style lab final

! !Presentation!!

LUXURY BRAND MANAGEMENT & COMMUNICATIONS!

Summary!


❖  Company Profile!

❖  Services!

❖  Business Sectors!

❖  In-depth expertise!

❖  Media Relations!

❖  Leadership!

❖  Contact!

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❖  Founded in 2012 in London Style Lab is an international premium brand management consulting and communication boutique agency, specializing in the fashion, luxury and lifestyle sectors. It is unique amongst local and global consulting businesses with a track record of successful projects with established, up and coming start up brands and concepts.!

❖  The Style Lab’s methodology is to implement innovative ‘made to measure’ strategies that aim to improve communication and focus on providing a support network, achieving significant brand recognition and awareness across the global fashion, lifestyle and luxury markets.!

❖  Style Lab actively operates within different area markets around the globe: headquartered in London, the firm has developed a unique asset of operation with the UK capital and the South of France, particularly with the Principality of Monaco.!

Company Profile!

LUXURY BRAND MANAGEMENT & COMMUNICATIONS! 2!

❖  Style Lab acts as a gateway for international brands willing to establish market place and awareness in UK and for UK based and international firm interested to explore the South of France and the Monaco Principality, as well as the Italian market where the firm currently operates on behalf of its clients and projects.!

❖  With a deep knowledge and strong insight of the market areas it operates, as well as cultural understanding , Style Lab clients span from Italy, UK, Austria, Russia, France, Monaco, Brazil.!

❖  Style Lab team support and represent premium brands in the field of lifestyle, fashion, food, hospitality and leisure, sports organization, architecture and luxury property development, non profit and cultural organization, arts, entertainment, broadcasting and publishing houses, online and e-commerce concept, business and creative start up firms.!

Company Profile!


❖  Brand Management: corporate brand advisory and digital branding, brand image.!

❖  Brand Development: brand awareness, brand positioning and re-positioning.!

❖  Brand Strategy: brand partnership and alliances, marketing intelligence and cross marketing.!

❖  Retail Consultancy: worldwide retail and distribution consultancy (online and brick and mortar), bespoke sales strategy including retail development and pop up solutions, sales implementation, in-store event & promotion.!

❖  International Brand Communication Strategy: in house media consultancy, PR and Corporate Communication, media relations, media planning, strategic communication, cross marketing campaign, online and offline media positioning, exposure in all media outlets, opinion leader and celebrity outreach, bloggers representation.!

Services!


Services!


❖  Project and Event Management: Global VIP & Red carpet event, B2B and B2C trade event, fashion show, luxury association event, product launches, brand recognition support, creative solution strategies, art direction, international PR and communication strategy, consultancy, conception, planning.!

❖  Multimedia Content Creation: digital development, offline and online creative writing and editing, concept and format for broadcasting, content development.!

❖  Sponsorship Consultancy and Management: Identification of global brands to associate to the client, management of the sponsorship /partnership deal, brand alliances, creation and development of new business leads, contract negotiations support, development of ambassador program.!

❖  Advertising : advertising budget management and consultancy.!

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Business Sectors!


❖  Innovative Architecture and Interior design!

❖  Fashion and lifestyle brands !

❖  Ultra Luxury brands (yachting, jets)!

❖  Fashion and Lifestyle Awards!

❖  B2B fashion and lifestyle trade show and exhibition !

❖  Luxury and design boutique hotel!

❖  Club and Restaurant!

❖  Private members club and luxury concierge service!

❖  Property developer, construction and real estate group !

❖  Non- profit and charity organization!

❖  Retail (fashion, lifestyle, food and beverage)!

❖  Sports organization & Cultural organization !

❖  Arts ( contemporary arts & exhibition)!

❖  Publishing and broadcasting !

❖  Business start-up !

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❖  Media relations, Media planning, Strategic communication, cross marketing campaign, online and offline media positioning!

❖  Press office related work material including: press release creation and sell-in, media pack, slogan, key words to use for launch events, KPIs to be tracked!

❖  Copywriting , web content proofing and editing !

❖  Active management, both before and after, of press representatives to stimulate the communication campaign !

❖  Strategic campaign planning and promotional campaign!

