studio and portfolio - alsde · 2016-03-23 · studio and portfolio unit: 1 . safety. content...

Studio and Portfolio

Unit: 1 Safety

Content Standard(s) and

Depth of Knowledge

Level(s):

Students will: 1. Apply personal and shop safety rules, regulations, and procedures for producing, collecting, storing, and presenting

visual data files.

Learning Objective(s) and

Depth of Knowledge

Level(s):

Students will: 1. Explain the role that safety plays on the job-site. 2. Explain the appropriate safety precautions to take around common job-site hazards. 3. Demonstrate the use and care of appropriate personal protective equipment (PPE). 4. Describe fire prevention and firefighting techniques. 5. Define safe work procedures to use around electrical hazards. 6. Demonstrate correct selection and use of electrical and hand tools.

Essential Question(s): What is the importance of complying with safety rules, regulations and procedures?

Content Knowledge Suggested Instructional Activities Rigor & Relevance Framework (Quadrant)

Suggested Materials, Equipment and Technology Resources

1. Safety Rules & Regulations A. Workplace 1. MSDS

2. EPA 3. OSHA 4. American Red Cross

B. Shop / Studio / Lab 1. Conduct

2. Layout 3. Emergencies a. Fire

Case studies Demonstrations Discussion Field trips Formal critiques Group investigation Guest speakers Guided practice Individual and group practice Lab experiences Laboratory demonstrations and experiments

Laboratory shop equipment CAD Software Plotter/Printer Student work sheets Tools and supplies adequate for class PowerPoint presentations Handouts Textbooks, online and print Online resources Online technical reference Computers, laptop and desktop

1. Procedures 2. Evacuation a. Locations b. Tornado 1. Procedures 2. Evacuation a. Locations c. Lockdown 1. Procedures b. Accidents / Incidents 1. Reporting 5. Equipment a. Handling b. Use c. Cleaning d. Storing e. Replenishing 6. Tools a. Handling b. Use c. Cleaning d. Storing e. Replenishing 7. Materials/Supplies a. Handling b. Use c. Cleaning d. Storing e. Replenishing

C. Personal 1. Conduct

2. Emergency Procedures 3. Protective Eyewear 4. Protective Clothing 5. Proper Hand washing 6. Accidents / Incidents a. Procedures b. Reporting

Lecture Listen, think, pair, share Peer critiques PowerPoint presentation Problem based learning Problem solving exercises Project based learning Research Virtual field trip

LCD projector Video/DVD presentations SkillsUSA Technical Standards SkillsUSA Contest Projects SkillsUSA Professional Development

2. Emphasize, Utilize, Demonstrate, and Use Proper procedures for Software and Hardware Maintenance

A. Protecting Files 1. Save to Removable Storage a. Flash Drive b. CD c. DVD d. DVR

2. Password Protection B. Computer Maintenance 1. Memory

2. Processors 3. Multi-media devices 4. Interface Devices 5. Storage Devices 6. Input Devices 7. Output Devices 8. Power Supply 9. Cables

C. Troubleshooting 1. Software

2. Processors 3. Multi-media devices 4. Interface Devices 5. Storage Devices 6. Input Devices 7. Output Devices 8. Power Supply 9. Cables

D. Upgrading 1. Memory

2. Processors 3. Software

Unit Assessment:

Evaluation of student practices in the classroom and in the laboratory Written and performance assessments

Unit/Course CTSO Activity:

1. Continue SkillsUSA Leadership Development Programs. 2. Establish documentation for students’ career portfolio. 3. Students review SkillsUSA Technical Standards and Contest Projects.

Unit/Course Culminating

Product:

Successful completion of industry-based written and performance testing Student portfolio submission

Course/Program Credential(s): Credential Certificate Articulation University Degree Other:


Unit: 2 Advertising Design


Depth of Knowledge

Level(s):

Students will: 2. Create advertising design campaigns.

• Solving advanced design problems Examples: book jacket cover, product advertisement for a magazine


Depth of Knowledge

Level(s):

Students will: 1. Develop a full-page layout for a magazine utilizing the design process. 2. Create a direct-mail document to be publicly distributed. 3. Demonstrate knowledge of various types of logos.

Essential Question(s): What role does demographics play in the development of a design campaign?



