No matter how good you are, you’re going to hit a wall.!

Even  the  most  seasoned  content  writers  can  fall  into  slumps.  It’s  happened  to  all  of  us  before,  it  will  happen  again  –  it’s  okay!  

Rather than waiting for the block to fall, consider these 7

tips.!

Good reviewers are apt to pick up on details regarding

products that you would never notice online.!

Find  out  what  details  about  products  that  consumers  love,  and  which  ones  drive  them  ba@y.  Then  you  can  use  that  “insider”  informaDon  to  take  your  content  wriDng  in  a  new  direcDon!  

This will help you think outside the box.!

If  you’re  working  with  armchairs,  for  example,  it’s  easy  to  fall  into  a  repeDDve  trap  of  “4  Iconic  Armchairs”  or  “Finding  Comfort  in  an  Armchair.”  This  can  get  boring  aIer  a  while.  

Stuck  in  a  rut?  Try  combining  the  armchair  angle  with  something  unexpected.  For  example,  “7  Gourmet  Meals  You’ve  Never  Had  From  Your  Armchair.”  It’s  sDll  on  the  armchair  angle  which  makes  the  client  happy,  and  it’s  totally  unique!  

Let’s get sneaky.!

No  ma@er  who  your  client  is,  it’s  not  a  bad  idea  to  go  check  out  what  their  compeDDon  is  doing  every  now  and  again.  This  can  be  a  great  way  to  add  another  perspecDve  to  the  blogs  you  write.  

Just…  make  sure  not  to  accidentally  plagiarize!  

If you’re bored by your writing,!Readers will be too.!

If  you’re  geVng  bored,  you’re  probably  focusing  on  the  product  overmuch.  Instead  of  thinking  about  the  product,  think  about  the  value  of  your  wriDng  to  the  reader.  For  example,  there  might  only  be  so  much  you  can  say  about  raspberry  syrups…  but  if  you  think  about  value,  you’ll  realize  that  you  can  write  about  cocktails,  historical  facts  about  raspberries,  flavor  pairings…  it’s  endless!    

A major part of content writing is content researching.!

Inevitably  you’ll  be  asked  to  write  about  something  you  know  nothing  about.  This  is  when  it’s  good  to  put  your  head  in  the  books  and  figure  out  what  the  subject  experts  are  saying.  You’ll  be  surprised  at  how  many  blog  ideas  you’ll  get,  even  if  you’re  not  familiar  with  the  subject.  

Referencing  the  experts  definitely  helps  with  long-­‐term  clients;  you’ll  learn  a  lot  and  be  able  to  augment  your  posts  with  your  own  knowledge!  

The experts are important, but so are the laymen.!

Smart  content  marketers  know  where  to  find  the  passionate  non-­‐experts  on  whatever  they’re  wriDng  about.  

You  always  want  to  be  careful  with  informaDon  verificaDon  when  cruising  the  forums,  but  you’ll  be  surprised  how  many  topics  and  discussions  can  happen  between  people  who  are  involved  and  eager  to  share  knowledge  about  a  certain  subject  or  product!  

Don’t forget what’s in the comments of your blogs.!

If  your  client  has  blog  comments  disabled,  try  cruising  the  social  media  of  your  client;  are  fans  talking  on  the  Facebook  page  or  interacDng  with  your  client  on  Twi@er?  This  is  a  wonderful  way  to  figure  out  what  your  client’s  clients  are  interested  in!  

Get  out  there,  pick  up  on  the  general  mood  of  social  interacDon  with  your  client’s  company,  and  get  inspired!  

Content  Equals  Money  is  a  content  wriDng  service  that  serves  a  wide  variety  of  clients  with  top-­‐shelf,  sharable  content.  Our  goal  is  to  work  with  small  companies  in  order  to  help  them  reap  the  same  results  from  content  markeDng  as  the  Fortune  500  companies.  Content  markeDng  is  truly  scalable  and  can  work  for  all  businesses  and  business  sizes!