study portals media kit

Media Kit2010

Determined to make

international study choiceand education marketing

easier and more effective

portalsthe European Study Choice platform

STUDYPORTALS: THE WINNING CONCEPT FOR EUROPE’S HIGHER EDUCATION1

Listing more than 14,500 programmes from 600 participating universities

in 37 European countries.

Leading in Content/CoverageStudents come to our website from over 200 countries to search our database

of Bachelors, Masters & PhD opportunities.

Leadsto:

Detailed programme information and advanced search options for students. Comprehensive Information & Advanced Searching Leading in visitors... and the growth continues!

Make your programmes easy to find for students worldwideBest platform for students

Best platform for students Best value for Universities

32%

40%

2%3%

10%

13%

Call us: +31 (0)40 292 00 60 E-mail us: [email protected]

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m 972,153visits in Mar 2010

Est. 270,000 unique individuals

PartnershipsFor instance, we feed our data to ESN

Galaxy: A Google maps application

from the Erasmus Student Network

(ESN).

A synchronised feed enables students

to find all listed universities and the

programmes they offer on the ESN

student map.

Personal updates

Other partners also active in Europe’s Higher Education Area

Visitors can save their study preferences in their profile.

If they subscribe to the personal updates, we monthly send them a tailored overview

of new and updated programmes that match their personal preferences.

WE MAXIMIZE YOUR BRAND EXPOSURE & FINDABILITY2

First Prize New Venture Award

StudyPortals has won the New Venture Award

2009: the most promising and social start-up in

the Netherlands. New Venture is an initiative by

McKinsey & Co and supported by the ministry of economic affairs and many corpora-

tions and universities.


A) Education website with highest Google rank

Our website has a TOP Google Ranking: We have a Google-PageRank® of 8, which is

as high as LinkedIn and MSN.com; this is on a logarithmic scale, 10-100 times higher

than other study-choice websites. PageRank is Google’s metric of deciding a page’s

average importance. It matters because it is one of the factors that determines a

page’s ranking in the search results; we receive over 200,000 visits per month that

find us through search engines.

B) Partnerships and promotion

We cooperate with many different organisations, student associations and national

institutes to ensure we deliver maximum value to you as a marketing channel.

STRENGTHENING OUR LEADERSHIP POSITION: THE FUTURE IS BRIGHT3

The study choice portal Europe is waiting for

We are determined to be the study choice portal Europe’s universi-

ties and students worldwide are waiting for.

We continuously work on improving our usability, including new

functionalities and starting new portals in related areas in high need

of a European information overview.

We have a keen eye on optimising our value for students and univer-

sities.

Inquiries

Studentprofiles

PersonalUpdates

Reports

Experiences

StudyPortals community

ScholarshipPortal.eu “Under constr

uction

” MastersPortal.eu

PhDPortal.eu

BachelorsPortal.eu


OUR MARKETING SERVICES: DESIGNED TO BE EASY AND EFFECTIVE4

Effects

Your programmes will always be found.

The appearance of your programmes is attractive & effective.

Effects

1. Found 600-2,500 times per month (displays in search results).2. Selected 50-300 times per month (clicks to the programme page).3. Average conversion rate 8% (referrals/programme clicks). 5x more effective

than free listing. 4. Multiple times more effective than other channels (Fairs, Google Adwords,

Print Media, etc.).

Reaching out to all visitors of your choice.

Delivering your message the way you want it.

1. Up to 1 Million impressions/month.2. Very relevant visitor base and options for additional targeting.3. Cost-effective: Because of our large visitor base, we can place your banner

at competitive price: starting at € 2,50 CPM *

* CPM = Cost Per Mille: cost per 1,000 times we display your banner to a visitor (a page view).

Premium listings

Banners

Data entry service: getting your programmes online fast without any effort.3) Data entry service: getting your programmes online fast without any effort.Especially for universities with time constraints, we have a service to insert and update the programme information for you. With minimal effort from your side, you can profit from our unique position within a week.