1. Problem Solving A. Effectively solve design problems and visually communicate ideas using appropriate

1. Media 2. Techniques 3. Processes

2. Critical Skills and Evaluations A. Using critical skills, determine how to Best express the intention and purpose

Case studies Demonstrations Discussion Field trips Formal critiques Group investigation Guest speakers Guided practice Individual and group practice Lab experiences Laboratory demonstrations and experiments

Laboratory shop equipment Plotter/Printer Adobe Creative Suite 4 Microsoft Office Student work sheets Tools and supplies adequate for class PowerPoint presentations Handouts Textbooks, online and print Online resources Online technical reference

of: 1. Art work/designs 2. Illustrations 3. Layouts

B. Using critical skills, determine the Proper format for the design:

1. Art work/designs 2. Illustrations 3. Layouts

C. Select and use elements from daily life as subject matter for design

1. Subjects 2. Symbols 3. Ideas

D. Determine the best variety of creative disciplines to use for the design

1. Themes 2. Issues 3. Modes of expression

3. Decision Making A. Use understanding gained through research to:

1. Recognize design problems 2. Express experiences, feelings, and beliefs 3. Identify the decision to be made 4. Compare alternatives 5. Determine consequences 6. Evaluate the decision made (the

result)

4. Integrated Academics A. Utilize written skills correctly and demonstrate confidence in using them, to evaluate and critique compositional accuracy

1. Prepare written material 2. Analyze written material 3. Receive and provide feedback

B. Utilize oral communication skills

Lecture Listen, think, pair, share Peer critiques PowerPoint presentation Problem based learning Problem solving exercises Project based learning Research Virtual field trip

Computers, laptop and desktop LCD projector Video/DVD presentations SkillsUSA Technical Standards SkillsUSA Contest Projects SkillsUSA Professional Development

correctly and demonstrate confidence in using them, to evaluate and critique compositional accuracy 1. Analyze written material and Design projects

2. Receive and provide feedback C. Utilize academic concepts in the critique of compositional accuracy

1. Mathematical 2. Scientific

5. Basic Design and Layout A. Use elements of art to solve specific design problems in desktop publishing:

1. color 2. value 3. texture 4. shape 5. form 6. space 7. line

B. Use principles of design to solve specific design problems in desktop publishing:

1. emphasis 2. contrast 3. balance 4. alignment 5. repetition 6. flow 7. unity 8. pattern 9. movement 10. rhythm

C. Use art and photos and possible manipulation of these elements in the design process:

1. Scaling 2. Cropping 3. Resolution

D. Use proper techniques, procedures and

design basics in desktop publishing documents

6. Typography

A. Demonstrate proper knowledge of typography

1. Terminology 2. Type Anatomy 3. Categories: serif, san serif, square

serif, script, decorative 4. Characteristics of categories: old style, transitional, modern 5. Type Styles and Families

B. Demonstrate proper selection techniques 1. Choose the proper typeface, type

sizes, And weight for effective

communication / design 2. Use rules of type effectively 3. Consider design principles in type selection a. Contrast: Size, weight, color b. Emphasis c. Conflict resolution 6. Determine combinations that work 7. Consider: legibility, readability, excitability

C. Demonstrate knowledge of psychology in relation to typography 1. Know how to get your message across 2. Know how to reach your target market 3. Provide what the target market wants and reacts positively to D. Demonstrate knowledge of copy preparation 1. Determine and execute proper spacing considerations a. letter spacing b. word spacing c. leading

d. alignments e. lengths f. legibility, readability, excitability E. Develop proofreading abilities F. Experiment with copy fitting G. Prepare copy in: headlines and manuscripts H. Develop knowledge of type production 1. Font Software Formats: a. Post Script Type 1 b. True Type Fonts 7. Computer Technology A. Demonstrate various computer operations using appropriate software properly and effectively 1. Word Processing 2. Scanning (DPI, Grayscale, Color, Text, Text and Image, Calibration) 3. Graphics (Vector / Raster) 4. Printing B. Identify and demonstrate proper use of various computer operations components 1. Hardware/Peripherals a. Input/Output devices: Scanner, digital camera, printer, projector b. Storage devices: Hard drive c. Communication devices 2. Software a. Mac Operating System Software b. Application Software: Adobe Photoshop, Adobe Illustrator, In-Design c. Other operations and graphics software as deemed necessary for production 3. Internet a. Use for research purposes in various classroom assignments b. Download clipart, information and other elements to be used in design and layout

