study international euruni undergraduate programmes and courses

UNDERGRADUATE PROGRAMS

www.euruni.edu

ONE UNIVERSITY, ONE NETWORK


2

EUROPEAN UNIVERSITY

THE EU EXPERIENCEINTERNATIONAL IMPACTONE UNIVERSITY - ONE NETWORK

KOTA KINABALU

HONG KONG | SHENZHEN

DAMASCUS

AKTOBE | URALSK

SINGAPORE

VIENNA

MUNICH | FREIBURG

LONDON

GENEVA | MONTREUX | YVORNE

BARCELONA

Andreas Ristfrom Germany / BBA Program

“Outstanding faculty, case study method, small classes and personal approach are the reasons why I chose EU.”

www.euruni.edu

3

BEIJING

KOTA KINABALU

TAIPEI

KEY FACTS> Leader in undergraduate business education since 1973

> Transfer opportunities across a global campus network

> Small, student-oriented classes

> All courses taught in English

> Outstanding faculty from more than 30 countries

> Student body made up of more than 100 nationalities

> Excellent employment record

> Student to faculty ratio 9:1

> Continuous evaluation and personalized approach

> Dynamic, practical case method approach

> Multicultural and multilingual environment

> Exchange programs with universities around the world

> Lifelong network

> Innovative and entrepreneurial focus

21,000ALUMNI IN MORE THAN 120 COUNTRIES


4

EUROPEAN UNIVERSITY EDUCATION CENTERS ON ACADEMIC EXCELLENCE WITH PRACTICAL EXPERIENCE USING NEW TECHNOLOGIES AND INTERNATIONAL MOBILITY

4

European University ClassroomDr. John Kwo, Professor of Corporate Strategy

*INFOThroughout this publication you will find these 3 icons.They relate to themed press articles, printed publications, videos, websites or blogs, all available on our website: www.euruni.edu

Press Articles & Printed Publications

EU Today TV

Websites & Blogs

Follow us on:

www.euruni.edu

5


TABLE OF CONTENTS

8. ALUMNI BUSINESS NETWORK

1. WELCOME 6

2. ABOUT US 8

Our Mission & Philosophy 10Accreditation & Memberships 12Why Choose EU? 14What EU Graduates Say 16

3. CAMPUSES 20

4. CAREERS

Corporate Employers & Placement Services 24Our Partners 26

24

5. PROGRAMS OF STUDY

BBA - Bachelor of Business Administration 30BA - Bachelor of Arts in Communication & Public Relations 31BA - Bachelor of Arts in Leisure & Tourism Management 32BA - Bachelor of Arts in International Relations 33BA - Bachelor of Arts in Sports Management 34BS - Bachelor of Science in Business Finance 35EBBA - Executive Bachelor of Business Administration 36

28

6. ACADEMIC INFORMATION

Extra-Curricular Activities & Student Services 40

38

7. ADMISSIONS

Application Instructions 44

42

46

YOUR BUSINESS SCHOOLYOUR BACHELOR DEGREEYOUR CAREER3

The Global Classroom 22


6

European University (EU) offers tomorrow’s leaders effective solutions in a professional en-vironment. Through traditional as well as innovative business programs EU points the way to your success. The curricula are strongly linked with several recurrent themes: Business Administration, Com-munication & Public Relations, International Relations, Leisure & Tourism Management, Sports Management and Business Finance. This approach has produced programs of study relevant to all of tomorrow’s leaders. European University’s faculty members are all experienced instructors and business pro-fessionals. They care about students and bring current issues into the classroom.

Students at EU benefit from both the university’s modern facilities and the secure environment of our different locations. When you visit any of our campuses and step into a classroom, you will immediately understand European University’s collegial and friendly environment. The future of business is founded on innovation, but delivering success depends on people.

We appreciate your interest and want you to know that we are here to bring you a leading edge business education. We encourage you to learn more about us. Throughout this brochure, you will find the answers to many of the questions you may have about European University. If any of your questions still remain unanswered, please visit our website at www.euruni.edu or contact our Admissions Department at [email protected]. If you want to find out even more about our current programs, students and facilities you are always welcome to come and visit us. We are sure that you will find a positive experience at EU.

May your career, as student and graduate, be both exciting and rewarding.

Dr. Dirk CraenPresident

WELCOMEEducation must be focused on young, professional, innovative and global people

1. WELCOME

TAILOR-MADE EDUCATION IS OUR TECHNOLOGY!

www.euruni.edu

7

www.euruni.edu

7

EU IS COMMITTED TO ADDING VALUE TO THE COMMUNITY BY PROVIDING AN INTERNATIONAL BUSINESS EDUCATION OF EXCEPTIONAL QUALITY

Commencement CeremonyEuropean University Barcelona Campus, Spain 2009

Website www.barcelona.euruni.eduEU Today TV www.euruni.tv


8

ABOUT US

> We develop leaders> Who develop people> Who develop business

As one of the world´s top business schools, European University (EU) is internationally accredited and recognized for the excellence of its students and faculty.

EU was one the first universities to standardize its curricula in line with the Treaty of Bologna, passed by the European Union in 1999 to harmo-nize the structure of European higher education systems.

Established in 1973, EU has developed a business education that delivers high-quality teaching, a competitive learning environment and a network of campuses in different countries. This broad net-work encourages students to participate in inter-campus exchang-es in the following countries: Spain, Switzerland, Germany, UK, Austria, Kazakhstan, Syria, Taiwan, China, Malaysia and Singa-pore.

EU offers the programs of Bachelor and Master of Business Ad-ministration (BBA and MBA), and also the possibility to specialize in different management education majors, for example: Business Administration, Communication & Public Relations, Leisure & Tour-ism Management, International Relations, Sports Management and Business Finance.

EU brings the American education model to Europe by relating class-room theory to professional skills. The courses are taught in English using the case study method to prevent business theory from re-maining abstract and incomprehensible. EU’s pragmatic approach to business education is proven to effectively prepare students for

leadership positions in business and industry. EU internationalizes it programs by providing a unique learning environment; an interna-tional perspective is guaranteed by the composition of the faculty and student body.

EU provides an education that is student-oriented, flexible and personal. All courses are taught by qualified faculty members with a wealth of practical experience in their fields. EU faculty works with students on an individual basis to create a cooperative and caring learning environment where human values flourish.

Furthermore, EU’s curricula aim at educating the individual in the sound ethics which underpin the EU philosophy: hard work, re-sponsibility, leadership, honesty and self-reliance. Running a business in an honest manner is not an option, but the only way to compete in today’s demanding world. In this sense, EU students are taught to approach managerial decision-making with critical aware-ness of each alternative and to make decisions based on these values.

A COSMOPOLITAN EDUCATION!

2. ABOUT US

We are all entrepreneurs:

www.euruni.edu

99

www.euruni.edu

European University Barcelona Campus, SpainWebsite www.barcelona.euruni.eduBlog www.euruni.net/blog/eurunibcnEU Today TV www.euruni.tv

FacultyEU’s high-caliber faculty is made up of full-time academics holding doctorates in their specialties as well as part-time instructors drawn from the international professional community.

This combination brings together the best from both the academic and business worlds in a way that supports a unique and exceptional quality of learning.

The majority of EU faculty members possess experience as entrepreneurs, consultants and business leaders and bring business practice closer to the classroom. Their modern interactive teaching methodology ensures students’ involvement in the learning process.

StudentsEU students are a vibrant and motivated international community who come from all over the world. International exchange leads to greater understanding and appreciation of other cultures and prepares our graduates for more effective interaction in the global marketplace.

LEADING THE WAY EU FACULTY ARE LEADING INNOVATORS WHO WORK BOTH INSIDE AND OUTSIDE OF THE CLASSROOM TO GUIDE OUR BUSINESS STUDENTS’ EDUCATION


10

To prepare students for success in the global marketplace

To assume and maintain a leadership role in international edu-cation

To serve as an intellectual resource and platform for the global business community

Education focused on young, professional, progressive, innova-tive and global people

High-tech, high-touch oriented educational services today and into the future

Tailor-made education for tomorrow’s leaders through traditional as well as innovative programs

An understanding of business ethics, focusing on the highest standards of quality and professionally-oriented educational programs

Mission Statement

WE ENCOURAGE STUDENTS TO IMPROVE THEIR COMMUNICATION AND LEADERSHIP SKILLS

> Leadership> Excellence> Pragmatism> Student care > Passion> Integrity> Innovation

Education accessible to all by offering full- and part-time pro-grams, multimedia and distance learning study options

A variety of non-degree programs, in addition to its degree pro-grams, to meet the needs of individuals, institutions and public agencies

A multicultural and multilingual environment

2. ABOUT US

OUR MISSION & PHILOSOPHY

www.euruni.edu

11

www.euruni.edu

11

European University ClassroomOmar Trejo, MexicoWeiwei Liu, China

STUDENT TO FACULTY RATIO

9:1


12

ACCREDITATION

> Association to Advance Collegiate Schools of Business (AACSB)> European Foundation for Management Development (EFMD)> Central and East European Management Development Association (CEEMAN)> Society for Advancement of Management (SAM) > European Council for Business Education (ECBE)> European Council of International Schools (ECIS)> Hispanic Association of Colleges and Universities (HACU)> Mediterranean Association of International Schools (MAIS)> Fédération Suisse des Ecoles Privées (FSEP)> Service Scolaire Suisse (SSS)> Association Vaudoise des Ecoles Privées (AVDEP)> Association Genevoise des Ecoles Privées (AGEP)> Global Education in Switzerland (GES)

MEMBERSHIPS

2. ABOUT US

Recognized for ExcellenceEuropean University is accredited for the quality of its pro-grams by ACBSP (Accreditation Council for Business Schools and Programs) and by IACBE (International Assembly for Col-legiate Business Education), both CHEA (Council for Higher Education Accreditation) recognized accrediting bodies.

ACBSP and IACBE are American associations accrediting programs specializing in management. Their mission is to de-velop, promote and recognize best practices that contribute to continuous improvement of business education.

They are global leaders enhancing the quality of business schools and programs focusing on teaching excellence.

EU is a member of the following organizations, which are also committed to excellence in business education:

Visit the ACBSP website: www.acbsp.org Visit the IACBE website: www.iacbe.orgVisit the CHEA website: www.chea.org

www.euruni.edu

13

A WORLD-CLASS, VALUE-CENTERED UNIVERSITY EXPERIENCE

www.euruni.edu

13

Established in 1973, European University has its headquarters in Switzerland, is a member of the Swiss Federation of Private Schools, the European Foundation for Management Develop-ment and is certified by the Swiss Label

Montreux, Switzerland

AUTHENTICITY & QUALITY


14

> Student-oriented education that is flexible and provides person-alized attention to student needs.

> Recognized for excellence: EU is an accredited multi-campus international business school. > Small class sizes of 20–25 students: this encourages interactive discussions and ensures excellent communication and feedback be-tween students and faculty.

> Pragmatic approach to business theory: EU employs the dynamic case study method as it is indisputably the most effective academic tool to demonstrate the applications of business theory.

> Regular student evaluation and assessment. Mid-semester and final exams as well as weekly assignments in terms of individual and team projects, papers and presentations allow professors to closely supervise each student and advise them on their progress. > Transfer opportunities: the global network of EU campuses and close cooperation with some of the leading business schools in the world means that EU students can easily transfer between countries and continents; a student can start their studies in Geneva, then move to Munich and finish in Barcelona.

> Outstanding faculty: in addition to excellent academic creden-tials, EU professors possess experience as entrepreneurs, consul-tants and business leaders, which brings business practice closer to the classroom. Moreover, they employ modern interactive teaching methodology to ensure student involvement in the learning process.EU faculty focus on student learning and development.

> Multilingual: all of our students are proficient English speakers and 98% of them speak at least one other language. EU further refines their communication, presentation and leadership skills, vital to effec-tive management.

> Modern facilities and locations in some of the world’s most at-tractive cities and economic centers.

> International and cosmopolitan spirit: student and faculty body comprising more than 100 nationalities.

> Excellent employment record: in addition to career and intern-ship fairs organized annually on-campus and the regular e-mailing of relevant career openings, EU’s career services office provides person-alized counseling and assistance to each of our students. This results in quick and excellent job placements for EU graduates.

> Constant innovation: EU professors and corporate sector ad-visors regularly update EU’s curricula so that they reflect the latest issues and developments in business. Moreover, students attend innovative seminars on creativity that further develop their analyti-cal and communication skills.

> Developing business personality through traditional as well as cutting-edge business programs, EU prepares students for success in the global marketplace. It provides them with keen analytical skills, refined cultural awareness, multilingual skills and clear strategic vision.

WHY CHOOSE EU?

2. ABOUT US

EU is an international business schoolwhere human values flourish> Loyalty> Honesty> Transparency> Respect> Trust

EUROPEAN UNIVERSITY IS ONE OF THE FIRST UNIVERSITIES TO SATISFY THE NEEDS OF THE STUDENTS ON THE ONE HAND AND THE INTERNATIONAL BUSINESS COMMUNITY ON THE OTHER

www.euruni.edu

15

STUDENT NATIONALITIES

www.euruni.edu

15

European University ClassroomLaura Gertenbach, Germany

Europe

Asia

Middle East

Other

Americas

CIS

29%

16%

12%

4%

19%

20%


16

WHAT EU GRADUATES SAY

Gerard McKeogh from Ireland / BBA ProgramAt EU I found intellectually stimulating discussions, classmates from various compelling backgrounds, networking opportunities and, most importantly, rel-evant, up-to-date courses that bridge business theory with practises.

Nando von Auersperg from Austria / BA Program At EU I learned how to efficiently work in a team made up of people from different cultural backgrounds, countries and pro-fessions.

Eva Bozilovich from Serbia / BA ProgramEuropean University proved the right choice for me as it has given me not only a firm grounding in business practise but an excellent understanding of business eth-ics and values. I find that I have benefitted enormously from the small, personalized classes that allow engaging discussions and close interaction with faculty.

Antonella Merello from Argentina / BBA ProgramI applied to EU 3 years ago because of its excellent reputation, extensive network of campuses worldwide and truly interna-tional student environment. Now I can say that EU not only met my expectations, it even surpassed them. I feel I made the right choice and I can recommend it to anyone.

