WEEK 3

SEO STRATEGY

ON PAGE SEO

1- Content2- Meta tags

3.-Keywords

4.-Product Images

CONTENT

1- Engage the reader: What content our users want?

-

Genuine and original documents

Download our reportsDigital Marketing tips

2- Increase traffic SE: How do we place that content?

Digital Marketing tips

Students ProjectsBlog

3- Promote likehood of quality links: link building

University websites

News from MK magazines…

META TAGS

<meta name="description" content="Digital Marketing projects. Share your project with other students and get Digital marketing tips to learn how to make your project successful and profitable" />

KEYWORDS

What our users are searching for when discovering our website?

What type of keywords would we type if we were looking for the service we offer?

IMAGES

Images must be relevant as the content

Off- PAGE SEO

1- Back-links

2- Social Media3.-Blogging

Link building

Is not only about getting a lot of links, but getting QUALITY LINKS.

Submitting monthly press releasesArticles relevant to the field

Contacting Bloggers that are talking about something relevant to our service

UNIVERSITY WEBSITES ABOUT DIGITAL

MARKETING MAGAZINES