streamlining your social media program
DESCRIPTION
A presentation give for NTEN on using social media efficiently and tools that can help you use social media and still get some work done! #NPTECHTRANSCRIPT
Streamline yourSocial Media
for NTEN with
Janet Fouts
Building buzz
• Starts slowly
• Frequency
• Big hits
• Sharing and re-sharing
• Page rank
• Influence
Take it easy
Text
•You are in for the long haul
•Distribute the load
•Don’t try to be everywhere
•Turn it off
Where do you REALLY need to be?
Efficiency matters
• BEWARE the social media black hole
• Tools can save you
Listen up
• Google Alerts
• Social Mention
• Nutshell Mail
• SM2
• Radian 6
JanetFouts.com/listen
Create a system for listening
• Set up email addresses
• Separate email address for hot buttons
• Schedule time to read and post or delegate
RSS Feeds
• Really Simple Syndication
• Organize your reading
• Share with your team
• Distribute information
• Commenting
Google Reader
Netvibes
Lazyfeed
Editorial calendar
• Regular topics
• Event announcements and timing
• Delegate
• Leave room for surprises
• Batch content creation
• Share content
Objective Marketer
• Schedule posts
• Great reporting
• Import RSS feeds
• Landing pages
• Post to Facebook or Twitter
Landing page
Co-tweet
• Workgroups
• Unified inbox
• Groups and permissions
• Delegate
• Twitter focused
Co-tweet
Blip TV
• Total potential audience
• Shares with iTunes, YouTube, Tivo and Boxee
• TV and Computer audiences
• Video looks fantastic
• Auto distribution but not simultaneous
BlipTV
Gist
• Social CRM
• Cross your emails with your social connections
• Prioritize on the fly
• Multiple networks
Hired guns• You can buy 1,000 followers for $100
• You can’t make them care
Virtual Admins
• Research
• Forum moderation
• Wordpress management
• Account maint
• Copy editing
Going virtual
• Offshore vs local
• Recognized or not?
• Can it be delegated?
• Can it be chunked?
• They’re not you
You can’t do it all(effectively)
Ask me anything
• @Jfouts
• Janet Fouts.com/nten1210
• SocialMediaCoachingCenter.com
• 408.216.7423