strategy, tools and implementation
TRANSCRIPT
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What you can expect!• An outline of how to develop a brand strategy that can be used to
articulate consistent brand messaging across all social media platforms.
• How to assess vast array of social media tools available to determine which tools will help achieve maximum efficiency. Attendees will receive a complex overview of several social media tools and specific use cases that will have an immediate impact on their social media strategy
• How to implement an employee advocacy program while maintaining consistent communication across all channels. Attendees will leave the session with the a list of the necessary tools to convey the importance of employee advocacy to key stakeholders within their business
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Additional Takeaways• Company culture influences the social media
outcomes
• Corporate leaders must lead by example
• Employees are a powerful asset
• Philosophy will drive strategy
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Pre Assessment • How does your organization respond to change?
• How does the C-Suite engage on social media?
• Is there an adequate budget allocated to the development/deployment of a comprehensive social media strategy? What is the budget?
• How has social media positively impacted your organization?
• Has your organization defined/mapped social media key performance indicators to business objectives?
• Are employees encouraged to be involved in the development/implementation stages of the corporate social media strategy?
• How would you define your organization’s social media philosophy?
• Briefly describe your organization’s current social media strategy.
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Strategy
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Who are your customers?
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Who are your competitors?
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What are key terms and phrases associated with your industry?
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Start by li
stening
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Responsiveness
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Surprised? Delighted?
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What’s your story?
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Post Stats
• 5,876 people liked the post
• 2,748 people shared the post
• 3,061 post comments
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FigoAmericano
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What story was Taco Bell trying to tell? Who was telling the story?
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Transparency
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Tools Inventory• What social media tools are you currently using?
• What KPIs are impacted but existing set of tools?
• Do you feel that your current tool kit is lacking specific functionality?
• If yes, what functions would you like to include in your tool kit?
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JP Fuji Group Pre Assessment
• How does your organization respond to change?
• How does the C-Suite engage on social media?
• Is there an adequate budget allocated to the development/deployment of a comprehensive social media strategy? What is the budget?
• How has social media positively impacted your organization?
• Has your organization defined/mapped social media key performance indicators to business objectives?
• Are employees encouraged to be involved in the development/implementation stages of the corporate social media strategy?
• How would you define your organization’s social media philosophy?
• Briefly describe your organization’s current social media strategy.
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2015 Social Media Statistics• Increased total Twitter following by 2,577; 103% annual growth
• Increased total Facebook “Likes” by 1560; 35% annual growth
• Increased total Instagram following by 829; 259% annual growth
• Effectively drove 196 clicks to several Groupon deals during the months of November and December
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Goals for 2016…
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Employee Advocacy• Invite colleagues to join the conversation
• Assess the corporate culture to determine buy-in
• Establish KPIs for Employee Advocacy Program
• Create brand guidelines/toolkit
• Educate employees about the Likeable Business Framework
• Create a space for employees to provide feedback
• Assess, modify and repeat
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What about you?
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Keep in touch!• Eric Clark - [email protected]
• www.ericalainclark.com
• @EA_Clark (Twitter, Instagram and SnapChat)