Lu Liu from China / BBA ProgramEU was the most important decision I’ve made in my life. It changed me completely as a person and it practically moulded my personality as a professional. After only 3 years at EU, I feel fully capable of join-ing a company and making a difference there.

2. ABOUT US

Bertrand Morisodfrom Switzerland / BBA Program I was looking for a business school that combined a high-quality modern curricu-lum and teaching faculty with an interna-tional study environment. I recognized that the EU campus transfer program is a vital component to enhance understand-ing of international business, and I took full advantage of this one-of-a-kind op-portunity.

A truly international experience

www.euruni.edu

17

Commencement CeremonyEuropean University Munich Campus, Germany 2009Publication www.euruni.edu/downloadsEU Today TV www.euruni.tv

www.euruni.edu

17

WORK PLACEMENTPER SECTOR

WORK PLACEMENTPER REGION

Patricia Balzerfrom GermanyAttila Ersekfrom Hungary

We chose European University because of its excellent worldwide reputation and the fact that EU has campuses around the world.

PR & Media Europe

MarketingAmericas

Advertising

HR

Asia

Middle East

FinanceCIS

Other Other

24% 32%

23%18%

9%

14%

15%

14%

18%17%

12% 4%


1818


Commencement CeremonyEuropean University Barcelona Campus, Spain 2008Publication www.euruni.edu/downloadsEU Today TV www.euruni.tv

www.euruni.edu

19

GET THE GLOBAL ADVANTAGE WITH A STUDENT

BODY OF MORE THAN 100 NATIONALITIES,

SPEAKING MORE THAN 50 LANGUAGES

19

www.euruni.edu

EUROPEAN UNIVERSITY


20

European University has a network of campuses in different countries. All campuses follow identical curricula and use the same textbooks, which means students may transfer between campuses at the end of any successfully completed semester.

With a rich history stretching back over more than 2000 years, Lon-don is today one of the world’s leading business, financial and cul-tural centers. Its influence in politics, education and the arts confirms its status as one of the major international cities.

www.euruni.edu

21


22

THE GLOBAL CLASSROOMStudents are offered the opportunity to transfer to any campus within EU’s international network at the end of each semester.Students can start their studies in Barcelona, continue in Geneva and finish them in Munich or London.

This offers them a truly global experience.

3. CAMPUSES

Hong Kong, China Geneva, Switzerland Beijing, China

Montreux, Switzerland Vienna, Austria London, United Kingdom

Damascus, Syria Munich, Germany Taipei, Taiwan

www.euruni.edu

23

www.euruni.edu

23

BE GLOBAL. THINK GLOBAL. ACT LOCAL.USE THE NETWORK OF RELATIONS YOU CREATE DURING YOUR STUDIES AT EUROPEAN UNIVERSITY.

Barcelona, SpainWebsite www.barcelona.euruni.eduBlog www.euruni.net/blog/eurunibcn


24

CORPORATE EMPLOYERS & PLACEMENT SERVICESWhile nobody else will make career choices but the students themselves, practical advice is available from EU’s career counselors. The aim of such guidance is twofold: to make stu-dents aware of the wide range of career choic-es and organizations available and to help them assess their own skill base, personality profile, strengths and weaknesses when mak-ing job choices.

> ABB> ACCENTURE> A.T. KEARNEY> ABN AMRO BANK> ADIDAS> ALCATEL-BELL> AMAS BANK> AMERICAN EXPRESS> APPLE> AVENTIS PHARMA> BANCO MORA> BANCO SABADELL> BANCO SANTANDER> BANESTO> BANK BRUSSELS LAMBERT> BANQUE PRIVÉE EDMOND DE

ROTHSCHILD> BARCLAYS MERCANTILE

LONDON> BAYER> BBVA> BLANCPAIN> BMW GROUP> BNP PARIBAS> BRITISH

TELECOMMUNICATIONS> CABLECOM> CATERPILLAR> CHASE MANHATTAN BANK> CHRYSLER> CHUPA CHUPS> CIBA

> CITIBANK> CITIGROUP> COCA-COLA> COCHLEAR > COMPAQ> COOP> CREDIT ANDORRA> CREDIT LYONNAIS> CREDIT SUISSE > DELL> DELOITTE & TOUCHE> DEUTSCHE BANK> DEUTSCH

HONDURANISCHE INDUSTRIE

> DHL> DISNEYLAND PARIS> DUN & BRADSTREET> EBAY UK> EL CORTE INGLES> ESTEE LAUDER INC.> EUROCARD> FEDEX> FORD> GENERAL ELECTRIC> GENERAL MOTORS> GOLFCLUB URLOFFEN> GOOGLE> HAAGEN DAZS> HENNESSY> HERALD TRIBUNE > HEWLETT PACKARD

> HILTON INTERNATIONAL> HINDUJA GROUP> HOFFMANN-LA ROCHE> IBM> ILO> IMD> INDITEX> IKEA> JETAVIATION > JOHNSON & JOHNSON> KENWOOD> KNORR CPC BENELUX BV> KOREAN AIRLINES> KPMG> LA CAIXA> LABORATORIOS ESTEVE> LOGITECH> L’OREAL> MARRIOTT HOTELS> McDONALD’S> McKINSEY & CO> MERRILL LYNCH> MIELE> MORGAN STANLEY> MOTOROLA > MOTUL> NESTLÉ> NIKE> NOKIA> NOVARTIS INTERNATIONAL> PANALPINA MANAGEMENT> PEPSI

> PEUGEOT > PRICE WATERHOUSE-

COOPERS> PROCTER & GAMBLE> RENAULT> SANDOZ NUTRITION> SEAT> SHELL> SIEMENS> SIEMENS BUSINESS

SERVICES> SONY ERICSSON > SONY MUSIC> SPA CHAKRA> SPECIALTY CHEMICAL> SWATCH GROUP> SWISS INTERNATIONAL

AIRLINES> TELEFONICA> THE BOSTON CONSULTING

GROUP> THE WORLD BANK GROUP> THOMAS COOK GROUP > UBS > UNILEVER> UNITED BISCUITS> UNITED NATIONS> VERITAS> VODAFONE> VIRGIN> XEROX> WTO

The EU employment database consolidates in-formation from a range of sources and is regu-larly updated.

Below you will find a list of some of our contacts in the world of industry.

4. CAREERS

ON GRADUATION, EMPLOYERS ARE GUARANTEED BRIGHT, READY-TO-WORK PROFESSIONALS.IT IS THIS THAT SETS OUR BACHELOR PROGRAMS APART FROM OTHERS IN THE MARKET.

www.euruni.edu

25

Spring Cocktail European University Geneva Campus Switzerland 2009Mr. Yves Leterme, Belgian Prime MinisterPrinted publications www.euruni.net/eutoday14.pdfEU Today TV www.euruni.tv

www.euruni.edu

LEARNING FROM LEADERSDistinguished speakers for lecture series include business leaders, ambassadors and political figures.

European University is alive with inspiration and opportunity. It is a place where something positive is always happening.

Conferences, guest speakers, forums, summits, career fairs, the list of events on-campus never ends. EU’s excellent reputation and campus locations bring some of the most motivating and inspirational leaders to teach. Students and alumni learn from and are challenged by senior industry, government, finance and media personalities. They forge global business contacts which will last for the rest of their lives.

Speaking on campus:

Yves LetermePrime Minister of Belgium

Srichand HindujaCEO & President, Hinduja Group of Companies

Philippe GexMayor of Yvorne, Switzerland

Nick HayekCEO, Swatch Group

André DoséFormer CEO, Swiss International Airlines

Peter HugCEO, Wenger

Vladimir PetrovskyDirector, European Officeof the United Nations

Gerd BeckerCEO, METRO Cash & Carry

Bernard GanderVice President, Logitech

Pierre KellerPresident, ECAL - Ecole Cantonale d’Art de Lausanne

Alain DelamurazVice President, Blancpain

Peter K. HecktorFounder & CEO, Data Modul AG

Roland DecorvetCEO, Nestlé China

Nayla HayekCEO, Tiffany Watches Co.

Marc HayekCEO, Blancpain

Moritz SutterFounder, Crossair

Bernard FierensDirector, Private BankEdmond De Rothschild

Wendelin von BochCEO, Villeroy & Boch

Pau SerrancantaDirector, Dorna Sports (Moto GP)

Lu Yu ChengFormer Executive ViceMayor of Beijing


26

Europe> Germany

ISW - Business School Freiburg> Austria

ITM - International College of Tourism & Management> Estonia

University Nord > Hungary

International Business School Budapest > Lithuania

Vilnius University> Russia

Lomonosov Moscow State UniversitySaratov State Technical UniversitySouth Russia UniversityRostov State University of Economics

> GeorgiaTbilisi State University

> CyprusCyprus Institute of Marketing

North, Central & South America> USA

Nichols College, MA Hamline University, MNMonmouth College, ILCollege of Charleston, SCUniversity of Incarnate World, TX

> CanadaSt. Lawrence College

> BrazilCUJA - Centro Universitario Jorge AmadoFGV - Fundação Getulio VargasPUC-Rio - Pontifícia Universidade Católica do Rio de Janeiro UNIP - Universidade Paulista

> MexicoITESM - Instituto Tecnológico y de Estudios Superiores de MonterreyUnico Universidad Autónoma de GuadalajaraEBC - Escuela Bancaria y ComercialUniversidad de ColimaITESCA - Instituto Tecnológico Superior de CajemeUniversidad de Sonora

> EcuadorUniversidad del Pacífico

> ColombiaCESA - Colegio de Estudios Superiores de AdministraciónPolitécnico Grancolombiano

> PeruUPC - Universidad Peruana de Ciencias Aplicadas

> ChileUniversidad del Mar

Asia> Singapore

Shines Education Group> Kazakhstan

Kazakh-Russian International UniversityUIB - University of International Business

> TurkeyIBEC - Istanbul Business Education Center

> ChinaUniversity of Pekin

> MalaysiaPine Academy Group

Middle East & Africa> South Africa

Vaal University of Technology > Egypt

MISR - University for Science & Technology

OUR PARTNERSEducational partnerships with universities worldwideEU continuously explores affiliation opportunities with other world-class universities. We offer our students the possibility to obtain dual degrees from institutions of higher education around the world.

4. CAREERS

www.euruni.edu

27

DUAL BACHELOR DEGREEEUROPEAN UNIVERSITY & NICHOLS COLLEGE

Website www.nichols.edu

Begin your studies at one of the European University campuses throughout Europe and Asia. After completing 5 semesters of your undergraduate degree, travel to the Nichols College campus in Massachusetts and finish your last 2 semesters.

Having 2 degrees from 2 prestigious business programs on 2 continents will provide you with a competitive advantage in today’s global economy.

A Great PartnershipIn business, networking and developing partnerships are part of the new formula for success in the global economy. European University and Nichols College have found such a partnership in the world of higher education. Both schools have the same core values: to deliver creative, cutting-edge business education to the next generation of business leaders.

Advantages> A pragmatic, career-focused approach to education> Small class sizes and personalized attention> Accessible faculty who care about student success> Outstanding employment record for our graduates5

22

Semesters at any European University campus

Semesters at Nichols College

Degrees... a BBA from European University and a BSBA from Nichols College

WHY SPEND 3 YEARS EARNING JUST 1 DEGREE WHEN YOU CAN EARN 2 AT ONCE?


28

> The first-year courses lay the theoretical and practical foun-dations for the study of business. They focus on developing a broad understanding of the functional business areas of mar-keting, accounting, finance, information technologies and man-agement as well as sound communication skills. These cours-es are identical for all majors which allows students to make a more informed choice of major at the beginning of the second year. Upon successful completion of the required courses, stu-dents obtain a Diploma in Business.

> The second-year courses build upon the knowledge and skills acquired in the first year. They provide students with an in-depth understanding of the complex business environment and help them develop flexible business thinking and effective managerial skills. In addition, this year is an introduction to the chosen study major, offering a number of specialized courses. Upon successful completion of the required courses, students obtain an Advanced Diploma in Business.

> The third-year further develops the students’ knowledge and skills acquired in the second year and prepares them for immediate entry into a business entity. It completes the requirements for obtaining a major in a specific area of busi-

ness. Upon successful completion of the required courses, the preparation and defense of a thesis and 2 final case studies, students obtain a Bachelor Degree.

Summer Semesters OptionFurthermore, EU provides 2 intensive semesters in the sum-mer months which give students the opportunity to complete their undergraduate degrees faster, i.e. in 2½ or even 2 years if they take 1 or 2 summer semesters respectively.

Bachelor Second Major OptionAfter completing a given major, students have the option to study another 2 semesters in a different major in order to earn a second bachelor, thus earning 2 bachelor majors in 8 semes-ters.

MBA OptionOur university provides its bachelor degree graduates with the option of immediately joining EU’s Master of Business Adminis-tration (MBA) program, thus allowing them to start their profes-sional career with an MBA only 4 years after high-school gradua-tion. Our MBA program is a 3-term/1-year course of study which covers the main fields of business at an advanced level and pro-vides a major in a specific area. In addition, our students have the possibility to do a part-time MBA in 2 years (6 terms).

PROGRAMS OF STUDYEU was one of the first private universities to implement the 3-year program required in the European Union by the Treaty of Bologna. As a result, our students have the opportunity to join a company with a Bachelor’s degree only 3 years after leaving high school. The rigorous academic training our students undergo allows them to immediately enter our 3-term/1-year MBA program. As a result, EU students can obtain both their Bachelor and MBA degrees in only 4 years.

MBA

Graduate Program

One year

1st Term 2nd Term 3rd Term

Undergraduate Program

Diploma in Business Advanced Diploma in Business Bachelor Degree

First year

1st Semester 2nd Semester

Second year Third year

3rd Semester 4th Semester 5th Semester 6th Semester


www.euruni.edu

29

EU IS THE RIGHT CHOICE FOR THOSE WISHING TO PURSUE A CAREER IN ANY OF THESE FIELDS

www.euruni.edu

2929

The Corporate Network EU designs its programs in conjunction with senior executives from the global business community and receives ongoing feedback from them. In this way, EU adapts to the changing requirements of today’s business world and continues to provide excellence in higher education.

