STRENGTHENING ROTARYPDG Tanya Wolff Rotary Public Image Coordinator Zone 24EApril 2015

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What? How? Why?

STRENGTHENING ROTARY

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Not earning full credit for our good workHARDER TO REACH OUR FULL POTENTIAL

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Unites leaders to exchange ideas and take action to improve communities everywhere

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CONSISTENT MESSAGING

• Tell a compelling story

• How you bring leaders together

• Exchange ideas

• Take action to improve your community

• More conversational &authentic—avoid “Rotary speak”

• More consistent visual identity

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BRANDS EVOLVE

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ROTARY EVOLVED, TOO

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FLEXIBLE AND CONSISTENT

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www.rotary.org/brandcenter

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5 ACTIONS YOUR CLUB CAN TAKE

1. Adopt our new voice and visual identity

2. Tell compelling stories with consistent messages

3. Update your website and Facebook page

4. Plan and budget for marketing

5. Bang the drum and don’t stop

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THE END RESULT

million members

delivering a consistent message

1.2= =more members, donors, partners

stronger brand greater impact

=

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BE A

ROTARYCHAMPION