8. Files and Formats A. Determine appropriate selection of files and formats for productions 1. TIF 2. GIF 3. JPEG (Web format) 9. Mechanicals and Production A. Prepare art and copy for reproduction 1. Paste-up (manual) 2. Separations (computer generated) B. Determine the most economical and effective way to share your message 1. Gather cost estimations and determine the best value before going to production 2. Select paper that best suits your message, your customer and their budget 3. Determine the most economical and effective printing methods 10. Utilize Color Theory in Advertising Design Projects A. Color Wheel

1. Primary Colors 2. Secondary Colors 3. Intermediate (Tertiary) Colors

B. Color Tints, Shades, Tones 1. Analogous 2. Mono-chromatic 3. Complementary 4. Split Complementary 5. Triadic C. Color Intensity / Chroma D. Value 1. Monochromatic 2. Color E. Color Schemes

1. Analogous Colors 2. Complementary 3. Monochrome 4. Monotone

F. Color Combinations G. Color and Light

1. Changes In Light 2. Light that affecting Color

11. Color Psychology A. Color Temperatures

1. Cool Colors 2. Warm Colors

B. Color Temperaments C. Messages Sent by Color D. Impact on Message 12. Role of Color in Advertising Design A. Using Color In Advertising Design to: 1. Attract Attention 2. Direct Attention 3. Organize the Page 4. Establish Brand 5. Increase Visibility B. Color Symbolism and Trends: 1. Understanding Modern Perceptions 2. Forecasting the Future of Design 13. Digital Color Management A. Display

1. Monitor / Screen a. RGB 2. Digital Printer

a. CMYK 3. Printing Press a. Full Color: CMYK

b. Spot Color: Pantone System B. Output

1. Preparation a. Color Composite 1. Color Printer a. CMYK b. Color Separations 1. Laser Printer a. Black and White

2. Printing Press a. Full Color: CMYK

b. Spot Color: Pantone System

14. Marketing A. Strategies

1. Production Orientation 2. Marketing Orientation 3. Promotion

B. Elements 1. Promotion 2. Price 3. Place 4. Plan

C. Audience Identification 1. Research a. Awareness of Changing Marketp 2. Competition 3. Activities a. Determine Target Market b. Determine Marketing Mix

15. Studio Projects A. Create quality works of art to be used in the production of a portfolio 2. Computer Generated a. Black & White Advertisement * b. Color Advertisement * c. Flyer * d. Logo Design * e. Business Package (incorporating logo design) *

- Stationery * - Envelope *

- Business Card * h. Photo Manipulation i. Package Design (3D)

* Projects with an asterisk to the side require:

- Thumbnails

- Roughs - Composites

Unit Assessment:

Evaluation of student practices in the classroom and in the laboratory Written and performance assessments




Product:




Unit: 3 Corporate Design


Depth of Knowledge

Level(s):

Students will: 3. Design corporate identities, including logo development, annual report design, and signage.


Depth of Knowledge

Level(s):

Students will: 1. Develop a corporate identity for a business. 2. Create an innovative logo for a company in the community. 3. Research a local company and redesign its corporate identity. 4. Design a corporate package.

• logo • business cards • stationery • signage

Essential Question(s): Explain the significance of researching the client as well as the product when creating or designing a corporate identity?



1. Define Corporate Identity A. Describe Company

B. Describe Competition C. Reputation of Company D. Identity Goals E. Define Company Style F. Develop Style Guidelines

Laboratory demonstrations and experiments Guided practice Group investigation Listen, think, pair, share Demonstrations Discussion Individual and group practice Problem solving exercises

Laboratory shop equipment Plotter/Printer Adobe Creative Suite 4 Microsoft Office Student work sheets Tools and supplies adequate for class PowerPoint presentations Handouts

2. Define and Review Images / Elements Relative to Corporate Identity

A. Logo B. Pictogram

C. Symbols 3. Review of Marketing Functions A. Strategies B. Elements C. Audience Identification 4. Identify and Utilize Processes Used in The Design of Logos, Pictograms, Symbols

A. Thumbnails/sketches B. Rough Sketches C. Composites 5. Identify and Utilize Rendering Techniques Used in The Design and Presentation of Logos, Pictograms, and Symbols

A. Drawing B. Painting

C. Computer Generated D. Digital imaging E. Photography F. Vinyl/decal production G. Multi-Media 6. Identify and Utilize Media, Materials, Tools, & Equipment used in The Design and Presentation of Logos, Pictograms, and Symbols A. Produce artwork and communicate ideas using a diverse range of:

1. Media / Materials a. Pencils – 2B, 4B, 6B, HB, colored b. Charcoal – pencils, sticks, willow c. Conte Crayon – stick and pencil d. Ink – water-proof & water-soluable e. Paints – watercolor and acrylic f. Pastels – chalk and oil

