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3/28/2010

The Greener the Better 1


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There is a lot moreto an ITenvironmental

program thansimply buyingmore energy-efficient serversworthwhile. Thegreen ITprogram mustengageeveryone in the ITorganization,including the

architects, and itwill increasingly

require the engagement of the softwaredevelopers. Green IT is not justSomething for the data centermanager. Every IT organizationcan substantiallyimprove its environmentalPerformance by reducing or avoidingcosts. IT organizationsmust go beyond the data

center and adopt a verybroad approach to theirenvironmental programs.

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Here are some tips to define an environmental

Policy and strategy:

Conduct an environmental assessment and energy

audit of the IT infrastructure

Create an equipment disposal process andcontrols

Create an environmental-assessment process for all

IT-related projects and investments

When discussing the environmental policy andstrategy, consider the risks of doing nothing

Appoint a manager to lead the initiative



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Ways the endeavor can show progress:

Metrics can cover a range of issues (e.g.) wastemanagement, materials efficiency.

Measure energy consumption and carbon dioxideemissions.

Make IT accountable for the electricity itconsumes.

Set targets for the environmental issues that theenterprise has chosen to tackle.

Create an environmental dashboard.

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Some measures that can be taken to adopt a green

work environment:

Create an employee charter for all stakeholders.

Create a work environment that includes subtlereminders

Develop reward schemes that address thecommute to work, as well as business related travel

Offer energy-efficiency advice and assistance forhome workers



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Effective behavioral changes that can be

taken among the staff:

Measure and report office power consumption;get as granular as possible.

Use and enforce "aggressive" power management.

Discard screen savers.

Educate the staff. Use a low-power state, such as standby, for PCs

and monitors after hours.

Use agents and schedulers to automate



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Ways to improve the energy efficiency of the data

centre :

Use cooling, airflow, fans, power distribution losses(power supplies, uninterrupted power supply [UPS],power distribution units[PDUs] and so forth), anduse the capacity in place wisely



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Organisation


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Significant opportunities to better manage

underutilized capacity in the data centre and

increase energy efficiency:

To virtualise and consolidate

Decommission unused equipment

Stop over provisioning

Use power management features to throttle powerbased on use.

Change the power state of equipment not in use



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Ways to be energy

efficient:

Work to drive energy

efficiency across allareas of IT

Workers should try to

consider their roles in

energy efficiency.

Data center managersshould push responsibility

for energy consumption

onto some of their peers.

Figure 1 shows the IT

management team's

decision points that can

influence the energy

consumption of the IT

infrastructure.



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We can ensure Green printers and printing by doing the

following:

Print less

Educate the staff

Enforce duplex printing , use pull printing

Drop the use of banner pages

Buy Energy Star devices

Consolidate printers

Use long-life printer drums

Recycle toner, paper and cartridges, and dispose of itemsproperly

Choose a vendor that supports all-around environmentally

sound products, processes and services3/28/2010The Greener the Better 14


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Look for products compliant

with the European Union's

Restriction of Hazardous

Substances directive.

Ask how the product hasbeen designed for recycling

and how much recycled

content it includes.

Look for product longevity,

upgradability and

modularity.

Seek out vendors that can

comply with the EU's Waste

Electrical and Electronic

Equipment (WEEE)

requirements

Negotiate for reduced

packaging, manuals and

reduced physical shipments

Ask about performance,

costs and environmentaltrade-offs made in the

design.

Ask about the life cycle

environmental and carbon

dioxide emissions footprint of

the products under

consideration.

Look for eco-labels

Ensure disposition channel is

audited.



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Information about the

providers actual

commitment to the

environmental values:

Read technology orservice providers'sustainability report andcompare it against anindustry leading report.

Observe where theenvironmental programreports to within theenterprise.

Look at where theproviders are innovating

Seek an environmentassessment, a policy and

strategy and evidenceof improved energy ofthe vendors operations,products, services andsupply chain

Seek information from

management about thesupply chain

Consider longevity of theproviders environmentalprogram

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Key Findings

IT significantly impacts theenvironment throughout itslife cycle.

ITs environmental impactcan be significantlyreduced by behavioralchanges, as well as

technology changes.

Many green IT initiativescan be easily tackled atno incremental cost.

Recommendations

IT organizations:

Implement a broad-basedenvironmental program

tackling energy andmaterials efficiency, aswell as issues of waste andsupplier management.

Do a broader enterprise

initiative to help drivebehavioral changes.


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