studying simon sinek: start with the golden circle
DESCRIPTION
Most of us communicate from the outside in, but author Simon Sinek believes true inspiration comes when we start with why. This brief introduction to The Golden Circle is a teaching tool used in class.TRANSCRIPT
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with theGolden CircleHow Great Leaders Inspire Action
Start
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What did these four have in common?
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All fourthe golden circle.started with
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What is The Golden Circle?
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“It is a principle grounded in the tenets of biology.” --Simon Sinek
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leadersGreat
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Think
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ThinkACT
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ThinkACTCommunicate
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Why
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Why How
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from the inside out.WhatWhy How
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Neocortex rational factuallogical detail-orientedtextual statistical
What
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Limbic Brain & Amygdala purpose decision-makingcontext instinctemotion no language
How & Why
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What’s Wrong with What?
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“When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.”-- Simon Sinek
Samuel Langley
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“When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.”-- Simon Sinek
Samuel Langley
Focused on being “first”
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“When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.”-- Simon Sinek
Samuel Langley
Excellent market conditionsFocused on being “first”
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“When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.”-- Simon Sinek
Samuel Langley
Excellent market conditionsSufficient funding
Focused on being “first”
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“When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.”-- Simon Sinek
Samuel Langley
Excellent market conditions
The best mindsSufficient funding
Focused on being “first”
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“When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.”-- Simon Sinek
Samuel Langley
Excellent market conditions
The best mindsSufficient funding
Focused on being “first”(Gave Up Because he Wasn’t first)
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What’s rightabout why?
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The Wright Brothers
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The Wright Brothers
No notoriety
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The Wright Brothers
No notoriety The right people
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The Wright Brothers
No notoriety The right peopleNo funding
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No notoriety The right peopleNo funding Belief in the promise of flight
The Wright Brothers
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The Wright Brothers(Credited with the First Man-Powered Flight, December 17, 1903)
No notoriety The right peopleNo funding Belief in the promise of flight
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Why doesWhy work?
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We follow those who lead, not for them, but for ourselves. And it's those who start with "why" that have the ability to inspire those around them or find others who inspire them.
--Simon Sinek
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One man,
one speech, immeasurable impact.
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Start withthe golden circle
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Start with
Why
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Sources: Sinek, S. Start With Why: How Great Leaders Inspire Everyone to Take Action. Portfolio
Hardcover: New York, 2009.Sinek, S. (2010, May 1). Simon Sinek: How great leaders inspire action | Video on TED.com.
TED: Ideas worth spreading. Retrieved September 14, 2012, from http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
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Images:Sun (slide 1): jenny downing via Flickr
Golden Lights (slides 3, 4, 15, 22, 29, 32-35), : EJM Photo via FlickrSteve Jobs: acaben via Flickr
Orville and Wilbur Wright: Wikimedia CommonsMartin Luther King, Jr.: Library of Congress
Brain Scan (slide 5): Health Research Board via FlickrO is for Occipital (slides 13-14): Illuminaut via Flickr
Samuel Pierpont Langley: Wikimedia CommonsMarch on Washington (slide 31): Wikimedia Commons