookbook

water wax 03 shine defining pomade

rewind 06 pliable styling paste

electric wax 11 shine fused texturizer

rough paste 12 working material

hardwear 16super strong gel

concrete 22 cement paste

"don't be AFRAid to tRy neW looKs. eXpeRiMent WitH pRodUCts And HAVe FUn WitH yoUR HAiR." –gUido

get tHis looK:Apply contour 08 shaping lotion to damp hair and blow-dry with a small round brush for lift. Define and dishevel dry pieces with rewind 06 pliable styling paste.

tHe deFinition & MoVeMent ColleCtion: DEFINITION& MOVEMENTSTYLIST


Page 8: Style Portfolio w.Guido Lookbook

crystal curls 06 defining shine gel

ringlet 07 curl perfector

NEW curl force 17 texturizing spray-gel

"i tRy to MAKe CURls As seXy, soFt And desiRAble As possible." –gUido

get tHis looK:Apply crystal curls 06 defining shine gel to damp hair and twist random sections around your fingers for a spiral effect. Let air-dry and use a small amount of glass 01 smoothing serum to loosen curls and add shine.

tHe CURl & WAVe ColleCtion:CURL& WAVE


Page 9: Style Portfolio w.Guido Lookbook

fabricate 03 heat-active texturizer

spray starch 15 heat memory styler

hot sets 22 thermal setting mist

"RedKen's seleCtion oF HeAt styling pRodUCts is gReAt FoR WoMen WHo liKe to CHAnge tHeiR style depending on WHAt tHey'Re doing." –gUido

get tHis looK:Apply clean lift 07 weightless volume gel to dry hair at the scalp area. Comb hair into a high ponytail, spray with fabricate 03 heat-active texturizer and blast with heat from a blow dryer to create texture. Spray with quick dry 18 instant finishing spray for lasting control.

tHe HeAt styling ColleCtion: HEAT STYLINGSTYLIST


Page 10: Style Portfolio w.Guido Lookbook

Aerosols:workforce 09 flexible volumizing spray

quick dry 18 instant finishing spray

forceful 23 super strength finishing spray

Non-Aerosols:headplay 12 pliable working spray

headset 25 extra strength finishing spray

"We CoUldn't liVe WitHoUt HAiRspRAy bACKstAge. We Use it tHRoUgHoUt tHe styling pRoCess And oF CoURse to Hold tHe FinisHed looK." –gUido

get tHis looK:Apply satinwear 02 ultimate blow-dry lotion on damp hair and blow-dry with a round brush working from the bottom of the head to the top. Brush hair back from the face into a low ponytail and spray with quick dry 18 instant finishing spray for maximum control and frizz-free shine.

tHe HAiRspRAy ColleCtion:


Page 11: Style Portfolio w.Guido Lookbook

No matter what look you want to achieve, go beyond hold and take control of your style with Redken Styling! Each product in the line has a number that represents the amount of control it provides. The higher the number, the greater the control. There are three levels of control:

01-05 mild control Add light support, touchable definition and manageability to any shape.

06-15 medium control Turn up the texture and flexibility for more structured looks.

16-26 maximum control Construct strong styles with ultimate, long-lasting results.

For even more styling options, try blending products in your hands or layering one over another on your hair to create different effects. Use a shine enhancer after you've created volume… smooth fly-aways while you heat style… and finish off every look with a hairspray to keep your hair looking great. Now that's control!

Log-on to for more details on STYLE PORTFOLIO.

VolUMe. sMootHness. sHine. CURls. tAKe ContRol oF yoUR style WitH RedKen

"WHAt's eXCiting AboUt WoRKing WitH RedKen pRodUCts is tHAt tHeRe is A HUge RAnge oF diFFeRent ContRol leVels so i HAVe soMetHing to Use FoR eVeRy style i WAnt to ACHieVe." –gUido

Page 12: Style Portfolio w.Guido Lookbook
Page 13: Style Portfolio w.Guido Lookbook



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