strategy in a lean enterprise
TRANSCRIPT
STRATEGY IN A LEAN ENTERPRISE
@OlipherSG
A g i l e M a n c h e s t e r
75Years
1937
12Years
2012
TECHNOLOGY
GORDON MOORELaw Maker
TECHNOLOGY
Com
petit
ors
WHAT DO WE DO
ABOUT IT?
Ollie C. StevensonBusiness Designer
MORE RESPONSIVE
Market Change
Change Perception
Decision Deliver Value
WE NEED TO REDUCE TIME IT TAKES TO RESPOND TO MARKET CHANGES
HOW CAN WE ALIGN OUR ORGANISATION TO A COMMON PURPOSE?
STRATEGY
“A plan of action … intended to accomplish a specific goal”
“[Strategy is] a pattern in a stream of decisions”
HENRY MINTZBERGProfessor of Management, Author
WHAT’S GETTING IN OUR WAY?
CONFIDENTIAL
CULTURE
COMMAND
CONTROLand
OASIS OF AGILITY
ANNUAL STRATEGYHEAVY
ANALYTICAL BUDGETING
STAGE GATES
COMPLIANCE TO PLAN MEASURES
JUST ONE MORE STAGE GATE
STOP
STOP
Design Develop
Design Research Loop
Agile Development Loop
Design/Delivery Loop
Users & Product
Time
Cost ScopeIRON
TRIANGLE
STOP
WHAT DO WE
CHANGE?
CLEARLY DEFINE YOUR STRATEGY
COMMUNICATE STRATEGY
LEAN VALUE TREE
AMBITIOUS MISSION
STRATEGIC GOAL
STRATEGIC BET
STRATEGIC BET
PROMISE OF VALUE
PROMISE OF VALUE
PROMISE OF VALUE
POD
What is our destination as an organisation?
What does the organisation need to achieve to get there?
What strategies are we betting on to achieve the goal?
What value are we offering to customers to help us to help us
do that?
How much are we investing?
PROMISE OF VALUE
STRATEGIC GOAL
STRATEGIC GOAL
PROMISE OF VALUE
BE THE HIGHEST VALUE EDUCATIONAL INVESTMENT FOR PEOPLE WORKING IN A RAPIDLY
CHANGING ENVIRONMENT
EDU ANY TIME
MAKE EVERY CLASS EXCELLENT
MAKE OUR EDUCATION
AVAILABLE IN EVERY LIFE SITUATION
BE THE QUICKEST AT RESPONDING
TO NEW EDUCATIONAL
NEEDS
BREAKING THE CONVENTION OF FIXED SCHEDULE
EDUCATION
As a working parent you will be able to
schedule tutoring any time you’re free
As a group of co-workers you will be able to request a class at an unconventional time
LEVERAGING SMART CAR
TECHNOLOGY
AMBITIOUS MISSION
Who we are as an organisation
Executive Ownership
Specific enough to inform decisions
Implicitly says who we’re not
Long term, stable
AMBITIOUS MISSIONBE THE HIGHEST VALUE EDUCATIONAL INVESTMENT FOR PEOPLE WORKING IN A RAPIDLY
CHANGING ENVIRONMENT
EDU ANY TIME
MAKE OUR EDUCATION
AVAILABLE IN EVERY LIFE SITUATION
BREAKING THE CONVENTION OF FIXED SCHEDULE
EDUCATION
As a working parent you will be able to
schedule tutoring any time you’re free
STRATEGIC GOAL
Outcome focused, avoids suggesting a solution
Guides for executive investment
Long term, stable
Can have focuses on different horizons
STRATEGIC GOAL
Should have a measure for success
CHANGING ENVIRONMENT
EDU ANY TIME
MAKE OUR EDUCATION
AVAILABLE IN EVERY LIFE SITUATION
BREAKING THE CONVENTION OF FIXED SCHEDULE
EDUCATION
As a working parent you will be able to
schedule tutoring any time you’re free
STRATEGIC BET
Primary driver is to satisfy the Strategic Goal
Has it’s own measure of success
Just one way to satisfy the strategic goal
Bridge between Execs and Architects
Medium Term
STRATEGIC BET
EDU ANY TIME
SITUATION
BREAKING THE CONVENTION OF FIXED SCHEDULE
EDUCATION
As a working parent you will be able to
schedule tutoring any time you’re free
PROMISE OF VALUE
Architects Ownership
Medium Term
Allows delivery team room to ideate and experiment
Ownership of the problem, not the solution
PROMISE OF VALUEEDU ANY TIME
EDUCATION
As a working parent you will be able to
schedule tutoring any time you’re free
POD
EDU ANY TIME
Delivery Team Ownership
Short Term
Scope defined by level of investment
POD
A set of time, people, and money set aside to deliver POV
Experimentation used to find the best solution
you will be able to schedule tutoring any
time you’re free
THINGS TO WATCH
OUT FOR
1
THERE’S NO STRATEGY
THERE
2
A FAT LEAN VALUE TREE
3
OUTPUTSOUTCOMES
Over
4
HORIZON CONFUSION
5
FEEDBACK-PHOBIA
WHAT CAN WE EXPECT?
1
A SIMPLE WAY TO TALK ABOUT
STRATEGY
2
GET THE MOST OUT OF YOUR TEAMS
(AND CONVINCE THEM TO STAY)
AUTONOMY
PURPOSEMASTERY
DAN PINKAuthor, Drive: The surprising truth about
what motivates us
3
MORE EFFECTIVE SOLUTIONS
4
LESS WASTE
5
FEEDBACK ON YOUR STRATEGY
BE THE HIGHEST VALUE EDUCATIONAL INVESTMENT FOR PEOPLE WORKING IN A RAPIDLY
CHANGING ENVIRONMENT
EDU ANY TIME
MAKE EVERY CLASS EXCELLENT
MAKE OUR EDUCATION
AVAILABLE IN EVERY LIFE SITUATION
BE THE QUICKEST AT RESPONDING
TO NEW EDUCATIONAL
NEEDS
BREAKING THE CONVENTION OF FIXED SCHEDULE
EDUCATION
As a working parent you will be able to
schedule tutoring any time you’re free
As a group of co-workers you will be able to request a class at an unconventional time
LEVERAGING SMART CAR
TECHNOLOGY
6
INCREASED RESPONSIVENESS
Market Change
Change Perception
Decision Deliver Value
Market Change
Change Perception
Decision Deliver Value
QUESTIONS FOR THE AUDIENCE
How easily could you describe your organisation’s mission?
Are all employees encouraged to understand your organisation’s strategy, or or is it considered only relevant for senior management?
How easy is it for your software delivery teams to understand how their work relates to your organisation’s mission?
How could you help align your organisation around a common purpose?
