Study Abroad

Program Awareness Project

Becca Her, Eunice Kwon, Nicole Patel

What is IBP?• Stands for International Business

Program• Offers short summer and winter

study abroad programs for prerequisite business course units

• Past locations have included Australia, France, England, Hong Kong

Where we’ve been

Eunice, S. Korea ‘09

Becca, Hong Kong 2009

Nicole, London 2010

How can we raise

enrollment rates for IBP?

We had to identify…1.How aware are they that the

program exists?2.How willing are they to

participate in it?3.What are some reasons that

are preventing them from participating?

How to find out?1. We constructed a

survey2. We collected

data from 136 CSB students

3. Used SPSS to run tests

4. Analyzed data outputs

One-Sample T-TestQ. More advertising would influence

my decision to participate.

FINDINGS

3.09

One-Sample T-Test

• More advertising of the program may or may not affect students’ decision to participate

• Students surveyed would be indifferent to increased advertising

• Other factors may be involved in their decision-making process than just advertising

Recommendation• Increased advertising would not

have any effect on enrollment• Find alternative strategy to raise

enrollment than use time or money on it

• Findings may not be conclusive or enough to fully establish a complete conclusion

Paired Samples T-TestQ. How willing are students to participate in

the program if scholarships are offered? FINDINGS

5.77

3.13

Paired Samples T-Test• Means were unequal, no significant

correlation• Students are moderately aware that the

program exists• Slightly aware scholarships for the

program are available • However, this shows that the more

students are aware of offered scholarships, the more they may be willing to participate

Recommendation

• IBP office should increase awareness that scholarships exist, not only through the business school but also through the Office of Study Abroad and International Exchanges

• Increase word-of-mouth that scholarships are available

One-Way ANOVA TestQ. Are non-academic reasons

preventing students from enrolling in the program?

FINDINGS

3.00 3.003.002.25 2.98

One-Way ANOVA Test• Analyzed numbers for freshmen,

sophomores, juniors, and seniors• Freshmen, juniors, seniors, and others

may or may not participate due to non-academic reasons

• Sophomores are more likely to not participate due to non-academic reasons

• However, number of students surveyed for each class should be equal to guarantee accurate results

Recommendations• Because we were not able to survey an

equal amount of students, data will be inconclusive

• However, based on current survey findings, business advisors or professors should encourage freshmen, juniors, and seniors in particular to consider taking a business class abroad.

• Also increase word-of-mouth

Improvements

• Allot more time to survey enough number of students• This will ensure accurate and

conclusive results

Conclusion• IBP may want to change strategy

that is not advertising to have more students enroll

• Focus on encouraging students of certain class standings

• Students are overall not very interested in this program; study what factors will appeal to them with another survey

• This may increase interestBon

voyage!

Thank you!

Any questions?