Study Guide – Exam 1JUS 382: Justice and Popular Culture

Review all PowerPoint Slides!

Articles: Betts -- Introduction Croteau and Hoynes –

o Media and the Social Worldo Economics of the Media

Industryo Media and Ideology

Danesi – What is Semiotics? Borchers - Persuasion and Language Strinati

o Popular Cinema (genre) Holtzman

o The Connections: Life, Knowledge and the Media

Danesio Advertisingo Television

Schlosser – Your Trusted Friend

Films: The Story of Stuff The Corporation Advertising and the End of the World Killing Us Softly Excerpt from “Crash” “The Black Acting School” (from

“Hollywood Shuffle”) “Rice, Rice, Baby” (Kate Rigg) Mickey Mouse Monopoly

The following topic areas/terms may be covered on the exam:

4 definitions “Popular Culture” Tension between production and

consumption “Ideology” and “Hegemony” Popular Culture as a “semiotic

battlefield” Who does own the media? Concentration of Ownership Conglomeration and Integration Mass Media for Profit

o News for profit Theoretical Perspectives: What do

these lenses do for us?o Economic lenso Gender lenso Race lenso Semiotics

“Reading” a “text” using a “lens” Product Placement “Positioning” “Image Creation” Mythologies/Mythologizing

Our exposure to Others through media (representation & socialization)

Strategic Uses of Language Sut Jhally: Advertising and the End

of the World: o The Impact of Advertising on

Cultureo Clutter and Noise -- battle for

consumer attention Motion Picture Production Code The “Wonderful” World of Disney “Brand Essence” The American Dream The Happy Ending Intertextuality Genre Satire Realism (verisimilitude) Brand Names and Logos