The core of EU instruction prepares students for entry into the business world with a Bachelor degree. Students can choose to specialize in one of the following areas:

> Business Administration

> Communication & Public Relations

> Leisure & Tourism Management

> International Relations

> Sports Management

> Business Finance

European University ClassroomDaniela Greaves, Mexico


30

BBA - BACHELOR OF BUSINESS ADMINISTRATION

The Bachelor of Business Administration (BBA) is a 3-year, 6-semester program of study that prepares students to enter a variety of managerial positions in international and local busi-ness. It allows students to evaluate the complexity of modern in-ternational business organizations: the intricate relationships that exist between businesses, the social frameworks in which they function, and the challenges of administration at all levels.

The curriculum offerings are appropriately diverse and stress the application of knowledge within a business environment.

year

1ye

ar 2

year

3

SIXTH SEMESTER (21 CH | 30 ECTS)

BCO 321 Strategic Management BCO 322 Budgeting & Control BCO 323 Organizational Communication BCO 324 Cases in Marketing BBA 321 Cases in Finance BBA 322 Leadership & Team Building BBA 323 Total Quality Management BBA 324 Retail Management & Merchandising BBA 325 Portfolio Management Thesis Seminar Final Case: Marketing Final Case: Finance Thesis

FIFTH SEMESTER (21 CH | 30 ECTS)

BCO 311 Global BusinessBCO 312 Financial Statement Analysis BCO 313 NegotiationBCO 314 Small Business ManagementBCO 315 Corporate Finance BCO 316 Industrial Marketing BBA 311 Business Logistics BBA 312 Decision Analysis BBA 313 Change Management Today Seminars/Industrial Visits/Thesis Seminar

More information is available at our website: www.euruni.edu

CH-Credit HoursECTS-European Credit Transfer System

FOURTH SEMESTER (21 CH | 30 ECTS)

BCO 221 Global EconomicsBCO 222 Business Finance IIBCO 223 Social Media Marketing BCO 224 Financial MarketsBCO 225 Consumer Behavior BCO 226 Sales & Purchasing Management BBA 221 Marketing ResearchBBA 222 Project ManagementBBA 223 Service Management Seminars/Industrial Visits/Thesis Seminar

THIRD SEMESTER (21 CH | 30 ECTS)

BCO 211 Strategic MarketingBCO 212 Business Finance I BCO 213 Human Resources ManagementBCO 214 Production ManagementBCO 215 Entrepreneurship & New Venture Creation BCO 216 Management Information Systems BCO 217 E-BusinessBBA 211 Cross-Cultural Business Issues BBA 212 Knowledge ManagementSeminars/Industrial Visits

FIRST SEMESTER (22 CH | 30 ECTS)

BCO 111 Foundations of Business Management BCO 112 Marketing Management BCO 113 Writing Communication Skills BCO 114 Accounting I BCO 115 Micro Economics BCO 116 Elementary Calculus BCO 117 IT Software for Business BCO 118 Environmental Sustainability Seminars/Industrial Visits

SECOND SEMESTER (22 CH | 30 ECTS)

BCO 121 Ethics in BusinessBCO 122 Oral Communication SkillsBCO 123 Accounting IIBCO 124 Macro Economics BCO 125 Business Law BCO 126 Mathematics of FinanceBCO 127 Applied Management StatisticsBCO 128 Advertising, Media & Branding Seminars/Industrial Visits

The BBA program provides students with a comprehensive man-agement education in order to cope with an increasingly com-plex business environment. Students explore the principles of accounting, finance, management, marketing, economics, and consumer behavior. The goal of the program is to provide a prac-tical working background that prepares the graduate for immedi-ate entry into a management position.


CH | ECTS

CH | ECTS

CH | ECTS

CH | ECTS

CH | ECTS

CH | ECTS

3 | 43 | 43 | 43 | 43 | 42 | 32 | 32 | 31 | 1

3 | 43 | 42 | 32 | 32 | 32 | 32 | 32 | 32 | 31 | 1

3 | 43 | 42 | 32 | 32 | 32 | 32 | 32 | 32 | 31 | 1

3 | 43 | 43 | 43 | 43 | 42 | 32 | 32 | 31 | 1

3 | 43 | 42 | 32 | 32 | 32 | 32 | 32 | 32 | 3 1 | 1

3 | 43 | 42 | 32 | 32 | 32 | 32 | 32 | 32 | 31 | 1

3 | 33 | 36 | 6

www.euruni.edu

31

year

1ye

ar 2

year

3

The Bachelor of Arts in Communication & Public Relations degree is a 3-year course of study. It is an exciting, varied and innovative program taught by excellent faculty with direct commercial experience. During the course students develop practical media skills and theoretical understanding of public relations and corporate communication.


BCO 311 Global Business BCO 312 Financial Statement Analysis BCO 313 Negotiation BCO 314 Small Business ManagementBCO 315 Corporate Finance BCO 316 Industrial Marketing BAC 311 International Public Relations BAC 312 Intercultural Communication BAC 313 Persuasion & Lobbying Seminars/Industrial Visits/Thesis Seminar


BCO 321 Strategic Management BCO 322 Budgeting & Control BCO 323 Organizational Communication BCO 324 Cases in Marketing BAC 321 Cases in Public Relations BAC 322 Social, Company & State Protocol BAC 323 Mass Media Ethics & Legislation BAC 324 Innovative Electronic Communications BAC 325 Media Planning Thesis Seminar

Final Case: Marketing Final Case: Communication & Public Relations Thesis


BCO 221 Global Economics BCO 222 Business Finance II BCO 223 Social Media Marketing BCO 224 Financial MarketsBCO 225 Consumer Behavior BCO 226 Sales & Purchasing ManagementBAC 221 Public Relations Research BAC 222 Event & Conference Management BAC 223 Public Relations Campaigns Seminars/Industrial Visits/Thesis Seminar


BCO 211 Strategic Marketing BCO 212 Business Finance I BCO 213 Human Resources Management BCO 214 Production Management BCO 215 Entrepreneurship & New Venture Creation BCO 216 Management Information Systems BCO 217 E-Business BAC 211 Fundamentals of Public Relations BAC 212 Interpersonal Communication Seminars/Industrial Visits




BCO 121 Ethics in Business BCO 122 Oral Communication Skills BCO 123 Accounting II BCO 124 Macro Economics BCO 125 Business Law BCO 126 Mathematics of Finance BCO 127 Applied Management Statistics BCO 128 Advertising, Media & Branding Seminars/Industrial Visits

This BA program provides students with an academic and profes-sional education that prepares them for positions in public rela-tions, advertising, marketing, communications and management. The public relations curriculum includes courses in publicity, ad-vertising, marketing, communications, research and negotiation.

BA - BACHELOR OF ARTS IN COMMUNICATION & PUBLIC RELATIONS



CH | ECTS

CH | ECTS

CH | ECTS

CH | ECTS

CH | ECTS

CH | ECTS

3 | 43 | 43 | 43 | 43 | 42 | 32 | 32 | 31 | 1

3 | 43 | 42 | 32 | 32 | 32 | 32 | 32 | 32 | 31 | 1

3 | 43 | 42 | 32 | 32 | 32 | 32 | 32 | 32 | 31 | 1

3 | 43 | 43 | 43 | 43 | 42 | 32 | 32 | 31 | 1

3 | 43 | 42 | 32 | 32 | 32 | 32 | 32 | 32 | 3 1 | 1

3 | 43 | 42 | 32 | 32 | 32 | 32 | 32 | 32 | 31 | 1

3 | 33 | 36 | 6


32

The Bachelor of Arts in Leisure & Tourism Management is a 3-year program that prepares students to work in diverse sec-tors of the travel and tourism industry such as hotel manage-ment, event management, tour operations, resort management and convention management. It includes courses in manage-

year

1ye

ar 2

year

3


BCO 321 Strategic Management BCO 322 Budgeting & ControlBCO 323 Organizational CommunicationBCO 324 Cases in Marketing BAT 321 Cases in Tourism BAT 322 International Operations Management BAT 323 Financial Management in Tourism BAT 324 Quality Management BAT 325 Leisure & Recreational Management Thesis Seminar Final Case: Marketing Final Case: Leisure & Tourism Thesis


BCO 311 Global Business BCO 312 Financial Statement Analysis BCO 313 Negotiation BCO 314 Small Business ManagementBCO 315 Corporate Finance BCO 316 Industrial Marketing BAT 311 Tourism Marketing BAT 312 Sustainable Tourism: Policies & Ethics BAT 313 Hospitality Management Seminars/Industrial Visits/Thesis Seminar


BCO 221 Global Economics BCO 222 Business Finance II BCO 223 Social Media Marketing BCO 224 Financial MarketsBCO 225 Consumer Behavior BCO 226 Sales & Purchasing Management BAT 221 Service Management BAT 222 Event & Conference Management BAT 223 Cultural Heritage Seminars/Industrial Visits/Thesis Seminar


BCO 211 Strategic Marketing BCO 212 Business Finance I BCO 213 Human Resources Management BCO 214 Production Management BCO 215 Entrepreneurship & New Venture Creation BCO 216 Management Information SystemsBCO 217 E-Business BAT 211 Cross-Cultural Business Issues BAT 212 The Business of TourismSeminars/Industrial Visits


BCO 111 Foundations of Business ManagementBCO 112 Marketing ManagementBCO 113 Writing Communication Skills BCO 114 Accounting I BCO 115 Micro EconomicsBCO 116 Elementary CalculusBCO 117 IT Software for BusinessBCO 118 Environmental SustainabilitySeminars/Industrial Visits




BA - BACHELOR OF ARTS IN LEISURE & TOURISM MANAGEMENT


ment of recreation facilities, tourist destination management, touristic geography, tourism and the environment, tourism and public policy, wildlife tourism, urban tourism and the legal aspects of recreation and tourism.

CH | ECTS

CH | ECTS

CH | ECTS

CH | ECTS

CH | ECTS

CH | ECTS

3 | 43 | 43 | 43 | 43 | 42 | 32 | 32 | 31 | 1

3 | 43 | 42 | 32 | 32 | 32 | 32 | 32 | 32 | 31 | 1

3 | 43 | 42 | 32 | 32 | 32 | 32 | 32 | 32 | 31 | 1

3 | 43 | 43 | 43 | 43 | 42 | 32 | 32 | 31 | 1

3 | 43 | 42 | 32 | 32 | 32 | 32 | 32 | 32 | 3 1 | 1

3 | 43 | 42 | 32 | 32 | 32 | 32 | 32 | 32 | 31 | 1

3 | 33 | 36 | 6


www.euruni.edu

33

year

1ye

ar 2

year

3

The Bachelor of Arts in International Relations is a 3-year pro-gram that prepares and encourages students to recognize, analyze, and evaluate the role of major players, structures, and processes in business and politics. It will also help students understand some of the forces affecting our lives in a rapidly globalizing, interdependent world.

Learning how to analyze information gathered from reliable sources is central to the specialization. Students will also learn how to effectively share insights and analysis with others.


BCO 311 Global Business BCO 312 Financial Statement Analysis BCO 313 NegotiationBCO 314 Small Business Management BCO 315 Corporate Finance BCO 316 Industrial Marketing BAI 311 Global Economic Geography BAI 312 Theories of International Relations BAI 313 Conflict Management Seminars/Industrial Visits/Thesis Seminar


BCO 321 Strategic Management BCO 322 Budgeting & Control BCO 323 Organizational Communication BCO 324 Cases in Marketing BAI 321 Cases in International Relations BAI 322 Social, Company & State Protocol BAI 323 Development Studies BAI 324 International Law BAI 325 International Peace & Security Thesis Seminar

Final Case: Marketing Final Case: International Relations Thesis


BCO 221 Global EconomicsBCO 222 Business Finance II BCO 223 Social Marketing Media BCO 224 Financial MarketsBCO 225 Consumer Behavior BCO 226 Sales & Purchasing Management BAI 221 Political Science BAI 222 International Organizations BAI 223 Diplomacy & Foreign Policy Seminars/Industrial Visits/Thesis Seminar


BCO 211 Strategic Marketing BCO 212 Business Finance I BCO 213 Human Resources Management BCO 214 Production Management BCO 215 Entrepreneurship & New Venture Creation BCO 216 Management Information SystemsBCO 217 E-BusinessBAI 211 Cross-Cultural Business Issues BAI 212 International Relations Seminars/Industrial Visits


BCO 111 Foundations of Business ManagementBCO 112 Marketing Management BCO 113 Writing Communication Skills BCO 114 Accounting I BCO 115 Micro Economics BCO 116 Elementary Calculus BCO 117 IT Software for Business BCO 118 Environmental Sustainability Seminars/Industrial Visits


BCO 121 Ethics in Business BCO 122 Oral Communication Skills BCO 123 Accounting II BCO 124 Macro Economics BCO 125 Business LawBCO 126 Mathematics of FinanceBCO 127 Applied Management Statistics BCO 128 Advertising, Media & Branding Seminars/Industrial Visits

BA - BACHELOR OF ARTS IN INTERNATIONAL RELATIONS

The International Relations major is considered excellent train-ing for careers in government and the diplomatic service, inter-national organizations, non-governmental organizations and law. However, it also provides a good foundation for understanding current affairs and can help prepare students for many other pro-fessions.