1) Premium Listing of your programmes 2) Banners: optimal exposure of your brand & message


Example

Premiumlistings

Found 75 programmes, displaying 1-10

Basiclistings

We will keep track of your programmes

statistics and can report this to you. This will

give you key insight in the number of students

that:

1. Your Logo displayed in search results and

on the programme pages.

2. Rich text formatting

3. Buttons & Links to invite students to act

upon their interest.

4. No advertisement of other institutes in

the content of your programme listing.

• Found your programmes in search results

• selected it and read the detailed info

• Have taken action because of their

interest

Always on top!

Attractive display

Extra: Reports on your individual statistics

Example of premium listed programmes

In the screenshot above you see the search results of a visitor searching for

programmes in Discipline: “Business & Economics” with keyword “banking”.

In total, there are 75 relevant programmes found, but only 3 Premium Listed

programmes are listed on top, with a logo.

These programmes get much more exposure than the Basic Listed pro-

grammes sorted below that, making the Premium Listing 5 x more effective.

1. Sorted on top in search results.

2. Exposure in monthly update letter to

community.

3. Your programme is displayed in “Related

programmes” on our website.

WHAT ARE THE BENEFITS OF PREMIUM LISTING YOUR PROGRAMMES?5


1. Discipline of interest

2. Country of origin

3. Country of interest

In-Search Super banner510 x 90

Double120 x 190 Triple

120 x 290Standard120 x 90

We work with CPM pricing (Cost Per Mille) = cost per

1,000 times your banner is shown.

Your investment is directly related

to the exposure you are getting.

In addition, you can set a limit to

the amount of impressions,

depending on your budget and

the length of the banner campaign,

which gives you full budget control.

CPM Pricing

Higher Exposure, higher CPM price

4-year PhD programmeFully funded studentships available

Accounting & Finance PhD

Shown on home page, search results and programme details pages

Shown in programme details of non-premium programmes

Horizontal banner shown in between search results and on programme pages of non-premium programmes

Choose from 3 targeting options You have the option to show your banner only to a spe-

cific group of our visitors, by applying a filter

based on:

Example; a banner shown ONLY to: students from India (Filter

2) looking for a Master’s in Finance (Filter 1) in the UK (Filter 3)

In-Search SuperbannerIn-Programme bannerStandard banner

3) Targeting options 4) Set budget & duration

You can choose a different size for your banner (larger

than standard 120 x 90 px), optimising your exposure and

making your banner stand out.

1) Type of banner

2) Choose Size

Example of premium listed programmes

BANNERS: SPREADING YOUR MESSAGE & AWARENESS6


“ MastersPortal.eu is – after Google – the top source of new visitors to our university webpage, far more effective than all other internet advertising initiatives we undertakeMarketing Manager

of a large Research University in the Netherlands”“ StudyPortals has provided us with the perfect plat-

form to promote our programmes to a targeted inter-national audience. The feedback and detailed results we receive is first-class. It gives us an in depth insight into how our programmes are performing on the site. I would highly recommend StudyPortals to any school trying to reach an international audienceMarketing Manager

of a large university in the UK ”“ The visitors I received from MastersPortal.eu were of

very high quality, they stayed an average of 9 minutes on our websiteDirector of a specialised

University College in Iceland”

TESTIMONIALS7

“ I find the website very well organized. And I recall when I had to edit our entry that it worked very well. This is certainly not the case with many websites. And considering how many countries and universities are involved this website is really excellentAdmissions Officer

German University ”“ The data entry and updating service saved us a lot of

time. The report that MastersPortal produced was an eye opener to our Webteam: highlighting some essen-tial information items that were actually missing on our own homepageRecruitment Manager

of a German University of Applied Sciences”“ Through the banner advertisement only,

we are receiving 450 visitors per month from MastersPortal.euMarketing advisor

of a large university in the UK”“ Our premium listed programmes delivered up to 10

qualified leads per programme in one monthInternational Recruitment manager

of a Dutch specialised Research University ”“ We ask our applicants where they have received infor-

mation from in our application form, short after our cooperation with MastersPortal.eu started, we saw students indicating the site as their primary source of informationAdministrative Officer

Dutch University with international focus”Call us: +31 (0)40 292 00 60 E-mail us: [email protected]