strengthening business through digital marketing and e-commerce

Strengthening Business Through Digital Marketing

And E-Commerce

“If your business is not on internet, then your business will be out of business”

Bill Gates

Agenda

• What is Digital Marketing and its basics• Advantages and its comparison• Factors which decide success and failure of Digital Marketing•Digital Marketing tools and techniques•E-Commerce and its scope, success & Challenges

What is Digital Marketing and its basics

WHAT IS MARKETING ?Marketing is basically making people aware of the types and the quality of the products you make and making them aware of your presence.

Four Keys Of MarketingTargeting AudienceReach of MarketingDuration of SuccessPrice of Marketing


Traditional Methods•Newspaper/ Television advertisement•Radio Advertisement•Magazine•Hoardings and Banners•Flyers and Handouts Reach – Limited

No Customer FeedbackExpensiveFor Very Short Time

0


Some Statistics

•Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014. But that figure is projected to jump to 75% within the next five years

•80% of consumers do “a lot” of online research for major purchase decisions, and 46% say they count on social media when making such choices

•38% of companies will hire more digital marketing professionals in the coming year

•51% of companies planning larger than 25% of the budgets for digital marketing in 2015


WHAT DID YOU UNDERSTAND FROM THIS VIDEO ?

•The idea is to device a method to connect directly to your customers and make them feel happy and important.

•To keep them engaged.

•Target right type of customer at right time and at right place.

Advantages

Reach a larger audience – Global Reach

planning to execution is quick & can reach to Right Target Audience

Highly cost effective then the traditional ways of marketing

Reduces Gestation period from lead to sale & high Returns over Investment

Has the power to get viral quickly and increase scale of business

Larger shell life & marketing success can be measured with the help of analytics tool

Some Statistics

85% people search before purchase or

finding a business source

Some Statistics

Some Statistics

Approx. 4 billion videos

are watched over you tube

every day

Website Mobile

Some Statistics

Approx. 80% of internet users are active on Social Media

Website Mobile

Some Statistics

Google now processes over 40,000 search

queries every second on, over 3.5 billion searches per day and 1.2 trillion

searches per year worldwide.

Website Mobile

Some Statistics

Is your business online?

Website Mobile

PILLARS OF DIGITAL MARKETING

Having a Website

Rich Content

Email Marketing

Hyper Local

Marketing

Social Media

Marketing

Paid Campaign

Organic/SEO

MobileMarketing


Website

• It is very important and the first step to go for digital marketing

• Informative – right content for right buyers• Rich in content• Real pictures• Fast to open • Responsive

Latest Trends in Website Development

RESPONSIVE WEBSITE


Rich ContentCopy dose not work

TipsOriginal/unique content have more mileage

Digital content is base or back-bone of digital marketingRelevant content is must on website, blogs, social media posts


Email MarketingHow many of you actually have a database of email of their clients, or

people you had talked but did not mature a deal?

Tips• Your email should have your own words – no copy

• Have your own domain instead of using a free email service• Can use some email cloak service to track email clicks

• Best time to email and be consistent on this, eg. morning 9-10 am and evening 3-4 pm

• Choice of words you use in email (should avoid certain words like FREE, ORDER NOW, APPLY NOW, LIMITED TIME, etc – they are spam

PILLARS OF DIGITAL MARKETING Hyper Local Marketing

• Hyper local marketing is defined to local geographic area or regions and the best way to be present in local marketing is “Google My

Business” and “ Search Places”

• Choose your keyword according to the local market also.

• Industries best suited for Hyperloacal marketing are like – Wedding venues, Schools, Local Stores, Local service providers like AMC’s etc.

• Reviews are very important in local hyper marketing

GOOGLE MY BUSINESS

PILLARS OF DIGITAL MARKETINGSocial Media Marketing (SMM)

Have you ever noticed people in a coffee shop ,airport or railway stations, family gathering ,etc what is one thing that grab their maximum attention?

They are communicating someway or the other in a social network.

SMM is a way to have presence in digital world or creating a community around your brand of people who are interested in hearing about your product, Creating a group to sell, to create an image, to improve your processes etc. is up to you


• Select one that make more sense. Where more people will connect to you. Select one channel and be good at it.•Key factor that decides is your Target Audience.• Women in North India – Facebook• Women in America/Canada – Instagram/Pinterest• Industry/Process – YouTube• Consultants /Professionals – LinkedIn

How To Select


• Adopt a style that can make you connect to your target audience. Remain consistent to that style everywhere.•Prepare the right type content to create interest of people.•Content should create/add value to people who are connected•It may not be directly talk about your product but creates interest•More interesting the posts are more people are sharing it and liking it and generating a new network for you.

How To Prepare


SMM

Micro Blogging

Publish

Post/Share

Photo Sharing

Facebook – Fan Page

Facebook – Boosting Post

Facebook – Engaging People and Response Time

Facebook – Cover Page

Facebook – Post Content

SEARCH ENGINE OPTIMIZATION (SEO)

SEOSEO stands for “search engine optimization.”

It is the process of getting traffic from the “free,” “organic,” “editorial” or “paid” search

results on search engines

ROLE of SEO

Advantages

TYPES OF SEO

TYPES OF SEO

ON-PAGEIn search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page

listing in natural search results. These factors are controlled by you or by coding on your page.

TYPES OF SEO

OFF - PAGE

Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.

ALSO ADD PPC – Pay Per Click or Google AdWords

SEO CYCLE

Analytics

Mobile Marketing

Paid Campaigns

Mobile Marketing

E-BUSINESS

E-business (electronic business) is all type of business processes activities on the Internet. These can include:

•buying and selling products, •supplies and services; •servicing customers; •processing payments; •managing production control; •collaborating with business partners; •sharing information; running automated employee services; recruiting; and more.

COMPARISION

Buying and Selling of goods and services through the internet is known as e-commercee-commerce includes transactions which are related to moneye-commerce has an extroverted approach that covers customers, suppliers, distributors, etc.e-commerce requires a website that can represent the business

e-business, which is an electronic presence of a business, by which all the business activities are conducted through the internet.e-business, includes monetary as well as allied activities.e-business has an ambiverted approach that covers internal as well as external processes.e-business requires a website, Customer Relationship Management and Enterprise Resource Planning for running business over the internet.

E-COMMERCE E-BUSINESS

CATEGORIES OF E-BUSINESS

BUSINESS CONSUMER

GOVERNMENT

B2B C2CB2C

G2C

G2G

G2C

E-COMMERCE

E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or

data, over an electronic network, primarily the Internet.

E-COMMERCE : BENIFITSTO MERCHANTS TO CONSUMERS

Expanded marketing channels and global reach to increase sales of existing products Reach the target audience Very low infrastructure cost of the storeThe store is always open 24x7Establish better relationship with customer Fast customer feedback Endless scope of invention

Convenience and easy approach Better deals Wider range of choice of productsComplete specifications and values with reviews presented on the upfront Global ReachConstant updates Easy returns

MAJOR TYPES OF E-COMMERCE

1. B to C

Online Shopping

Online Shopping

Input fieldsShould be secure

Online Shopping

SECURITY

B to B

C to C

E-commerce challenges

•Price comparisons and effectiveness•You have to be updated•Your response time should be good•Payment gateway system •Quality check•Shipments•Returns•Security•Government policies

QUESTIONS?