CH | ECTS

CH | ECTS

CH | ECTS

CH | ECTS

CH | ECTS

CH | ECTS

3 | 43 | 43 | 43 | 43 | 42 | 32 | 32 | 31 | 1

3 | 43 | 42 | 32 | 32 | 32 | 32 | 32 | 32 | 31 | 1

3 | 43 | 42 | 32 | 32 | 32 | 32 | 32 | 32 | 31 | 1

3 | 43 | 43 | 43 | 43 | 42 | 32 | 32 | 31 | 1

3 | 43 | 42 | 32 | 32 | 32 | 32 | 32 | 32 | 3 1 | 1

3 | 43 | 42 | 32 | 32 | 32 | 32 | 32 | 32 | 31 | 1

3 | 33 | 36 | 6



34

The Bachelor of Arts in Sports Management is a 3-year pro-gram designed to prepare students for a variety of exciting careers. Growth in professional sports, recreation, corporate fitness, private health clubs and constant media exposure

year

1ye

ar 2

year

3


BCO 321 Strategic ManagementBCO 322 Budgeting & Control BCO 323 Organizational Communication BCO 324 Cases in Marketing BAS 321 Cases in Sports Management BAS 322 Sponsoring & Sports Communications BAS 323 International Sports Management BAS 324 Sports Career Development BAS 325 Sports Facility Planning & Management Thesis Seminar

Final Case: Marketing Final Case: Sports Thesis


BCO 311 Global Business BCO 312 Financial Statement AnalysisBCO 313 NegotiationBCO 314 Small Business ManagementBCO 315 Corporate FinanceBCO 316 Industrial Marketing BAS 311 Sports Nutrition & Health BAS 312 Sports Marketing BAS 313 Legal & Ethical Issues in Sport Seminars/Industrial Visits/Thesis Seminar


BCO 221 Global EconomicsBCO 222 Business Finance II BCO 223 Social Media Marketing BCO 224 Financial Markets BCO 225 Consumer Behavior BCO 226 Sales & Purchasing Management BAS 221 Sports Psychology BAS 222 Event Management BAS 223 Sports Broadcasting Seminars/Industrial Visits/Thesis Seminar


BCO 211 Strategic Marketing BCO 212 Business Finance I BCO 213 Human Resources Management BCO 214 Production Management BCO 215 Entrepreneurship & New Venture Creation BCO 216 Management Information SystemsBCO 217 E-Business BAS 211 Sports Sociology BAS 212 Public & Media Relations in Sport Seminars/Industrial Visits


BCO 111 Foundations of Business ManagementBCO 112 Marketing Management BCO 113 Writing Communication Skills BCO 114 Accounting I BCO 115 Micro Economics BCO 116 Elementary Calculus BCO 117 IT Software for Business BCO 118 Environmental Sustainability Seminars/Industrial Visits




BA - BACHELOR OF ARTS IN SPORTS MANAGEMENT


combine to make sports management a diverse and dynamic field. The program combines a knowledge of physical education with business and management courses, based upon a founda-tion of real-world case studies.

CH | ECTS

CH | ECTS

CH | ECTS

CH | ECTS

CH | ECTS

CH | ECTS

3 | 43 | 43 | 43 | 43 | 42 | 32 | 32 | 31 | 1

3 | 43 | 42 | 32 | 32 | 32 | 32 | 32 | 32 | 31 | 1

3 | 43 | 42 | 32 | 32 | 32 | 32 | 32 | 32 | 31 | 1

3 | 43 | 43 | 43 | 43 | 42 | 32 | 32 | 31 | 1

3 | 43 | 42 | 32 | 32 | 32 | 32 | 32 | 32 | 3 1 | 1

3 | 43 | 42 | 32 | 32 | 32 | 32 | 32 | 32 | 31 | 1

3 | 33 | 36 | 6


www.euruni.edu

35

year

1ye

ar 2

year

3

The Bachelor of Science in Business Finance is a 3-year de-gree tailor-made for students who are seeking to optimize their financial resources in the world marketplace.

This course will provide the student with the skills required to analyze alternative business investments and teaches the im-portance of financial knowledge and discipline. You will learn


BCO 311 Global Business BCO 312 Financial Statement AnalysisBCO 313 Negotiation BCO 314 Small Business Management BCO 315 Corporate Finance BCO 316 Industrial Marketing BSF 311 Managerial Accounting BSF 312 Insurance & Pension Commitments BSF 313 Security Analysis Seminars/Industrial Visits/Thesis Seminar


BCO 321 Strategic Management BCO 322 Budgeting & Control BCO 323 Organizational CommunicationBCO 324 Cases in MarketingBSF 321 Cases in FinanceBSF 322 Financial Derivatives BSF 323 International Financial Management BSF 324 Tax Management BSF 325 Portfolio Management Thesis Seminar

Final Case: MarketingFinal Case: Finance Thesis


BCO 221 Global Economics BCO 222 Business Finance II BCO 223 Social Media Marketing BCO 224 Financial MarketsBCO 225 Consumer Behavior BCO 226 Sales & Purchasing Management BSF 221 Marketing for the Financial Services BSF 222 Bank & Treasury Management BSF 223 Cash & Credit Management Seminars/Industrial Visits/Thesis Seminar


BCO 211 Strategic Marketing BCO 212 Business Finance I BCO 213 Human Resources Management BCO 214 Production Management BCO 215 Entrepreneurship & New Venture Creation BCO 216 Management Information Systems BCO 217 E-BusinessBSF 211 Ethics in the Financial World BSF 212 Real Estate Investment Seminars/Industrial Visits





BS - BACHELOR OF SCIENCE IN BUSINESS FINANCE

to anticipate your clients’ needs (both personal and corporate), efficiently manage financial resources and to responsibly bal-ance risk and profitability.

The BS will provide you with a comprehensive global financial overview and sound business ethics advice, all within the trade-mark European University education model.

CH | ECTS

CH | ECTS

CH | ECTS

CH | ECTS

CH | ECTS

CH | ECTS

3 | 43 | 43 | 43 | 43 | 42 | 32 | 32 | 31 | 1

3 | 43 | 42 | 32 | 32 | 32 | 32 | 32 | 32 | 31 | 1

3 | 43 | 42 | 32 | 32 | 32 | 32 | 32 | 32 | 31 | 1

3 | 43 | 43 | 43 | 43 | 42 | 32 | 32 | 31 | 1

3 | 43 | 42 | 32 | 32 | 32 | 32 | 32 | 32 | 3 1 | 1

3 | 43 | 42 | 32 | 32 | 32 | 32 | 32 | 32 | 31 | 1

3 | 33 | 36 | 6




36

EBBA - EXECUTIVE BACHELOR OF BUSINESS ADMINISTRATION

The Executive Bachelor of Business Administration (EBBA) is a 1-year, 2-semester intensive program designed for working profes-sionals in middle or senior management positions and with 5 or more years of work experience. The underlying objective of the program is to equip professionals with theoretical and conceptual knowledge to strengthen their extensive work experience and to prepare them for graduate studies. The EBBA program can be considered a stepping stone to the Master’s degree in Business Administration (MBA).

The EBBA program recognizes the fact that professional candidates already have significant knowledge and are familiar with many of the most important aspects of business through their practical experi-ence. Therefore, the EBBA program omits those courses which are not applicable after years of managerial experience.

The EBBA program consists of 2 semesters of 13 weeks each. Class-es take place during the day and a 2-year, 4-semester option is also available.

Admission RequirementsTo be admitted into the EBBA program, students must meet the fol-lowing requirements: > Applicants must be 25 years of age or more > Have a High School/Secondary School diploma or G.E.D.

equivalent > 15 years of formal studies> Have at least 5 years of successful managerial experience > Fluency in English certified by a minimum TOEFL score of 213

(computer-based), 550 (paper based), 80 (internet-based), institute code 0476; IELTS score of 6.0 or equivalent; Cambridge ESOL/Certificate in Advanced English (CAE), minimum grade C; Euro-pean University’s English language entrance exam; English as a mother tongue

> Interview with the Dean

Course Curriculum


EBBA 101 Business Management EBBA 102 Quantitative Business Methods EBBA 103 Business FinanceEBBA 104 Communication Skills EBBA 105 Marketing Management EBBA 106 Management of Information Systems EBBA 107 Ethics in BusinessEBBA 108 Case Study Analysis E


EBBA 201 Strategic Management EBBA 202 Managerial Accounting EBBA 203 Production & Operations ManagementEBBA 204 Human Resources Management EBBA 205 Customer Relationship Management EBBA 206 Managerial Economics EBBA 207 Corporate Finance & Cases in Finance EBBA 208 Cases in Marketing

Final Case: Marketing Final Case: Finance Thesis


EU offers a fast-track Executive BBA. Complete the program in 1 year!For working professionals without a bachelor degree.

CH | ECTS

CH | ECTS

3 | 43 | 43 | 43 | 43 | 43 | 42 | 32 | 3

3 | 43 | 43 | 43 | 43 | 43 | 42 | 32 | 3

3 | 33 | 36 | 6



www.euruni.edu

37

www.euruni.edu

A CREATIVE AND INSPIRING ATMOSPHERE

European University Classroom Pio Verges, Professor of Business FinanceEU Today TV www.euruni.tv

37


38

Course LoadThe course load is expressed in credit hours. Each credit hour represents 1 hour of class per week. Thus a 3-credit hour class meets 3 hours per week. Preparation time of between 1–1½ hours for each credit/hour is assumed.

European Credit Transfer Accumulation System (ECTS)The student’s academic status can also be expressed by the use of the ECTS. One standard academic year corresponds to 72 ECTS-credits that are equivalent to 1500–1800 hours of study. ECTS has been developed in order to provide a common currency and facilitate the transfer of students and their grades between European higher education institutions.

Grade Point Average (GPA)The student’s academic standing is indicated by a grade point average determined by dividing the total number of credit points earned by the total number of credit hours of the academic program undertaken.

Delta Mu Delta MembershipThe prestigious international honor society Delta Mu Delta acknowl-edges exceptional students in the field of business. Membership rep-resents the highest recognition a business student can earn. Charted by Delta Mu Delta, European University provides its students with the opportunity to attain membership. Class AttendanceClass attendance for all EU courses is mandatory. A student who misses more than 3 classes of a given course automatically fails the course.

Graduation RequirementsAll 6 semesters of the Bachelor degree program must be completed with a minimum grade point average of 2.0. In addition, students must

present and defend a thesis as well as 2 final cases (1 marketing case and another depending on the student’s specialization).

HonorsEU offers Disciplinary Honors in all programs:> Cum Laude: Cumulative GPA from 3.20–3.49> Magna cum Laude: Cumulative GPA from 3.50–3.79> Summa cum Laude: Cumulative GPA of 3.8 and above Graduation with Disciplinary Honors represents outstanding work within the requirements of a given major and significant effort in ad-dition to those minimum requirements. Excellence in these areas can be measured by overall GPA, performance in designated gateway courses within a major, and completion of the thesis.

Dean’s ListTo be placed on the Dean’s list, a matriculated student needs to:> Attain a grade point average of 3.7 or above> Complete at least 12 credits for any semester

Academic HonestyAcademic honesty is an essential aspect of all learning and is one of the most important values taken into account by academic communi-ties throughout the world. EU follows strict standards of academic honesty to which all students must adhere. Academic dishonesty in-cludes, but is not limited to, plagiarism, actual or attempted theft of academic records or examinations and alteration of grades. Any of these offences can result in automatic failure of the course and/or expulsion from the university.

PlagiarismPlagiarism is the offering of work of another as one’s own. Plagiarism is a serious offense and may include, but is not limited to, the following:> Complete or partial copying directly from a published or unpublished

source without proper acknowledgment to the author. Minor chang-es like wording or syntax are not sufficient to avoid charges of pla-

ACADEMIC INFORMATION


At European University we are proud of our global mix of world-class faculty, students, alumni and staff

www.euruni.edu

39

www.euruni.edu

39

European University ClassroomVilhem Ohrn, Sweden

Grading SystemLetter grades are given in all courses. Grades are calculated from the student’s class work, class attendance and participa-tion, assignments, reports, presentations, mid-semester and final examinations. The professor selects the grading compo-nents for a given course according to the nature of that course. The grading components follow a given pattern:

A+/A/A- > Outstanding academic standards and an unusual degree of intellectual initiative

B+/B/B- > Superior work completed in a consistent and intel-lectual manner

C+/C/C- > Average grade indicating a competent grasp on subject matter

D+/D/D- > Inferior work, requiring additional coursework or exam to achieve a pass grade

F > Failed to grasp even the minimum subject matter. No credit given; class needs to be repeated.

FA > Failure due to absence

W > Withdrawal during the first 2 weeks of the semester

I > Did not complete a small portion of the work or final exami-nation due to circumstances beyond the student’s control

Each course taken for credit at EU is evaluated in terms of its relative quality as shown by the grade received. The grades and their corresponding points are:

A+ 4.0 points C+ 2.3 points

A 3.8 points C 2.0 points A- 3.7 points C- 1.7 points B+ 3.3 points D+ 1.3 points B 3.0 points D 1.0 points B- 2.7 points D- 0.7 points

F 0 points

giarism. Proper acknowledgment of the source of a text is always mandatory.

> Paraphrasing the work of another without proper author acknowledgment

> Submitting as one’s own original work (however freely givenor purchased) the original exam, research paper, manu-script, report, computer file, or other assignment that has been prepared by another individual

Transfer CreditsCredits earned at other colleges or universities can be trans-ferred to European University under the following conditions: > Only credits necessary for the completion of the degree pursued

at EU can be transferred > Only credits for courses completed with a grade of C or higher

can be transferred > Only courses completed within 10 years of the date of entry

into EU can be transferred


40

EXTRA-CURRICULAR ACTIVITIES& STUDENT SERVICES

Study Activities

Guest Lecturers’ Seminars These seminars are special topics sessions where experts interact with EU students on current issues of today’s world. In addition to regular career seminars, European University also attracts business leaders to programs covering diverse sectors of business including banking, negotiation, international arbitration and market research. These sessions encourage the students’ curiosity and deliver de-tailed information and a practical, informed opinion.

Industrial Visits Students are taken on a regular basis to visit specific national or interna-tional companies. In this way, theoretical concepts learned in class can be related to real business situations. Assignments relevant to the visit are given in class and students are required to present oral and written reports.

Study Tours Study tours are designed to give students experience in the global corporate business environment. During a 1–2 week trip, students visit selected corporations, commercial centers, governmental and trade organizations around the world, where they observe a variety of industries and meet with management. Students are required to prepare project reports based on their study tour experiences.

Career Development Activities

EU enjoys a solid reputation amongst recruiters. The caliber of its students and the efficiency of EU Career Development Services pro-vides a distinctly competitive edge for job interviews.

The office of Career Development serves students, alumni and or-ganizations by addressing career development and employment needs. Individuals receive assistance in formulating, exploring and

implementing career options. Staff can assist with choosing career paths, preparing résumés, improving interview skills, evaluating the job market, developing networks of contacts, conducting a job search and negotiating offers of employment.

Career WorkshopsStudents without corporate sponsorship are encouraged to take stock of their individual career expectations. Experienced profession-als guide small student groups through a series of career develop-ment workshop exercises that assist with life/career choices.

