study on impact of social media marketing in india
TRANSCRIPT
Study On Impact Of Social Media Marketing In India
Presented By : BIKRAM DASRoll No: 1308 BA
Introduction
Social media marketing refers to the process of gaining
website traffic or attention through social media sites.
Social media marketing is the process of marketing
through social media sites like Twitter,
Facebook and YouTube. By utilizing the social aspect of
the web, social media marketing is able to connect and
interact on a much more personalized and dynamic level
than through traditional marketing.
Industry Profile
Social media has become a platform that is easily
accessible to anyone with internet access.
Increased communication for organization fosters
brand awareness often increased customer service.
Additionally, social media serves as a relatively
inexpensive platform for organization to implement
marketing campaigns.
Different Methods of Social Network Marketing
•Blogging
•Personal website
•Article selling
•Email sending
•Video promotion
•Search engine optimization
•Use Social Networking Website
Percentage of company using social
media in top 5 markets China: 82%
USA: 71%
India: 70%
Brazil: 68%
Canada: 51%
Company Profile
•Established in May 2009, Hemworld Advertising
Pune. has its clients across India, center at Pune,
India.
•Hemworld is a leading provider of targeted
results-driven digital marketing and interactive
media solutions designed to help businesses and
organizations communicate more effectively with
their audience and grow their business.
•Hemworld Advertising is formed with the objective
of providing a digital media experience and
unmatched business solution and business inputs
to entrepreneurs. By using cost effective solutions,
clients are able to maximize their ROI and
capitalize on the increasing opportunities of the
online channel.
Following are the services of company :
WEB
SERVICES
•Web 2.0
•Web
Designing
•Website
Maintenance
•Web Hosting
Services
Web
solutions
•Web
Development
•Website
redesigning
•Website
Evaluation
E-Branding
•Online PR
•ORM
•Online Research
Consulting
•Brand Management
•Market Research
•Strategy Development
•Distribution Channel
•New Product Launch
Research Objective
• To study the internet usage pattern of consumers.
• To study awareness and usage about social networking sites.
• To study the common perception of respondents about advertisement on social
networking platform.
• To find out the liking of respondent about the type of ad on internet.
Research Methodology
Type of research: Exploratory Research
Sample unit: Company clients and followers on social
media age group between 16 years to 30 years
Sample size: 50
Sampling technique: Convenience sampling
Type of analysis: Qualitative analysis
Primary research: It is collected by questionnaire
method covering internet user in India through
Hemworld Advertising followers on Social networking
sites.
Secondary research: Annual reports, Industrial press
Social Media Today
1. Advertising 2. Market research &Product research
3. Public relation
Key Findings
People often use internet
more than 3hrs
1-2 hrs
2-3 days a week
once a week
75%20%
5%
People finds ads connected well in SNS
StumbleuponPinterest
others
90%
4%
3%
1%1%
1%
People accessed ads coming on their way in SNS
yes
no85%
15%
Number of profiles in social networking sites
0
20
40
60
80
100
120
Facebook % Twitter% Linkedin% Others%
100%
65%
53%
37%
0
5
10
15
20
25
30
35
Web banners%
Popup % Flash ads % Video ads % Others %
32%
8%
31%
22%
7%
Exposure of different kinds of ads