style guide - zapasy.org.pl · corporate competitions. style guide 4 full_colour_cmyk...

STYLE GUIDE

UNITED WORLD WRESTLING

1.

THE LOGOCOLOURGUIDELINES

STYLE GUIDE 3

1. THE LOGO COLOUR SYSTEM

THE BRAND COLOURSYSTEM

ORANGESDARK BLUES BLUES BURGUNDIES

CORPORATE COMPETITIONS

STYLE GUIDE 4

FULL_COLOUR_CMYKFULL_COLOUR_RGB

FLAT_COLOUR_PANTONE®FLAT_COLOUR_CMYKFLAT_COLOUR_RGB

FLAT_ONE COLOUR


UWW COLOUR VERSIONS

STYLE GUIDE 5


UWW THE FULL COLOUR PALETTECMYKRGB

CMYK 0, 60, 100, 0

RGB 245, 130, 32

CMYK 0, 80, 100, 0

RGB 241, 90, 34

CMYK 0, 100, 100, 0

RGB 237, 28, 36

CMYK 100, 100, 0, 70

RGB 4, 0, 63

CMYK 0, 50, 100, 0

RGB 247, 148, 30

CMYK 0, 0, 24, 45

RGB 159, 157, 131

CMYK 0, 0, 11, 18

RGB 215, 214, 196

STYLE GUIDE 6

LIGHT ORANGEPANTONE® 158 C

DARK BLUEPANTONE® 2757 C

CMYK 0, 60, 100, 0

CMYK 100, 100, 0, 70

RGB 245, 130, 32

RGB 4, 0, 63


UWWTHE FLAT LOGO COLOURS

STYLE GUIDE 7


UWWTHE BACKGROUND

THE BACKGROUND IS MADEWITH A BLEND BETWEEN TWO SHAPES WITH THE RESPECTIVE COLOURS.

NEVER CHANGE THIS.

CMYK 100, 100, 0, 70

RGB4, 0, 63

CMYK 0, 80, 95, 0

RGB241, 90, 41

STYLE GUIDE 8



FLAT_ONE COLOUR


WORLD CHAMPIONSHIP COLOUR VERSIONS

STYLE GUIDE 9


WORLD CHAMPIONSHIP THE COLOURPALETTE

CMYK 100, 60, 0, 0

RGB 0, 102, 179

CMYK 100, 70, 0, 0

RGB 0, 91, 170

CMYK 100, 100, 0, 27

RGB 34, 31, 115

CMYK 100, 100, 0, 41

RGB 27, 19, 99

CMYK 100, 100, 0, 70

RGB 4, 0, 63

CMYK 100, 30, 0, 0

RGB 0, 137, 207

CMYK 100, 0, 0, 0

RGB 0, 174, 239

CMYK 0, 0, 11, 18

RGB 215, 214, 196

STYLE GUIDE 10

LIGHT BLUEPANTONE® 3005 C

DARK BLUEPANTONE® 2757 C

CMYK 100, 30, 0, 0

CMYK 100, 100, 0, 70

RGB 0, 137, 207

RGB 4, 0, 63


WORLD CHAMPIONSHIPTHE FLAT LOGO COLOURS

STYLE GUIDE 11


WORLD CHAMPIONSHIPTHE BACKGROUND

THE BACKGROUND IS MADEWITH RADIAL GRADIENT WITH THE RESPECTIVE COLOURS.

NEVER CHANGE THIS.