Career SeminarsMajor international companies are regularly invited on-campus to in-terview EU graduates. Recruiters introduce their companies and de-scribe available job opportunities. Others will ask to meet with small groups of students with backgrounds in which they have a particular interest.

InternshipsEU actively seeks to identify and fill suitable internship positions. This provides students with career-specific work experience, helping them to decide if they will follow their chosen career path and creating a network of industry contacts.

Social Activities

Welcome Night This activity is held at the very beginning of each semester and gives new and current students the opportunity to get to know each other.

Christmas Dinner Before going on holidays students meet for this popular traditional get-together.

Real People - Real Solutions


www.euruni.edu

41

Special Evenings EU organizes specially themed events such as Mexican, Spanish, Irish and Brazilian nights.

Ski / Snowboard Weekend Once a year EU organizes a ski/snowboard weekend at resorts such as Gstaad, Verbier, Crans Montana, Zermatt or Andorra. Non-skiers and snowboarders are welcomed since these locations offer a wide variety of activities.

Cultural Tours and City BreaksTaking full advantage of EU’s international campus network, students branch out on day trips and city breaks to experience cultural events and gain further understanding of national identity.

Charity EventsEU students actively support international charities with gala eve-nings and other fundraising activities. Event management and col-lection are organized by dedicated members of the Student Board Association on each campus.

Sports Activities

EU encourages different sport activities among the students. EU is proud of its basketball, volleyball and soccer teams. Every year we organize different inter-campus championships.

Student Services

Personal Counseling A number of experienced staff members are available to give students assistance with personal matters if required. If you wish to seek further help, EU can arrange for you to see a professional counselor.

Industrial VisitNestlé Headquarters, Switzerland European University Students

Computer Facilities All classrooms have Wi-Fi access which encourages a high level of computer literacy. Support is provided by networked computers and laser printers with associated multimedia technology.

Up-to-date software applications including internet, intranet and e-mail are available to all students, who are required to use these tools to complete their coursework.

Library and Proquest Online EU believes that online learning resources are a significant step to-wards the green classroom of the future. All students have full access to the online library Proquest and are encouraged to make use of this and other scholastic resources on offer. Textbooks are available to borrow from campus libraries.

European University International Club EU International Club consists of alumni who facilitate the rapid in-tegration of international students upon their arrival at EU. They are available to share their professional experience and offer advice re-garding student life at EU.

EU Alumni Association*

The alumni / university relationship is one of mutual enhancement, in which EU offers its alumni: > Networking opportunities with former classmates and faculty members> Continuing education opportunities through seminars and

discussion groups > International events organized by EU to re-connect with old

friends

*Please see page 46 for more details regarding EU Alumni


42

Essay or Video Essay Write an essay or record a 1–2 minute video essay*, which will help the EU Admissions Committee become acquainted with you, under-stand your motivation to attend EU, and determine how well you can express yourself.

The essay should be on one of the following topics: 1. Tell us about the most challenging team experience you have had

to date. What role did you play? What did you learn? 2. Please comment on a personal failure that had an impact on your

life and what you learned from it3. What achievement are you most proud of (studies, sports, profes-

sional life, etc.)? 4. If you could imagine an entirely different life from the one you lead,

what would you want to be or do? 5. Each of us has been influenced by people, events, and situations in

our lives. How have such influences shaped who you are today?

The essay will be evaluated on the basis of clarity, creativity, com-pleteness of response, sentence structure, paragraphing, spelling, grammar and style.

European University is pleased that you are considering to further your education, and can develop the professional skills you need to thrive in today’s business society.

EU understands that choosing a university is one of the most challenging decisions that you will face in your life. EU is an excellent choice and is here to help you in your decision making. You are invited to learn as much as possible about EU: visit its campuses, meet current students and alumni, attend classes and university events and see how EU is aligned with your educational and professional goals.

At EU, your peers and faculty from around the world will chal-lenge and stimulate you. You will find a caring, flexible environ-ment where you will grow both personally and intellectually.

Admission to EU is limited, so we urge you to submit your ap-plication as soon as possible. By applying early, you will be guar-anteed full consideration for admission and we will be able to answer any questions you may have. Applications are consid-ered on a rolling admission basis with four starting dates per year in October, February, June and August.

The admission requirements and procedures are designed to assist applicants by answering their questions and to help EU select from a qualified pool of students. Applicants are evaluated on the strength of their applications as a whole and consideration is given to the students’ qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extra-curricular activities and other personal experiences.

DiplomaArrange to have a high school leaving certificate or diploma and/or college transcript(s) sent to the EU Admissions Department. Appli-cants who do not hold a high school diploma at the time of applying must present an official high school transcript or record for the last year of secondary school study. Transcripts are considered official if they bear an official high school stamp and the signature of the high school Principal. Academic transcripts should include the school’s contact information. Records must list the subjects taken, grades earned or examination results in each subject, and include certifi-cates or diplomas. If the documents are not in English, they must have a certified English translation accompanying them.

English RequirementsUnless you are a native English speaker, you must submit a certificate of English proficiency. This can be an official score on one of the fol-lowing: Test of English as a Foreign Language (TOEFL), International English Language Testing System (IELTS), Cambridge Certificate in Advanced English (CAE) or alternatively European University’s English language entrance exam. Please consult the EU website www.eu-runi.edu for full instructions on submission of language exam results.

RecommendationsSubmit 2 letters of recommendation from academic advisors familiar with your academic performance and potential for leadership. Any letter not written in English must be accompanied by a certified Eng-lish translation. Applicants are recommended to use the PPI (Person-al Potential Index) tool, available at www.ets.org for this purpose.

ADMISSIONS

7. ADMISSIONS

Admission Requirements

*Visit www.euruni.edu for instructions on how to submit video essays

www.euruni.edu

43

DEVELOPING THE ENTREPRENEURS OF THE FUTURE: THE ECOPRENEURS

43

European University ClassroomOscar Torney, GermanyLina Berg, Sweden

www.euruni.edu


44

All applicants should submit the following documents in order to com-plete the application process:

1. Completed application form

2. Copy of high school diploma and last-year transcripts

3. English language certificate (for non-native speakers)

4. 2 letters of recommendation (use of PPI recommended)

5. 1 essay or video essay

6. 3 passport-size photos

7. Copy of passport

8. Bank letter certifying the applicant’s financial solvency

9. 200 € non-refundable application fee. Please attach a check, money order, or receipt for a bank transfer payable to European University. Please contact the EU campus to which you are applying for the exact bank account number to which the fee should be sent.

EU applicants can send their applications by post, fax or e-mail

1. If you choose to mail your application, please make sure that you send any important documents via a secure mail/courier service.

2. You can fax the application, required documents and credentials to the EU campus to which you wish to apply in order to speed up the process.

3. If you choose to send your application package by e-mail, please apply online and e-mail the scanned copies of the rest of the ap-plication documents at your earliest convenience.

If you choose to fax or e-mail your application, please make sure that the university receives the original documents prior to the beginning of the starting semester as EU’s Admissions Depart-ment will need the originals to confirm your acceptance.

Admissions Department Services AccommodationEU administration helps students to find accommodation. Please contact the Admissions Department for an updated list of available apartments.

Visas EU assists students with visa formalities and obtaining student permits.

APPLICATION INSTRUCTIONS

7. ADMISSIONS

The world is changingEU is readyAre you?

Apply online at: www.euruni.edu

www.euruni.edu

45

www.euruni.edu

45

European University Classroom

AT EU THE ATMOSPHERE IS UP-CLOSE AND PERSONAL. IN ALL PROGRAMS, FACULTY WORK WITH STUDENTS ON AN INDIVIDUAL BASIS.

Inna Markova, RussiaEmil Hristov, Bulgaria


46

ALUMNI BUSINESS NETWORKA wonderful tool for keeping the EU experience alive and flourishing

Alumni AssociationThe maintenance of a strong alumni community is highly-valued and a key component of the EU academic model: alumni pay regular vis-its to campuses as guest speakers, attend EU alumni association events, are on-hand to advise students, contribute to EU newsletters and also keep in touch with EU and each other via the Alumni Asso-ciation Grid (see below).

After graduation, wherever they may find themselves in the world European University alumni will still feel part of the EU network and know that they can count on the university for support.

Alumni Association Grid WebpageAs it celebrates more than 35 years as one of Europe’s leading busi-ness universities, European University has made it easier for alumni to stay in touch with the university and each other by launching its highly interactive alumni webpage. A wonderful tool for keeping the EU experience alive and flourishing, the webpage is user-friendly and offers many options for maintaining and cultivating the rapidly grow-ing network of contacts which make EU such an international and innovative institution.

Webpage ToolsAfter registering, students can upload and upgrade photos, business cards, CVs, hang information or comments on walls, tag friends, join campus-specific networks, post where they live, what they do and the industry in which they work. The webpage also has an alumni data-base for easy searches and includes current and past EU locations from around Europe and the rest of the world. Creating an account is very easy and also allows former students to be kept informed of to-day’s EU and the extent of its global reach and international appeal.

Webpage Benefits> Keep in touch with former classmates, professors and administration> Network with EU alumni from other campuses> Access job opportunities, career services and more> Stay updated on EU alumni events or reunions> Find and contact EU alumni in any city around the world http://alumni.euruni.edu

8. ALUMNI BUSINESS NETWORK

www.euruni.edu

47

> EU ADVANTAGE: NETWORKINGThe EU ExperienceSince its creation, students from all over the world have always been welcomed at EU. On EU campuses, East meets West and North meets South. Despite all cultural and social differences, there is always one common denominator that bridges the gap. Students all learn to speak the same international language: Business.

47

www.euruni.edu

European University Barcelona Campus, SpainWebsite www.barcelona.euruni.eduBlog www.euruni.net/blog/eurunibcnEU Today TV www.euruni.tv

_UNDERGRADUATE PROGRAM COURSE DESCRIPTIONS

Discover in-depth information on the undergraduate programs offered at European University. Inside, you will find detailed course descriptions of the Bach-elor programs.

www.euruni.edu

3

CORE COURSES

First Year Second YearThird Year

MAJORS

BBA - Bachelor of Business AdministrationBA - Bachelor of Arts in Communication & Public RelationsBA - Bachelor of Arts in Leisure & Tourism ManagementBA - Bachelor of Arts in International RelationsBA - Bachelor of Arts in Sports ManagementBS - Bachelor of Science in Business Finance

_TABLE OF CONTENTS 05

0709

16

1214

182022

_CORECOURSES

5

COURSE DESCRIPTIONS | UNDERGRADUATE PROGRAMS |

BCO111 - Foundations of Business Management (3CH/4ECTS)This course explores the dynamic organizational environment in which businesses operate and provides students with an overview of functional areas such as human resources, marketing, public relations, financial management, operations management, and purchasing and supply management. Students develop an understanding of the theory underlying key management principles such as planning, organiz-ing, leading and controlling. Students are introduced to and use the case study method to critically examine business management in practice.

BCO112 - Marketing Management (3CH/4ECTS)Marketing involves understanding the marketing mix and making decisions about product, distribu-tion, promotion, and price. This course introduces students to the basic concepts, analyses and activities that comprise marketing management including the study of the marketing environment framework, target market, market segmentation, marketing ethics, and the marketing mix. Students analyze cases dealing with marketing successes and failures to acquire the fundamentals of marketing management.

BCO113 - Writing Communication Skills (3CH/4ECTS)This course provides students with a theoretical and practical application of communication principles related to the production of written messages in the business world. The principles studied and applied in this course come from cases involving the writing of business letters, reports, and memoranda. Emphasis is given to producing effective messages which project the brand, achieve desired outcomes and generate positive working relationships.

BCO114 - Accounting I (3CH/4ECTS)The course is an introduction to the basic theories and principles of accounting: the accounting cycle, the recording and reporting of accounting data, adjust-ing entries, closing entries, subsidiary ledgers and financial statements. Accounting for assets is covered in detail. The course also explores the use of the computer as it relates to the preparation of accounting information.

BCO115 - Micro Economics (3CH/4ECTS)This course deals with the key principles of micro-economics that have critical, far-ranging applications in industry and other businesses, in government and in our everyday life. Students reflect on theories and insights into and an analytical understanding of many choices made by individuals, organizations, govern-ments and other stakeholders. Some powerful, analyti-cal tools and concepts are presented and explored as students learn to assess and analyze the world from the perspective of an economist.

BCO116 - Elementary Calculus (2CH/3ECTS)This course builds skills and proficiency in the under-standing and application of areas of calculus that are relevant to students of managerial and business sciences. Students revisit the theory and practice of limits, continue with derivatives and explore applica-tions and integration, including more than one vari-able, differential equations, series and optimization.

BCO117 - IT Software for Business (2CH/3ECTS)Computer literacy, which is the ability to use comput-ers in order to perform a variety of tasks, is funda-mental to the learning process. Computer skills are an essential part of college learning and employment for the majority of individuals. This course helps stu-dents understand the working of computer hardware and software, and network systems. It focuses on the Microsoft Office suite of programs and the use of the internet. Special emphasis is given to MS Excel, as it is an essential tool for other subjects taught during the degree course.

BCO118 - Environmental Sustainability (2CH/3ECTS) Environmental Sustainability means meeting the needs of the present generation without compromis-ing the ability of future generations to do the same. This course focuses on understanding the relationship between local, global, social and ecological issues and the responsibility of the different groups and stakeholders in sustainability. Students examine the objectives and best sustainability practices of leading nonprofit and for-profit organizations. In addition, the course looks at “green” initiatives in business through-out the world. Topics include carbon and water markets; green buildings, design, and specifications and sustainable management systems.

Seminars/Industrial Visits (1CH/1ECTS)

_ FIRST YEAR

SEMESTER 1

CORE COURSES

CH – Credit HoursECTS – European Credit Transfer System

6

| UNDERGRADUATE PROGRAMS | COURSE DESCRIPTIONS

BCO121 - Ethics in Business (3CH/4ECTS)This course is an introduction to ethical theory and its application to issues arising in business life. Students use case studies to identify ethical issues in business, to analyze them using moral principles and make recommendations to resolve the issues. The course also prepares students for the social responsibility challenges and opportunities they will face throughout their careers.

