1

Your Online-Boutique

Pink & Rosa

2

AGENDA

MissionThe Magic of Affiliate Marketing

Market ResearchGermany China

PlacePromotion

ProductPrice & Budget

SWOT

1.

2.

3.4.5.6.7.

3

1. Mission

Make the lovers of pink products happy

Online Shop specialized in high-quality Pink Products

PurposeNo produktion - No warehousing

Income of 2.500 EURO p.m. - 25.000 CHY p.m.low risk, low cost, small investment

just work 1day per week

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The Magic of Affiliate Marketing

Internet User

WWWPink & Rosa

Affiliate

MerchantAmazon etc.

%

GOODS - SHIPPING - RISK

Intermediation

5

2. Market Research

6

2. Market Research

131 Person

40%49%9%2%1%

28%72%

1%56%

2%

39%2%

17 Person

100% Students

7

2. Market Research

15% 31% 34% 15% 5%

56%44%

Do you know the „pink“ in Chinese meaning?

8

2. Market Research

2%4%5%

87%

Wurdest du fur ein Produkt exklusiv in der Farbe pink/rosa mehr bezahlen?

0%

2%

Compared with other products, the pink product which you have already bought was higher or not?

9

2. Market Research

Do you want such a company like us?

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PINK-ROSA.de

3. Place

PINK-粉色 .cn fěn sè

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3. Place

“Every minutes to sell 2358 clothes, the length of sold out clothes can reach the moon and come back twice.”

China network shopping market scale will exceed to 1 trillion RMB (≈124.7 billion EUR) and up to 1.18405 trillion RMB (≈147,651,035,000 EUR)

(1)The network shopping transaction scale (one hundred million)(2)Growth rate (3)Growth accounting for the proportion of total retail sales

12

Germany Market

China Market

pink-rosa.de fen-se.cn

income income

Pink & Rosa

ConceptionProgrammingWeb layout

public relation- Government license

- affiliate partner

3. Place

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4. Promotion

PULL StrategyInbound Marketing

Adwords

SEO & SEA

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4. Promotion

PUSH StrategyPublic Relation

Online Press Blogs, Forum, Communties

Printed PressMagazine for girls & women

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4. Promotion

Labour Day

11 12 1/13 2 3 4 5 6 7 8

Develop. Beta Introduction Phase Mature

6/12 7 8 9 10 11 12 1/13 2 3 4 5 6 7 8

Development Beta Introduction Phase Mature

Press Release

Press Release

X-Mas

Spring Festival

Valentin Daystrongest birth

Qixi Day

Women's day

Girls‘ day

selection of products

Creation of PR

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5. Products

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6. Price & Budget

Start-up Cost

Trademark registration 1.000 CHY 350 €

Commercial application 800 CHY 100 €

Webdesign 8.000 CHY 2.000 €

SEO consult - Workshop 5.000 CHY 1.000 €

Host registration fee 1 CHY 50 €

SEA Advertising costs start phase 5.600 CHY 600 €

Opportunity cost Ben Ke-Ma 1.500 €

Opportunity cost Melanie 2.400 CHY 1.500 €

Sum 22.801 CHY 7.100€

average price

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6. Price & Budget

Monthly Fixed

Internethost 100 CHY 50 €

Depreciation Invest - 24 Mon. 950 CHY 296 €

entrepreneurial profit 2*8hWo/7 € 640 CHY 448 €

Monthly Variable

Target Google Ads 2.600 CHY 250 €

Cost 4.290 CHY 1.044 €

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6. Price & Budget

Transaction volume per monthAffiliate commission 10% 10%

Mediated turnover 200.000 CHY 35.000 €

Average price of products €45,- 769 pieces 778 pieces.

Sales Commission 20.000 CHY 3.500 €

Profit per month 12.710 CHY 2.456 €

Break Even Point 165 pieces 232 pieces.

260 CHY

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7. SWOT

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7. SWOT

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Your Online-Boutique

Pink & Rosa

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Start Invest Juni 2012 9.000€

Germany China spending income spending income Cashflow Profit

Juni 12 2.100      6.900 -2.100Juli 12 2.000      4.900 -2.000

August 12 3.000      1.900 -3.000Oktober 12 500      1.400 -500

November 12 1.044      356 -1.044Dezember 12 1.044 1.800 280  832 476

Januar 13 1.044 4.000 1.000  2.788 1.956Februar 13 1.044 2.000 1.000  2.744 -44

März 13 1.044 3.000 429 500 4.771 2.027April 13 1.044 2.500 429 1.000 6.798 2.027 Mai 13 1.044 3.000 429 1.000 9.325 2.527Juni 13 1.044 2.000 429 3.000 12.852 3.527Juli 13 1.044 2.000 429 2.000 15.379 2.527

August 13 1.044 2.500 429 3.000 19.406 4.027Oktober 13 1.044 3.000 429 2.000 22.933 3.527

November 13 1.044 4.000 429 3.000 28.460 5.527Dezember 13 1.044 5.000 429 3.000 34.987 6.527

Januar 14 1.044 5.000 429 4.000 42.514 7.527Februar 14 1.044 3.000 429 5.000 49.041 6.527

März 14 1.044 4.000 429 1.000 52.568 3.527April 14 1.044 4.000 429 4.000 59.095 6.527Mai 14 1.044 4.000 429 1.000 62.622 3.527Juni 14 1.044 3.000 429 1.000 65.149 2.527

56.149