❖  Branding and identity !

❖  Pro-active and reactive press office function!

❖  Press trips – individual and group!

❖  Targeted media relations for pre and post launch event, press conference & press day event!

In – Depth Expertise!

Brand Communication!


❖  Online PR and social media implementation!

❖  Television and Broadcast management !

❖  Management of international media relations with media pitches throughout various campaigns on an international level!

❖  Daily press monitoring!

❖  Liaison with key journalists and publishing houses counting more than 1000 titles!

❖  Publicity focus and endorsement for CEO’s and key players of the organizations within business and finance sectors publications and media outlets!

❖  Crisis Management!

❖  Network building and targeted introductions!

❖  Market intelligence!

❖  Blogger outreach !



Brand Communication!

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❖  Strategic brand positioning and re-positioning !

❖  Customer analysis and segmentation!

❖  Adaptation of brand management to the targeted and current audience!

❖  Repositioning of the brand image (notably in terms of marketing, online digital branding and presentation) including the creation of content and support for media planning, branded and digital branded contents, brand value awareness!

❖  Refocusing of sales strategy, including proposed tailored after sales services as distinctive value proposition!

❖  Identification, creation and development of new high end lifestyle, luxury brand and concept for chairman and founder of the company !

❖  Brand partnership, alliances and global event management support!

❖  Internal consultancy services !

❖  Web design consultancy and development!

In – Depth Expertise !

Brand Management & Development !


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❖  Consultancy, planning and project management for product launches, trade event, B2B, B2C, luxury brand association event, morning talk, private dining experience !

❖  Onsite event coordination and management!

❖  Artistic direction, management and organization of luxury, lifestyle and fashion editorial photo-shooting for media and brands!

❖  Extensive media relations prior and after event!

❖  Guest database attendance and management!

❖  VIP and celebrity management!

❖  Sponsors negotiation with luxury and lifestyle brands, consultancy support over key brand partnership and cross marketing activities!

❖  Support and relations with foundation and charity organization !

❖  Support and relations with arts and cultural based event!

❖  Operational and logistics support!

❖  Communication activities, creative branding and design installation!

❖  Delegate registration and management report!


Event Management !


❖  Consultancy and management !

❖  Identification of global brands to associate to the client!

❖  Management of the sponsorship /partnership deal!

❖  Brand alliances!

❖  Creation and development of new business leads !

❖  Contract negotiations support !

❖  Introduction, management and negotiation with list of potential sponsors within luxury and lifestyle segments interested to be associated with!

❖  Link and relations for accurate media partnerships !


Partnership & Sponsorship!


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❖  Management and consultancy !

❖  Advertising campaign over new product launches !

❖  Annual advertising media planning within business and corporate media outlets (both locally and internationally)!

❖  Online advertising !


Advertising!


Media relations!


“We pride ourselves on our close collaboration with a prominent global media outreach: from fashion, luxury, lifestyle business and trade publications, to editors , bloggers, leading TV productions and radio broadcasters“

Valentina Cangiano, Co-Founder & Head of Communication!

With an incredible variety of projects, clients and collaborations up to date, Style Lab’ unique business model and clients have been featured in an endless number of key global publications as well as TV and radio broadcaster.!

Style Lab has been able to develop media partnership program for brands and international event.!

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Xavier F. Rugeroni, Fairmont Regional Vice President and General Manager of the Fairmont Monte Carlo, joined the hotel with a career spanning in excess of 25 years within the luxury hospitality arena. Prior to his appointment with Fairmont, Xavier was the Area General Manager for Le Méridien, Southern France & Monaco. He also served as General Manager at the Compleat Angler in Marlow, the Westbury in London and Le Méridien Penina Golf & Resort in Portugal no less. The Player met with Xavier find out more about the man who spends his time working at the very forefront of his establishment.AJ: Hi Xavier it’s great to meet you and firstly many thanks for taking the time to answer a few questions for the Player. My first question would be where are you originally from, as you seem most learned in a variety of languages?XFR: Well I originally grew up in Tangier, Morocco where I was based for 14 years and we were schooled in the traditional French system until we left. My father was English and my mother was Spanish, however it has to be said, I did not speak English until the age of 17 as we spoke only Spanish at home and French at school. I left school at 16 and managed to get a job in a Yacht Marina in Gibraltar.