BCO122 - Oral Communication Skills (3CH/4ECTS)The fundamental skills of communicating within the work-place and on behalf of an organization in front of others are the basis upon which students develop the skills necessary to be effective business executives. These skills include listening, interviewing, speech evaluation and design, and developing poise and confidence. Students learn to analyze how, when and in which format to send messages and will develop critical analysis in order to enhance and become effective in oral communication skills.

BCO123 - Accounting II (3CH/4ECTS)Key accounting concepts and financial analysis techniques are applied as students gain an in-depth understanding of concepts such as stockholders’ equity, retained earnings, and cash flow. The course also examines different tools and measures used in financial statement analysis as well as the basic concepts of budgeting and cost accounting systems used in management accounting.

BCO124 - Macro Economics (3CH/4ECTS)Macroeconomics studies the larger picture and, as such, some of the most important issues of our time and that affect every facet of our daily lives - income, inflation, unemployment, interest rates, GDP and the business cycle. Students also investigate the role of economics in relation to government policy, international trade and the international monetary system.

BCO125 - Business Law (3CH/4ECTS) This course introduces students to the main legal issues that entrepreneurs, organizations and business managers face when running an operation. Students learn about key concepts in business law through situational analysis. The differences between statutory law and common or case law are discussed. Topics such as setting up a company, trust or partnership, contracts, mercantile, tax, civil, agency and commercial law are covered. The relationship between ethics and the law is a common thread running through the course.

BCO126 - Mathematics of Finance (2CH/3ECTS)This course enables students to perform all the analyses required in day-to-day transactions involving value (time and/or money). In this way students learn to make business investment decisions in an objective manner. The course explores mathematical concepts and procedures required in financial management and analysis.

BCO127 - Applied Management Statistics (2CH/3ECTS) This course provides students with hands on practice in the techniques related to the collection and use of statisti-cal data and their evaluation and application in managerial situations. Subjects covered include means, distribution, dispersion and sampling. Keys to statistical inference are highlighted and the importance of random sampling is investigated.

BCO128 - Advertising, Media & Branding (2CH/3ECTS)This course introduces students to the key concepts and practices that underpin successful advertising and brand communications. Students learn how to select appropri-ate media for these communications and also develop an understanding of trends, visual thinking, advertising brief development, marketing principles, brand communica-tions, media relations and client/agency relationships.


_FIRST YEAR SEMESTER 2

CORE COURSES


7


BCO211 - Strategic Marketing (3CH/4ECTS)Strategic marketing is the process of creating satis-fied customers through integrating all the business functions and through the continuous search for a sustainable competitive advantage. Students discuss the place of the marketing plan in the overall business plan. The course views the concept of strategic mar-keting from the customer and brand perspective and examines the concept of marketing strategy: targeting, achieving a sustainable competitive advantage and brand positioning.

BCO212 - Business Finance I (3CH/4ECTS)This course introduces students to core financial areas and issues that provide a basis to prepare for more specific learning in other courses. Students are introduced to financial instruments and techniques used in financial decision-making. Concepts such as asset valuation, financial health, planning for future financial investments, risk and return are explored through real life examples.

BCO213 - Human Resources Management (2CH/3ECTS) Effective human resources management is a key strategic function in successful organizations. The course examines theories and explores the dynamic relationship between strategy, people, technology, and the processes that drive organizations. Key topic areas include: profiling, recruitment and development of staff, employment laws, motivation, job satisfaction, performance management, fair compensation and other ethical issues.

BCO214 - Production Management (2CH/3ECTS)This course covers production and operations management, focusing on productivity analysis that contributes to improving business orientations and creating a competitive edge. Inventory control systems, the planning of materials requirements and manufacturing resources and quality controls are key issues examined and discussed in this course.

BCO215 - Entrepreneurship & New Venture Creation (2CH/3ECTS) This course explores the complexities of starting and developing a small new business. Students examine the management skills necessary to suc-ceed as an independent business owner and how to assess personal strengths and weaknesses in order to form effective working teams. The course uses cases to explore key topics such as opportunity analysis, feasibility studies and start-up finance, as well as com-paring entrepreneurial management with professional management.

BCO216 - Management Information Systems (2CH/3ECTS)This course looks at the foundations, technology and applications of Management Information Systems (MIS) in today’s competitive business environment. Students identify the major management challenges to building and using information systems. Practi-cal cases are used to examine, analyze and compare different systems to serve the information needs of organizations and to support the decision-making processes. BCO217 - E-Business (2CH/3ECTS)E-Business is an interdisciplinary topic encompass-ing both business and technology. The course is an introduction to this rapidly changing mode of doing business. It examines commonly used and emerging technologies as well as discussing the organizational impacts and management implications of moving into e-business. A number of specific applications are reviewed through case studies.

_ SECOND YEAR SEMESTER 3

CORE COURSES


8


BCO221 - Global Economics (3CH/4ECTS)All economies, regardless of their size, depend to some extent on other economies and are affected by events outside their borders. In this course students examine the forces, process and actors that shape eco-nomic globalization. Topics include the effectiveness of trade organizations such as the WTO; the theory of comparative advantage; modern trade theory; intra-industry trade and the impact of protection-ism tools such as tariffs on global trade. The course also examines the impact of international trade on labor and the environment; the balance of payments; exchange rates and the exchange rate systems; open economy macroeconomics; past international financial crises; NAFTA, and the impact of the European Union on the global economy.

BCO222 - Business Finance II (3CH/4ECTS)This course explores and assesses financial issues affecting markets, companies and management. Students are invited to examine and reflect on current and past cases to strengthen learning. Topics include measuring efficiency, valuation of debt, financial analysis and planning and working capital.

BCO223 - Social Media Marketing (2CH/3ECTS)In the rapidly evolving 21st century, in the world of search engine marketing and viral marketing, social media plays a leading role. This course explores social media marketing tools, techniques and strategies and examines the best ways to use them to build valuable, lasting relationships with customers and other stake-holders. Students learn how to exploit social media to interact and engage with real and potential stakehold-ers and to improve online campaign performance. The course also examines how to integrate social media with other components of a marketing or communica-tions campaign.

BCO224 - Financial Markets (2CH/3ECTS)Financial institutions support people in their produc-tive ventures and help them manage the economic risks they take on. It is important to understand the workings of these institutions if we are to predict their actions today and their evolution in the near future. This course strives to offer understanding of the strengths and imperfections of tools and institutions such as banking, insurance, securities, futures, bonds and other derivatives markets, in the recent past, now and in the near future.

BCO225 - Consumer Behavior (2CH/3ECTS)Understanding consumers enables marketers to more effectively meet the needs of buyers in the market. This course investigates the processes that individuals, groups and organizations use to select, secure, use, and dispose of products, services and experiences. It also covers the process of generating ideas to satisfy needs and the impacts that these processes have on the consumer and society. This course introduces students to the influence that consumer behavior has on marketing activities and vice versa. Students develop an understanding of the way people interact with products or services and their marketing environ-ment as well as an appreciation of the social, cultural and marketing factors that influence the selection and usage of products and services.

BCO226 - Sales & Purchasing Management (2CH/3ECTS)In this course students learn how to apply their knowledge of sales and purchasing concepts to solve business problems. Effective management of sales-people and purchasing functions is critical to business success because of the pressure on cost optimization and resource efficiency. The course focuses on Busi-ness to Business (B2B) relationships and all activities - case discussions and the application of theory to real-life situations - demand active participation and ideas exchange.

_ SECOND YEAR SEMESTER 4

CORE COURSES


9


BCO311 - Global Business (3CH/4ECTS)This course introduces students to the world of international business and management and exam-ines contextual factors, administrative mechanisms, organizational processes, cultural influences, govern-ment, and business structures in our global economy. Students explore the challenges facing modern corporations when organizing cross-border activities that span multiple stages of the value chain. Topics include trade relations and missions, international finance, legal and labor agreements, information needs, production systems, marketing and promotion.

BCO312 - Financial Statement Analysis (3CH/4ECTS)In this course students learn how to evaluate company performance and value based on financial informa-tion. Students interpret the income statement and the balance sheet and they learn how to apply ratio analysis, as well as preparing financial projections from the balance sheets and income statements.

BCO313 - Negotiation (2CH/3ECTS) The need for negotiation skills arises wherever joint decision-making is required and the aim of effective negotiation is to create optimum value in the deal making process. This course helps students build their negotiating skills, and develop an analytical understanding of negotiations and the management of conflicts so that they can become more effective problem solvers. Through role plays, simulations and observation students examine, critically evaluate and apply negotiation techniques and also learn to identify tricks and distracters used by counterparts.

BCO314 - Small Business Management (2CH/3 ECTS)The course explores the complexities of managing and developing a small business and gives students practical information concerning the SME sector. This involves exploring the practical implications of self-employment and family run businesses. Topics include areas of marketing, finance and labor management specific to small and medium-sized enterprises (SME).

BCO315 - Corporate Finance (2CH/3 ECTS)The course addresses three main issues in corporate finance: how a corporation should invest its funds, how it should finance its investments, and to what extent it should distribute some of its assets to its owners. Students look at practical examples of how this balance is achieved in order to maximize the value of the organization.

BCO316 - Industrial Marketing (2CH/3 ECTS)The course introduces the key elements of business-to-business (B2B) marketing and analyzes the differences between industrial and consumer markets. Topics include business buyer behavior, steps in busi-ness buying decisions, B2B marketing strategies, the role of events and B2B marketing campaigns.

_ THIRD YEAR SEMESTER 5

CORE COURSES


10


BCO321 - Strategic Management (3CH/4 ECTS)This course examines how firms gain and maintain a competitive advantage. It explores the corporate environment and looks at the challenges entrepre-neurs and senior management face when transmitting the vision and mission so that these permeate all departments and functional areas. The course takes a general management point of view of an organization and analyzes decisions and strategies in light of the total business. Students relate strategy to the future development of the organization and discuss how to implement strategic plans.

BCO322 - Budgeting & Control (3CH/4 ECTS)In this course students learn how to create company budgets in line with business policy and, from a man-agement perspective, to understand their purpose, the advantages and disadvantages of budgetary control, and the concept of responsibility centers. The need for detailed information is highlighted and students become familiar with the main concepts, tools and techniques for budgeting and for analyzing budgeting variances.

BCO323 - Organizational Communication (2CH/3 ECTS)This course concentrates on the fundamental skills of communicating effectively and optimizing synergies in the workplace. Students explore, understand, improve and develop their ability to judge and apply effective strategies, such as two-way communication, events and other socialization tools, in the area of organiza-tional communication. Students also learn to analyze how, when and in which format to send messages and develop critical analysis in order to enhance their communication and add value to an organization.

BCO324 - Cases in Marketing (2CH/3 ECTS)This course brings together the skills and knowledge that students will have acquired in the area of market-ing. Students thoroughly analyze cases illustrating a variety of situations in which a wide range of compa-nies find themselves, discuss the issues and search for and create solutions. Students identify market oppor-tunities and learn to define strategies compatible with the organization’s marketing plan. This course helps students to understand the strategic and integral role of the marketing department in a business.

_ THIRD YEARSEMESTER 6

CORE COURSES


_MAJORS

12


BBA211 - Cross-Cultural Business Issues (2CH/3 ECTS) This course explores the complexities and challenges of running a business in culturally diverse circum-stances and examines how cultural diversity can lead to competitive advantage. Topics include company policy and strategy, vision and mission, ethics, Human Resources (HR) management and other aspects concerning a company’s internal environment, joint ventures and international expansion.

BBA221 - Marketing Research (2CH/3 ECTS)This course introduces key marketing research con-cepts, tools and practices and provides students with the necessary knowledge and opportunities to conduct market research on a small scale. Students also apply insights gained to evaluate examples of quantitative and qualitative research.

BBA222 - Project Management (2CH/3 ECTS)This course introduces students to Project Manage-ment practices, using formal strategies that facilitate project control and meeting objectives. The course uses case studies to help understand successful and unsuc-cessful Project Management strategies and practices.

BBA311 - Business Logistics (2CH/3 ECTS)This course introduces the student to logistics using a systemic approach. Students learn how logistics opera-tions integrate information, materials and financial flows. Day-to-day operational situations are discussed and options and proposed, using case studies to facili-tate the understanding of the importance of logistics in relation to competitiveness.

BBA312 - Decision Analysis (2CH/3 ECTS)This course is an introduction to the essential analytical skills needed in the management decision-making pro-cess. It provides students with a basic decision-making framework and introduces the main ideas, concepts, and tools that have been developed by both economics and management sciences. A specific goal is to achieve an understanding of Decision-Making (DM), not merely as a specific ‘point in time’, but as a dynamic process with on-going consequences.

BBA212 - Knowledge Management (2CH/3 ECTS) This course explores the importance of knowledge col-lection and selection, and the dissemination of informa-tion. Students are exposed to an overview of internal communication flows emphasizing the importance of the network model. Cases are used to examine how the incorporation of principal organizational stakehold-ers as key players takes place in effective knowledge management.

Seminar/Industrial Visits/Thesis Seminar (1CH/1 ECTS)

BBA223 - Service Management (2CH/3 ECTS)This course explores the complexities of service management as an area of business. Emphasis is placed on the strategic issues involved in the service concept, positioning and human resources management as well as managing change, growth and brand image.


BBA313 - Change Management Today (2CH/3 ECTS)Managing change and its attendant conflicts entails a variety of skills - some conceptual and diagnostic, others strategic, political and interpersonal. This course gives students an understanding of the complexity and dynamics of change in complex organizations and its relationship with the organization’s vision and mis-sion. Students learn to identify variables (technology, social structure, interpersonal relations and external demands) and relationships that create or impede change. Different approaches to dealing with change are discussed and evaluated. It is also important to examine the implications of change for the manager’s own behavior and career path and to explore tech-niques for recognition and response to change opportu-nities and efforts.


_SECONDYEARSEMESTER 3

_SECONDYEARSEMESTER 4

_THIRD YEARSEMESTER 5

BBA – BACHELOR OF BUSINESS ADMINISTRATION


13


BBA321 - Cases in Finance (2CH/3 ECTS)This course uses the case study method to give practical illustrations of financial problems concerning particular parts of an organization or the organization as a whole. Students learn to deal with a range of cases systematically, to identify the issues, decide the impact of the problem, produce and evaluate propos-als and solutions, and make recommendations.

