style guide says: do not abbreviate words in an agency’s name, even if they are words that, in...
DESCRIPTION
STYLE GUIDE SAYS: The agency description should not give detailed information about services provided, or include copy pulled directly from the agency’s mission statement or PR materials (especially aggrandizing, cliched subjectives, such as “first-class,” “state-of- the-art,” “best in Ohio,” etc.).TRANSCRIPT
STYLE GUIDE SAYS:Do not abbreviate words in an agency’s name, even if they are words that, in other contexts, are commonly abbreviated (e.g., street, road, Mount, Saint, etc.). Do,
however, list commonly abbreviated variations as AKAs. (Conversely, if the agency’s legal name already
features an abbreviation, list the unabbreviated version as an AKA.)
Examples:
Agency Name: SAINT PETER’S CHURCHAKA: ST. PETER’S CHURCH
FROM THE DATABASE:
(Etc.)
STYLE GUIDE SAYS:The agency description should not give detailed information about services provided, or include copy pulled directly from the agency’s mission
statement or PR materials (especially aggrandizing, cliched subjectives, such as “first-class,” “state-of-
the-art,” “best in Ohio,” etc.).
CLEVELAND BOTANICALGARDEN AGENCY DESCRIPTION:
... includes the Eleanor Armstrong Smith Glasshouse, featuring two of the world's most fragile and exotic ecosystems: the spiny desert of Madagascar and the rain forest of Costa Rica (live butterflies March - December).
STYLE GUIDE SAYS:
Remember to use the spell check function before saving text.
Seriously.
Okay, the Style Guide doesn’t say “seriously,” but, like, seriously. I mean c’mon. Spell check. Right?
FROM THE DATABASE:
Seriously.
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