DRAMA E V E N T P R O P O S A L

STUDIO FAIR & STUDIO SWAPGOALS • To educate students about the variety of Additional Professional Training options available in

the Department of Drama.

• To promote each program in an equitable and exciting way.

• To increase student attendance at Studio Fair.

EVENTS

STUDIO FAIR Location: Eisner Lubin Auditorium Tentative Date: Thursday, February 25, 2016 Time: 12:30pm - 4:30pm

Inspired by NYU Global’s Grand Bazaar (check it out 10/29 12pm -3pm in Eisner Lubin) and expanding on the idea of an actual fair we would transform the Eisner Lubin Auditorium into a festive space with food, games, and prizes.

Each booth would have representatives from the studio to answer questions. The booths would be fashioned like carnival games. We would provide each booth with swag, prizes, and food. For the internal studios we would would also help design and produce marketing materials. A booth of Advisors could also be available to answer questions about how APT choices relate to degree requirements.

The stage could also be utilized for performances or workshops.

STUDENT PANEL Location: Kimmel Room 405 Tentative Date: Thursday, February 25, 2016 Time: 12:30pm, 2:00pm, 3:30pm

A panel of students or alumni that have taken advantage of a wide range of Additional Professional Training options speak about their experiences.

STUDIO SHARE NIGHT Location: Eisner Lubin Auditorium Tentative Date: Thursday, February 25, 2016 Time: 8:00pm

A performance featuring acts from each studio, perhaps with short introductions from each studio director.

STUDIO SWAP Location: Eisner Lubin Auditorium Tentative Date: Friday, February 26, 2016 Time: 9:00am - 6:00pm

Second year students from each studio would be released to visit any of the advanced studios for the day or portion of the day. Studios would offer open classes on a predetermined schedule and students would signup for the various classes via Eventbrite. Students would rotate from studio to studio, encouraged to visit as many as possible.

DRAMA E V E N T P R O P O S A L

MARKETING PLAN

POSTERS Similar to the Drama Abroad posters now featured in ever hallway and studio, we create a visually appealing promotional poster for Additional Professional Training that clearly identifies what is available in Fall, Spring, and Summer.

ONE SHEETS We create a more detailed one sheet that advisors and studios can pass out to students with questions about what options are available for Additional Professional Training.

INTERNAL STUDIOS We work with Internal Studios to create well-designed marketing materials for their participation in Studio Fair.

FREE FOOD We know that the best way to get students to attend an event is to market that there will be free food and then provide something beyond the pizza they have grown accustomed to.

SOCIAL MEDIA Leading up to the event we create an Instagram campaign giving ownership of our Instagram to a different studio each week #weekatclassical #weekatETW

We use social media to showcase testimonials and quotes from students that have explored Additional Professional Training options.

We live tweet and gram the Studio Fair to encourage students to come join us as it is happening.

SWAG & PRIZES We create cool graphic buttons for each studio that you can collect as you move through Studio Fair.

We pass out a tote bags or journals that features all studio names to each student that attends Studio Fair (or to the first x number that attend.)

We create a passport that students take with them from studio to studio on Studio Swap day. In each studio they receive a passport stamp. Students who visit more than x number of studios turn their passport in to be entered into a lottery for prizes (Broadway tickets, Bookstore gift cards, Chipotle or Fresh& Co gift cards.)

SECOND YEAR BROWN-BAG LUNCHES Prior to registration, Advisors visit the second year students in their studios for a brown bag lunch to answer questions about Additional Professional Training options.

DRAMA E V E N T P R O P O S A L

DECOR AND SWAG EXAMPLES