BBA322 - Leadership & Team Building (2CH/3 ECTS)This course offers integrative knowledge and skills for the future manager in his or her role as a leader of a business organization in a global context. The manager must bring life to formal structures, create culture and motivate people. Students learn how effective leaders build teams they trust and believe in and examine how leaders are responsible for the effective design of the organization, how they lead as well as manage organizational change and how they connect their organizations to the interests of internal and external stakeholders.

BBA323 - Total Quality Management (2CH/3 ECTS)The management of quality is a key issue for all organizations in all sectors. Students of management need to be aware of this fact and prepare themselves to deal with issues concerning quality every day of their future professional life. This course introduces students to tools used in the Total Quality Manage-ment (TQM) process and uses cases to enhance understanding of the practice of TQM.

BBA324 - Retail Management & Merchandising (2CH/3 ECTS)In this course students learn about the traditional and non-traditional business approaches to retail management and merchandising and explore revolu-tionary changes that come about, often driven by new technologies and globalization. Students discuss how to integrate conceptual and practical aspects associ-ated to retailing and merchandising.

BBA325 - Portfolio Management (2CH/3 ECTS)This course provides a clear framework for under-standing, creating and evaluating a portfolio of stocks, bonds and other investments as well as for measuring its performance in the environment of the financial markets. Students evaluate investment portfolios using different methods and compare them in order to obtain the optimal portfolio, with a maximum return and minimum risk.

Thesis Seminar (1CH/1ECTS)

Final Case: Marketing (3CH/3ECTS)

Final Case: Finance (3CH/3ECTS)

Thesis (6CH/6RCTS)


BBA – BACHELOR OF BUSINESS ADMINISTRATION


14


BAC211 - Fundamentals of Public Relations (2CH/3ECTS)This course introduces students to the field of public relations and the way that organizations communicate with society. The principles of public relations are then applied to practical situations detailing the procedures for planning and implementing public relations campaigns. Theoretical concepts are illustrated using cases taken from the corporate, governmental and non-profit sectors.

BAC221 - Public Relations Research (2CH/3ECTS)This course studies the research tools available to support public relations objectives focusing on select-ing and applying appropriate tools in each situation. Students learn how to design and conduct preliminary research as well as how to select and apply different data collection techniques. Once the results of the survey research have been analyzed, the findings are communicated in a final report.

BAC222 - Event & Conference Management (2CH/3ECTS)This course is an introduction to the events industry in a broad business context with the aim of developing an understanding of the key areas involved in plan-ning and managing events. A variety of different types of events are covered, but with a special emphasis on conference organization and management.

BAC311 - International Public Relations (2CH/3ECTS)This course addresses public relations issues on an international scale. It examines the way organiza-tions communicate on the world stage, and also the way nations need to communicate and develop an appropriate image. By studying public relations practices around the world, students accelerate their understanding of international business and develop their ability to operate in the world’s major markets.

BAC312 - Intercultural Communication (2CH/3ECTS)This course combines theory, cases studies and exercises to provide students with a foundation for understanding, managing and interacting effectively in multicultural situations. Values, beliefs, expectations, customs and attitudes of various cultural groups are studied and techniques and strategies are discussed to facilitate communication in the global environment.

_SECOND YEAR SEMESTER 3


_THIRD YEAR SEMESTER 5

BA – BACHELOR OF ARTS IN COMMUNICATION & PUBLIC RELATIONS

BAC212 - Interpersonal Communication (2CH/3ECTS)Effective interpersonal communication is essential to build and maintain productive personal, social, intel-lectual and work relationships. This course develops and applies approaches to effective interpersonal communication with topics which include self-concept, perception, language, listening, conversation, self-disclosure, friendship, and conflict management. Students practice communication skills that develop and maintain relationships occurring in work, social, and non-public settings.


BAC223 - Public Relations Campaigns (2CH/3ECTS)This course focuses on the theories, ideas and concepts that are integral to the development of a successful public relations campaign, from the plan-ning phase to the desired end result. Business cases are used and critically examined to highlight successes and failures encountered by organizations. Students are encouraged to think strategically and creatively about a range of issues and objectives that can arise in an organization. Concepts are applied by develop-ing proactive and reactive communication plans and campaigns to address different situations.

Seminar/Industrial Visits/Thesis Seminar (1CH/1ECTS)

BAC313 - Persuasion & Lobbying (2CH/3ECTS)This course analyzes the theory and practice of persuasive aspects of communication and examines the effect that the range of media available may have on the delivery of the message. The choice of media is critical when dealing with persuasive messages and may also influence which techniques of persuasion are applied and how the message is structured. Practical oral and written examples will be used to illustrate how persuasion can be both ethical and effective.

Seminar/Industrial Visits/Thesis Seminar (1CH/1ECTS)


15



BAC321 - Cases in Public Relations (2CH/3ECTS)This course focuses on practical and real business situ-ations encountered by organizations within the field of public relations. It is important to study how different situations can be handled in our pluralistic society in a way that will contribute to mutual understanding among groups and institutions. Specific objectives include handling crisis situations and achieving institutional goals.

BAC322 - Social, Company & State Protocol (2CH/3ECTS)Protocol is of vital importance in today’s business and social life as it lays down a framework of mutual respect covering different cultures and practices. The course discusses the main rules governing a wide range of activities, from business meetings and diplomatic receptions to charitable events. Attention is paid not only to face-to-face encounters, but also to written communications, telephone, e-mail and social media protocol. Rules may differ from country to country and it is important to understand their relationship with the underlying business culture.

BAC323 - Mass Media Ethics & Legislation (2CH/3ECTS)This course provides the student with a clear and concise overview of the law governing mass com-munication. It is largely based on court decisions and the mass media has not escaped the flood of litigation. Broadcasters, cable and satellite television providers, newspapers, magazines, wire services, internet provid-ers and advertising agencies frequently find themselves fighting legal battles. Moreover, working journalists and other mass communicators run foul of the law regu-larly, facing lawsuits and even jail sentences. To get an understanding of how mass media law works, students are encouraged to examine different cases critically. This course provides the basis for more in-depth, specialist areas of study covered in subsequent courses.

BAC324 - Innovative Electronic Communications (2CH/3ECTS)The world of communications technology can appear confusing and difficult to understand to the non-technical user. This course aims to clarify some of the confusion by providing clear definitions and by dispelling misconceptions. The history of these new technologies is examined focusing on the way they have developed over time to reach a high level of impact on current business culture and on strategies for the future. Their influence stretches wider to take in not just business applications by also the social architecture which provides new tools for predicting future trends and for effective innovative communication.

BAC325 - Media Planning (2CH – 3ECTS)A wide range of media is available to organizations in today’s world. With so many options it is often difficult to attract a substantial audience to any one particular medium. Along with the diverse choice of media, we find that the audience is also increasingly diverse. New media, such as the Internet and its many applications, have changed the landscape, which continues to evolve. Students study the options available and use real case studies to determine which media to choose for which purposes and how to plan media requirements.


Final case: Marketing (3CH/3ECTS)

Final case: Communication & Public Relations (3CH/3ECTS)

Thesis (6CH/6ECTS)


BA – BACHELOR OF ARTS IN COMMUNICATION & PUBLIC RELATIONS

16


BAT211 - Cross-Cultural Business Issues (2CH/3 ECTS)This course explores the complexities of business in culturally diverse circumstances. It specifically addresses how cultural diversity can lead to competitive advantage. It includes aspects concerning an organiza-tion’s internal environment, joint ventures and interna-tional expansion. It examines issues such as diversity of gender, social class, ethnicity and language.

BAT221 - Service Management (2CH/3ECTS)The service industry occupies an ever-increasing role in our societies and in the world economy. This course explores the complexities of service management as an area of business. Emphasis is placed on the strategic issues involved in the service concept, positioning and human resource management as well as managing change, growth and brand image.

BAT222 - Event & Conference Management (2CH/3ECTS)This course is an introduction to the events industry in a broad business context with the aim of developing an understanding of the key areas involved in planning and managing events. A variety of different types of events are covered, but with a special emphasis on conference organization and management.

BAT311 - Tourism Marketing (2CH/3ECTS)This course introduces students to the key issues of tourism marketing and covers the principles and prac-tices of the industry related to the marketing process. It provides a global overview of a worldwide industry and a clear strategic vision, based on a theoretical background, which is then applied to real life case studies, class discussions, research projects, teamwork and presentations.

BAT312 - Sustainable Tourism: Policies & Ethics (2CH/3ECTS)This course links together three key issues that have become increasingly important in the 21st century: ethics, tourism and public policies. The tourist industry worldwide needs public policies that promote ethics and sustainability as the basis for decision-making. Students develop an understanding of the definition and impact of public policies, how they are formed and the institutional framework of the public sector. The dynamics of the industry are significantly influenced by these three key issues.




BA – BACHELOR OF ARTS IN LEISURE & TOURISM MANAGEMENT

BAT212 - The Business of Tourism (2CH/3ECTS)This course provides the student with an overview of the travel and tourism industry and assesses its economic value. The major components of businesses within the industry are examined and critically assessed using case studies and class discussion.


BAT223 - Cultural Heritage (2CH/3ECTS)The course provides a comprehensive knowledge of cultural heritage and the tools to manage it effectively. An overview of the historical background ranges from antiquity through to the contemporary World Heritage site nominations. Cultural heritage has strong links with national identity, sustainability, education, politics, aes-thetics, the economy and, above all, tourism. All of these links are discussed in depth, as are cases of European cultural cities and other examples which illustrate these topics. The study of how cultural heritage is managed includes such issues as conservation, restoration, docu-mentation, research, education and management itself.

Seminars/Industrial Visits/Thesis Seminar (1CH/1ECTS)

BAT313 - Hospitality Management (2CH/3ECTS)This course provides an introduction to the hospitality industry and examines the importance of people and service within the industry. Topics to be discussed include the different types of accommodation available, the restaurant and beverages section, recreation, theme parks and gaming entertainment, all of which make up the different fields of hospitality. Important functions within the industry, such as human resources, leader-ship, finance and management are also discussed.



17



BAT321 - Cases in Tourism (2CH/3ECTS)This course uses case studies to illustrate various issues related to the travel and tourism industry. Students analyze real life situations experienced by organizations and these experiences are used as a basis for class discussion and presentations.

BAT322 - International Operations Management (2CH/3ECTS)This course serves as a forum for discussing tourism policy issues, examining the role of the tourist, the tourism manager and the host community. Global tourism is a dynamic phenomenon, influenced by global events and demand and the contents of the course reflect the changing nature of current affairs.

BAT323 - Financial Management in Tourism (2CH/3ECTS)This course covers all the key areas of financial and accounting management, but with a special emphasis on how these relate to managing in the leisure and tourism industry. Students become familiar with the type of information that is used in real life situations within the industry.

BAT324 - Quality Management (2CH/2ECTS)The management of quality is a key issue in the service and hospitality sector. This course provides students with an understanding of quality and how it affects businesses in all areas. Students become familiar with the various tools of quality management and how they are applied in the everyday processes of management.

BAT325 - Leisure & Recreational Management (2CH/3ECTS)Leisure and Recreation cover a wide range of activities that may have different meanings depending on the perception of the target public, from individuals and communities to countries around the world. The con-sumer’s perception may be influenced by world events which impact on leisure time and decisions. Issues such as September 11th, SARS, climate change, financial crises, etc. have had a significant impact on the industry, with the corresponding challenges for managers. The ultimate objective of leisure and recreation is the consumer’s happiness and satisfac-tion, and so managers must be fully prepared to make decisions that can optimize value and benefit, even in the face of negative influences.


Final case: Marketing (3CH/3ECTS)

Final case: Leisure & Tourism Management (3CH/3ECTS)

Thesis (6CH/6ECTS)


BA – BACHELOR OF ARTS IN LEISURE & TOURISM MANAGEMENT

18



BAI211 - Cross-Cultural Business Issues (2CH/3 ECTS)This course explores the complexities and challenges of running a business in culturally diverse circumstances and examines how cultural diversity can lead to com-petitive advantage. Topics include company policy and strategy, vision and mission, ethics, HR management and other aspects concerning a company’s internal envi-ronment, joint ventures and international expansion.

BAI221 - Political Science (2CH/3ECTS)This course introduces the main theories and concepts of political science from an international relations perspec-tive. Students revise the role that power has played in shap-ing the world order, with a special emphasis on economic relationships. The course also includes a comparative analysis of the political systems of the main world powers.

BAI222 - International Organizations (2CH/3ECTS)This course introduces students to intergovernmental and non-governmental organizations operating in the international arena and the role they play in today’s world. The creation, principles, structure, issues and challenges of the League of Nations and, subsequently, the United Nations are examined and discussed. Other organizations and programs within the United Nations’ system are also studied, as well as NATO and the Shanghai Cooperation Organisation (SCO).

BAI311 - Global Economic Geography (2CH/3ECTS)This course examines the distribution of economic activity in the main regions of the world, with a focus on Asia. It also investigates the theoretical tools used to study how economic activity is distributed. Practical application of the tools and the knowledge acquired during the course prepare students for situations that they may encounter in real life situations. Other topics covered include international migrations, international economic institutions and maritime security.

BAI312 - Theories of International Relations (2CH/3ECTS)This course introduces students to the interdisciplin-ary study of international relations, giving an overview of contemporary international relations theory. The theoretical background is combined with a practical focus on contemporary world issues.




BA – BACHELOR OF ARTS IN INTERNATIONAL RELATIONS

BAI212 - International Relations (2CH/3ECTS)This course introduces students to the interdisciplinary study of international relations, combining a theoretical approach with a practical focus on contemporary issues. An overview of the international system provides an insight to the main players in the global agenda.


BAI223 - Diplomacy & Foreign Policy (2CH/3ECTS)This course introduces students to both the theory and practice of foreign policy and diplomacy. It is broadly divided into three methods of analysis: theoretical over-view, case study analysis and simulation. Issues explored include foreign policy decision-making, the changing nature of diplomacy, bilateral and multilateral diplomacy, summitry and mediation, negotiation and treaties, coercive diplomacy, prevention, crisis management and the use of force. The theoretical core is supplemented by extensive case study analysis and contemporary diplomatic history.


