studio show
TRANSCRIPT
2011 ACC NETWORK STUDIO SHOWINTEGRATING POWERFUL MEDIA WITH INNOVATIVE MARKETING.
ATLANTIC COAST CONFERENCE
COVERAGE AREA
ACC Territory
GEORGIA:Albany, GAAtlanta, GAAugusta, GAColumbus, GAMacon, GASavannah, GA
SOUTH CAROLINA:Charleston, SCColumbia, SCGreenville, SCMyrtle Beach, SC
NORTH CAROLINA:Charlotte, NCGreensboro, NCGreenville, NCRaleigh, NCWilmington, NC
NEW ENGLAND:Boston, MAPortland, MEProvidence, RISpringfield, MA
MARYLAND/DC:Baltimore, MDHagerstown, MDSalisbury, MDWashington, DC
ADDITIONAL MARKETS:Bluefield, WVChattanooga, TNDothan, AL
VIRGINIA:Charlottesville, VAHarrisonburg, VANorfolk, VARichmond, VARoanoke, VATri-Cities, VA-TN
FLORIDA:Fort Myers, FLGainesville, FLJacksonville, FLMiami, FLMobile-Pens, AL-FLOrlando, FLPanama City, FLTallahassee, FLTampa, FLWest Palm Beach, FL
The ACC Network Reaches Over 40 DMAs and Covers Over 27.8 Million TV Households -
reaching nearly 1/4 of all US TV Households!!
Actual ACC Network Set
Overview:
Raycom Sports is rolling out a new 2011 ACC Network Studio Show! It will be broadcast LIVE from the ACC Network set for 13 consecutive Saturdays from 12:00 noon-12:30pm throughout the 2011 season.
Leading into the ACC Network game of the week each Saturday, the ACC Network Studio Show will provide viewers with a 30 minute pre-game segment featuring ACC Football updates, highlights, and analysis.
The studio show will also segue to in-game live look-ins/studio breaks, and a halftime show (as well as post-game with analysis when applicable & time permitting).
Sponsor Logo here
Sponsor Logo here
Studio/Set, Sponsor & Host examples
ACC NETWORK STUDIO SHOW
OVERVIEW
PROGRAM INFO
# of Episodes:13
Episode Length: 30 minutes
Air Window:September-December
Markets Cleared:Approximately 40+ Markets
MARKET LOCALSTATION
NETWORKAFFILIATE
Boston (Manchester) WSBK INDAtlanta WUPA CWWashington, DC (Hagerstown, MD) WDCA/WTTG MyTV/FOXTampa-St. Petersburg (Sarasota) WTOG CWMiami-Ft. Lauderdale WFOR CBSOrlando-Daytona Beach-Melbourne WRBW MyTVCharlotte WBTV CBSRaleigh-Durham (Fayetteville) WRAL CBSBaltimore WJZ CBSGreenville-Spartanburg WLOS ABCWest Palm Beach-Ft. Pierce WTVX CWNorfolk-Portsmouth-Newport News WGNT CWGreensboro-High Point-Winston Salem WXLV ABCJacksonville WAWS FOXProvidence-New Bedford WLWC CWRichmond-Petersburg WRLH FOXMobile-Pensacola (Ft. Walton) WFNA CWFt. Myers-Naples WZVN ABCRoanoke-Lynchburg WDBJ CBSPortland-Auburn WPME MyTVColumbia WACH FOXChattanooga (Dalton) WFLI CWTri-Cities WEMT FOXSavannah WGSA CWCharleston WCSC CBSGreenville-New Bern-Washington WFXI FOXMyrtle Beach-Florence WMBF NBCTallahassee-Thomasville WTLH FOXSpringfield-Holyoke WSBK INDAugusta-Aiken WFXG FOXMacon WGXA-DT ABCColumbus (Opelika, AL) WLTZ NBCWilmington WSFX FOXSalisbury WRDE-DT MyTVAlbany WSWG/WSWG-DT CBS/MyTVBluefield-Beckley-Oak Hill WVNS-DT FOXPanama City WMBB-DT ThisTVGainesville WCJB ABCDothan WDFX FOXHarrisonburg WHSV ABCCharlottesville WVIR NBC
Pro
ject
ed M
arke
t Lis
t bas
ed o
n 20
10 C
lear
ance
s
ACC NETWORK STUDIO SHOW
OVERVIEW
Show Information:
Thirty Minute Pregame Show
Airs at 12:00 N on the same station as the ACC Game of the week
Analysis from two hosts
Segue into ACC Network Game of the Week
STUDIO SHOW/SET ENTITLEMENT:
Live from Charlotte, the studio show will set the stage for the ACC Network’s Game-of-the-Week. Insightful analysis, informative features and colorful reports from the game site will get ACC viewers ready for kickoff. The ACC pregame show will also review the week in ACC Football and discuss the impact and importance of the day’s ACC matchups.
Sponsor Logo here
ENTITLEMENT SPONSOR ELEMENTS:
• Three (3) 30-second units in all 13 weeks of ACC Network Studio Show - 39 Total
• One (1) promotional announcement in each Studio Show advertising next week’s show- 13 Total
• One (1) promotional announcement in the game publicizing the next week’s ACC Network Studio Show – 13 Total
• Minimum of 15 mentions/visuals throughout the 30 minute telecast (195 total)
ACC NETWORK STUDIO SHOW
SPONSORSHIP ELEMENTS
Estimated Commercial Delivery: 12,129,000 Households6,376,000 Adults 25-54
Estimated All-Media Delivery: 20,215,000 Households10,627,000 Adults 25-54
HALFTIME SHOW/SET ENTITLEMENT:
At halftime, the game site will send ACC viewers back to the studio for complete analysis of the ACC Game-of-the-Week. A revealing highlight package will track the course of the game, and show fans at home how each team must adjust to win the game. The ACC Studio Halftime Show will also bring viewers up to date with scores of other games and highlights of the other ACC games in progress.
Show Information:
Approx. 20 minute Halftime Show
Game telecast transitions to halftime show (at halftime) during the ACC Network Game of the week
Analysis and game updates from two hosts
HALFTIME SHOW SPONSOR ELEMENTS:
• Two (2) 30-second units in all 13 weeks of ACC Network Halftime Show- 26 Total
• Minimum of 3 mentions/visuals throughout the halftime telecast (39 total)
Estimated Commercial Delivery: 11,320,400 Households5,951,400 Adults 25-54
Estimated All-Media Delivery: 16,980,600 Households8,927,100 Adults 25-54
ACC NETWORK HALFTIME SHOW
SPONSORSHIP ELEMENTS
ATLANTIC COAST CONFERENCE
In-Game Sponsorship
In-Game Sponsorship:ACC Football Scores Crawl
Sponsorship of the ACC Football Score Crawl offers an advertiser premium and continuous logo image exposure for approximately 30 minutes of playing time in each quarter of all ACC Football games.
The Crawl is prominently located in the lower portion of the screen, with the advertiser’s logo boldly placed beside the graphic the entire time-see example.
Because the crawl’s extensive and prolonged exposure this serves as an effective brand awareness tool.
This sponsorship is limited to only four advertisers each year, and requires a media spend for an advertiser to be considered.
Sponsor logo here