AJ: So what did you want to be when you were young, by the sounds of it a sailor maybe?XFR: I always dreamed of being a diver in the Royal Navy. I absolutely adore being at sea or at least close by it. The thought of being a diver carried risk and mystery and this intrigued me no end. Unfortunately the closest I ever got to achieving it was working in the Yacht Marina in Gibraltar, clearing anchors at a depth of no more than 10 meters, not as exciting as I had dreamed of.AJ: So what initiated the interest in the hotel & hospitality industry?XFR: After working in the marina, I spent three years on a large charter yacht with 25 crew and I worked in various roles within the ship. The Captain became my mentor and instilled all the values that I lacked at the time as a young seaman, teaching me respect and discipline! Ultimately, he was the one who suggested to me to go for hotels when I announced after three years on board that I would be buying a Norton 850 motorcycle and spending a year riding around Europe on it. I actually spent 18 months and truly enjoyed the time on the road discovering some amazing people and places. AJ: You sounded like a bit of a maverick as a young lad, what was one of your most

on my first trip to the Cote d’azur and could only just afford it. It was quite simply amazing and I still make trips to have it today, however, nowadays luckily I don’t have any issue affording it, just time issues enjoying it!AJ: What would you say has been the proudest moment in your life?XFR: Without a shadow of a doubt when my children were born. Lawrence was born in London and Charlotte in Oxford. It’s a poignant part of life and something I will always be eternally proud of. AJ: Can you tell me what is the best thing about your job, that little something that gets you up every morning?XFR: It has to be the challenge and the variety of the day ahead. I am always striving to be the number one hotel in the city. It’s about achieving those tangible results that make business’s grow and evolve, it’s about staying ahead of the competition and building a team of winners around you with a

respect and drive that will make it happen for the unit! AJ: On a more personal level, what is your favourite movie and can you tell me why?XFR: It has to be Master and Commander as it encapsulates strategy, leadership, discipline and dare, plus it stars Russell Crow and he is one of my favourite actors. AJ: If you could have 24hrs of anything you want, do anything you would like, be anywhere in the World, what would you do

with your 24 hours?XFR: I would just like to be on a big sailing yacht with all those I love, cruising the arctic on a beautiful spring day. I would love to moor up and walk the glaciers admiring the wildlife and savoring every minute with friends and family. Thank you Xavier for some wonderful answers, it was a pleasure to learn a little bit about what makes a successful man tick and what makes him smile!

embarrassing moments?XFR: I quite literally froze on stage during an early moment in my career whilst I was about to deliver a public speech at Windsor Polo club in the UK. I was the GM of the Westbury Hotel in London and fortunately for me I was rescued by my then marketing manager. Thankfully I have never frozen again! AJ: You have obviously travelled a lot so where is your favourite place in the world?XFR: In a very simple sentence and not wanting to use an old cliché, my home ... wherever that may be!AJ: During your travels you must have had some amazing meals. Can you tell me what was your favourite meal and where did you have it?XFR: It has to be Bouillabaisse at the Mere Germaine restaurant in Ville Franche with some good friends. I was

Fairmont Monte Carlo 12, Avenue des Spélugues Monte Carlo Monaco 98000 TEL + 377 93 50 65 00 www.fairmont.com [email protected]

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Siblings Valentina and Silvia Cangiano co- founded Style Lab in January 2012 , with the scope to provide a unique business platform with a precise method of operation based on the strong network as well as expertise of the sister duo, who, together have been traveled, lived and worked in more than 50 countries up to date. !

The two multilingual female entrepreneurs (they fluently speak five languages respectively), with an awarded academic pedigree, aim to expand their concept and operation in key area markets as well as to further consolidate the current ones.!

Their business approach and personalities have been featured in key global publications and broadcasted channels, from FT How To Spend It, Vogue UK, Rai International Television, to Russian TV channel, German newspaper and France media outlet.!

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Leadership!


Style lab Limited!Brand Management and Communication!

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www.the-style-lab.com!!

[email protected][email protected]!

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