strategy from constraint - adam...
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The Strategist:Strategy from ConstraintAdam Brandenburger
J.P. Valles Professor, NYU Stern School of BusinessDistinguished Professor, NYU Tandon School of EngineeringFaculty Director, NYU Shanghai Program on Creativity + InnovationGlobal Network ProfessorNew York University
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con·straint/kənˈstrānt/
nounnoun: constraint; plural noun: constraints
a limitation or restriction.
� stiffness of manner and inhibition in relations between people.
Source: Google
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3/12/18 1:55 PM 3http://en.wikipedia.org/wiki/Ennio_Morricone; image from http://www.ifccenter.com/films/the-good-the-bad-and-the-ugly/
Because budget strictures limited Morricone’s access to a full orchestra, he used gunshots, cracking whips, whistle, voices, guimbarde (jaw harp), trumpets, and the new Fender electric guitar, instead of orchestral arrangements of Western standards àla John Ford
https://www.youtube.com/watch?v=AFa1-kciCb4
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Perception
Strength
Weakness
Strength WeaknessReality
Opportunity
Threat
Perception
Strength
Weakness
Strength WeaknessReality
Opportunity
Threat
Self Other
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Perception
Strength
Weakness
Strength Weakness
Reality
Perception
Strength
Weakness
Strength Weakness
Reality
Self Other
Strategy from Constraint
Core Rigidities
Judo Strategy
Disruptive Innovation
Dorothy Leonard-Barton, “Core Capabilities and Core Rigidities: A Paradox in Managing New Product
Development,” Strategic Management Review, 13, 1992, 118; Clay Christensen, The Innovator’s Dilemma, Harvard Business School Press, 1997; Judith Gelman and Steven Salop, “Judo Economics:
Capacity Limitation and Coupon Competition,” The Bell Journal of Economics, 14, 1983, 315-325
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3/12/18 1:55 PM 6http://www.dean.usma.edu/history/web03/atlases/WorldWarOne/WWOneJPG/WWOne42.jpg
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3/12/18 1:55 PM 7T.E. Lawrence, Seven Pillars of Wisdom, 1926, Book 3; images from Wikipedia
“Armies were like plants, immobile as a whole, firm rooted, nourished through long stems to the head. We might be a vapor, blowing where we listed. Our kingdoms lay in each man’s mind, and as we wanted nothing material to live on, so perhaps we offered nothing material to the killing.”
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3/12/18 1:55 PM 8Image: http://commons.wikimedia.org/wiki/File:Bundesarchiv_Bild_183-N0716-0314,_Fußball-WM,_BRD_-_Niederlande_2-1.jpg
Johan Cruyff: Totaalvoetbal
“Leder nadeel heb z’n voordeel”(Every disadvantage has its advantage)
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“Every medium has its own limitations. Without them, and their acceptance and understanding, no art would be possible in any form.”
Eric De Maré, Color Photography, Penguin, 2nd edition, 1973
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danshari
… to cut out… to throw away… to step away
3/12/18 1:55 PM 10Thanks to Sam Yuqing Li for identifying this concept; seehttp://createeathappy.blogspot.hk/2011/01/danshari.html
HidekoYamashita