strategy design sprint (english) #iak16
TRANSCRIPT
STRATEGY DESIGN SPRINT
IA CONFERENCE, BERLIN JUNE 4TH, 2016
@BENNOLOEWENBERG
AUTOMATIC DOORS
Photo: @BennoLoewenberg
Video: @BennoLoewenberg
AUTOMATIC DOORS
BAKEROLL PRISON
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BAKEROLL PRISON
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GAMIFICATION ?
Photo: @BennoLoewenberg
TEST LAB ?
Photo: @BennoLoewenberg
@BennoLoewenberg
PRODUCT MARKET FIT ?
These “solutions” are bad ideas perfectly executed.
LAUNCHIDEA
BUILD
LEARN
1 3
4
2Here it costs
more time & money
Graphic: @BennoLoewenberg
“ANGLED”
UNDERSTAND IDEATION
DEFINE PROTOTYPING
EVALUATION
Graphic: @BennoLoewenberg (aft. SAP)
LAUNCHIDEA
BUILD
LEARN
THINKING
1 3
4
2
Graphic: @BennoLoewenberg
LAUNCHIDEA
BUILD
LEARN
AGILE
1 3
4
2
Graphic: @BennoLoewenberg
“ROUND”
HILLS ≈ MVP
Graphic: @BennoLoewenberg (aft. IBM)
LAUNCHIDEA
BUILD
LEARN
LEAN
1 3
4
2
Graphic: @BennoLoewenberg
LAUNCHIDEA
BUILD
LEARN
1 3
4
2
Graphic: @BennoLoewenberg
“ANGLED-ROUNDish”
UNDERSTAND IDEATIONDEFINE PROTOTYPE VALIDATE
Graphic: @BennoLoewenberg
LAUNCHIDEA
BUILD
LEARN
3
2
SPRINT
1
4
Graphic: @BennoLoewenberg (aft. GV)
@BennoLoewenberg
SPRINT
TIMEFRAME
Photo: @BennoLoewenberg
STRUCTURE
Graphic: @jakek
RESULTS
Photo: @BennoLoewenberg
TOOLS
Graphic: @jakek
The exercise works best when you sketch several variations of the same idea. Take a favorite piece from your ideas sheet and ask yourself, “What would be another good way to do this?” Keep going until you can’t think of any more variations, then look back at your ideas sheet, choose a new idea, and start riffng on it instead.
Crazy 8s is also a great writing exercise. If your idea contains words or marketing headlines or any other bits of text, you can use Crazy 8s to improve your phrasing. As you’ll see in the next step, writing is often the most important component of the solution sketch.
Crazy 8s from the Blue Bottle Coffee sprint. The frames show experiments with phrasing (“hand pour coffee” vs. “pour over coffee”), navigation, and page layout.
Sometimes Crazy 8s leads to a revelation. You might come away with several new ways of looking at your ideas. Other times, it feels less productive. Sometimes that frst idea really is the best idea. Either way, Crazy 8s helps you consider alternatives—and also serves as an excellent warm-up for the main event.
TEAM
& SPACE
Photo: @BennoLoewenberg (in “The Garage” at Google)
@BennoLoewenberg
1. UNDERSTAND
Shared knowledge and shared brain
View from/illustrate all angles
Mapping the problem space
@BennoLoewenberg
Individual work
Focus and strategy
Not the 1st ready, but many ideas
2. SKETCH
@BennoLoewenberg
Collaboratively surfacing the best ideas
Narrowing down to what makes sense
Building consensus on solutions
3. DECIDE
@BennoLoewenberg
Gaining knowledge earlier on what has potential
Rapid Prototyping to test ideas before investing a ton of time, money, or resources
Real Enough-Experience
4. PROTOTYPE
@BennoLoewenberg
Most important part of a sprint
Answer the hardest question: “How good is this idea actually ?”
Immediate feedback from potential users
5. VALIDATE
STRATEGY FOCUS
Photo: @BennoLoewenberg (#IAK16 method cards)
@BennoLoewenberg
CHALLENGE STATEMENT
at the beginning of the sprint:
We will redesign {what}
to improve the experience {for whom}
because they value {why}
later during the sprint:
by {taking what action}
EXECUTION TIMELINE
Graphic: @BenoLoewenberg (aft. @kaihaley)
NOW SHORT MID and LONG TERM
WHAT IS POSSIBLE ?
@BennoLoewenberg
CANVASES & MAPS
e. g.
Strategy Canvas & Value Proposition Canvas for Blue Ocean
Business Model Canvas & Business Origami for Organisational Prototyping
PREPARATION
Graphic: @BennoLoewenberg (aft. @mpowel85)
BEFORE SPRINT AFT.
WO
RK
TIME
@BennoLoewenberg
FLEXIBLE FRAMEWORK
Tailored to each task and team
On the fly-adjustments by Sprint Master
Method toolbox, no rigit corset/cookie cutter
@BennoLoewenberg
NO GUESSWORK …
Photo: @BennoLoewenberg
@BennoLoewenberg
… BUT THINKING & TESTING
Photo: @BennoLoewenberg (prototyping an elevator cabin)
@BennoLoewenberg
BENEFIT
Ensuring that customer needs have been identified and looked at from different angles
Several solutions validated in a very short duration in an early stage & with real users
Clear vision of the actual customer acceptance before execution/production
@BennoLoewenberg
NO ROCKET SCIENCE …
Photo: @BennoLoewenberg (in a real spacesuit at ESA)
@BennoLoewenberg
… BUT A PRACTICAL SHORTCUT
Photo: @BennoLoewenberg
BENNO LOEWENBERG LINKEDIN / XING / TWITTER