strategy generation and selection

8/17/2019 Strategy Generation and Selection

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Strategy Generationand Selection

PUTRI DESIANI M. 2015.811.02

A!I!!A NAU"A#I R. 2015.811.02


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T%e Nat&re o' Strategy Analy(i(and )%oice

Strategy Analysis and Choice *er&+a,an &(a%&nt&, *enent&,an +rogra* tinda,an alternatyang ter-ai, dan da+at *e*&ng,in,a+er&(a%aan &nt&, *enca+ai *i(i dan t&&annya


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T%e Proce(( o' Generating andSelecting Strategie(

Strategi alternati' yang +aling -ai, %ar&di,e*-ang,an dan di+erti*-ang,an dala*a(+e, ,e&nt&ngan/ ,er&gian/ -iaya da*an'aatnya.

Mengidenti,a(i dan *engeal&a(i (trategalternati' %ar&( *eli-at,an (el&r&% *anaedan ,aryaan yang (e-el&*nya *er&*&(,ai(i/ *i(i/ tela% *ela,&,an a&dit internal &g

a&dit e,(ternal.


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T%e Strategy3!or*&lationAnalytical !ra*eor,


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A )o*+re%en(ie Strategy3!or*&lation !ra*eor,

Stage 1 4 In+&t Stage

Merang,&* in'or*a(i da(ar yang di-&t&%,an &nt&,*er&*&(,an (trategi.

Stage 2 4 Matc%ing Stage

er'o,&( +ada *eng%a(il,an (trategi alternati' yang laya,

dengan *enyelara(,an 'a,tor e,(ternal dan internal ,&nc

Stage 4 Deci(ion Stage

Men&n&,an daya tari, dari (trategi alternati' dengande*i,ian *e*-eri,an da(ar t&&an &nt&, *e*ili% (trateg,%&(&(.


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Stage 1 4 In+&t Stage

Pro(ed&r &nt&, *enge*-ang,an E!E Matri6/ I!Matri6/ dan )PM yang tela% diela(,a,an dala*-a- 7 dan $. In'or*a(i yang di+erole% dari tig*atri,( ini *e*-eri,an in'or*a(i in+&t da(a&nt&, ta%a+ +encoco,an ta%a+ 29 dan ta%a,e+&t&(an ta%a+ 9.


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Stage 2 4 T%e Matc%ing Stage T%e S:;T Matri69

Strengt%( 4 :ea,ne((e( 4 ;++ort&nitie( 4 T%reatS:;T9 Matri6 *e*-ant& *anaer &nt&*enge*-ang,an e*+at ti+e (trategi <

S; (trengt%(3o++ort&nitie(9 Strategie(

:; ea,ne((e(3o++ort&nitie(9 Strategie( ST (trengt%(3t%reat(9 Strategie(

:T ea,ne((e(3t%reat(9 Strategie(


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T%e Matc%ing Stage T%e S:;T Ma

S; Strategie(

Mengg&na,an ,e,&atan internal +er&(a%aan &nt&,*e*an'aat,an +el&ang e,(ternal.

:; Strategie(

ert&&an &nt&, *ening,at,an ,ele*a%an internal dengan*e*an'aat,an +el&ang e,(ternal.

ST Strategie(

Mengg&na,an ,e,&atan +er&(a%aan &nt&, *eng%indari at*eng&rangi da*+a, anca*an e,(ternal.

:T Strategie(

#ang,a% de'en(i' yang diara%,an &nt&, *eng&rangi,ele*a%an internal dan *eng%indari anca*an e,(ternal.


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T%e Matc%ing Stage T%e S:;TMatri69 Terda+at dela+an lang,a% dala* *e*-&at S:;T *atri6 <1. =&*+&l,an a+a (aa ,&nci +el&ang e,(ternal +er&(a%aan.

2. =&*+&l,an a+a (aa ,&nci anca*an e,(ternal +er&(a%aan.

. =&*+&l,an ,e,&atan ,&nci internal +er&(a%aan.

>. =&*+&l,an ,ele*a%an ,&nci internal +er&(a%aan.

