student use of multimedia: what you need to know

What You Need to KnowStudent Use of Online Multimedia

CM210 MULTIMEDIA STORYTELLING

Bruce Clary, McPherson College, McPherson, Kansas

The first and most important principle



Every new creative production (except those created by government employees) is copyrighted.



Every new creative production (except those created by government employees) is copyrighted.

Assume that everything you find on the Web is copyrighted.


What media can everyone use in multimedia projects?


What media can everyone use in multimedia projects?• Original media that they have created


What media can everyone use in multimedia projects?• Original media that they have created• Media that is in the public domain


What media can everyone use in multimedia projects?• Original media that they have created• Media that is in the public domain• Media that copyright holders have given

permission for use


What media can everyone use in multimedia projects?• Original media that they have created• Media that is in the public domain• Media that copyright holders have given

permission for use• Media licensed by the creators for reuse by

others


What media can students use in multimedia projects?


What media can students use in multimedia projects?• All the media everybody else can legally use,

plus


What media can students use in multimedia projects?• All the media everybody else can legally use,

plus• Copyrighted media used in accordance with

the principle of Fair Use


Media in the public domain


Media in the public domainMedia in the public domain are media for which the copyright has expired. In the United States, creative works are under copyright for the following terms:


Media in the public domainMedia in the public domain are media for which the copyright has expired. In the United States, creative works are under copyright for the following terms:• Life of artist + 70 years (including unpublished

works); or


Media in the public domainMedia in the public domain are media for which the copyright has expired. In the United States, creative works are under copyright for the following terms:• Life of artist + 70 years (including unpublished

works); or• 95 years from publication


So what works are in the public domain?



• Works created by government employees



• Works created by government employees• Works published prior to 1923


Media Used with Permission


Media Used with PermissionOutside the educational setting, creatives who want to reuse copyrighted work have only two, sometimes very expensive alternatives:


Media Used with PermissionOutside the educational setting, creatives who want to reuse copyrighted work have only two, sometimes very expensive alternatives:• Acquiring the right to use the work from the

copyright holder



copyright holder• Using the work without the right to do so and

risking the possibility of a copyright infringement lawsuit



copyright holder• Using the work without the right to do so and

risking the possibility of a copyright infringement lawsuit

This is the world comm majors will work in after graduation.


Media Licensed for Reuse


Creative Commons licenses



• Are used by creatives who want to give others the ability to use what they have created



• Are used by creatives who want to give others the ability to use what they have created

• Do not surrender all the creator’s rights


Fair use privileges for students


Fair use privileges for studentsFair use is a legal principle that provides certain limitations on the exclusive rights of copyright holders when the use is educational in nature.


Fair use privileges for studentsFair use is a legal principle that provides certain limitations on the exclusive rights of copyright holders when the use is educational in nature. The principle of fair use allows students to incorporate portions of lawfully acquired copyrighted works when producing their own educational multimedia projects for a specific course.



The principle of fair use allows students to incorporate portions of lawfully acquired copyrighted works when producing their own educational multimedia projects for a specific course.


Fair use limitations: video


Fair use limitations: videoUp to 10 percent or 3 minutes, whichever is less, in the aggregate of a copyrighted motion media work


Fair use limitations: text



• Up to 10 percent or 1,000 words, whichever is less, in the aggregate.




• An entire poem of less than 250 words may be used, but no more than three poems by one poet, or five poems from any one anthology.




• An entire poem of less than 250 words may be used, but no more than three poems by one poet, or five poems from any one anthology.

• For poems of greater length, 250 words may be used but no more than three excerpts by a poet, or five excerpts from different poets from a single anthology.


Fair use limitations: music & lyrics



• Not more than 30 seconds in the aggregate from an individual musical work



• Not more than 30 seconds in the aggregate from an individual musical work

• No use may alter the basic melody or the fundamental character of the work (whatever than means).


Fair use limitations: illustrations & photos



• Not more than five images by an artist or photographer



• Not more than five images by an artist or photographer

• When drawing upon a published collective work, not more than 10 percent or 15 images, whichever is less


Recent fair use decisions



• A judge has decided in Georgia State University’s favor in a lawsuit over the use of electronic reserves



• A judge has decided in Georgia State University’s favor in a lawsuit over the use of electronic reserves

• A California court has ruled in UCLA’s favor in a lawsuit brought for streaming a legally-acquired video of a Shakespeare performance to students


Educational institutions may be winning the war against ridiculous fair use restrictions.


Educational institutions may be winning the war against ridiculous fair use restrictions.

But Kirby Ferguson of “Everything Is a Remix” needs our help in winning the war against the uncritical acceptance of our society’s belief in “I built that” and the discreteness of intellectual property.


We learned to share in pre-school. You love it when others share with you.


We learned to share in pre-school. You love it when others share with you.

Please consider joining the Creative Commons movement when you upload creative materials to the Web.


Credits


CreditsSlide 5. “Duration of Copyright.” Copyright Law of the United States of America.


http://www.copyright.gov/title17/92chap3.html


CreditsSlide 5. “Duration of Copyright.” Copyright Law of the United States of America.Slide 6. Lolly Gassaway. “When U.S. Works Pass into the Public Domain.” University of North Carolina.








CreditsSlide 5. “Duration of Copyright.” Copyright Law of the United States of America.Slide 6. Lolly Gassaway. “When U.S. Works Pass into the Public Domain.” University of North Carolina. Slide 8. Image. Blogoosfero.








http://blogoosfero.cc/fundacao-blogoosfero/creative-commons-what-it-is-and-why-to-use-it


CreditsSlide 5. “Duration of Copyright.” Copyright Law of the United States of America.Slide 6. Lolly Gassaway. “When U.S. Works Pass into the Public Domain.” University of North Carolina. Slide 8. Image. Blogoosfero.Slide 10. Image. On the Line.










http://ontheline.trincoll.edu/oral-history/creative-commons/


CreditsSlide 5. “Duration of Copyright.” Copyright Law of the United States of America.Slide 6. Lolly Gassaway. “When U.S. Works Pass into the Public Domain.” University of North Carolina. Slide 8. Image. Blogoosfero.Slide 10. Image. On the Line.Slides 11-18. UWCopyrightConnection. University of Washington.












http://depts.washington.edu/uwcopy/Using_Copyright/Guidelines/Fair.php

http://depts.washington.edu/uwcopy/Using_Copyright/Guidelines/Fair.php