Streamlining Label Design & Prepress

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CONFIDENTIAL 2015 Southern Graphics Inc. Information contained here in is confidential and is to be treated confidentially.

Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of Southern Graphics Inc.

Michael Austin

Michael supports the marketing strategy and execution

for the retail business segment within sgsco. As Senior

Account Director, he works with a number of Fortune

100 retail clients within SGS. He has built innovative

integrated business solutions that utilize various

workflows and technology to reduce both overall cost

and lead times to market.

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CONFIDENTIAL 2015 Southern Graphics Inc. Information contained here in is confidential and is to be treated confidentially.

Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of Southern Graphics Inc.

Streamlining Label Design & Prepress

Own The Moment

CONFIDENTIAL 2015 Southern Graphics Inc. Information contained here in is confidential and is to be treated confidentially.

Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of Southern Graphics Inc.

Educate, Plan & Execute

CONFIDENTIAL 2015 Southern Graphics Inc. Information contained here in is confidential and is to be treated confidentially.

Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of Southern Graphics Inc.

Own The Moment

Own The Moment

CONFIDENTIAL 2015 Southern Graphics Inc. Information contained here in is confidential and is to be treated confidentially.

Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of Southern Graphics Inc.

Label Design and packaging Process

PrintBrand

Strategy

Creative

Design

Artwork

DevelopmentPrepress

Image

Carriers

Brand

Continuity

Services

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CONFIDENTIAL 2015 Southern Graphics Inc. Information contained here in is confidential and is to be treated confidentially.

Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of Southern Graphics Inc.

Brand Strategy

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CONFIDENTIAL 2015 Southern Graphics Inc. Information contained here in is confidential and is to be treated confidentially.

Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of Southern Graphics Inc.

Creative Design

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CONFIDENTIAL 2015 Southern Graphics Inc. Information contained here in is confidential and is to be treated confidentially.

Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of Southern Graphics Inc.

Design Adaptation

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CONFIDENTIAL 2015 Southern Graphics Inc. Information contained here in is confidential and is to be treated confidentially.

Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of Southern Graphics Inc.

Artwork Development & Prepress

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CONFIDENTIAL 2015 Southern Graphics Inc. Information contained here in is confidential and is to be treated confidentially.

Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of Southern Graphics Inc.

Image Carrier

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CONFIDENTIAL 2015 Southern Graphics Inc. Information contained here in is confidential and is to be treated confidentially.

Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of Southern Graphics Inc.

Printing

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CONFIDENTIAL 2015 Southern Graphics Inc. Information contained here in is confidential and is to be treated confidentially.

Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of Southern Graphics Inc.

Complexity

Brand Continuity Services

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CONFIDENTIAL 2015 Southern Graphics Inc. Information contained here in is confidential and is to be treated confidentially.

Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of Southern Graphics Inc.

Changes in consumer behaviour

Competitive landscape

Budget constraints

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CONFIDENTIAL 2015 Southern Graphics Inc. Information contained here in is confidential and is to be treated confidentially.

Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of Southern Graphics Inc.

Complexities of Consumable PackagingLarge number of stakeholders

Regulatory

Marketing

Manufacturing

Print Production Partners

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CONFIDENTIAL 2015 Southern Graphics Inc. Information contained here in is confidential and is to be treated confidentially.

Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of Southern Graphics Inc.

Complexities of Consumable PackagingVariables in Print Production

Flexography

Gravure printing

Offset printing

Digital print engines

Multiple print locations

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CONFIDENTIAL 2015 Southern Graphics Inc. Information contained here in is confidential and is to be treated confidentially.

Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of Southern Graphics Inc.

Marketing vs. Manufacturing

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CONFIDENTIAL 2015 Southern Graphics Inc. Information contained here in is confidential and is to be treated confidentially.

Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of Southern Graphics Inc.

Artwork Production

Style guides

Creative expectations

Category alignment

Dieline submission process

Set standards

Track success

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CONFIDENTIAL 2015 Southern Graphics Inc. Information contained here in is confidential and is to be treated confidentially.

Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of Southern Graphics Inc.

Dieline Requirements

Dieline file name

File format

Scale

Dimensions

Orientation

Printing process

Bleed and no-ink/no varnish areas

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CONFIDENTIAL 2015 Southern Graphics Inc. Information contained here in is confidential and is to be treated confidentially.

Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of Southern Graphics Inc.

Artwork Production

Content creation

Packaging intake form

Master SKU’s

Toolkits

Automation

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CONFIDENTIAL 2015 Southern Graphics Inc. Information contained here in is confidential and is to be treated confidentially.

Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of Southern Graphics Inc.

Artwork Production

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CONFIDENTIAL 2015 Southern Graphics Inc. Information contained here in is confidential and is to be treated confidentially.

Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of Southern Graphics Inc.

Artwork Production

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CONFIDENTIAL 2015 Southern Graphics Inc. Information contained here in is confidential and is to be treated confidentially.

Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of Southern Graphics Inc.

Color Correction and Retouching

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CONFIDENTIAL 2015 Southern Graphics Inc. Information contained here in is confidential and is to be treated confidentially.

Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of Southern Graphics Inc.

Route and Approval Process

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CONFIDENTIAL 2015 Southern Graphics Inc. Information contained here in is confidential and is to be treated confidentially.

Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of Southern Graphics Inc.

Prepress Execution

Communication with Print Partners

Aligning with print specifications

Image adjustments

Stepping of production files

Platting process

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CONFIDENTIAL 2015 Southern Graphics Inc. Information contained here in is confidential and is to be treated confidentially.

Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of Southern Graphics Inc.

Prepress Execution

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CONFIDENTIAL 2015 Southern Graphics Inc. Information contained here in is confidential and is to be treated confidentially.

Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of Southern Graphics Inc.

Label Design and packaging Process

Brand

Continuity

Services

PrintBrand

Strategy

Creative

Design

Artwork

DevelopmentPrepress

Image

Carriers

Eliminate

Duplicated Efforts

Eliminate

Handoffs

Centralize Artwork &

Prepress Production

Collaboration &

Process Automation

Reduce

Costs

Reduce

Cycle Time

Maintain Brand

Continuity

Efficiency &

Accuracy

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CONFIDENTIAL 2015 Southern Graphics Inc. Information contained here in is confidential and is to be treated confidentially.

Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of Southern Graphics Inc.

FDA Nutritional Label Changes

New, mandatory "Includes Added Sugars" line and % Daily Value

More prominent "Calories" declaration

Dual Column, per package, nutrition required for some Net Weight

Updated serving sizes

A two-year Compliance Date of July 26, 2018 for most companies

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CONFIDENTIAL 2015 Southern Graphics Inc. Information contained here in is confidential and is to be treated confidentially.

Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of Southern Graphics Inc.

FDA Nutritional Label Changes

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CONFIDENTIAL 2015 Southern Graphics Inc. Information contained here in is confidential and is to be treated confidentially.

Recipient will not directly or indirectly duplicate or disclose such information without prior written consent of Southern Graphics Inc.

FDA Nutritional Label ChangesEducate, Plan & Execute

Work in batches

Schedule and prioritize

Ensure correct non-regulated changes

Flag de-listed products

Follow a guideline

Confirm supplier/printer before work

Utilize technology

Start early

Thank you