streaming media video commerce consortium zappos
Post on 19-Oct-2014
2.364 views
DESCRIPTION
Rico Nasol of Zappos delivered a presentation on Nov 17 2009 at StreamingMedia West in San Jose detailing the impact of video on Zappos' business.TRANSCRIPT
![Page 1: Streaming Media Video Commerce Consortium Zappos](https://reader035.vdocuments.us/reader035/viewer/2022081412/5443e0afb1af9f680a8b4683/html5/thumbnails/1.jpg)
Zappos Videos
![Page 2: Streaming Media Video Commerce Consortium Zappos](https://reader035.vdocuments.us/reader035/viewer/2022081412/5443e0afb1af9f680a8b4683/html5/thumbnails/2.jpg)
VIDEO IS HUGE!!!
• SEO• CUSTOMER EXPERIENCE• CAPTIVATING• UNLIMITED ACCESS• COST EFFECTIVE• MUST BE UNIQUE (In-House/UGC)
![Page 3: Streaming Media Video Commerce Consortium Zappos](https://reader035.vdocuments.us/reader035/viewer/2022081412/5443e0afb1af9f680a8b4683/html5/thumbnails/3.jpg)
Zappos approach to video
• Product Videos*– Landing pages– Product pages
• Educational Videos*– How To Site
• Zappos.com/how-to– Zappos Insights
• Zapposinsights.com
• Personal Experiences (Social Media)• Blogs.zappos.com
*my team’s focus
![Page 4: Streaming Media Video Commerce Consortium Zappos](https://reader035.vdocuments.us/reader035/viewer/2022081412/5443e0afb1af9f680a8b4683/html5/thumbnails/4.jpg)
Video Product Description
![Page 5: Streaming Media Video Commerce Consortium Zappos](https://reader035.vdocuments.us/reader035/viewer/2022081412/5443e0afb1af9f680a8b4683/html5/thumbnails/5.jpg)
Results
• Product Descriptions– Significant increase in conversions
• Landing Pages– Increases customer interaction– Lower bounce rates
• Zappos How To and Blogs– Increased organic traffic– Lower Pay Per Click cost
![Page 6: Streaming Media Video Commerce Consortium Zappos](https://reader035.vdocuments.us/reader035/viewer/2022081412/5443e0afb1af9f680a8b4683/html5/thumbnails/6.jpg)
Video push for 2010 & beyond
• 50,000 product videos (7,500 YTD)• More landing page videos• Bigger video teams in KY and LV• Greater focus on overlays• Marketing and Customer Experience