stupid studio - designing for social engagement
TRANSCRIPT
23 februar 2016
Side
Stupid Studio
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WHY USE VISUAL CONTENT?
1. We’re suffering from information overlod
2. We have less time to make an impact
3. Our brains process images much faster than text
4. Visuals help to increase understanding
5. Visual content increases shares on Social Media
6. Visuals make it more likely users will believe what you are saying
“Once a consumer connects with a brand on an emotional level, their trust is earned and you can engage with them on
an intellectual level.”
THE BRIEF How can we make sure the MP’s in the EU government change the Common
European Fisheries Policy, now that it’s up for review again for the first time in 10 years!
GREENPEACE
THE REDEFINED BRIEF How can we turn the depletion of our oceans into something tangible, and thus
make the public opinion apply pressure on their local peers and their government?
STUPID STUDIO