student engagement strategies for the career services lifecycle how to unlock your career services...
TRANSCRIPT
Student Engagement Strategies for the Career Services Lifecycle
How to Unlock your Career Services Department’s Potential and Improve Placement Outcomes
WEBINAR – September 27th, 2pm ET
About Us
The Sparrow GroupProven Student Engagement Success
The sparrow is known for being nimble, quick, loyal, and attentive to detail, and for unusual vision which enables
them to see opportunity from a great distance
Today’s Presenters• Ann Cross
• Martha Lanaghen2© Copyright 2012 The Sparrow Group. www.sparrowgroup.biz
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Introduction
What You’ll Learn Today:
• Four Critical Components of Graduate Prep
• The One Thing -- A little-used best practice to increase job offers to students
• Eight Ideas for Finding Lost Grads - A Plan for Re-Engagement
Bonus – engagement strategies beyond graduation!
© Copyright 2012 The Sparrow Group. www.sparrowgroup.biz
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Career Services Brand
Do you have a powerful Department Brand?
Purposeful Career Services Brand
Tools to staff and faculty to talk about Career Services so the message is consistent
Training for CS staff so the culture is consistent and purposeful
“Image” – logo, dress code, creative for marketing, etc…
Components of Graduate Preparation
1. Admissions Contract / Agreement
2. Early Tenure – Map to Career Success
3. Throughout Lifecycle – Workshops / Student Events
4. Later Tenure – Maximizing Experiential Learning
5© Copyright 2012 The Sparrow Group. www.sparrowgroup.biz
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Career Commitment Contract
© Copyright 2012 The Sparrow Group. www.sparrowgroup.biz
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Ready for Work – the Map to Success
Ready 4 Work – Campus-wide engagement in placement outcomes
CornerstoneMap to Career Success – early tenure workshop
© Copyright 2012 The Sparrow Group. www.sparrowgroup.biz
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Workshop Best Practices
Best Practice! Consistent, branded series of programs to prepare the student
• Social Media• Professionalism• Resume / Cover Letter• Job Search• Interview
• Externship Preparation Course
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Passport to Success Series
© Copyright 2012 The Sparrow Group. www.sparrowgroup.biz
The Passport to Career Success series has been created to help you improve student employment and graduate employment outcomes by making sure your students are as well prepared as possible.
Download it at www.sparrowgroup.biz
Each workshop includes everything you need to implement a one-hour workshop on your campus, including:
Facilitator’s guide with detailed instructions for set-up, delivery, and evaluation All the handouts for the workshop All the presentation slides, if they are needed, including “clicker” versions with
some workshops, for those campuses where classroom clickers are being used A student evaluation form so you can get feedback from students
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Experiential Learning
• Prepare Students for Externship Success– Fear and expectations– Skills assessment prior to externship
• Field-related skills• Typing• Telephone
– Interview preparation– Professionalism– Outline plan for success – visioning and
preparation
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ELMS – A new “Must Have”
• Track staff activity• Track outcomes and progress• Scheduling, absenteeism• Evaluation management• Surveys• Digital file of all necessary documents for
accreditation and compliance
Tools• Campus Vue• Top School• RX Preceptor
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8 Ideas for Finding Lost Grads
1. Incent your faculty/staff
2. Offer current students a “reward”
3. Send a Postcard to their last address or parents address
4. Engage a skip-trace company
5. Invite them to an “Exclusive Alumni Workshop”- feed them
6. Alumni Associations
7. List the lost alumni on your web site & social media pages
8. Become a Cyber-Sleuth
© Copyright 2012 The Sparrow Group. www.sparrowgroup.biz
Confidential and Proprietary The Sparrow Group and West Tennessee Business College 13
Cyber-Sleuthing
TOOL DIFFERENTIATION WHEN TO USE IT?KGBpeople.com • 20 social networks
• 6 search engines• 5 photo and video sources• 6 personal data sources
“MIA” Graduate is Non-responsive. • Known Name• Known general location
Lullar.com • 23 social Networks• Smaller, Niche networks• Does Username Guessing
“MIA” Graduate is Non-responsive.• Known Name• Known Email
Facesaerch.com Scans web for Face Photos “MIA” Graduate is Non-responsive• Known Name
Pipl.com • Scans major social networks• Provides Images & Options to
Narrow search by age/location
• Scans Amazon Wishlists• Scans Ebay profiles
“MIA” Graduate is Non-responsive• Known Name• Known Username• Known Email• Known Phone• Known general location• Known Age range
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Engagement Beyond Graduation
• Outgoing Assessment• Alumni Association• Alumni Workshops
– Speed Interviews– Networking– Employer “Coffee Breaks”– Time Management
• Social Media
© Copyright 2012 The Sparrow Group. www.sparrowgroup.biz
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Engaging Lost Grads
16© Copyright 2012 The Sparrow Group. www.sparrowgroup.biz
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The One Often-Forgotten Tool
VISION
Ann CrossExecutive PartnerThe Sparrow [email protected]://www.linkedin.com/in/anncross
Martha LanaghenPresidentThe Sparrow [email protected]
Questions??
Ann CrossExecutive PartnerThe Sparrow [email protected]://www.linkedin.com/in/anncross
Martha LanaghenPresidentThe Sparrow [email protected]
Upcoming Webinar:
Externship 101 – 11 Dynamic Ideas to Power Up Extern Success
October 25, 2pm ETRegister at: www.sparrowgroup.biz
Thank you!Please feel free to contact us with additional questions.
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APPENDIX
Maximizing Social Media to Get A Great Job
Realize Your Career Potential- The Power of Professionalism
Writing a Winning Resume & Cover Letter
Passport to Career Success Workshops
Create your Online Brand
Facebook Do’s & Don'ts
Linked In Benefits
Create your LinkedIn Profile
Brainstorm your Connections
Homework-Self Assessment
Identifying Non-Verbal Behaviors
7 Keys to Exhibiting
Professionalism
Importance of staying current in
their industry
Do’s & Don’ts of a Professional
Image Exercise
Homework, Self-Assessment of
Professionalism Skills
Basics of writing a resume and
tailoring it to each desired job
Foundations of a strong cover letter
Practice networking
Lessons about job search readiness
Homework, Create Resume & Cover
Letter
© Copyright 2012 The Sparrow Group. www.sparrowgroup.biz
How to Conduct a Successful Job Search
Interview Strategies for Success
Pinpoint their Desired Job
Create a “You Brand”
5 Essentials of Preparing
Properly
Targeting a Company or
Specific Job
Practice networking
Making a Good First Impression
How to Answer Interview Questions
10 Most Asked Interview Questions
Researching a Company
7 Steps for Preparing
Preparing for Externship
Making a Good First Impression
Competency Exercise
Do’s & Don’ts During Externship
Confidence Exercise
Making the Most of Externship
Asking for the Job
Career Service Workshops-cont.
© Copyright 2012 The Sparrow Group. www.sparrowgroup.biz
Preparing for Externship
Preparing for Externship
Making a Good First Impression
Competency Exercise
Do’s & Don’ts During Externship
Confidence Exercise
Making the Most of Externship
Asking for the Job
Preparing for Externship
© Copyright 2012 The Sparrow Group. www.sparrowgroup.biz
COMING SOON!