student recruiting incentive ideas
DESCRIPTION
It has become increasingly competitive and college fairs and elsewhere to target and recruit top students. Here are some proven incentive programs that can help you capture student data and get them to take a closer look at your college, university or school.TRANSCRIPT
COLLEGE MARKETING
STUDENT RECRUITING
The Power of Student Recruiting Incentives
Current Market Situation
Recruitment
spending
among
colleges has
soared
Marketing
budgets have
jumped 50% in
the past seven
years alone
Investing heavily in
interactive marketing
and web marketing has
a direct correlation with
attracting better
applicants
50%
The Power of Student Recruiting Incentives
Promotions
Colleges around the country, of all sizes, have successfully
used the music download cards as a recruiting tool
1
2
3
Enable recruiters to connect with prospective students &
Drive prospects to the school’s web site
Capture valuable contact information for ongoing
communication
A recent Piper Jaffray’s survey of high school students, noted
that 92% of students currently download music
The Power of Student Recruiting Incentives
How Does the
Promotion Work?
Music download cards are handed out at student recruiting
events; college fairs, high school college visits, or included
in direct mail package
STEP-1
1) Promote the free music downloads
on banners and posters placed
around the recruiting event
2) 4-color process card will reinforce
the colleges image and recall
The Power of Student Recruiting Incentives
Drive students to the college’s websiteSTEP-2
Student clicks on music download link
to begin the process.
How Does the
Promotion Work?
The Power of Student Recruiting Incentives
Collect student’s contact information
for future communicationsSTEP-3
1) Data collection is quick, easy to complete,
and inexpensive to set up and administer.
2) Data collection can be made optional or
mandatory in order for cardholder to
download their FREE music.
Optional
How Does the
Promotion Work?
The Power of Student Recruiting Incentives
BEST-IN-CLASS TECHNOLOGYSTEP-4
1) Choice of 4 Million+ Songs
All labels (including Sony) & 1000’s of independent artists
All MP3 library
2) Sync to your iTunes or mobile playlist
Download directly to Android mobile devices and Mac / PC
computers
Easily transfer to an iPhone, iPod, MP3 Player, or CD
3) Add excitement by varying the number of downloads on the cards or by
giving away an iPod
How Does the
Promotion Work?
The Power of Student Recruiting Incentives
For more information on student recruiting incentives,
Contact Download Incentives.com at 512.507.4709 or by email