Math application exercises Math application worksheets

Textbooks, online and print Online resources Online technical reference Computers, laptop and desktop LCD projector Video/DVD presentations SkillsUSA Technical Standards SkillsUSA Contest Projects SkillsUSA Professional Development

g. Pens - quill, felt-tip, technical h. Papers – drawing, watercolor, charcoal, newsprint, printer 2. Tools and equipment

a. Brushes, pencils, pens b. Computer: Hardware, Software, and Peripherals c. Rulers, t-squares, angles, templates d. X-acto knives/Scissors e. Light tables/Drawing Boards f. Vinyl/decal – equipment, computer hardware and software g. Airbrush: double & single action

7. Computerized Sketching and Drawing A. Use various computer generated drawing Techniques to render: 1. Detail Drawing 2. Perspective 3. Composition 8. Illustration Techniques A. Use various media and techniques for Illustrations: 1. Technical Drawing A. Perspective 2. Detail Drawing A. Monochrome B. Color B. Compare various media and techniques for effectiveness in a particular design situation 9. Exploration of Software

A. Produce artwork employing a diverse range of computer drawing/graphics programs to include both raster- and vector-based programs

1. Adobe Illustrator 2. In-Design 3. Adobe Photoshop

B. Utilize the Tools & Menu Options available in the software programs

1. Operations 2. Editing 3. Imaging 4. Layers 5. Filters 6. Palettes 10. Digital Photography A. Demonstrate proper use of the digital camera 1. Incorporate individual photographic work in layouts and designs B. Determine the source and legality of photographs used in advertising C. Demonstrate an awareness of technical advancements in individual photographic work 11. Problem Solving A. Effectively solve design problems and visually communicate ideas using appropriate

1. Media 2. Techniques 3. Processes

12. Critical Skills and Evaluations A. Using critical skills, determine how to Best express the intention and purpose of:


B. Using critical skills, determine the Proper format for the design:


C. Select and use elements from daily life

as subject matter for design 1. Subjects 2. Symbols 3. Ideas

D. Determine the best variety of creative disciplines to use for the design

1. Themes 2. Issues 3. Modes of expression

13. Decision Making A. Use understanding gained through research to:

1. Recognize design problems 2. Express experiences, feelings, and beliefs 3. Identify the decision to be made 4. Compare alternatives 5. Determine consequences 6. Evaluate the decision made (the

result)

14. Integrated Academics A. Utilize written skills correctly and demonstrate confidence in using them

1. Prepare written material 2. Analyze written material 3. Receive and provide feedback

B. Utilize oral communication skills correctly and demonstrate confidence in using them 1. Analyze written material and Design projects

2. Receive and provide feedback C. Utilize academic concepts in the creation of an advertising campaign

1. Mathematical 2. Scientific

15. Basic Design and Layout A. Use elements of art to solve specific

design problems in advertising design B. Use principles of design to solve specific design problems in advertising design C. Use art and photos and possible manipulation of these elements in the design process: D. Use proper techniques, procedures and design basics in creation of an advertising campaign

16. Typography A. Demonstrate proper knowledge of typography B. Demonstrate proper selection techniques 1. Choose the proper typeface, type sizes, And weight for effective communication / design 2. Use rules of type effectively 3. Consider design principles in type selection a. Contrast: Size, weight, color b. Emphasis c. Conflict resolution 6. Determine combinations that work 7. Consider: legibility, readability, excitability C. Demonstrate knowledge of psychology in relation to typography 1. Know how to get your message across 2. Know how to reach your target market 3. Provide what the target market wants and reacts positively to D. Demonstrate knowledge of copy preparation 1. Determine and execute proper spacing considerations a. letter spacing b. word spacing c. leading d. alignments e. lengths

f. legibility, readability, excitability E. Develop proofreading abilities F. Experiment with copy fitting G. Prepare copy in: headlines and manuscripts H. Develop knowledge of type production 1. Font Software Formats: a. Post Script Type 1 b. True Type Fonts 17. Computer Technology

A. Demonstrate various computer operations using appropriate software properly and effectively 1. Word Processing 2. Scanning 3. Graphics (Vector / Raster) 4. Printing

B. Identify and demonstrate proper use of various computer operations components

1. Hardware/Peripherals a. Input/Output devices: Scanner, digital camera, printer, projector b. Storage devices: Hard drive c. Communication devices