CMYK 100, 100, 0, 70

RGB4, 0, 63

CMYK 100, 30, 0, 0

RGB0, 137, 207

STYLE GUIDE 12


WORLD CHAMPIONSHIPTHE VISUAL ID BACKGROUND

CMYK 100, 100, 0, 70

RGB4, 0, 63

CMYK 100, 60, 0, 0

RGB 0, 102, 179

CMYK 100, 85, 20, 15

RGB27, 61, 120

CMYK 100, 0, 0, 0

RGB 0, 174, 239

CMYK 100, 30, 0, 0

RGB0, 137, 207

STYLE GUIDE 13



FLAT_ONE COLOUR


CONTINENTAL CHAMPIONSHIP COLOUR VERSIONS

STYLE GUIDE 14


CONTINENTAL CHAMPIONSHIP THE COLOURPALETTE

CMYK 37, 100, 70, 0

RGB 171, 42, 77

CMYK 45, 100, 60, 20

RGB 131, 32, 71

CMYK 49, 100, 45, 39

RGB 101, 17, 66

CMYK 58, 100, 57, 55

RGB 72, 6, 45

CMYK 25, 100, 50, 0

RGB 191, 36, 94

CMYK 0, 0, 24, 45

RGB 159, 157, 131

CMYK 0, 0, 11, 18

RGB 215, 214, 196

STYLE GUIDE 15

REDPANTONE® 214 C

DARK REDPANTONE® 222 C

CMYK 37, 100, 70, 0

CMYK 58, 100, 57, 55

RGB 171, 42, 77

RGB 72, 6, 45

1. COLOUR

CONTINENTAL CHAMPIONSHIPTHE FLAT LOGO COLOURS

STYLE GUIDE 16


CONTINENTAL CHAMPIONSHIPTHE BACKGROUND

CMYK 50, 90, 50, 60

RGB74, 21, 47

CMYK 30, 95, 40, 7

RGB171, 47, 99

STYLE GUIDE 17


CONTINENTAL CHAMPIONSHIPTHE VISUAL ID BACKGROUND

CMYK 50, 90, 50, 60

RGB74, 21, 47

CMYK 30, 95, 40, 7

RGB171, 47, 99

CMYK 49, 100, 45, 39

RGB 101, 17, 66

CMYK 18, 100, 91, 8

RGB189, 32, 46

CMYK 37, 100, 70, 0

RGB 171, 42, 77

CMYK 0, 90, 85, 0

RGB 239, 65, 54


2.

THE PHOTOGRAPHYGUIDELINES

STYLE GUIDE 19

2. THE PHOTOGRAPHY GUIDELINES

Where general photography sourced from Google, all permissions and clearance should be obtained.

The photography should aspire to capture the “big event”/aim high feel, such as the Olympics.

Large photographic/Panoramic – raising the bar in excitement.

BIG EVENTHIGH FEEL

STYLE GUIDE 20


TRY TO AVOID:

1.The amateur training conditions, as a back-ground, which in many cases look bleak e.g. run-down or shabby-looking training facilities/gyms.

STYLE GUIDE 21


TRY TO AVOID:

2.WWE style wrestling poses/moves

STYLE GUIDE 22


BE TRUTH TO THE SPIRIT OF THE SPORT.USE REAL ACTION IMAGES.

AUTHENTIC

STYLE GUIDE 23


BE SIMPLE, POWERFULAND EXPRESSIVE IN EVERY IMAGETHAT YOU CHOOSE.

ICONIC

2. TO ADJUST SATURATION -503. TO ADJUST CONTRAST +1004. TO ISOLATE THE WRESTLERS WITH A MASK AND REDUCE THE LUMINOSITY OF THE BACKGROUND.

1. TO CHOOSE THE BEST IMAGE IN TERMS OF THE CONCEPT BUT ALSO THE QUALITY FOR THE OUTPUT.(PRINT MATERIALS WORK WITH 300 DPI 1:1)

5. TO INTRODUCE THE IMAGE IN THE LAY-OUT OF THE ARTWORK. CONSIDERING THE COMPOSITION AND THE GRAPHIC ELEMENTS.

STYLE GUIDE 24


TREATMENT

1. Reduce the background lights and darken the background.2. Lighten the wrestlers, highlighting them and making the wrestlers the focal centre point of the photographic composition.

STYLE GUIDE 25


PHOTOGRAPHIC STORY-TELLING

Photography should best support the strong story behind a wrestlers quest to succeed, where athletes have to compete in hard conditions.

