street art meets the market
DESCRIPTION
Street Art Meets the Market - Presented 04/18/12 at Razorfish SLIDETRANSCRIPT
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Street Art Meets the Market ROBERT STRIBLEY – INFORMATION ARCHITECT | CONTENT STRATEGIST
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Prologue
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2
What began with James Naismith and a peach basket
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Now, looks like this
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Whereas, once we thought of musicians like this
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Now, we expect spectacle
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Similarly, this used to be a book
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Now a book comes with a campaign, a blog, an app, even a trailer Trailer for Stephen King’s book Under the Dome
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The same thing has happened with street art
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The Art
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Tagging Know Your Street Artists: TAKI 183
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Tagging Know Your Street Artists: Chaka aka Daniel Ramos
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Tagging Know Your Street Artists: Moustache
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Stencils Know Your Street Artists: Banksy
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Wheat Paste Know Your Street Artists: Gaia
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Wheat Paste Know Your Street Artists: Swoon
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Wheat Paste Know Your Street Artists: Shepard Fairey
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Murals Know Your Street Artists: Os Gémeos + Blu
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Murals Know Your Street Artists: Os Gémeos + Blu
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Photography Know Your Street Artists: JR
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Photography Know Your Street Artists: JR
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Yarn Bombing Know Your Street Artists: Olek
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Mosaic Know Your Street Artists: Invader
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Not to forget: •Sculpture •Posters •Scratchiti •Green graffiti •Moss graffiti •Shadow chalking
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Culture Jamming
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Culture Jamming
Know Your Street Artists: Poster Boy
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Culture Jamming
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Culture Jamming
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Culture Jamming
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2 Banksy on Advertising
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But how do you tell the difference between street art and advertising, when increasingly, they look the same?
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The Market
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Piracy? Or Product?
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Stencil / Time Warner Cable
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Stencil / Coke Zero
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Stencil & Green Graffiti / Domino’s Pizza
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Stencil & Green Graffiti / Kenneth Cole
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Tagging – Graffiti / Converse
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2
Mural / Dewar’s Advertisement Know Your Street Artists: Tats Cru
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2
Mural / Humvee H3 Know Your Street Artists: Tats Cru
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2
Graffiti / Culture Espresso Bar
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Wheat Paste / Lacoste
Know Your Street Artists: King Adz
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2
Wheat Paste / Vespa
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Culture Jamming / Oliver Stone’s W movie
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From there it gets murkier
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Is he still an artist? – Shepard Fairey for Showtime
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Art or promotion? – Banksy by Colossal Media
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The Technology
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Laser + Projection = L.A.S.E.R. Tag
Know Your Street Artists: Graffiti Research Lab
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Laser + Projection = L.A.S.E.R. Tag
Know Your Street Artists: Graffiti Research Lab
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Projection / Ads for Microsoft, WSJ, Marc Ecko & Remy Martin
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Projection / VW
Know Your Street Artists: RETNA (Marquis Lewis)
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Projection / VW
Know Your Street Artists: RETNA (Marquis Lewis)
market
street art
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Projection / VW (with a little help from a MINI)
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QR Codes + Stencils
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QR Codes + Mosaic
Know Your Street Artists: Invader
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QR Codes + Wheat Paste
Know Your Street Artists: Sweza
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QR Codes + Poster / VMFA Advertisement
Know Your Street Artists: Colossal Media
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Throwies + Tagging = Electro-Graf
Know Your Street Artists: James Powderly of Eyebeam & Graffiti Research Lab
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What next?
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Cell phone projectors
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Holograms
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Not to forget
•Augmented reality
•Robotic/animatronic public
sculptures
•Drones
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What’s it all mean?
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Street art is egalitarian
Anyone can do it
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The market has adopted its methods for its own purposes
The ability to afford advanced technology has sometimes given the market the advantage
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But as technology gets cheaper
And more ubiquitous
The playing field is leveled again
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So we all have increasingly novel ways of interacting with the environment and public spaces around us
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What can we do with this stuff?
For art’s sake?
For the market’s sake?
Maybe even for both?
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Thank You!