style and design
TRANSCRIPT
Style and DesignStyle and DesignStyle and DesignStyle and DesignEnhance your presentationEnhance your presentation
Why are you presenting?Why are you presenting?
“Communication is about getting others to adopt your point of view, to help them understand why you’re excited (or sad, or optimistic, or whatever else you are). If all you want to do is create a file of facts and figures than cancel the meeting and send in a report.”
• ~Seth Godin, Author, Really Bad PowerPoint.
“Communication is about getting others to adopt your point of view, to help them understand why you’re excited (or sad, or optimistic, or whatever else you are). If all you want to do is create a file of facts and figures than cancel the meeting and send in a report.”
• ~Seth Godin, Author, Really Bad PowerPoint.
Principals of PresentationPrincipals of Presentation
Keep it simple
The best presentations tell a story
Font and text placement matter
Formatting and Color count
Learn from others and Keep presenting!
Keep it simple
The best presentations tell a story
Font and text placement matter
Formatting and Color count
Learn from others and Keep presenting!
SimplicitySimplicity
Name a company that uses simplicity as their design theme?
Name a company that uses simplicity as their design theme?
Steve Jobs Steve Jobs
“Design is not just what it looks like and feels like. Design is how it works.”
~Steve Jobs
“Design is not just what it looks like and feels like. Design is how it works.”
~Steve Jobs
Albert EinsteinAlbert Einstein
“Any intelligent fool can make things bigger and more complex...It takes a touch of genius and a
lot of courage to move in the opposite direction.”
“Any intelligent fool can make things bigger and more complex...It takes a touch of genius and a
lot of courage to move in the opposite direction.”
“If you can’t explain it simply, you don’t understand it well enough.”
“If you can’t explain it simply, you don’t understand it well enough.”
Elements of a Great SlideElements of a Great Slide
AaAa
BackgroundBackground ColorColor TextText ImagesImages
Font and CaptionsFont and Captions
Design for the last row
Avoid clutter
Choose fonts that are easy to read
Keep it in the family (no more than 2 font families per slide)
Place captions where they are readable and where it compliments images.
Design for the last row
Avoid clutter
Choose fonts that are easy to read
Keep it in the family (no more than 2 font families per slide)
Place captions where they are readable and where it compliments images.
TypefacesTypefaces
Creating the AtmosphereCreating the AtmosphereHelvetica- Neutral without being boring, simple, contemporaryGaramond- Classic elegance, mature without being too stuffy.Rockwell- Distinct, bold, confident, a good display textBodoni- Elegant, subjective, classic, yet modern feelFutura- Elegant, sans serif, great personality yet understandedOptima- Clean, classy, soothing, smartTimes New Roman- Clean, easy to read, very neutral
Bookman Old Style- Classy, old-fashioned, yet appealing
Helvetica- Neutral without being boring, simple, contemporaryGaramond- Classic elegance, mature without being too stuffy.Rockwell- Distinct, bold, confident, a good display textBodoni- Elegant, subjective, classic, yet modern feelFutura- Elegant, sans serif, great personality yet understandedOptima- Clean, classy, soothing, smartTimes New Roman- Clean, easy to read, very neutral
Bookman Old Style- Classy, old-fashioned, yet appealing
ImagesImages
Only use images related to slide contents
Use photos as much as possible
Avoid clipart, small pictures and pictures with low resolution
Always pull from the corners to avoid distorting your images
Only use images related to slide contents
Use photos as much as possible
Avoid clipart, small pictures and pictures with low resolution
Always pull from the corners to avoid distorting your images
For your consideration....
Other than poor images what struck you as most annoying?
The effects. Too many presentations use too many effects which detract from the content losing your audiences attention. Select one or two effects at most, a new slide/image entrance or exit detracts rather than impresses an audience.
For your consideration....
Other than poor images what struck you as most annoying?
The effects. Too many presentations use too many effects which detract from the content losing your audiences attention. Select one or two effects at most, a new slide/image entrance or exit detracts rather than impresses an audience.
PlacementPlacement
The picture is too
high and the text too
far left.
The picture is too
high and the text too
far left.
The picture is centered, but the slide overwhelms the viewer
with information.
The picture is centered, but the slide overwhelms the viewer
with information.
Better VisualsBetter Visuals
Text is visible and well
positioned.
Images correlate well with the
text.
Text is visible and well
positioned.
Images correlate well with the
text.
Working with colorWorking with colorOnce upon a time color was very
nearly unimportant; or at
least only important for
advertising and children’s materials.
Now with HD screens and
retinal displays, the value of color is undeniable.
Once upon a time color was very
nearly unimportant; or at
least only important for
advertising and children’s materials.
Now with HD screens and
retinal displays, the value of color is undeniable.
Color rulesRules by Maureen C. StoneColor rulesRules by Maureen C. Stone
Color as Identity
Color is how we identify and categorize our world. It creates emotions and should be used in ways that make sense to the most people (blue for water, red for danger, etc.)
Use contrasts properly
Hues, saturation, and luminance are all tools you can use in creating a a picture that captures our audiences attention. Darker shades are seen better and tend to show importance. Lighter shades show secondary importance.
If you cannot do color correctly, do not use it at all
Many times black and white text can accomplish the task of showing levels of importance, so if your ability to color coordinate is lacking- use black and white.
Use carefully and with purpose!
End the cycle of Death by Powerpoint! Just adding color to add color should be avoided at all costs.
Color as Identity
Color is how we identify and categorize our world. It creates emotions and should be used in ways that make sense to the most people (blue for water, red for danger, etc.)
Use contrasts properly
Hues, saturation, and luminance are all tools you can use in creating a a picture that captures our audiences attention. Darker shades are seen better and tend to show importance. Lighter shades show secondary importance.
If you cannot do color correctly, do not use it at all
Many times black and white text can accomplish the task of showing levels of importance, so if your ability to color coordinate is lacking- use black and white.
Use carefully and with purpose!
End the cycle of Death by Powerpoint! Just adding color to add color should be avoided at all costs.
Telling a storyTelling a story
ONCE upon a time...
Many a story started with such a phrase, and many a presentation lacks any sort of form or
focus.
Create a story-line
Have a problem? Solve it.
Are you sharing some data? Share the research in an informative and simple way.
Storytelling is an art which one should
practice often and creatively.
ONCE upon a time...
Many a story started with such a phrase, and many a presentation lacks any sort of form or
focus.
Create a story-line
Have a problem? Solve it.
Are you sharing some data? Share the research in an informative and simple way.
Storytelling is an art which one should
practice often and creatively.
ConclusionConclusion
Keep learning; Keep presenting
Questions?
Keep learning; Keep presenting
Questions?
CreditsCredits
Resources used:
Reynolds, Garr. 2010. Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentations. Berkeley, Calif: New Riders.
Duarte., Nancy. 2008. Slide:ology the art and science of creating great presentations. Sebastopol, CA: O'Reilly Media.
Laura Saloiye
Lead Readers’ Services Librarian
Resources used:
Reynolds, Garr. 2010. Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentations. Berkeley, Calif: New Riders.
Duarte., Nancy. 2008. Slide:ology the art and science of creating great presentations. Sebastopol, CA: O'Reilly Media.
Laura Saloiye
Lead Readers’ Services Librarian