BAI313 - Conflict Management (2CH/3ECTS)The main objective of this course is to provide stu-dents with the tools for understanding and analyzing conflicts in international relations. The various steps in the conflict process are examined, from the bases to emergence, escalation, de-escalation and finalization. A range of cases are used to illustrate situations arising in different areas and covering a wide variety of issues. The learning process combines lectures with class discus-sion, research and presentations.


19



BAI321 - Cases in International Relations (2CH/3ECTS)This course uses a number of case studies of major importance in contemporary international relations as a basis for supervised, individual research and interac-tive class discussion. The analysis is used to develop ideas and opinions on chosen issues which are then developed into a report for presentation. The course complements other international relations courses, giving a practical approach to apply different theories as well as developing research and writing skills. A good knowledge of the geopolitical environment in which managers and organizations operate is essential for successful global management careers.

BAI322 - Social, Company & State Protocol (2CH/3ECTS)Protocol is of vital importance in today’s business and social life as it lays down a framework of mutual respect covering different cultures and practices. The course discusses the main rules governing a wide range of activities, from business meetings and diplomatic receptions to charitable events. Attention is paid not only to face-to-face encounters, but also to written communications, telephone, e-mail and social media protocol. Rules may differ from country to country and it is important to understand their relationship with the underlying business culture.

BAI323 - Development Studies (2CH/3ECTS)This course addresses some to the major topics on economic development in low and middle income countries, including the study of the most influen-tial economic growth theories which are linked to structural change. Particular emphasis is given to the role that institutions and geography play in economic development. The experiences of some of the Asian countries in recent decades are used to illustrate real life situations and provide a critical understanding of the economic development process.

BAI324 - International Law (2CH/3ECTS)Public international law forms the core of this course, supplemented by an introduction to conflict of laws and comparative law, to give an emphasis that is fully practical and relevant to contemporary businesses. The principles of international law provide the base which is then developed to include such topics as international economic institutions and the Law of the Sea. Some of the major legal systems around the world are analyzed, with special emphasis on how they interact in cases involving more than one jurisdiction or applicable law. No previous knowledge of legal issues is necessary as the objective of the course is to increase awareness of the impact of international law in situations that may arise.

BAI325 - International Peace & Security (2CH/3ECTS)This course examines the concept of security from a broad perspective, including both conventional and asymmetric threats and areas such as environmental or alimentary security. The narrower concept of defense, and within it military power, is also exam-ined. Security is discussed from a conceptual and historical perspective, using theoretical approaches which are then applied to practical cases. The ethical basis of security and defense policies is an integral part of the course. The subject complements other international relations courses by examining this important aspect of the international system, and is also useful for students interested in a career in the security and defense sector.



Final Case: International Relations (3CH/3ECTS)

Thesis (6CH/6ECTS)


BA – BACHELOR OF ARTS IN INTERNATIONAL RELATIONS

20



BAS211 - Sports Sociology (2CH/3ECTS)Sport and societies are inextricably intertwined, to the extent that sport can be seen as a microcosm of the societies in which we live and operate. Using the main sociological theories as a framework, students analyze the different options available to those who make decisions on how sport is used to develop society. The course requires the study of a wide range of subjects in which sport and society interact, such as economics, politics, gender, religion, prejudice, and our need for competition and fitness. Throughout history, sport and society have developed together and the lessons from the past provide many ideas that can be pro-jected into the future.

BAS212 - Sports Psychology (2CH/3ECTS)This course incorporates basic theory, discussion and practical experience to facilitate understanding of the concept of performance enhancement in sport and in life. Drawing on sample cases and on personal experiences, students explore their own mental habits as a means to develop insight into behaviours that influence performance.

BAS222 - Event Management (2CH/3ECTS)This course provides students with an understanding of the complexity involved in event operations and management. Emphasis is placed on the roles that the various stakeholders play within an event and on the integration of the services provided. The course uses a mix of theory, case analysis, written assignments, readings and group and class discussion.

BAS311 - Sports Nutrition & Health (2CH/3ECTS)This course encourages students to think critically about all aspects related to nutrition and health within the field of sport. The science behind sports nutri-tion emphasises basic nutritional concepts, energy expenditure during resistance and endurance exercise, diet during training, the timing and composition of pre- and post-competition meals, the use of nutrient and ergogenic/ergolytic aids and supplements and the special needs of various athletic groups. This course provides practical information for the competitive athlete and for people of all ages who wish to optimise their nutrition for an active, healthy lifestyle.




BA – BACHELOR OF ARTS IN SPORTS MANAGEMENT

BAS212 - Public & Media Relations in Sport (2CH/3ECTS)This course provides students with a broad overview and understanding of the basic practices and real-life applications of public and media relations. The tasks, roles and responsibilities of the PR professional are examined and, in particular, how they are applied in the sports industry. The media play an important role in linking sports with their audience and, therefore, communication is a fundamental part of the success of the industry.


BAS223 - Sports Broadcasting (2CH/3ECTS)This course provides students with a broad overview and understanding of the basic practices and real-life applications of sports reporters, as well as the routines and techniques used by sportscasters. On completing this course, students will understand how to prepare and produce various sports news genres, such as interviews, reports, chronicles, etc., in all kind of media – print, radio, TV and online. Students also learn the fundamentals of broadcast journalism.


BAS312 - Sports Marketing (2CH/3ECTS)This course provides a current overview of several fac-ets of the sports marketing industry, including athlete representation and management, marketing of clients and events, industry structure, technology, strategy and broadcasting. It incorporates and reinforces the skills and concepts that have been acquired in previ-ous courses, while developing knowledge and perspec-tive of the world of sports marketing in general.

BAS313 - Legal & Ethical Issues in Sport (2CH/3ECTS)This course examines the legal and ethical aspects of physical education, sports and recreation, all of which have significant implications for effective teaching, coaching and athletic training.


21



BAS321 - Cases in Sports Management (2CH/3ECTS)This course uses the case study method to give practi-cal illustrations of issues that arise in various areas of sports management, within particular parts of an organization or the organization as a whole. Students learn to deal with a range of cases systematically, to identify the issues, decide the impact of the problem, produce and evaluate proposals and solutions and make recommendations.

BAS322 - Sponsoring & Sports Communications (2CH/3ECTS) This course introduces the principles of Sports Spon-sorship, which has become an increasingly important element in the sports industry. A practical approach is applied to examine critically the various management issues, including planning, process, sales strategy, activation and evaluation.

BAS323 - International Sports Management (2CH/3ECTS)This course combines theory, case studies, internet investigation and exercises to provide students with a clear view of the sports hospitality and sports events markets on a global scale. A very practical and interac-tive approach is applied, giving access to organizers and sports hospitality providers for real-life experi-ences of the world of sport.

BAS324 - Sports Career Development (2CH/3ECTS)This course explores the concepts of professional preparation, professional attitude and professional development as the three important elements of suc-cess. The sports industry offers a wide range of career opportunities ranging from athletes to managers, coaches, marketers and media. Preparing students to apply the three key elements provides a solid base for future careers.

BAS325 - Sports Facility Planning & Management (2CH/3ECTS)The practice of sport requires the provision of a wide range of facilities. Both public and private sector funds are invested for the benefit of all the stakeholders within the community. The decision-making process of what type of facility aimed at which target groups must be backed by needs assessment, feasibility studies and solid business plans. Operating and managing the facilities must be carried out in the most cost effective, sustainable way, whether the facilities are for long-term use by the community or for special events, with short-term duration, but a lasting impact.



Final Case: Sports Management (3CH/3ECTS)

Thesis (6CH/6ECTS)


BA – BACHELOR OF ARTS IN SPORTS MANAGEMENT

22


BSF211 - Ethics in the Financial World (2CH/3ECTS)This course introduces students to important aspects of ethics in the corporate world and, in particular, in relation to stakeholders. Ethics are studied through the lens of various business disciplines and consider-ation is given to the impact of organizational culture on ethical practices. The course explores ethics as a social responsibility, how ethics evolve as business becomes more international and how the free market and organizational ethics can co-exist.

BSF221 - Marketing for the Financial Services (2CH/3ECTS)The course introduces students to the principles and practices of marketing theories as applied to the financial world. It provides the tools for understanding the implica-tions of marketing concepts when addressed to instru-ments and corporations in the field of financial services.

BSF222 - Bank & Treasury Management (2CH/3ECTS)The course introduces students to the principles of bank management and provides them with a general overview of the banking system, instruments and institutions, as well as the role of banks in the economy. The course assumes some basic knowledge of finance and accounting. Students are introduced to asset and liabilities operations, FSA and risk management, as well as other important issues such as electronic payment products, bank crises, and mergers and acquisitions in the banking sector.

BSF311 - Managerial Accounting (2CT/3ECTS)The course is an introduction to the corporate world and its internal accounting practices. Students learn the language and concepts used to convey financial informa-tion about a business enterprise, from the point of view of the business manager. The major accounting concepts and procedures needed for managerial decision making are explored.

BSF312 - Insurance & Pension Commitments (2CH/3ECTS)This course explores the options of strategic planning in order to maximize the net worth of the investor at retire-ment age. It is important to prepare in advance in order to create the right conditions. Factors affecting a successful investment for retirement include the anticipated cost of living, current retirement assets and savings, investment strategies and expected rates of inflation.




BS – BACHELOR OF SCIENCE IN BUSINESS FINANCE

BSF212 - Real Estate Investments (2CH/3ECTS)The course is an introduction to investing in real estate focusing on the goals of property managers and investors. Students explore different types of real estate investments along with the characteristics of the real estate market.


BSF223 - Cash & Credit Management (2CH/3ECTS)This course deals with the two separate concepts of cash management and credit management. Students learn to use cash management techniques, such as accelerating the collection of receivables, controlling payments and manag-ing cash efficiently. With credit management, students learn how to increase sales revenue by extending credit to customers who are considered to be a good credit risk and to minimize the risk of loss from bad debts by restricting or denying credit to customers who are not a good credit risk.


BSF313 - Security Analysis (2CH/3ECTS)This course discusses methods of evaluating a security by attempting to measure its intrinsic value. Related economic, financial and other qualitative and quantitative factors are examined. Analysis of macroeconomic factors or individually specific factors can affect a security’s value. The ultimate goal of performing a fundamental analysis is to predict a value that the investor can compare with the security’s current prices and thereby aid decision-making in relation to the security.



23



BSF321 - Cases in Finance (2CH/3ECTS)The course uses a series of case studies to analyze practical illustrations of financial problems relating to corporate finance and wealth management.

BSF322 - Financial Derivatives (2CH/3ECTS)This course will introduce students to the concepts, principles and provide a basic understanding of derivative-related financial instruments, such as Forwards, Futures, Swaps and Options, and their uses in investment and corporate financial management.

BSF323 - International Financial Management (2CH/3ECTS)This course provides the student with the required skills to analyze the international environment, learn-ing different techniques to hedge currency risks and also how to profit from them.

BSF324 - Tax Management (2CH/3ECTS)The course is an introduction to the basic concepts of taxation starting with the definition of tax terminology needed to interpret and understand the most impor-tant tax regulations. Students become acquainted with three of the most significant types of taxes: Income Tax, Corporate Tax and Value Added Tax. Trusts, holding companies and investment funds and their taxation are also studied, as well as relevant issues such as transfer pricing and tax treaties.

BSF325 - Portfolio Management (2CH/3ECTS)This course provides a clear framework for understand-ing, creating and evaluating a portfolio, and measuring its performance in the financial markets. Students learn to evaluate investment portfolios using a variety of methods and comparing them to find the optimal portfolio with maximum return for minimum risk.



Final Case: Finance (3CH/3ECTS)

Thesis (6CH/6ECTS)


BS – BACHELOR OF SCIENCE IN BUSINESS FINANCE

Programs in:London (United Kingdom) | Freiburg (Germany) | Vienna (Austria) | Moscow & Rostov-on-Don (Russia) | Almaty, Astana & Aktobe (Kazakhstan) | Taipei (Taiwan) | Hong Kong, Shenzhen & Beijing (China) | Kuala Lumpur & Kota Kinabalu (Malaysia)

� � � � � � � � � � � � � �

European University BarcelonaGanduxer 7008021 Barcelona, SpainTel: +34 93 201 81 71Fax: +34 93 201 79 [email protected]

European University GenevaQuai du Seujet 181201 Geneva, SwitzerlandTel: +41 22 779 26 71Fax: +41 22 779 26 [email protected]

European University MontreuxLe Forum-Grand-Rue 31820 Montreux 2, SwitzerlandTel: +41 21 964 84 64Fax: +41 21 964 84 [email protected]

EU Executive CenterChâteau Maison Blanche1853 Yvorne, SwitzerlandTel. +41 24 466 68 69Fax +41 24 466 68 [email protected]

EBCM MunichBranch of European UniversityGmunder Strasse 5381379 Munich, GermanyTel: +49 89 5502 9595Fax: +49 89 5502 [email protected]

Study International Ltd

Course Application Document

Use this form to make your initial application (without

obligation). The information will be used to help you decide

which course is right for you.

Return Form by Emil to [email protected]

Title: Miss /Mr /Mrs /Other If Other Please State

Name (Surname/Christian Name)

Your Email Address / Telephone

Date of Birth (Day / Month / Year)

Mailing Address (include Postal City, County, Post Code)

Course Options (Type Courses exactly as it appears on www.studygo.co.uk (List up to 3 options) If Course not listed please give details of course, provider and location.

What is your Citizenship? (Please provide as much detail about Passports/ Visa's held by you in order to assist

your application)

What is Your First Language?

Please Give Details of Your Education - Include Schools/Colleges attended, Exams Passed and Current Studies.

Have you ever been required to withdraw from an educational institution? (Yes/No Please Give Details)

Emergency Contact Details (Who to contact in an Emergency)

Telephone (List all Land Line and Mobile Numbers)

List Any Email Contact Details

Relationship to you

Please attach supplementary documents to this form (For example Certificates/Curriculum Vitae/ Other Application Documents)

By Submitting this information, you agree to our terms and conditions.

SI SAF OO4

mailto:[email protected]

http://www.studygo.co.uk/

www.studygo.co.uk

Book Online at www.studygo.co.uk

0844 5555 480 [email protected]

Contact Details

Tel: 0844 5555 480

E: [email protected]

W: www.studygo.co.uk

/studyinterntionalltd /studyabroad8 /study-international-ltd

mailto:[email protected]

http://www.studygo.co.uk/