2. Software a. Mac Operating System Software b. Application Software: Adobe Photoshop, Adobe Illustrator, In-Design c. Other operations and graphics software as deemed necessary for production 3. Internet a. Use for research purposes in various classroom assignments b. Download clipart, information and other elements to be used in design and layout 18. Files and Formats

A. Determine appropriate selection of files

and formats for productions 1. TIF 2. GIF 3. JPEG (Web format)

19. Mechanicals and Production

A. Prepare art and copy for reproduction 1. Paste-up (manual) 2. Separations (computer generated)

B. Determine the most economical and effective way to share your message

1. Gather cost estimations and determine the best value before going to production 2. Select paper that best suits your message, your customer and their budget 3. Determine the most economical and effective printing methods 20. Utilize Color Theory in Advertising Design Projects A. Color Wheel 1. Color Tints, Shades, Tones 2. Color Intensity / Chroma 3. Value 4. Color Schemes 5. Color Combinations 6. Color and Light B. Color Psychology 1. Color Temperatures 2. Color Temperaments 3. Messages Sent by Color 4. Impact on Message C. Using Color In Advertising Design to: 1. Attract Attention 2. Direct Attention 3. Organize the Page 4. Establish Brand 5. Increase Visibility D. Color Symbolism and Trends: 1. Understanding Modern Perceptions 2. Forecasting the Future of Design

Unit

Assessment: Evaluation of student practices in the classroom and in the laboratory Written and performance assessments




Product:




Unit: 4 Portfolio Development


Depth of Knowledge

Level(s):

Students will: 4. Organize a portfolio of professional quality works of graphic designs.

• Preparing graphic designs for exhibit and display Examples: matting, mounting, shrink-wrapping

• Utilizing the digital camera to record and prepare works of graphic designs for presentations • Organizing an electronic portfolio


Depth of Knowledge

Level(s):

Students will: 1. Identify the components of a portfolio. 2. Describe the significance of a portfolio. 3. Choose a theme and develop a computer art portfolio. 4. Create a photography portfolio in color and in black and white. 5. Demonstrate matting, mounting, and shrink-wrapping. 6. Create an electronic portfolio.

Essential Question(s):

What are the advantages of an electronic portfolio? What are the disadvantages of an electronic portfolio?



1. Portfolio Development A. Table of Contents B. Introduction C. Examples of Working in Themes D. Editing on a Technical and

Aesthetic Level E. Consistent Quality Level F. Electronic Multimedia

Presentation G. Accomplishments

Laboratory demonstrations and experiments Guided practice Group investigation Listen, think, pair, share Demonstrations Discussion Individual and group practice Problem solving exercises Math application exercises Math application worksheets

Laboratory shop equipment Plotter/Printer Adobe Creative Suite 4 Microsoft Office Student work sheets Tools and supplies adequate for class PowerPoint presentations Handouts Textbooks, online and print Online resources

H. Letters of Recommendation I. Resume

Online technical reference Computers, laptop and desktop LCD projector Video/DVD presentations SkillsUSA Technical Standards SkillsUSA Contest Projects SkillsUSA Professional Development

Unit





Product:




Unit: 5 Senior Exhibit


Depth of Knowledge

Level(s):

Students will: 5. Organize an exhibition, including publicizing and composing an exhibition statement.

Examples: invitation, register, e-vite, menu, thumbnail sheet


Depth of Knowledge

Level(s):

Students will: 1. Organize a senior exhibit for a public display. 2. Create an invitation. 3. Create a register booklet. 4. Create an exhibition page. 5. Create an e-vite. 6. Develop and print a menu appropriate for an art reception.

Essential Question(s): What is the significance of a senior exhibit?



1. Coordinating and Publicizing an exhibit 2. Designing Invitations, Registers, Menus

Laboratory demonstrations and experiments Guided practice Group investigation Listen, think, pair, share Demonstrations Discussion Individual and group practice Problem solving exercises Math application exercises Math application worksheets

Laboratory shop equipment Plotter/Printer Adobe Creative Suite 4 Microsoft Office Student work sheets Tools and supplies adequate for class PowerPoint presentations Handouts Textbooks, online and print Online resources Online technical reference

Computers, laptop and desktop LCD projector Video/DVD presentations SkillsUSA Technical Standards SkillsUSA Contest Projects SkillsUSA Professional Development

Unit





Product:



studio and portfolio - alsde · 2016-03-23 · studio and portfolio unit: 1 . safety. content...

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