5. )oco,an ,e,&atan internal dengan +el&ang e,(ternal ? S;

7. )oco,an ,ele*a%an internal dengan +el&ang e,(ternal ? :;

$. )oco,an ,e,&atan internal dengan anca*an e,(ternal ? ST

8. )oco,an ,ele*a%an internal dengan anca*an e,(ternal ? :T


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A S:;TMatri6 'oRetail

)o*+&teStore


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T%e Matc%ing Stage T%e SPA)EMatri69

Four – quadrant *en&n&,an (trategi a+

te+at &nt&, (e-&a% orga,on(erati'/ de'en(i'/ ata

S&*-& dari SPA)E Matri6

D&a di*en(i interna,e&angan @!P dan +@)P

D&a di*en(i e,(t(ta-ilita( @SP dan +o(


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#ang,a%3lang,a% yang di+erl&,an &nt&, *enge*-ang,anSPA)E Matri6 adala% (e-agai -eri,&t<

1. Pili% (at& (et aria-el &nt&, *enent&,an +o(i(i ,e&angan!P9/ +o(i(i ,o*+etiti' )P9/ +o(i(i (ta-ilita( SP9/ dan +o(i(ind&(tri IP9.

2. Meneta+,an nilai n&*eri, *&lai dari 1 ter-&r&,9 ,e $

ter-ai,9 &nt&, *a(ing3*a(ing aria-el +ada di*e(i !P BIP. Meneta+,an nilai n&*eri, *&lai dari 31 ter-ai,9 ,e 3$ter-&r&,9 &nt&, *a(ing3*a(ing aria-el yang +adadi*en(i SP B )P.

. Cit&ng (,or rata3rata &nt&, !P/ )P/ IP/ dan SP.


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>. Te*+at,an nilai rata3rata &nt&, !P/ IP/ SP/ dan )P +ada

(&*-& di Matri6 SPA)E dengan te+at.5. Ta*-a%,an d&a nilai +ada (&*-& 6 dan ga*-ar,an titi,

+ada . *ena*-a%,an d&a nilai +ada (&*-& y danga*-ar,an titi, +ada . Meng%a(il,an +er(i*+angan titi, -ar&.

7. Ga*-ar,an e,tor +engara% dari SPA)E Matri6 *elal&i

titi, +er(i*+angan -ar&.

"e,tor ini *en&n&,,an eni( (trategi yangdire,o*enda(i,an &nt&, organi(a(i< agre(i'/ -er(aing/de'en(i'/ ata& ,on(erati'.


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T%e Matc%ing Stage T%e )GMatri69

Penggadala* gra, ++ang(ating,at+ert&*ind&(tr+er&(a


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T%e Matc%ing Stage T%e )GMatri69 F&adrant 1 4 F&e(tion *ar,(

;rgani(a(i %ar&( *e*&t&(,an a+a,a% a,an *e*+er,&at &(*ere,a dengan (trategi inten(i' +enetra(i +a(ar/ +enge*-+a(ar/ ata& +enge*-angan +rod&,9 ata& *en&al &(a%anya

F&adrant 2 4 Star(

Mer&+a,an +el&ang ang,a +anang ter-ai, organi(a(i &nt&,+ert&*-&%an dan +rota-ilita(.

F&adrant 4 )a(% )o(

Da+at *eng%a(il,an ,e&t&ngan &ang9 le-i% dari ,e-&t&%an*ere,a.

F&adrant > 4 Dog(

er(aing la*-at ata& tida, ada +ert&*-&%an +a(ar. Pada a

-i(ni( (ering dili,&ida(i/ die(ta(i/ ata& ter+ang,a( *elal&i


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T%e Matc%ing Stage T%e IE Matri6


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T%e Matc%ing Stage T%e IEMatri69

IE Matrix dida(ar,an +ada d&a di*en(i<

Total (,or I!E +ada (&*-& 6

Total (,or E!E +ada (&*-& y

Tiga ilaya% &ta*a IE Matri6<

T&*-&% dan *e*-ang&n Gro and -&ild9

Ta%an dan +eli%ara Cold and *aintain9

Panen ata& a*-il (e*&a *odal Care(t or die(t9


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T%e Matc%ing Stage T%e IEMatri69


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T%e Matc%ing StageT%e Grand (trategy Matri69

Dida(ar,adi*en(i e

+o(i(i ,

+ert&*-

ind&(tr


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T%e Matc%ing StageT%e Grand (trategy Matri69 F&adrant 1 4 Me*ili,i +o(i(i (trategi( yang (e*+&rna

Melan&t,an 'o,&( di +a(ar (aat ini dengan *ela,&,an +enetra+enge*-angan +a(ar dan +enge*-angan +rod&, *er&+a,an yang te+at.

