strategist consultant advisor - which are you?
TRANSCRIPT
Photo credit: Rahel Anne Bailie
Copyright © 2016 Scroll LLP
Strategist, Consultant, Trusted Advisor
Which are you, and why does it matter?
Photo of presenter here
@ScrollUK
Rahel Anne BailieChief Knowledge Officer, Scroll
15+ years content strategy
10+ years tech communication
Consulting / Instruction / Author
@ScrollUK
WHAT’S IN A NAME?
A LOT
OR NOT MUCH
@ScrollUK
WHY DOES IT MATTER?
What is this?
Horse?Mule?Donkey?Ass?
A donkey sinks in quicksand…
Horse:• Part of equid family• 64 chromosomesMule:• Sterile offspring of
male donkey and female horse
• 63 chromosomes
Ass:• Part of equid family• Run wild in AfricaDonkey• Descendent of the
African wild ass• 62 chromosomes
Expectations
It’s the traits and expectations we ascribe • We guide our personal expectations about our skill
sets• As professions mature, peer expectations align • Employer/client expectations become more
predictable• Marketplace, hiring, and advocacy all become more
effective
Contentdesigner
Guidancewriter
How our professions overlap and align
Science writer
TechnicalauthorTechnical
writer
Technical communicator
Trainingdeveloper
User assistanceInstructional
designer
Digital content manager
Web content manager
Public relationswriter Copywriter
Communications manager
Marketing communicator
Social media manager
Content marketing writerCust engagement
manager
Digital content strategist
Digital marketing strategist
Content marketing strategist
Content engineer
ContentstrategistManagement
consultant
Contentdesigner
Guidancewriter
Perception differences
Science writer
TechnicalauthorTechnical
writer
Technical communicator
Trainingdeveloper
User assistanceInstructional
designer
Digital content manager
Web content manager
Public relationswriter Copywriter
Communications manager
Marketing communicator
Social media manager
Content marketing writerCust engagement
manager
Digital content strategist
Digitalstrategist
Content marketing strategist
Content engineer
ContentstrategistManagement
consultant
@ScrollUK
WHY NOT JUST …
Resistance
Does it matter what we call ourselves• Human nature: dislike change• Control issues: wanting to control the shape of the
industry• Fear of inadequacy: skills not (yet) acquired
@ScrollUK
WHAT TO …
What to do about it
You can choose your path• Conduct yourself ethically• Continuous learning• Educate others
WHAT WILL YOU TAKE AWAY FROM THIS?
By email:[email protected]@scroll.co.ukBy telephone:UK +44 (0)203 318 1828 (office)UK +44 (0)7869 643 685 (mobile)
Social:Twitter: @ScrollUKLinkedIn: https://www.linkedin.com/company/scroll-llpTwitter: @rahelabLinkedIn: https://uk.linkedin.com/in/rahelannebailie
Services:www.scroll.co.ukTraining:www.digitalcontent.academy
SCROLLLondon, UK
Copyright © 2016 Scroll LLP