Student Led Facilitation Session

Ideas For Action Chapters 10 & 11

Bradley Heimowitz

3/12/13

People are Addicted to Media

We are addicted to Media

Personal connections are not the same

Do you think that it is only going to get worse?????

http://www.youtube.com/watch?v=UAVQLM7Jf_4

Three Approaches to Understand Media

1)Propaganda Model

2)US Cultural Studies Model

3)British Cultural Studies Model

Propaganda Model

Favors the elites

Companies spend billions to ensure people associate with their products

Money and power filters news

US Cultural Studies Model

Consumers of media often resist dominant interpretations and construct meaning of media products their own way.

Cosby Show

Male Gaze in Films

Advertisements work by appealing to some sort of desire and making the, usually false claim that buying the product will satisfy that desire.

British Cultural Studies Model

Gramsci

Stuart Hall

Ruling ideas in any society are the ideas of the ruling class

GramsciWhy is the world still the way it is today?

We choose our own oppression.

Why is their class domination?

Does not talk much about resistance, he articulates the challenges and how we can resist those things (this is how post modernism comes in)

“Gramsci argued that systems of domination require a certain amount of consent from the government to survive. They manage to accomplish this through dominating the society’s system of meaning, building what he called hegemony—the way that idea systems come to legitimize, or support, the interests of ruling groups in society” (Kaufman 2003,258).

Politics

Stuart HallStuart Hall conducted audience and textual analysis.

He was interested in how race, class, and gender dynamics are reproduced in culture.

“For Hall, hegemony, or the dominant ideology, is not one thing that exists simple as an outgrowth of the needs of the ruling class. Instead, following Gramsci, Hall sees hegemony as a task that ruling groups are always trying to accomplish, in different ways, and that different ruling groups will have elements of their interests represented at different times” (Kaufman 2003, 260).

Postmodernism

Post Modernism and Change

Frederick Jameson

http://www.youtube.com/watch?v=ph-z6tfJfmQ

AdvertisingAll that matters is the product

You feel like you have to associate with that product

“Advertising makes us feel insecure and convinces us that empty feeling we have inside will be satisfied if only we buy something. Many people feel their anxiety is calmed when they shop. We are also sold forms of identity through shopping” (Kaufman 2003, 264).

AppleWhat does Apple do and why is it effective?

http://www.youtube.com/watch?v=4CPab8U5zTU

Chapter 11

Kaufman’s book basically is a complete overview of what we studied in CMC.

The book goes over all the theories we have learned in CMC 100, 200, and 300 but condenses it.

The book leaves you with questions on how do we go about about fixing these issues we face today?

How do we educate people through media without getting them talked down to?

Where Do You See Your Topic Fit?

VANGUARDSIM

THE REVOLUTIONARY SUBJECT

CIVIL RIGHTS AND DISABILITY

EMPOWERMENT

VIOLENCE

DISRUPTION AND PROTEST

EDUCATION IN MOVEMENTS FOR SOCIAL CHANCE

MICRO-POLITICS

ORGANIZATIONAL STRUCTURE

COALITION POLITICS

Society is Changing

Super Size Me- Morgan Spurlock tries putting the message out and make people more aware of our obesity problem.

Today we don’t just critique theory, we live theory .

We are making films this semester because this is something that we believe in. We are using our research to try and want people to think these issues to possibly change the world.

“On my honor, I have read the assigned material in its entirety, and I have not given, received, or witnessed any

unauthorized collaboration on this work.”

Works Cited:

Kaufman, Cynthia. “What Do We Want and Why Do We Want It? Democratic Culture” and “Where Are We Going And How Do We Get There” Ideas for Action, 251-304. Cambridge, MA: South End Press, 2003.