Good gymnasiums should feature, not poor amateur looking facilities. The sport is tough, the wrestlers suffer in training, therefore don’t need to show miserable training conditions.

Aim to show improved conditions of the sport.


3.

THE TYPOGRAPHYSTYLE

STYLE GUIDE 27

3. THE TYPOGRAPHY STYLE

TYPOGRAPHYFOR PRINT

ABCDEFGHIJKLMNOPQRSTUWXYZabcdefghijklm nopqrstuwxyz0123456789!?,.




The typography chosen for print is FEDRA SANS CONDENSED from the Typotheque Foundry.

Four styles are used in the brand: Light, Book, Demi and Bold.These styles are required to correctly convey the brand identity in all printed materials.

This font is licenced. See Typoteque.com/licencing for further information.

FEDRA SANS CONDENSED LIGHT

FEDRA SANS CONDENSED BOOK

FEDRA SANS CONDENSED DEMI

FEDRA SANS CONDENSED BOLD

STYLE GUIDE 28


TYPOGRAPHYFOR DIGITAL





Trebuchet MS is the font for use in digital media, namely e-mails and corporate digital communication in general.

It is a cross-platform system font, meaning that it comes pre-installed in all Windows and Apple Mac machines, thus can be used by both, without further licencing issues.

Four primary styles are used: Regular, Italic, Bold and Bold Italic.

TREBUCHET MS REGULAR

TREBUCHET MS ITALIC

TREBUCHET MS BOLD

TREBUCHET MS BOLD ITALIC

STYLE GUIDE 29


TYPOGRAPHYFOR WEB





For web design it is recommended that the OPEN SANS (10 styles) and OPEN SANS CONDENSED (3 styles) family from Google Fonts is used.

This is a free open source font family,optimised for the web, already coded and ready to use in web sites projects.

Go to GOOGLE FONTS for further information.

OPEN SANS LIGHT

OPEN SANS REGULAR

OPEN SANS CONDENSED

OPEN SANS CONDENSED BOLD

STYLE GUIDE 30


TYPOGRAPHYAPPLICATIONEXAMPLES





FEDRA SANS CONDENSED DEMI (ITALIZED)

STYLE GUIDE 31


4.

TWO LOGOS USAGE

STYLE GUIDE 32

4. TWO LOGOS USAGE

United World Wrestling Corporate and Competition Logo Usage

There is a clear brand architecture structure for the United World Wrestling Corporate and competition brands. The United World Wrestling corporate brand has a distinct logo, supporting visual identity and colour palette. Each of the United World Wrestling competitions, also have their own distinct logo and supporting visual identity and colour palettes.

Each of the United World Wrestling’s competitions is endorsed by the United World Wrestling with the hallmark quality stamp of UWW.

All the event signage and broadcast graphics feature both the United World Wrestling Word mark (not logo) and a specific United World Wrestling competition logo. In situations or applications where it is necessary to make clear the United World Wrestling’s presence alongside a specific competition logo, the following rules apply:

Competition logo used in full (logo + word mark) + United World Wrestling word mark only (not logo)

COMPETITIONFULL LOGO

CORPORATE WORDMARK

STYLE GUIDE 33

4. TWO LOGOS USAGE


RULES FOR CORRECT TWO LOGO APPLICATION:

• The UWW competition logo must be significantly larger than the United World Wrestling wordmark, featured in the same layout.

• Never must a composite logo be used featuring both the full United World Wrestling corporate logo and UWW Competition logo.

• Never must a United World Wrestling full logo be used alongside a full UWW competition logo. Only the United World Wrestling word mark can be used in the same layout with a

UWW competition logo.

• The maximum amount of space should be allowed between the UWW competition logo and the smaller United World Wrestling word mark, for any given layout.

• The United World Wrestling Word mark is there to endorse the UWW competition. Not vice-versa.

Please see examples.

STYLE GUIDE 34

4. TWO LOGOS USAGE


STYLE GUIDE 35

style guide - zapasy.org.pl · corporate competitions. style guide 4 full_colour_cmyk...

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