8/2/2019 Strategist 6.3.12

1/4

8/2/2019 Strategist 6.3.12

2/4

Sony music intends to trademark the first few lines of the super hit viral song

Why this Kolaveri di.

Which brand has been inspiring people to care about the planet since 1888?

National Geographic.

Which large Indian multi brand store stocks a line of ethnic wear branded Pakistani

truck art? Trucks in Pakistan have their unique decor style, which are quite distinct in

layout from other trucks around the world.

Globus.

Whose failed brands were Big Bite and Bisca noodles?

Parle Products.

Which brand is attempting to replicate the metaphoric Blue Wall in retail stores in India

to drive sales?

Oreo, the biscuit brand from Cadbury-Kraft.

1. Name the most expensive body soap brand produced in India?Mysore Sandal Millennium which is priced at Rs 720 for a 150gms bar.

2. Identify the brand from the image. World over it is popular for a particularcategory but it also sells products under the skin care, lip care and bath & body

segments.

PepsiCos AquaFina water sells skin care products in partnership withAdded Extras, a beauty products company.

1. In 1950s an announcement made by T T Krishnamachari, the then financeMinister inspired Jivraj Mehta CM of Gujarat, Vikram Sarabhai and businessmenKasturbhai Lalbhai. What shape did their inspiration finally take?

The formation of IIM Ahmedabad2. Which businessman described himself as The Idiot Inventor?

Ratan Tata

3. This idea of a computer science engineer and hardware expert was turned downby several companies, saying that its hefty price tag would deter customers till

8/2/2019 Strategist 6.3.12

3/4

Apple found interest in it. This person wanted to build the Dell of consumerelectronics. Name him and the product he invented.Tony Fadell the creator of the iPod

4. On whom is a book on Leadership titled Leading Without Licence written? The anti-corruption crusader Anna Hazare

Which brands baseline is Excellence, Simply Delivered?DHL

Which brands logo gets its colours from the flag of Bavaria, a state in Germany?BMW

What word was contributed to the English language by the Seventeen magazine that was first published inthe US in 1944? For marketers it is a category by itself.Teenager

What term best describes the current US economy which has more of thewealthy and poorer classes with the middle class getting squeezed.

Hourglass Economy.

What is common to Port Sunlight and Bourneville, both considered to be modelvillages in England?Both the villages were built MNC brand owners Unilever Brothers and TheCadbury family to accommodate their respective factory workers. Alsorepresent respective brand names.

What was the occasion for which the longest red carpet ever was laid out in Cannes, during the 2011Cannes Lions International Festival?To celebrate David Ogilvys 100th birth anniversary. The red carpet ended at a billboard that read

On this day, 100 years ago, David was born to inspire.

n 1932, the founder of this brand entered a small San Antonio cafe and purchased a product whose ownerwas eager to sell his small business. He purchased the recipe and began to sell the product from his ModelT Ford. Today, it is a global brand. Name it.Frito Lay chips, founded by CE Doolin

1.

2. Who had launched a brand called Pingo?Parles pineapple flavoured fruit drink which did not take off.

Which Indian brand recently introduced premium coffees sourced from Kilimanjaro, Brazil and Colombia?Bru Coffee, a brand now owned by Unilever

5. Initially this person used to assist the state of Georgia (USA) in prosecutingsalesmen of fake chemicals, later on he went on to establish one the mostfamous global brands. Name him and the brand.John Pemberton the founder of Coca Cola

8/2/2019 Strategist 6.3.12

4/4