string automotive dealer positioning system
TRANSCRIPT
What can you do
with a piece of String?
Presentation for Frank Dealer and Best Chevrolet
Why your dealership
needs the DPS®
Make data-driven decisions to grow market share
Market your inventory faster; lower cost-per-copy
Spend with efficiency and profitability in mind
What is Dealership Intelligence™ ?
“There is no ‘I wonder if…’ with the Dealer Positioning
System®. It’s now, ‘I know it and I can act on it today.’
Their latest tools give us ZIP-code-level intelligence that’s
just not available at the dealer level any other way. We are
micro-targeting the perfect message with the perfect vehicle
to the perfect prospect.”
Paul Schnell, Digital Marketing Director
Wilsonville Toyota, Wilsonville, OR
Where should I be selling?
The DPS® reveals areas of opportunity for your dealership to sell more
into zip codes that have high numbers of on-brand sales.
Who should I be selling to?
Use demographic, psychographic, and receptivity research
by ZIP code to target potential buyers on a per model basis
Do I own my own backyard?
DPS® maps deliver focused information for your store – including
visualizations of your dealership’s sales within the period and the
effectiveness of your current new and used sales penetration.
Where should I be conquesting?
Let the DPS® assist you in
planning your next conquest
campaign by assessing a
breakdown of competitive models
selling in your own backyard, as
well as areas farther afield with
a record of on-brand sales
What should I be selling?
The DPS® not only gives you visibility into the most searched
for vehicles in your area, and how well you’re stocking and
selling them…but provides campaign strategies to move them
What’s working?
Increases in your website traffic, phone traffic, walk-in traffic, and
your dealership’s other customer touch-points directly lead to
increased sales. The DPS® pinpoints what’s working for you and
what’s not so you know not only where to spend your marketing
dollars but how to market to them.
Identify your best campaigns and fix your bounce
rates in context
Optimize your best efforts; weed out your pain points
What’s working?
Optimize your best efforts; weed out your pain points
What’s working?
Identify your best campaigns and fix your bounce
rates in context
“With the DPS®, I am able to quickly create extremely
targeted marketing campaigns that have proven to
outperform historical efforts. String synthesizes multiple
data sources in a way that empowers you to make highly
effective marketing and inventory decisions. There are very
few products that I highly recommend; this is one of them.”
Chris Hatch, Brand Development Director
Kuni Lexus, Portland, OR
Google Analytics partner
since 2012
Top 10 Most Innovative Automotive
Companies – DealerElite 2013
Technology Leadership Award
– Dealer Marketing Magazine, 2014
Recognition
Q&A
Next steps
…Next steps
Complete the String Onboarding widget
Connect your Google Analytics account
Set up your DMS feed
Schedule your “Kick-off” call with a String Market Analyst
