studios portfolio
DESCRIPTION
TRANSCRIPT
Portfolio of In-sourcing / Outsourcing Creative Work
Brochure Design
Client Work: P&G through MS&L Hong Kong
Client Work: P&G through MS&L Hong Kong
Client Work: Oral B / Blend-a-medthrough MS&L London
Client Work: Oral B / Blend-a-med
through MS&L London
MS&L London
MS&L London
MS&L London
MS&L London
MS&L London
MS&L London
MS&L London
MS&L London
MS&L London
MS&L London
MS&L Asia
MS&L Asia
MS&L Asia
MS&L Asia
MS&L Asia
MS&L Asia
MS&L Asia
Creatives for Olivier’s Visit
PPT Slides
About us
At MS&L, we recognise that public relations in the 21st Century is dramatically different than the conventional PR that was central to our roots. To stay on the cutting edge of communication, we transformed our agency, reframed our brand and recalibrated our capabilities. Today, MS&L stands as a full-service partner in 21st Century public relations, bringing an exceptional offering that bridges the new channels of communication and traditional PR and media relations. Our goal is to champion transformational ideas, deliver business-critical advice and communications programmes that will help you achieve business success
As advisors, we will offer strategic counsel based on rock-solid judgment and extensive experience to help you and your brands engage key audiences and customers. As advocates, we will aggressively represent your interests in both time-proven and creative ways. Through the use of new media, we also will be activists for you and your ideas. The effects of our activist communications in a digital age can be dramatic and powerful, helping us motivate influential audiences to become passionate for your brands and your company
August 12th 2009
European New Business
Progress and Challenges
Where are we now?
Pitching
Now on the pitch lists of major brands and businesses:
Strategy: • Build new business alliances between our offices in Europe and the emerging markets to create future opportunities: MS&L South Africa, Asia-Pac • Provide on-going support to local offices’ new business drives
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Migration
Key migration opportunities developed so far this year including:
Strategy: • Define client targets, people and simple process • Encourage offices to facilitate local client introductions
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Pitch performance has been significantly improved Pan European pitches in progress:
Agence Francaise pour les Investissements Internationaux, Lufthansa, Pfizer, Chemoil
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Empowering EuropeTo win local and regional business that will turn
into our cornerstone clients of the future
PPT Template Design forLegal & General
MS&L
Proposal for
Legal & General
General Insurance
20 May 2009
Online Adviser – taking ‘service’ onlineTraditionally our target audience bought insurance products from IFAs or brokers
This traditionally enabled users to put a face to the business and create a close relationship of trust.
MS&L suggests creating an online personality (a real person filmed offering L&G advice) that can directly answer questions posed by members of our target audience.
Enables us to take a traditional approach but through a very modern medium.
The personality used can be voted for by existing consumers and L&G employees – adding an element of interaction and driving people online
The Online Avatar (L&G Adviser) offers the advice needed to support an online purchase
Further recommendations
Creates an opportunity to launcha new service to national personal
finance and trade media
Please note this idea is not accounted for in the budget or as part of the proposed retainer fee
PPT Template Design forWella
SYSTEM PROFESSIONALS
PICASSO ER PRODUCT STORY
RESULTSINFUSIONS WITH ANY MASK
Consumer Association (StiWa)
My mother, sister, daughter
My hairdresser
My best friend
Consumer Association (Okotest)
Dermatologists
Consumer tests in magazines
A star hair stylist
A well known international celebrity
CONSUMER INSIGHT 2THE ROLE OF THE STYLIST
The hairdresser is one of the most important / trusted sources of product recommendation and information
• Ahead of celebrity stylists, dermatologists andeven the best friend
The professional stylist is best positioned to help consumers in their confusion and prescribe suitable products for their needs. Research confirms that for most women ‘my hairdresser’ is one of the most influential and trusted sources of product information and recommendation. Therefore any new personalised hair care solution needs to be rooted in the expertise of a salon professional
Relative Influencer Importance
14.3
12.3
10.7
6.1
4.7
4.4
3.7
3.3
1.4
0 2 4 6 8 10 12 14 16
Data shown from a recent Synovate study (475 women, Germany 2007)
PPT Template Design forMS&L HWC
Who are you to say that?The MS&L guide to credible health and wellness communicationinan increasingly hostile environment
Divider SlideHeadline
Inside Page SlideHeadline
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PPT Template Design forSamsonite
Divider Slide
Divider Slide
Divider Slide
Hear will be Headline
• This is a dummy copy, so please do not read it.• This is a dummy copy, so please• This is a dummy copy, so• This is a dummy copy, so please do not read it.• This is a dummy copy, so please do not read it.• This is a dummy copy, so please• This is a dummy copy, so• This is a dummy copy, so please do not read it.