F&adrant 2 4 Ind&(tri t&*-&%/ ,e*a*+&an -er(aing -el&* e'e,ti'

Tida, da+at -er(aing (ecara e'e,ti'. Per&(a%aan +erl& *en+enye-a- dan (ol&(i &nt&, *ening,at,an daya (aing.

F&adrant 4 Pert&*-&%an ind&(tri la*-at/ +o(i(i ,o*+etiti' le*a%

Car&( *e*-&at +er&-a%an dra(ti( &nt&, *eng%idari +en&r&nlan&t dengan cara +eng&rangan -iaya dan +eng&rangan a(et PC

F&adrant > 4 Po(i(i ,o*+etiti' ,&at/ ind&(tri le*a%

Me*+&nyai ,e,&atan &nt&, *ela,&,an dier(i,a(i ,e -idang 4-ar& yang le-i% *enani,an.


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Stage 4 T%e Deci(ion Stage T%e FSPM Matri69

Mengin+&tanali(dan %+encoanali(

&nt&,*ene(trateyang


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T%e Deci(ion StageT%e FSPMMatri69

Ena* lang,a% yang di+erl&,an &nt&, *enge*-ang,an FS<

1. &atla% da'tar ,&nci +el&ang anca*an e,(ternal+er&(a%aan dan ,e,&atan ,ele*a%an internal di ,olo*,iri dari FSPM.

2. Meneta+,an -o-ot &nt&, (etia+ 'a,tor ,&nci e,(ternal dainternal.

. Peri,(a *atri6 Stage 2 dan identi,a(i (trategi alternati'yang +enera+annya +erl& di+erti*-ang,an.

>. Tent&,an Attractiene(( Score( AS9.

5. Cit&ng tolal Attractiene(( Score(.

7. Cit&ng total rata3rata Attractiene(( Score(.


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T%e Deci(ion StageT%e FSPMMatri69=ele-i%an dari FSPM

Se,&*+&lan (trategi da+at di+eri,(a (ecara -er&r&tan(ecara -er(a*a.

Me*-&t&%,an (trategi &nt&, *engintegra(i,an 'a,tor e,(teinternal yang ter,ait dala* +ro(e( +enga*-ilan ,e+&t&(an.

Da+at di(e(&ai,an dan dig&na,an ole% organi(a(i -e(ar B ,

=e,&rangan dari FSPM

Selal& *engg&na,an +enilaian int&iti' dan a(&*(i di(i+lin il*tertent&.


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T%e Deci(ion StageT%e FSPMMatri69

An Act&al FSPM 'or Star-&c,( 201


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)&lt&ral A(+ect( o' Strategy)%oice

UDAA ;RGANISASI *enca,&+ (e+erang,at nilai/ ,eya,ina

(i,a+/ ,e-ia(aan/ nor*a/ dan ,e+ri-adian yang *engga*-ar,a+er&(a%aan.

&daya organi(a(i da+at *enci+ta,an (olidarita( dan ,o*it*eantara ,aryaan dengan +er&(a%aan dan -eri*-a( +ad+rod&,tiita( +er&(a%aan it& (endiri.

&daya organi(a(i da+at -ertentangan dengan (trategi -arPer&(a%aan &*&*nya le-i% *e*ili% (trategi -ar& yan*e*erl&,an +er&-a%an -&daya +aling (edi,it.


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Goernance I((&e(

Haaran Dire,(

Se,elo*+oindiid& yaole% +e*ili+er&(a%aan*engaa(*e*-i*-in

*anae*en &ga yang*engaa(e,(ternal &

,e+entinga+e*egang


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Princi+le( o' Good Goernance

1. Tida, terda+at le-i% dari d&a orang dire,t&r e,(e,&ti

2. Tida, +erna% *e*-iar,an dire,t&r e,(e,&ti' terli-atdala* ,o*ite a&dit.

. Meng%ar&(,an (e*&a anggota dean &nt&, *e*ili,e,&ita( +er&(a%aan dala* &*la% -e(ar.

>. Eng%ar&(,an (e*&a anggota dean &nt&,*eng%adiri ra+at *ini*al $5.

5. Dean -erte*& (etid,anya (e,ali (eta%&n &nt&,*engeal&a(i ,inera tan+a ,e%adiran )E;.

7. Tida, *engiin,an )E; &nt&, *enadi ,et&a dean.


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strategy generation and selection

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