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TalentBoard

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Job Description

For

Strategic Marketing, Honeywell

Honeywell International is a diversified technology and manufacturing leader of aerospace products and

services; control technologies for buildings, homes and industry; automotive products; power generation

systems; specialty chemicals; fibers; plastics and advanced materials.

The company is committed to providing quality products, integrated system solutions and services to

customers around the world. Honeywell products touch the lives of most people everyday, whether you're

flying on a plane, driving a car, heating or cooling a home, furnishing an apartment, taking medication for

an illness or playing a sport.

Honeywell employs approximately 120,000 people in 100 countries. Its shares are traded on the New

York Stock Exchange under the symbol HON, as well as on the London, Chicago and Pacific Stock

Exchanges. It is one of the 30 stocks that make up the Dow Jones Industrial Average and is also a

component of the Standard & Poor's 500 Index.

Join Honeywell as a change agent with direct exposure to the senior leadership team into Strategic

Marketing for our Honeywell Group.

The Strategic Marketing for Honeywell is responsible for helping drive the strategic planning process

which includes identifying high-opportunity markets, adjacencies, and/or segments and assist in planning

for the organization's market entree and success.

Location: Pune

This position will be responsible for identifying, documenting, and executing growth strategies. These

growth strategies will be developed through expert use of Voice of the Customer discussions to discern

customer segments, economics [willingness to pay and cost to serve], competitive dynamics, choosing

target segments, development of offerings for each target segment, and development of all go to market

approaches including channel, positioning, pricing and promotion. This person will also work closely with

Line of Business (LOB) leaders and functional leaders on strategic and implementation programs related

to these strategies.

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TalentBoardThe successful candidate will work closely with the field sales organization, key distributors, internal

executives, and key business partners to maximize the growth, development and return on investment of

the organizations product portfolio today and in the future. He/She will oversee business/market

intelligence development, syndicated data, sales analysis and corresponding presentations so as to

identify and capitalize on the most advantageous business opportunities.

Manage marketing activities:

y Ensure functional strategies align with and support overall business strategy

y Define and manage the Marketing and Competitive Intelligence function.

y Drive evaluation of business and product line strategic opportunities

y Improve pricing excellence and impact.

y Prioritize with the Functional and other Business Leaders, new business opportunities.

y Identify opportunities to further expand product line, penetration, as well as positioning advantages inIndia..

y Develop and implement comprehensive marketing plans focusing on growing sales and increasingprofitability.

y Investigate marketing opportunities with significant scale and synergy to drive growth and leveragecurrent portfolio of products.

y Develop and implement all marketing department standards, policies and procedures.

Develop and maintain a strategic plan for business growth including:

y Lead the STRAP process (Honeywells annual strategy planning process)

y Portfolio analysis and assessment to identify revenue and growth plans by market and productsegment.

y Evaluate organic growth strategies by product line particularly geographical expansion, local sourcingand local production.

y Identify and develop adjacent product, market, and region opportunities such as Source local andsell local projects

y Identify and evaluate inorganic growth strategies including acquisitions, alliance, licensing, andpartnership opportunities linked to the strategic plan.

y Conduct fact-based analysis of market trends; competitive data; technology advancements; andcustomer needs assessment and new product developments.

y Create of a prioritized strategic technology development plan and analyze and report any issuesrelated to Product approval and New Product Introduction activities

Personal Attributes; The successful candidate will be expected to be a high-energy, creative and

resourceful self-starter who demonstrates leadership skills and instincts. He/she is highly intelligent and

enthusiastic with a commitment to excellence. In terms of personal competencies, the successful

candidate must be a hands-on person who possesses the best combination of strategic thinking and drive

to achieve tangible business results. Excellent written & verbal English & Hindi language skills are a

requirement.

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TalentBoardThe candidates must be able to balance theoretical thought with practical. In addition, he/she should

possess the following competencies:

y Strategic Marketing Skills: Deep understanding and experience with the ability to practically apply,as well as coach others.

y Leadership: A confident, mature person with the ability to connect and inspire others. A proventrack record of leading projects and teams that successfully achieve milestones and completedeliverables.

y Results-Oriented: A driver who possesses the ability to take actions and implement effectivesolutions in a timely manner

y Problem Solver: A creative yet pragmatic problem solver. Methodical and hands-on as well asdetail-oriented.

y Analytical Thinking and Decision-Making: A conceptualizer of enterprise and markettrends/issues who can then integrate that thinking into marketing and business strategies. Decisiveand logical at thoroughly evaluating issues. Excellent planning, execution and project-managementskills.

y Teamwork and Interpersonal Skills: A team player and builder, receptive to ideas from others.Shares information and keeps team members and partners informed. Works effectively with others toidentify and resolve issues. Excellent interpersonal skills and an ability to interact successfully with alllevels of management as well as a diverse work force.

y Ethics: Highest level of professional integrity and honesty as well as personal credibility.

Experience

y Significant experience in strategic marketing and/or management consulting [strategy; not IT. He/sheshould have proven success leading strategic planning, growth initiatives, and/or operationalenhancement engagements with major clients in Petrochemicals/Energy/ Mining/ Automotive drivenindustries. The successful candidate must possess proven strategic, analytical and implementationskills and possess a well developed strategic toolkit [e.g., market definition and sizing, segmentation,value management, VOC, finance/accounting, microeconomics, go-to-market skills]. Implementationexperience is particularly important. In addition to management consulting experience, it is critical that

the successful candidate have 2-3 years of hands-on experience [e.g., plant, engineering, marketing,sales, strategy, etc],

He/she is an excellent broad-based business thinker who can collaborate effectively with peers as well as

executive functional and senior business line leaders.

Specifically, the successful candidate should bring:

y Proven strategic marketing, strategy formulation and product/business positioning skills.

y Exceptional leadership skills, energy and teaming capability; the ability to lead and motivate, sharevision, inspire and rally colleagues.

y Solid commercial development and marketing expertise in a business to business distribution centric

environment with significant growth expectation.

y Broad strategic analysis skill set complimented with a detail orientation.

y Ability to build credibility with existing experience sales organization by building relationship andinvesting in building internal relationship with sales, technology and other key business segment andfunctional leaders

y Balance of strategic skills to identify marketing opportunities and trends as well as tactical pragmaticmarketing implementation skills.

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TalentBoardy Results growing a business with profitable, organic and acquisition-oriented initiatives that leverage a

companys core technology, cost and competitive advantages.

y Experience with the implementation of growth, new business development and marketing initiativesthat lead to stronger market penetration.

y

Proven ability to successfully direct business opportunities, including market assessment, strategicplanning, objective setting and implementation.

y Track record of establishing short and long term market and product growth goals, then executingoperating plans to achieve them.

y Strong business acumen, street smarts and an in-depth understanding of the marketing andfinancial implications of new opportunities.

y Ability to understand and add value to high-level management interactions, with a proven ability todevelop and sell creative business strategies.

y Experience managing in a matrixes and lean culture that continuously prioritizes operationalexcellence.

Educational Requirements

y Undergraduate degree (preferably in an engineering or technical field); and graduate degree required(preferably a top tier MBA.).

y Proven track record in strategic marketing [not marketing communications]y Good knowledge of the sales function and the best practices around target account management,

account planning and value proposition development and execution with the sales force