Hear will be HeadlineACTIVITY CONSULTANT MD D ASD AD AM AE TOTAL
325 275 225 160 110 75 Fees Expenses
PRESS OFFICE MANAGEMENT & REPORTING
Administration
Designated phoneline 1 2 8 1,605.00
Field Press Office Telephone 09.00 - 17.00; source products for fulfillment;prepare mailing labels and package products; input into product tracking report
Client alerts of coverage; month end report, disc burn of all coverage;input to monthly tracker; reporting, cuttings 1 2 1.5 10 1,460.00 100.00
Total 0 275 675 320 1,045 750 3,065.00 100.00
PRESS OFFICE MEDIA ACTIVITY
Media lists: compile and manage - trade,national, consumer, regional and online
Press releases: Monthly product release,seasonal releases (x2), 1 5 20 2,275.00 500.00
Press releases: ad hoc, proactive creative mailers/email
Annual news & feature calendar: produce,plan activity and action
Seasonal feature calendar: produce, plan activity and action 5 20 2,050.00 1,000.00
Media bonding: meeting individual journalists,appointments at showroom
Press event: Option 1 within showroom (twice yearly)
Press event: Option 2 external venue (twice yearly)
Showroom management/activity: integration of collections (twice yearly)
Awards: Identify and manage entries trade and consumer
Total 0 0 225 0 1,100 1,500 4,325.00 500.00
PROGRAMME TOTAL - 275.00 900.00 320.00 2,145.00 2,250.00 7,390.00 600.00
GRAND TOTAL 7,990.00 X 12 95,880.00 months
PPT Template Design forLion Nathan
PR PRESENTATION
Here will be Headline
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PR PRESENTATION
Here will be Headline
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PPT Template Design forSophos
Title SlideOption-01
Divider SlideOption – 01
Inside Slide, Option – 01
Inside Slide, Option - 01
Title SlideOption – 02
Divider Slide, Option – 02
Inside Slide, Option – 02
Inside Slide, Option - 02
PPT Template Design forEmirates NBD
through Capital MS&L, Dubai
1Q 2009 Financial Results
29 APRIL 2009
Click to edit Master title style
It is possible that this presentation could or may contain forward-looking
statements that are based on current expectations or beliefs, as well as
assumptions about future events. These forward-looking statements can be
identified by the fact that they do not relate only to historical or current facts.
Forward-looking statements often use words such as anticipate, target, expect,
estimate, intend, plan, goal, believe, will, may, should, would, could or other
words of similar meaning.
There are several factors which could cause actual results to differ materially from
those expressed or implied in forward looking statements. Among the factors that
could cause actual results to differ materially from those described in the forward-
looking statements are changes in the global.
Emirates NBD undertakes no obligation to revise or update any forward looking
statement contained within this presentation, regardless of whether those
statements are affected as a result of new information, future events or otherwise.
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Highlights: First Quarter 2009
1Q 2009Financial Results
29 APRIL 2009
Forward Looking Statements
It is possible that this presentation could or may contain forward-looking statements that are
based on current expectations or beliefs, as well as assumptions about future events. These
forward-looking statements can be identified by the fact that they do not relate only to historical
or current facts. Forward-looking statements often use words such as anticipate, target, expect,
estimate, intend, plan, goal, believe, will, may, should, would, could or other words of similar
meaning. Undue reliance should not be placed on any such statements because, by their very
nature.
There are several factors which could cause actual results to differ materially from those
expressed or implied in forward looking statements. Future exchange and interest rates, changes
in tax rates and future business combinations or dispositions.
Emirates NBD undertakes no obligation to revise or update any forward looking statement
contained within this presentation, regardless of whether those statements are affected as a
result of new information, future events or otherwise.
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PPT Template Design for Capital MS&L, Dubai
for Middle East Coal Pitch
June 17, 2009
Strategic Communications to Build Reputation andBusiness inMiddle East and Asia
Section Page
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3
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9
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40
50
Contents
Malaysia Program Budget
Program and Activity Fees Expenses Total
1. Media Relationsa) Press conferenceb) One-on-one interviewsc) CEO profiling interviewsd) Media meet-and-greete) Press release (turnaround)f) Media monitoring (monthly)
a)US$5,000/conferenceb)US$2,500 /interviewc) US$4,000/interviewd)US$2,500/sessione) US$2,000f) US$2,500
a)US$500b)US$250c)US$400d)US$250e) US$200f) US$250
Total: a)US$5,500b)US$2,750c)US$4,400d)US$2,750e) US$2,200f) US$2,750
Why MS&L isthe right partner
Why MS&L isthe right partner
Why MS&L isthe right partner
Why MS&L isthe right partner
CHINA
Why MS&L isthe right partner
SINGAPORE
Why MS&L isthe right partner
INDONESIA
Presentation Documents
Poster Design
E-mailers
Award Template
Middle East Coal CompanyProject work for Capital MS&L Dubai
In the pipeline Collaboration with MS&L Atlanta for creative support for a large
Novartis/CibaVision company event in Dubai. In talks with MS&L Deutschland for supporting them on internal as
well as NBD work Partnering with MS&L Singapore & MS&L China for creative support
for various internal and new business marketing requirements Planning to work for website for MS&L Japan In discussions with MS&L Washington for Creative Support
Hanmer MS&L Studios DivisionIn-sourcing / Outsourcing Operations
Thank you