studio into - getting old isn't what it used to be
TRANSCRIPT
@joannabrassett @we_are_into [email protected] www.studio-into.com
Getting old isn’t what it used to be…
CONTENTS
01 Context to Ageing Population
!02 4 Research Areas
2
We are new opportunities.
We research !We design !
We innovate
4 GLOBAL TRENDS
Accelerated Technological
ChangeGreater Connectivity UrbanisationAgeing Population
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4 GLOBAL TRENDS
Ageing PopulationAccelerated
Technological Change
Greater Connectivity Urbanisation
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Getting old isn’t what it used to be…
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“I don’t feel old. !Well, it’s just a bit harder
to get up after falling when skiing...”
Andy 69, Photographer, grandparent
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The 50+ are the wealthiest and fastest growing group
of consumers, owning 80% of the private wealth in the UK
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4 RESEARCH AREAS
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Defining a purpose
Creating social spaces
Social engagement
1. Emotional Health
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14Emotional Health
Project by Malinee Kulrakumpusiri Hochschule Anhalt, MA Integrated Design 2016
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Maintaining lifestyle
Communication
Awareness of advances
2. Independence
16Independence
Rechargable batteries
U-shaped legs
Clip-on storage pocket
Slightly raised edge
Ergonomic shapeNon-slip surface
Charging surface
Charging tray table - Technology as enabler
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Harvesting deep knowledge
Changing workforce
Flexible working conditions
3. Rethinking retirement
18Rethinking retirement
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Grandparents as carers
Doubling up on products
Rethinking living spaces
4. Shifting families
Kate 67, grandmother of 5
20Shifting families
“Being with the kids is for enjoyment. I prepare the lunch the day before as it takes a long time and I want to be with them. I just want it to be done quickly, but it still should be healthy.”
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Joanna Brassett [email protected]
@joannabrassett 0044(0)7966454330
THANK YOU
www.studio-into.com
@we_are_into