structured data euroia iv
DESCRIPTION
The importance of structured data to the practive of Information Architecture / User ExperienceTRANSCRIPT
![Page 1: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/1.jpg)
Structured Data:
None / Some / All
EuroIA VI, Paris, September 2010
![Page 2: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/2.jpg)
1995-2010 = Gazillions of Websites
Our design problem was an evolution of visual literacy
—Readers were trained to find information in printed books/magazines/newspapers
—Digital publications lack physical context
—Location and scope of information was invisible
EuroIA Paris | September 2010 | 2
![Page 3: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/3.jpg)
Clients = Publishers Users = Readers
Our Design Task was to connect Readers to content
—Adapt graphic language – type, color, image – from the page to the screen
—Create navigation systems that help users understand what they can find on a website
—Communicate the structure of content in flexible repeatable units
EuroIA Paris | September 2010 | 3
![Page 6: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/6.jpg)
EuroIA Paris | September 2010 | 6
![Page 7: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/7.jpg)
EuroIA Paris | September 2010 | 7
![Page 8: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/8.jpg)
EuroIA Paris | September 2010 | 8
![Page 9: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/9.jpg)
2010 Users are
—Convinced they can find what they want “on the Internet”
—Producing & managing dematerialized content: photos, videos, music, email, compound documents
—Creators & consumers with storage/creation and retrieval/consumption needs
—Looking for something all the time
EuroIA Paris | September 2010 | 9
![Page 10: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/10.jpg)
2010 Users want to
—Record, share, publish
—Be convinced, amused, in control
—Find, sort, sift and copy
—Mix, reorder and arrange
Users now have the experience of solving problems by manipulating metadata even though they don’t know what metadata is
EuroIA Paris | September 2010 | 10
![Page 11: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/11.jpg)
Today’s IA/UX Problem
Every IA/UX problem is a Data Continuum
—No Structure Vacuum Raw
—Some Structure Marsh Eatable
—Complete Structure Field Cooked
EuroIA Paris | September 2010 | 11
![Page 12: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/12.jpg)
Unstructured Data
Data Vacuum: no metadata has been added to items
Even Data Vacuums include content & context
The 50-year-old Information Retrieval / Library Science trade-off:
—Precision: finding only what you are looking for
—Recall: finding everything that might contain what you are looking for
EuroIA Paris | September 2010 | 12
![Page 13: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/13.jpg)
Data with no structure: Names
—A character-string a person, place or thing is known by
—People have many names: professional names, familiar names, legal names
—Places and things have many names in different languages
—As data, a name presents a major problem: IT IS NOT UNIQUE
—For example: “paul kahn”
EuroIA Paris | September 2010 | 13
![Page 14: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/14.jpg)
“paul kahn” string exist in many places
—About 299,000 results in Google
—25 different people in LinkedIn
—100+ different people in Facebook
—378 photos on Flickr (where the tag “paulkahn” is used for two different people)
EuroIA Paris | September 2010 | 14
![Page 15: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/15.jpg)
There are many “paul kahn”s
EuroIA Paris | September 2010 | 15
Paul W. Kahn,
author and Law
Professor at
Yale University,
New Haven CT
Dr. Paul Kahn,
Urologist in
Plantation FL
Paul Kahn,
writer, editor,
psychological
counselor and
disability rights
advocate in
Newton MA
Roshi Paul
Genki Kahn
Spiritual
Director of Zen
Garland in
Wyckoff, NJ
Paul Kahn
chef, The
Publican,
Chicago IL
![Page 16: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/16.jpg)
Semi-structured Workarounds
Add additional strings for context
[screen grab of sample completion for paul kahn in Google toolbar or Google search]
EuroIA Paris | September 2010 | 16
![Page 17: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/17.jpg)
Where did I put that document?
The tools we use:
—Personal Memory
—Folder names
—Desktop search
What kinds of structure can we present?
EuroIA Paris | September 2010 | 17
![Page 18: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/18.jpg)
Implicit metadata:
—Document type
—File name
—Time/Date stamp
![Page 19: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/19.jpg)
![Page 20: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/20.jpg)
LATCH (+): Five ways to organize information for understanding and ease of use
EuroIA Paris | September 2010 | 20
Location
Alphabet
Time
Category
Hierarchy + Common Focus
Richard Saul Wurman INFORMATION ANXIETY 2
![Page 21: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/21.jpg)
Semi-Structured Data
Data Marsh: some metadata without predefined language or requirements
—Tagging : ad hoc uncontrolled keywords
—Time / Location stamps: where and when
—Each metadata dimension is flat (no hierarchy) and independent
—Many kinds of relationships can be inferred
EuroIA Paris | September 2010 | 21
![Page 22: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/22.jpg)
Aggregation/Reproduction Sites
—Sites that aggregate user-provided content Slideshare / YouTube / Dailymotion / Vimeo / SoundCloud / Flickr
—Sites where users can create and republish content to social networks LinkedIn / Facebook / Twitter
EuroIA Paris | September 2010 | 22
![Page 23: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/23.jpg)
EuroIA Paris | September 2010 | 23
![Page 24: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/24.jpg)
EuroIA Paris | September 2010 | 24
![Page 25: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/25.jpg)
![Page 26: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/26.jpg)
Structured Data
EuroIA Paris | September 2010 | 26
Data Fields: where metadata has been explicitly added to items according to an agreed-upon standard
—The Content is made to fit a pre-defined structure
—The required parts of the structure are completed
—Each metadata dimension qualifies and reinforces the
meaning of the content
—Many kinds of relationships can be harvested
![Page 31: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/31.jpg)
NY Times Immigration Explorer
EuroIA Paris | September 2010 | 31
![Page 32: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/32.jpg)
NPR Patchwork Nation
EuroIA Paris | September 2010 | 32
![Page 33: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/33.jpg)
DC Homicide Map
— http://dc.everyblock.com/crime/by-offense/homicide/by-date/2010-01-01,2010-05-31/#tallermap
![Page 34: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/34.jpg)
USHMM Propaganda Timeline
EuroIA Paris | September 2010 | 34
![Page 38: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/38.jpg)
Microsoft Live Labs Pivot
EuroIA Paris | September 2010 | 38
![Page 40: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/40.jpg)
Would the world be a better place if
—Everything had a unique ID?
—Every digital object with a unique ID contained structured data?
How does structured data affects quality of life questions?
EuroIA Paris | September 2010 | 40
![Page 41: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/41.jpg)
A Proverb for User Centered Design
—Hwa is thet mei thet hors wettrien the him self nule drinken [who can give water to the horse that will not drink of its own accord?] (Old English Homilies, circa 1175)
—You can lead a horse to water but you can’t make it drink
EuroIA Paris | September 2010 | 41
![Page 42: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/42.jpg)
Structured Data Value Proposition
—2010 Users know what they want
—Almost no one wants to create Structured Data
—Our clients and their audience increasingly understand how to use Structured Data
—The Structured Data Value Proposition is the key to our profession
EuroIA Paris | September 2010 | 42
![Page 43: Structured data EuroIA IV](https://reader033.vdocuments.us/reader033/viewer/2022042623/54c825c74a79596e068b4595/html5/thumbnails/43.jpg)