StratosHear AdRBT

Revolutionizing mobile advertisingRevolutionizing mobile advertising

AdRBT AdRBT –– Audio Advertising PlatformAudio Advertising Platform

• AdRBT replaces the Ring Back Tone with the Advertiser’s Ad jingle and enhances brand

awareness amongst masses.

• More than 2 million subscribers across India and across operators

• Day, time, region, languages, operator targeting available

Why a subscriber opts in for AdRBTWhy a subscriber opts in for AdRBT

Operator gives lots of benefits to people participating as Ad Subscribers

Free gifts to Ad Subscribers Discount coupons in partnership with various brands

50% off on the monthly Ring Back Tone subscription charge

Benefits of AdRBTBenefits of AdRBT

Millions of people from various operators calling each other everyday

Phone Ringing

Calling Person hears Ads till the called person

does not pick up the phone

Caller calls an AdRBT subscriber & hears Ads when phone rings instead of the normal tring tring

calling each other everyday

Caller tells other friends about the Ads that he hears and thus bringing in Brand awareness

Entertainment Domain & AdRBTEntertainment Domain & AdRBT

For entertainment domain clients:

Channel promotion jingles

Case Study

Objective: Channel launch & to create awareness and anticipation for the new Channel, as well as building affinity for the theme Jingle

Targeting: 16 circles across North, East and West India

Deliverables: 11 million impressions to be delivered in 10 days

Unique impressions reach at the end of the campaign was approximately 85%

Entertainment Domain & AdRBTEntertainment Domain & AdRBT

For entertainment domain clients:

Promotion jingles of daily shows

Case Study

Objective: Drive up the TRP of the show in the Hindi speaking regions

Targeting: 13 circles across North and West IndiaTargeting: 13 circles across North and West India

Deliverables: 9 million impressions to be delivered in 20 days

Unique impressions reach at the end of the campaign was approximately 90%

Automobile Domain & AdRBTAutomobile Domain & AdRBT

For Automobile domain clients:

Wishing Indians on the World cup victory

Objective: 2 days Roadblock wishing Indians on the World cup victory

Case Study

Objective: 2 days Roadblock wishing Indians on the World cup victory

Targeting: PAN India

Deliverables: 12 million impressions to be delivered 2 days

Unique impressions reach at the end of the campaign was 90%

Automobile Domain & AdRBTAutomobile Domain & AdRBT

For Automobile domain clients:

Launch of new Car

Case Study

Objective: To promote the launch of new car and book test drives

Targeting: PAN India using Ad jingles

Deliverables:

Model Impressions Duration

Tata Manza 11 million 3 weeks

Etios Liva 3 million 15 days

Chevrolet Spark

5 million 1 week

Brand Advertisers & AdRBTBrand Advertisers & AdRBT

For Brand Advertisers:

Launch of new products

Case Study

Objective: Spread awareness about the new model before it was available in shops

Targeting: UP (East & West), Delhi, Bihar & Jharkhand

Deliverables: 2 million impressions to be delivered 5 days

Unique impressions reach at the end of the campaign was 85%

34%

37%

16%

13%Bihar&Jharkhand

Delhi

UttarPardesh (East)UttarPardesh (West)

Brand Advertisers & AdRBTBrand Advertisers & AdRBT

For Brand Advertisers:

Wishing customers on occasions

Case Study

Objective: Wishing customers a Happy New Year

Targeting: PAN India in 13 different languages

Deliverables: 3 million impressions to be delivered 3 days

Unique impressions reach at the end of the campaign was 90%

THANK YOUTHANK YOU

Write to:Write to:Write to:Write to:

adrbtsales@stratoshear.comadrbtsales@stratoshear.com