study of indian automobile industry

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2001 - 08 STUDY OF INDIAN AUTOMOBILE INDUSTRY

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Page 1: Study of Indian Automobile Industry

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2001 - 08

STUDY OF INDIAN AUTOMOBILEINDUSTRY

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INTRODUCTION 1898 - first imported car was seen on Indian roads. 1942- Hindustan motors incorporated.

1944- Premier automobile started.

1948-First car manufactured in India

1955-only 7 firms received approval to operate

1960-1970 Two, three wheeler industry was set up 1990-With liberalization, oligopoly ,monopoly markets slowly disappeared

, the government of India tied up with Suzuki of Japan.

1991-license raj was dispensed, and auto industry was allowed to expandfreely

1993-Many multinationals came into existence like Daewoo , general

motors, Mercedes Benz. 1997-National highway policy was announced

1999-supreme court passed an order to comply with EURO-1 emissionnorms

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OBJECTIVES1. To know about the auto policy of the government of India.

2. What are the barriers faced by the companies to enter the automobile

industry?

3. To know about the taxes levied by the central and state government

on automobile industry.

4. What are the recommendations made by automotive mission plan?

5. Who are the key players in the automobile industry?

6. What are the challenges automobile industry is facing?

7. What are the strategies government should plan to make Indian

automobile industry globally competitive?

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RESEARCH METHODOLOGY RESEARCH INCLUDES GATHERING BOTH

PRIMARY AND SECONDARY DATA

PRIMARY DATA: IT IS THE FIRST HAND DATAWHICH IS SELECTED AT FRESH THUS IT ISORIGINAL IN NATURE. DUE TO TIME AND

MONEY CONSTRAINT COMPARABLY LESSSTRESS IS GIVEN TO SECONDARY DATA.

SECONDARY DATA:IT IS THE DATA WHICH IS

COLLECTED BY SOMEONE ELSE ANDALREADY PASSED THROUGH STATISTICALPROCESSES.

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FACTS ABOUT INDIAN AUTOINDUSTRY

Second largesttwo wheeler

market

Fourth largestcommercial

vehicle market

India on everyglobal

automobileplayer roadmap

Eleventh largestpassenger car

market

Fifth largest busand truckmarket

Expected to bethird largestautomobile

industry by 2030

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Auto policy 

Promote integrated and self sustained growth

Establishing international hub for the manufacture of affordablepassenger cars

Modernization of industry with research and development

Steer Indian software industry into automotive technology

Development of automobile propelled with alternate energies

Development of domestic safety and environmental standards.

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BARRIERS TO ENTRY

Cost of developing high volumeproduction facilities

To gain access to technology ofmajor global operators

High competition between

domestic companies andforeign companies

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TAXATION

• AN INDIRECT TAX LEVIED ON THEAUTOMOBILES MANUFACTURED IN INDIAAND FOR HOME CONSUMPTION

EXCISEDUTY

• TAX LEVIED ON MANUFACTURERS OF

GOODS AS WELL AS SERVICEPROVIDERS.VAT

• INDIRECT TAX LEVIED ON GOODSIMPORTED INTO INDIA AS WELL ASEXPOTED ABROAD

CUSTOMDUTY

• TAX LEVIED ON SERVICES RENDEREDBY THE PERSON,IMPOSED ON SERVICEPROVIDER

SERVICETAX

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AUTOMOTIVE MISSION PLAN

MANUFACTURINGAND EXPORT TOBE PROMOTED

ATTRACTIVETARIFF POLICY

TO ATTRACTINVESTMENT

AUTO DESIGNCENTRE TO BEESTABLISHED

NATIONAL ROADSAFETY BOARDTO PROMOTE

SAFETY

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PRODUCT AND SERVICESEGMENTATION

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PASSENGER CARS : MARKETSHARE

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PASSENGER CAR: SALES

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COMMERCIAL VEHICLES

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COMMERCIAL VEHICLES:

SALES

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TWO WHEELERS

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TWO WHEELERS SALES

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THREE WHEELERS

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THREE WHEELERS :SALES

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TATA MOTORS

INDIA’ LARGEST AUTOMOBILE COMPANY 

AMONG TOP 3 IN PASSENGERVEHICLES,ACQUIRED JAGUAR AND LANDROVER

LEADER IN COMMERCIAL VEHICLES,JOINTVENTURE WITH SPANISH HISPANSO AND BRAZILMARCOPOLO

HAS SOLD OVER 4 MILLION VEHICLES IN INDIA

FIRST COMPANY TO BE LISTED IN NEW YORKSTOCK EXCHANGE

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MARUTI SUZUKI INDIA

LARGEST PASSENGER CAR COMPANYWITH 45% SHARE IN INDIA

IT OFFER WIDE RANGE OF CARS

FROM HATCHBACKS TO SEDANS TOSUV’S 

HAS SOLD 7.5 MILLION CARS IN INDIAAND EXPORTED 50,000 UNITS

ITS REVENUE FOR 2008-09 STOODOVER 4 BILLION

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HYUNDAI MOTORS INDIAIT IS THE WHOLLY OWNED SUBSIDIARY OFWORLD’S FIFTH LARGEST COMPANY,HYUNDAIMOTORS,SOUTH KOREA

LEADING EXPORTER WITH MARKET SHARE

66%OF TOTAL EXPORT OF PASSENGER CARFROM INDIA

IT HAS BEEN THE NO.1 EXPORTER OFPASSENGER CAR ,AND EXPORTS TO 110COUNTRIES

IT MARKETS 49 VARIANTS OF PASSENGERCAR

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MAHINDRA AND MAHINDRA

MARKET SHARE :COMMERCIAL VEHICLES10.01%,CARS 6.50,% THREE WHEELERS 1.31%

IT COMPETES THROUGH ITS JOIN VENTURECOMPANIES MAHINDRA NAVISTAR (CV) ANDMAHINDRA RENAULT(CARS)

IT SOLD AROUND 22 LAKH VEHICLES IN 2009

IT IS EXPANDING ITS FOOTPRINTS INOVERSEAS MARKET

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GOVERNMENT STRATIGIES

FLEXIBLELABOUR LAWS

CUTTINGDOWN RAWMATERIAL

COST

CORPUS FORR & D

EXPANSION

AUTO EXPO

ZONES

RESEARCH

CENTRES

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CONCLUSION Passenger vehicles sales have almostDoubled to 18,50,000 in 2008 to

9,60,000 in 2001.

Commercial vehicles sales have also

Shown an increasing trend, it has

Increased from 1,90,000 to 9,45,000. Around 30,000 crores investment is

Expected in India by 2012.

Competition is intense as most firms

have entered the market.

India is second largest two wheeler, fifth

largest commercial vehicle and eleventh

largest passenger car market.